7 Blogging Secrets. of Today s Top Agents. Webinar Summit. October 4, Presented by Brad Korn & CyberStars International

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Egbert Phelps
5 years ago
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1 Webinar Summit 7 Blogging Secrets October 4,

2 Seven Blogging Secrets of Today's Top Agents Why should you even consider Blogging? Enables you to demonstrate expertise Establish you as the well-informed, professional voice of real estate in your niche Makes it easier for clients to find you through Google and other search engines Want to present yourself as an authority Consistently provide information and analysis Share your insights on relevant topics Check on your blog s effectiveness in search engine rankings and make changes as needed Respond immediately to any leads Develop the habit of regularly providing fresh content 2

3 The Main Purpose of a Blog is Lead Generation Send links to your blog and ask for an appointment. Send a link to your market report and ask for the appointment Make an offer for immediate response and ask for the appointment. Send s with good deals in the area and ask for the appointment. Direct them to a service on your website and ask for the appointment. Where should you Blog? FREE Paid/Hosted Custom FeaturedBlog.com Active Rain RealEstateTomato.com Wordpress.COM Wordpress.ORG Dakno.com Blogger.com Typepad.com KineticBlogs.com 3

4 Be Cautious with Blogging Write your own content. Do NOT copy/paste content or images. Purchase content/images to supplement your OWN posts and photographs. When quoting another source, ALWAYS link to the original source & annotate correctly. Make sure that quoted content is NO MORE THAN 1/3 of your total post. Blog Content Ideas Frequently Asked Questions Market Reports Neighborhood Profiles Buyer/Seller Tips Community Information Area and Event Photos & Videos 4

your Sent Folder in your Email Program Training Materials and Books give you

5 Collect Listing Data Let Social Media Sites know Use Hoot Suite Be Consistent Be Specific Blog in Multiple Place Blog Questions you were Asked More Tips: Check your Sent Folder in your Program Training Materials and Books give you Topic Ideas Just DO NOT copy and paste Box of all my notes from conferences under my desk 5

6 Our site design mimics our local newspaper's website. There's a front page template that mashes together headlines and content from the different sections of the site, section page templates (i.e. buy, sell, relo, etc) that mashes together content from all the subsections How to Get More Consistent with Blogging Add 20 minutes to lead generation time to do social media If it is easy, It will not get the results you really want Blogs are the Details! Your other social media sites drive to your Blog or your Site where you capture their information Put thought into your post Use your keywords when possible 6

Does Blogging REALLY get Business? I am seeing at least 5-10 transactions that I can directly attribute to the blog each year Mike Manosky What is the Secret to your Success with Blogging?

7 Does Blogging REALLY get Business? I am seeing at least 5-10 transactions that I can directly attribute to the blog each year Mike Manosky What is the Secret to your Success with Blogging? Keywords Use the terms you discovered when setting up your social media strategy. Use these keywords in your blog post titles Replace generic terms and pronouns throughout the body of your post, with these terms Use them naturally throughout your blog posts. Remember: You are writing for humans FIRST and Google second. 7

Apps to Help Promote your Blog* Links on Other Social Media Sites The Section of Facebook Fan Pages tied

8 Where to Begin Blogging? Create an account. Write an article. Embed video or photos for added interest. Commit to post fresh content on a regular basis. Apps to Help Promote your Blog* Links on Other Social Media Sites The Section of Facebook Fan Pages tied back to Blog Signatures GREAT Keywords through Organic Search Engine Placement *Note: Use Google to search keyword Apps to Promote Blog and you will get several links 8

Start Collecting Content and be aware of Blog Content 4. Be Consistent 5. Be On Purpose with Keywords 6. Track Results 7.

9 Conclusion 1. Purposefully create a path for the Internet Consumer 2.0 to your lead capture 2. Set up a Blog Account with either Free Sites, Paid or Custom Just Set one up TODAY 3. Start Collecting Content and be aware of Blog Content 4. Be Consistent 5. Be On Purpose with Keywords 6. Track Results 7. Promote your Blog or Blogs FREE Resources Remember the Korn Team for all your Kansas City & Lincoln, NE Referrals More Resources Network search for a CyberStars Member near you at 9

Adventures in marketing your online photography

Adventures in marketing your online photography It s time for an adventure Your ViewBug website is up and running or on it s way, awesome. You ll take the steps to ensure that your site provides a seamless