Postmortem: Crafting Your Success in World Building Games. Sebastien BORGET COO / Co-Founder at
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1 Postmortem: Crafting Your Success in World Building Games Sebastien BORGET COO / Co-Founder at
2 Who are we? Mobile Game Studio Founded in April co-founders All french 25 Employees San Francisco / Buenos Aires 4 Games Released 2 scheduled for Millions Players
3 World Building Games? The World Builder game category begins in 2010 with Minecraft a type of game where players create and share their own virtual worlds in pixels. Market Size = 200M players - $500M USD revenues in 2013
4 Our Most Popular Title The Sandbox is a world-builder simulation game with touch controls. Craft amazing worlds, create pixel art, chiptune music, contraptions, electric circuits or just play with physics. 10 million downloads 300,000 players everyday 550,000 Worlds shared 400,000 Facebook fans
5 Top World Builder Games Almost only Premium titles, with few exceptions
6 Some Numbers Minecraft: 7 th in App Store Top Grossing during all year M copies have been sold across all platforms ios version generated $1M USD on Dec. 25 th 2013 Some Stats in US only App Store (mid-feb 2014 estimates by ThinkGaming) App Name Daily Installs Top Grossing Rank Daily Revenue Minecraft Pocket Edition 21,460 #19 $48,963 Survivalcraft 2,857 #109 $9,875 Terraria 1,677 #121 $8,989 The Sandbox 13,155 #223 $3,829 Eden World Builder 1,497 #223 N/A Junk Jack X 487 #282 $1,701 The Blockheads 12,865 N/A N/A
7 1 Year Anniversary 50,000 Fans on Facebook Launch on Google Play Zombies Element 100,000 Fans > 5M Robots Element 200,000 Fans > 6M Alien Life Elements 250,000 Fans > 7M > 9M 400,000 Fans > 8M Retro Gaming Elements 300,000 Fans > 4M Humans Element > 2M
8 What can I share with you? Simple Facts - Marketing Team = 1 Community Manager Myself (not even full-time) - Average Organic to Paid Users ratio = 95% - Monthly Marketing Budget = $10K USD max - Indies don t have money, but creativity and time!
9 Let s Get Started!
10 Multiple Strategies How-To Craft your Success to the Top! - Understanding Target Audience - Community Management - User-Generated Contents - Cross Promotions - App Updates - Multi-Platforms Support And many more! (that it would need a full day to talk about ) - PR - Core Virality (K-Factor) - Word of Mouth - Paid User Acquisition - Search Engine Optimization (ASO) - Apple/Google Featurings - Etc.
11 The Toolbox (SDKs) Analytics or Social Media User Acquisition Tracking or Cross-Promotion Virality Going Further (optional) or
12 Who are my players? Geeks and Hardcore players of course!
13 Still sure about that? Results of a study conducted on 4,800 Minecraft players: Over 60% are <= 24 90% Male
14 Food for thought? How do I adapt to my core audience?
15 Know your Users Better! What other (similar) games do they play at? What are the Demographics of your fan base?
16 Community Management
17 Community Management - Facebook Page with regular updates (banners, announcements, posts etc.) 400,000 FANS - Twitter Feed with fun facts - Official Game Forum to answer questions: - Organize regular Contests with Prizes (real or ingame) - YouTube Channel: 160 videos 1.6M views in total! - Feature the TOP of your players creations (Daily screenshot on FB / TW + Weekly Best Of Video on YouTube) - Answer Support s!
18 Facebook Page Be FUN and ORIGINAL!
19 Facebook Page Reward players regularly with FREE contents Describe the new features Make sure players try them! Ask players what they want
20 Facebook Page More Tips, courtesy of Facebook
21 Fans Fans Fans It will be Party Time! (200% guaranteed)
22 User-Generated Contents Turn your players into your evangelists! Let your players take screenshots, brag about their scores or achievements on all social networks! IT WORKS EVEN BETTER WITH VIDEO REPLAYS! 2 solutions to consider: or
23 Cross Promotion Direct Cross-Promotion with other games allows you to: - Free exchange with other developers - Ability to choose where your game is promoted - Control the price you pay for new players Is it too good to be true?
24 Now, it s time to make friends
25 The beginning of a long journey
26 App Updates Updating keep your players engaged. An app which has not been updated over the last 3 months looks like dead!
27 App Updates Check your priorities but don t forget: Any update should bring value to your players! Marketing Features Various SDKs New Contents New Features Bug Fixes
28 Multi-Platforms Support You need to get where the players are The more platforms you can be available onto, the better!
29 for today
30 Do you have any questions? It s never too late for asking!
31 Thank you! Sébastien Borget skype: borgetsebastien
32 Thank you! We want to share our success and help indie developers!
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