30-DAY ACTION PLAN: CREATE AN ONLINE IDENTITY THAT GIVES CLIENTS CONFIDENCE!

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1 30-DAY ACTION PLAN: CREATE AN ONLINE IDENTITY THAT GIVES CLIENTS CONFIDENCE!

2 Read this introduction thoroughly before using the 30- Day Implementation Plan. Also, please note that this instructions section changes on each page of this Implementation Plan. It s no secret: Long before new clients or referrals pick up the phone to call you, they research you online. They Google you, look at social media, read online reviews But here s what you might not know: Today, 88% of people trust online reviews more than personal recommendations from friends, family, or colleagues. Not to long ago, the referral process was much different! You d work with a customer, they d be happy, they d refer someone, and that person would call you Now they Google you long before they contact you. They want to make sure that what their friend said about them is in fact true. Do you know what your online identity is and what it says about you? You have an online identity whether you ve taken the time to create a purposeful one or not. INTRODUCTION

3 In a private or incognito browser, Google yourself. Take a screenshot and paste it on this page. To find out, Google yourself! What do the results say about you? Chance are, if you haven t taken the time to shape what comes up on Google, the results will misrepresent you in one or another. So what can you do about it.? On the next page, you ll see the Online Identity map. It shows all the different components that factor into your online identity. In this report, we ll go into some specific strategies you can use to improve those different areas To use this guide, read the instructions in the left column and complete the activity outlined. WEEK ONE / DAY ONE

4 The Online Identity Map shows you all the different components that factor into your online identity. WEEK ONE / DAY ONE

5 Google five other people in your field and answer the questions about their online presence. Use one page per person you research. NAME AND COMPANY: What stands out about their online presence? What about their profiles gives the consumer confidence about working with them? What could be improved upon or used to your advantage as a competitor? (i.e. How can you set yourself apart?) WEEK ONE / DAYS TWO-THREE

6 Draft a new online biography / bio. Write your new bio in the blank space on this page. Improving your online identity can feel daunting There s so many different places to consider, and so much that goes into ranking on Google! So let s start with something small: improving your byline / bio. Your byline or bio will show up in many of the places you re featured. Blog posts. YouTube videos. Social media pages. By improving your bio, you can control the first impression given by many of the places you show up. Here s an example of Garry s bio showing up on a Google result: WEEK ONE / DAYS FOUR-FIVE

7 Draft a new online biography / bio. Write your new bio in the blank space on this page. Ultimately, you want your bio to say who you are, what you do, and what makes you unique. To improve yours, follow these steps: Step 1: Look at what other people are doing so you can see what they re doing well and how you can differentiate yourself from them. Try Googling other agents in your area or other agents you respect. Step 2: Write in the third person and use a professional tone. Step 3: First words of your bio should be your name, first name, last name, and what you do. As you can see from Garry s example above, it clearly says Garry Wise Luxury Agent! Once you ve written your bio, make sure you include it in About Me sections of all the different online locations listed on the next page. WEEK ONE / DAYS FOUR-FIVE

8 Update your website, LinkedIn profile, and every online destination where a description or bio field is available. Website Blog LinkedIn Profile Facebook Business Page Facebook Profile Yelp Google My Business Realtor.com Zillow Trulia WEEK ONE / DAYS SIX-SEVEN

9 Setup your about.me profile. Incorporate your new biography and upload a high-resolution image of yourself. Take a screenshot of your new site and save it here, in the blank space. As we ve already mentioned, your clients will research you when they are referred to you, and if you don t have an online presence, they re going to quietly move on to work with someone else. And the danger in this is, you ll never know the business you could have lost! So it s essential you have some sort of About Me page on your website or stand alone site that says who you are and helps clients learn a little more about you. Now if you don t have the ability to control your About Me page or you don t have a website yet, one of the easiest ways to get around this to create an about.me page. (Even if you already have a bio page, you should still do this. The more you have online about you, the better!) They are free, and take no more than 5 mins to set up! WEEK TWO / DAY EIGHT

10 After you set up your about.me page, you have the option of purchasing a domain to redirect to your about.me site. This makes the website feel more professional and leaves a strong impression with clients. A popular site for purchasing domains is godaddy.com. Save all relevant information about your domain here. DOMAIN URL: USER PASSWORD: BILL DATE: RENEWAL DATE: WEEK TWO / DAY NINE

11 Setup your LinkedIn profile. If you ve already done so, touch it up. Update your background photo, add some new photos or videos, and update your past and current job experiences. List results you ve created for clients in your job description, and quantify those results so people can see your cumulative experience. Take a screenshot of your completed LinkedIn profile and save it on this page. LinkedIn is a major component of your online identity. Unlike other social media platforms, LinkedIn is specifically designed to facilitate communication about you to your business and professional network. What s more, for most people LinkedIn will be one of the top search results when you Google yourself (often one of the top two!) So there s a good chance potential clients will come across it. That s why you need to spend some time improving it and making sure it accurately reflects you. LinkedIn has become much more than an online resume: today it s more of an online portfolio. You can post content, videos, accomplishments, and much more! So with this step, you ll take some time fill it out and improve the impression it gives. WEEK TWO / DAYS TEN-ELEVEN

12 Follow the instructions in the LinkedIn Cheat Sheet to request five recommendations on LinkedIn. WEEK TWO / DAY TWELVE

13 Author a LinkedIn published post on your local real estate market. The more relevant, insightful articles you publish, the more you showcase your competence and expertise to potential clients. Take a screenshot of your published post and save it in the blank space here. WEEK TWO / DAYS THIRTEEN-FOURTEEN

14 Claim your Realtor.com agent profile and update it with the information you answer with here. URL OF AGENT PROFILE: What are your specializations? Which zip codes do you serve? Link to your social media profiles and blog. Blog / Website Facebook LinkedIn Twitter Instagram WEEK THREE / DAYS FIFTEEN-SIXTEEN

15 Request reviews and recommendations on realtor.com from five of your past or present clients and professional connections. WEEK THREE / DAYS SEVENTEEN-EIGHTEEN

16 Setup your Google My Business account. Take a screenshot of your completed Google My Business profile and save it on this page. Having a Google My Business account is important. First, you need it to collect reviews. When people Google you (which they will), reviews you collect on your business page are guaranteed to show up. You also need a Google My Business account if you want to show up on Google Map searches (which is increasingly important as people search more and more for businesses near their current location). To create your account, login to your Google account (or create one if you don t have one already) and go to the Google+ page. There will be a menu button on the left-hand side of your Google+ page that says Home. Click on it to reveal a drop down menu of options. Select Pages then the blue button that says Get Your Page. WEEK THREE / DAY NINETEEN

17 Claim and et up your Yelp business page. Take a screenshot of your completed Yelp profile and save it on this page. If you look at the Online Identity Map earlier in this document, Yelp factors into the ratings and reviews, and it s an important one not to overlook! According to a study by the Boston Consulting Group, the average annual incremental revenue generated by a business claiming its free Yelp Business Page is $8,000. What s more, the Maps app native to the iphone uses Yelp to discover businesses nearby and pulls in reviews from the Yelp site. So to make sure you re represented, you need to claim and set up your Yelp Business page. To get started claiming your Yelp Business page, simply click here and fill out the informational fields as accurately as possible. Your business name should follow the same format as your Google My Business account: Your First Name Last Name, Realtor. WEEK THREE / DAY TWENTY

18 Request reviews and recommendations on Yelp from five of your past or present clients and professional connections. WEEK FOUR / DAYS 24-26

19 Request reviews and recommendations on Google from five of your past or present clients and professional connections. WEEK FOUR / DAYS 27-29

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