How to Publish a Book That Sells The breakthrough approach to unlock your business and marketing strategy for your book. 2016

Transcription

1 How to Publish a Book That Sells The breakthrough approach to unlock your business and marketing strategy for your book. 2016

2 About Us Mary Walewski, M.L.S. is a book marketing consultant and social media trainer for authors. She founded Buy The Book Marketing in 2005 to help self published authors sell their books using online marketing. She is the recent past president of the Colorado Independent Publishers Association. Owner of Small Business WP Services since 2009, Corrinda Campbell, M.B.A. helps you get more clients, readers, conversations, leads, and business using the internet. Make sure the internet and your website are working for you so you can focus on what you love doing. 2

3 What you ll learn in this class: The #1 Reason Why A Well-Produced Book Doesn't Sell and What You Can Do About It. 3

4 The #1 Reason Why A Well-Produced Book Doesn't Sell Is: You don t know what you and your book are all about. 4

5 Why is this important to all authors? The Reality Check Writing is just the first step in publishing. If you want to sell your book, you must allocate resources to complete these other steps in the publishing process: 5

6 What it takes to publish and promote a book: Goals Get clear about your personal and business goals for publishing a book Audience Build your audience and customer base through blogging, podcasting, speaking. Passion It takes hard work to build an audience online. Your passion for your work will keep your going. 6

7 Team Nobody can do it entirely alone. Who s on your team? Budget Invest in your business to get results. Time promoting your book is an ongoing process. Online Platform website, social media & Amazon 7

8 What it looks like when you don t know why. 8

9 What it looks like when you know why! 9

10 The Book Success Approach: The easy way to figure out what you and your book are all about. 1. Figure out your why. 2. Do your own Book Success Brief. 3. Use your BSB, share it with your publishing team and keep it updated. 10

11 The Big Why' Questions 1. Why did you write this book? 2. What do you want to get out of it? Or, What s in it for you? 3. Why are you passionate about this subject? 4. Fast forward one year from now. Your book is a success. What would that look like for you? 5. What would that kind of success give you that you don t have now? 11

12 What is the Book Success Brief? It s a snapshot of the most vital statistics of your book. While it has marketing elements, it s not a full marketing plan. The Brief is information that publishing professionals and you need to know to develop your book for a specific audience so it will sell. 12

13 Why take the time to write your own Book Success Brief? 13

14 So you can be more efficient in writing the right book for your ideal audience. 14

15 To save time and money by getting the right edit, cover design and back cover copy to attract your audience. 15

16 To lay the foundation for your book launch and your marketing plan. 16

17 To ensure you re creating a consistent message across all of your platforms. 17

18 So people buy it and read it! 18

19 The Book Success Brief 19

20 If you've already published your book, what can you do to turn your lackluster sales around? 20

21 1. Go back and figure out your why. Has it changed from when you first decided to publish a book? 2. Create your own Book Success Brief! The key is to throw away your assumptions and get feedback from readers. 3. Use your BSB to reassess all the aspects of your book so you can discover changes you ll need to make to reach more readers. 21

22 Now that you have your book success brief - what do you do with it? 1. Take your brief to your editor, She will use this information to edit your book to fit your audience. 2. Share your brief to your cover designer. He will know how to design a cover to attract the audience you have in the brief. 22

23 3. Share the brief to your marketing person. She will know what audience you re targeting and create a marketing plan to reach that audience. 4. Are you going to submit your book to a traditional publisher? By providing the details, you ve just made your book MUCH more attractive to them. 23

24 How do I get started? Just start! Fill in the easy stuff first to get some momentum. Schedule time to work on your BSB until it s as complete as you can get it. Use it! Share it with your publishing team. Keep it up to date. 24

25 How to Create A Book Success Brief That Gets Results A live, online workshop to take you step by step through creating your BSB for your book. 3 group sessions (Oct 19, 26, & Nov 2) Instruction plus Q&A. Recordings will be available if you miss a session or want to go over the material. 1 individual session with Mary or Corrinda to go over your completed BSB and next steps. 25

26 Private Facebook Group with office hours. 100% money back guarantee if you cancel after the 1st session - by October 22, $395 Sign up at 26

27 HOW TO PUBLISH A BOOK THAT SELLS 2016 ALL RIGHTS RESERVED. NO PART OF THIS PROGRAM MAY BE REPRODUCED, STORED IN OR INTRODUCED INTO A RETRIEVAL SYSTEM, OR TRANSMITTED, IN ANY FORM, OR BY ANY MEANS (ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING, OR OTHERWISE) IN WHOLE OR IN PART WITHOUT THE SPECIFIC PRIOR WRITTEN PERMISSION OF MARY WALEWSKI, AND CORRINDA CAMPBELL, (dba: BOOK SUCCESS PARTNERS) 2016 by MARY WALEWSKI AND CORRINDA CAMPBELL Phone: mary@booksuccesspartners.com, corrinda@booksuccesspartners.com booksuccesspartners.com 27