Is Your Business Online in All the Right Places?

Transcription

1 MINDBODY WHITE PAPER Is Your Business Online in All the Right Places? MINDBODY White Paper Is Your Business Online in All the Right Places? Copyright 2014 MINDBODY Inc. 1

2 The social revolution has changed the way consumers make their purchasing decisions. Long before they step through your doors, they re researching your business online, looking for a glimpse of what they can expect: What are your services? What s the experience going to be like? Is anyone recommending you? Can they book appointments or classes online? Here s the thing: they aren t looking at just one site for this information. They re looking in a variety of places. Will they find you? Are you online in all the right places? This brief survival guide gives you the tips, tricks and insights you need to position your business online in the right place at the right time, to capture (and keep) the attention of current and future clients. MINDBODY White Paper Is Your Business Online in All the Right Places? Copyright 2014 MINDBODY Inc. 2

3 Your Website Make the Most of First Impressions When future clients find your website, will they like what they see? Convince them that you are what they ve been looking for by showing what they can expect from their visit. Service/product descriptions Staff bios Introductory and special offers Links to your social sites Videos of your services/products YouTube Offer a Glimpse Inside Your Business YouTube is more than just an online directory of videos. Next to Google, it s the second most popular site people use to search for information.* Follow these tips to make the most of your YouTube channel, turning it into a virtual window to your business. Post how-to videos Share DIY techniques Offer sneak peeks at new services/products Feature your staff and clients Don t be afraid to share what you know through how-to videos. You re not giving away your secret sauce you re gaining loyal clients by showing that you genuinely have their best interest at heart! *Source: ComScore DID YOU KNOW? MOBILE SEARCH HAS GROWN 5X IN THE PAST 2 YEARS. Source: Google s The Mobile Playbook MINDBODY White Paper Is Your Business Online in All the Right Places? Copyright 2014 MINDBODY Inc. 3

4 Review Sites Know What Others Are Saying About You Claim your business page on these sites you d be surprised how many businesses have listings and don t even know it! Then, direct your current clients to these pages to help them spread the word about you. Add photos List your services and products Include contact info and hours Highlight introductory offers Online Booking and Payments Give the Gift of Convenience Fifty percent of women studied say they don t have enough time.* Help your clients (men and women) do more with the time they have by allowing them to book and pay for appointments and classes online via your website or Facebook page. Convenience for them means more business for you. *Source: Families and Work Institute 90% 14% DID YOU KNOW? 90% OF CONSUMERS TRUST PEER RECOMMENDATIONS; ONLY 14% TRUST ADVERTISEMENTS Source: socialnomics.net MINDBODY White Paper Is Your Business Online in All the Right Places? Copyright 2014 MINDBODY Inc. 4

5 Social Media Create Social Evangelists Your clients can now tell their friends, families and followers about their experience with you in very public ways. What can you do to ensure that what they are saying about you is positive? Aside from providing the best experience possible, of course! FACEBOOK APPOINTMENT BOOKER APP If your business is appointment-based, offer online appointment booking through your Facebook page via MINDBODY s Appointment Booker app. Clients real time bookings are instantly integrated with your MINDBODY schedule. BLOG Maximize engagement with a consistent schedule of posts. Service/product of the week DIY tip of the week Staff/client spotlight of the week Opinion article covering an industry news topic FACEBOOK OR TWITTER TO POST OR TO TWEET THAT IS THE QUESTION POST Questions and quizzes Inspirational pictures and quotes Client testimonials Links to blogs and videos TWEET Exclusive deals Last-minute openings Positive online reviews New products and staff MINDBODY White Paper Is Your Business Online in All the Right Places? Copyright 2014 MINDBODY Inc. 5

6 MINDBODY Exchange List Your Business on the Largest Network in the Nation A growing number of businesses are offering MINDBODY Exchange as a benefit in their corporate wellness programs. With MINDBODY Exchange, employees can search, book and pay for services in over 25 Integrative Health disciplines using their employee-subsidized MINDBODY Exchange Card. Gain access to millions of new prospective customers Receive referrals to your business from doctors on the network Accept employer-subsidized payments from participating employees Build your reputation in the community through participant reviews MINDBODY Connect Make it Easy for Clients to Find You Millions of people are downloading and using the MINDBODY Connect app to find local wellness providers while on the go. They can view schedules, book appointments and pay for services on the network directly from their smartphone. And the review feature allows them to easily leave feedback about their experiences with different providers. Reach a network of over 10 million people Share your class schedule at the tap of a button Promote your business and staff with photo, bios and more Give your customers the convenience of paying via their phone To learn first-hand how MINDBODY can position your business for success, schedule a guided tour today at mindbodyonline.com/talk-to-a-sales-specialist or give us a call at MINDBODY White Paper Is Your Business Online in All the Right Places? Copyright 2014 MINDBODY Inc. 6