REMY FOUCHER PLACEMENT & EMPLOYER LIAISON
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1 REMY FOUCHER PLACEMENT & EMPLOYER LIAISON
2 What is LinkedIn? LinkedIn is a living and breathing business platform where students, recent graduates, professionals and employers can interact and network. Your profile is a great way to share not only your experience but also your personality andinterests.
3 Who Uses LinkedIn?
4 Why do I need it? 1. Build your professional online presence 2. Connect with alumni and professionals 3. Research companies and industries 4. Explore opportunities Source: LinkedIn Guide for students 2017
5 BUILD YOUR PROFESSIONAL ONLINE PRESENCE VS
6 Your own brand: Represent your organisation 50% of hiring managers will decide whether to move forward with a candidate s application based on their LinkedIn profile. Your LinkedIn profile is how future customers/employees get a glimpse of your personality, skills and strengths.
7 Increase visibility LinkedIn gives your organization increased visibility for its brand, products, and corporate goals. Potential customers, clients, and suppliers can research your company on LinkedIn to see if they're interested in doing business with you. This is especially useful if your organization sells services or products to other businesses.
8 Building a great profile to showcase your experience and professional interests on LinkedIn! Your Headline: Get aspirational! This is your slogan the one professional fact people should know. Your headline should describe what you re doing now, Check out the profiles of fellow students and recent alumni for ideas! The best LinkedIn profile headlines tell people what you do and how you can benefit them.
9 Your Photo: First Impressions Really Count A photo adds credibility and offers a first impression. A nice shirt will do just fine no need for a suit and tie if that s not your style. Shoot in a bright location and upload a clear photo. Smile and be yourself! Upload a high-quality photo (your profile will be 7x more likely to be viewed) LinkedIn isn t Facebook! VS No party shots, cartoon avatars, or puppy pics!
10 Think of your summary as an elevator pitch where you explain what makes you unique.
11 Develop a professional summary. Your Summary statement is like the first few paragraphs of your best-written cover letter concise and confident about your qualifications and goals. Include relevant work and extra-curriculars examples.
12 Show off your education. 10x Members with a school or University tagged in their profile get more views on average
13 Your Experience: Share Your Accomplishments Your experience section is one of the most relevant and important sections for viewers, where you can describe your skills and accomplishments in detail.
14 Your professional portfolio Share your work. You can also add actual examples of your writing, design work, or other accomplishments on your profile, where you can share rich media or documents. What better way to sell your skills than to show employers exactly what you can produce? Course projects, Blog, Employer consultancy projects, Research, Survey, Data Analysis
15 Got the skills to pay the bills? Whether it s another language, computer software or industry specific knowledge add those skills!
16 Give recommendations and endorsements to get them
17 Recommendations are highly valued! Think of them as the references section on a traditional C.V. But aim for quality not quantity.
18 Tailoring your LinkedIn profile is an empowering experience. You ve already posted a photo, written a killer headline and summary and now you ve listed the skills to boot. What next?
19 START NETWORKING
20 Your Friends Your Friends Friends Your Friends Friends Friends
21 Building your network is not just about who you know. It s about who your connections know too. Start building your network Academics Family & Friends Fellow students Careers Team Previous employers/managers
22 Sending connections requests
23 Let them know how you know them - whether that s through a friend, via a website or through LinkedIn search results. It ll help get the conversation started.
24 Searching for new connections Refine your search using the menu options
25 Leverage the perks of LinkedIn Groups Share your company s content in Groups to increase traffic to your site
26 Join discussions in LinkedIn Groups
27 Optimise your LinkedIn Company Page. The design of LinkedIn Company Pages has changed a lot over the years. Make sure yours is set up correctly and optimised for the latest layout, featuring a compelling and high-quality banner image. Add the Company Follow and LinkedIn share buttons to your website/content
28 Getting your employees on board is an easy way to get your following started. Encourage them to connect to your business page and interact with it. Beyond interacting with your page, they can also add the link to the page to their signatures. Make updating your LinkedIn page part of the process when updates occur at your company. Make sure to respond to your posts, reviews, and questions. If a user leaves a product review, thank them. If they have a complaint, address it. Answer questions and offer advice and assistance. LinkedIn can be an amazing source of competitive intelligence for your business. Follow your competitors' pages and watch for their news, updates, and employee changes.
29 Keep in touch with your network So now you ve built an awesome profile and got plenty of connections with family, friends, colleagues, professors.. What next?
30 Like other social networks, status updates are a great way to stay top of mind.
31 Update your status regularly. in your status updates
32 If people engage with you by writing a comment or sending an always reply!
33 LOOKING FOR A JOB or WANT TO RECRUIT?
34 Thousands of jobs and internship opportunities are posted on LinkedIn every day. Make sure you check regularly.
35 Don t forget to
36 LET RECRUITERS KNOW WHAT YOU ARE LOOKING FOR Be on the recruiter s short list!
37 Or search for people
38 EXPLORE COMPANIES If you want to find out information about a company, the LinkedIn database can most certainly help.
39 Whatever the industry you want to work in, LinkedIn s community has loads of advice. From job interview tips to writing cover letters and learning presentation skills. Take advantage of all the great information at your fingertips.
40 Interviewing or being interviewed? Be sure to check out who you ll be meeting on LinkedIn beforehand.
41 And, as a final word, make yourself stand out from the crowd by staying abreast of industry developments. Make use of all the brilliant content on LinkedIn for tips and tricks from experts.
42
43 A Career Planning Resource for Students Unlike Any Other
44 Why not compare the skills and career paths of alumni to your own? Take a look at graduates from your university and field of study, and then filter in companies or industries you are interested in.
45 See where graduates from your university work, the kind of jobs they do and the companies they work for. LinkedIn s data makes it simple to drill down into specific career areas.
46 Filter dates to track careers of specific graduating classes. This will help you find people you might know or anyone you might want to reach out to.
47 The Alumni tool is also useful for those trying to select a postgraduate program. Not sure where to study or what degree to go for next? Check the profiles of graduates with careers closely aligned to your own personal goals.
48 The next step is to identify alumni who are living your dream right now. Aim high!
49 Make it your habit to research the profiles of alumni that inspire you. Don t be shy. Get in touch and ask for insights and help from what they ve learned along the way.
50 Let them know how you know them - whether that s through a friend, via a website or through LinkedIn search results. It ll help to get the conversation started.
51 And remember to give back. Inspire others by sharing industry knowledge and insights. Represent your organisation at our fairs and employability events.
52 What next? DON T FORGET!!!! EVERY WEDNESDAY HUB DROP-IN SERVICE, POP IN TO GET YOUR LINKEDIN CHECKED OUT
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