The Digital Age: Your Online Brand Matters - Be Strategic

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1 International Training Day on April 28, 2018 Barcelona, Spain A special warm welcome to the International Training Day 2018 The Digital Age: Your Online Brand Matters - Be Strategic We are very happy to have two excellent trainers who will definitely strengthen your online personal brand and tell you all about how to act strategically to transform the management support professionals into the future business environment. Gabriella Picca from LinkedIn will give us tips and secrets of the world s most powerful professional network. You will learn how to create an attractive digital self and how to build a qualitative and constructive network. Adam Fidler will discuss in this thought-provoking and inspirational workshop the transition that executive assistants need to go through if they are to succeed in the Digital World. Building on his popular work on the role of the Strategic Executive Assistant, Adam shares his perspectives and key strategies to support the growth of the assistant in relation to the challenges faced in a commercial world dominated by digitization, increased pace and unpredictability. Join more than 200 assistants from over twenty countries for a valuable professional and personal experience. While learning useful lessons from high quality, renowned trainers, you get the opportunity to network and share thoughts with your fellow International Management Assistants and job-related interested visitors. We look forward to an event as dynamic as its location, which Barcelona is, one of the world's leading tourist, economic, trade fair and cultural centers. Its influence in commerce, education, entertainment, media, fashion, science, and the arts all contribute to its status as one of the world's major global cities. The Training Day venue: The Hotel Porta Fira, the best skyscraper in the world with an Award-winning design. Modern and contemporary, it simulates a lotus flower. The hotel is located next to Barcelona s Trade Fair and only a short metro ride away from the city center and with direct access to the airport. Last but not least, we say a big thank you to our sponsors which you will find at the end of this page. Registration of the 20th IMA Training Day is now officially open the countdown is on! The Executive Committee of IMA & IMA Spain

2 Training Day Program The training day will take place in the Porta Fira Hotel. The participants will be split in two groups and attend the workshops of both trainers in parallel. Group 1/2: Transition of the Executive Assistant in the Digital World by Adam Fidler In this thought-provoking and inspirational workshop, Adam Fidler discusses the transition that executive assistants need to go through if they are to succeed in the Digital World. Building on his popular work on the role of the Strategic Executive Assistant, he shares his perspectives and key strategies to support the growth of the assistant in relation to the challenges faced in a commercial world dominated by digitization, increased pace and unpredictability. Group 2/1: LinkedIn and the power of your personal brand by Gabriella Picca Tips and secrets of the world s most powerful professional network. You will learn how to create an attractive digital self and how to build a qualitative and constructive network. Training Day Agenda 09:30-10:00 Introduction 10:00-11:30 Part 1 11:30-12:00 Break 12:00-13:00 continuation Part 1 13:00-14:00 Lunch 14:00-15:30 Part 2 15:30-16:00 Break 16:00-17:00 continuation Part 2 17:00-17:30 Wrap up / Closing

3 Trainers We are very happy to have two excellent trainers who will definitely strengthen your online personal brand and tell you all about how to act strategically to transform the management support professionals into the future business environment. Gabriella Picca Gabriella Picca is Senior Executive Assistant to the country managers of LinkedIn Spain and Portugal, LinkedIn Italy and LinkedIn France. She is a corporate event manager and in charge of spreading LinkedIn culture and values through many activities for the employees (INDays, personal development & training sessions). She was selected to join the LinkedIn International Culture Camp in US as one of the 50 world representatives of LinkedIn Culture. Gabriella has also office management duties and is a constant reference for her three countries. As a LinkedIn Ambassador, she tutored training sessions on LinkedIn tools to EAs in companies as Microsoft, or students in higher education institutions such as the University of Milan and the University of Pavia. After graduating in Foreign Languages and Literatures, Gabriella worked as a legal executive assistant for several international law-firms and as a Senior Executive Assistant to Directors at McKinsey & Company. Such experiences increased her organizational skills, her level of resilience, her endurance and time management. Twitter LinkedIn Adam Fidler Adam Fidler is the Principal and Founder of Adam Fidler Academy, which offers inspirational teaching and learning for PAs, EAs and business support professionals. His most popular courses Get Ahead as an Executive PA and The Strategic Executive Assistant run regularly in Manchester, London and abroad. After graduating with a degree in business studies in 1999, Adam worked as a corporate board-level assistant in a variety of organisations, including The Boots Company PLC, Bank of America and Salford City College. He qualified as a teacher in 2008 and has, since then, educated hundreds of assistants all over the world. Adam s cutting edge perspectives on the true role of the executive assistant make him a leading authority and thought-leader in the industry, where his work has received worldwide acclaim. Twitter LinkedIn

4 Welcome Reception and Dinners Welcome Reception at the Hotel Santos Porta Fira Thursday, 26 April :30-19:30 hrs The Hotel Porta Fira will sponsor the Welcome Reception Cocktail. You will be able to meet their sales team while enjoying a magnificent terrace. Get-together dinner: Moritz Brewery Thursday, 26 April :30-22:30 hrs We not only have good wines and cava but also beer. You will discover the Moritz Brewery founded in The young Louis Moritz arrived in Barcelona from Alsace more than 160 years ago. This is when the Moritz adventure started, a new beer was born in the Ronda Sant Antoni, in Barcelona. A true novelty which survives to this day. A fusion of great tradition and modernity. Gastronomy is part of one of the pillars of DNA Moritz Barcelona. Jordi Vilà, chef awarded with a Michelin Star, is the gastronomic consultant and responsible for providing this great variety of tapas, traditional food, cuisine and Moritz, lots of fresh Moritz. Training Day Dinner Friday, 27 April :00-24:00 hrs The Majestic is an icon of exclusiveness in the heart of Barcelona. A symbol of excellent 5 star hospitality since Located on Passeig de Gràcia, the venue provides guests with an ideal opportunity to visit Gaudi s famous buildings, the most exclusive shops, as well as being close to the financial and business district of Barcelona. Majestic Hotel & Spa is a timeless universe of elegant experience and tradition. Gastronomy at the Majestic is based on the selected seasonal products. Nandu Jubany, a Michelin Star chef, manages to procure the perfect blend between the best traditional recipes and his own innovative creations, always following the latest culinary trends.

5 Tours Wine Tasting Thursday, 26 April :00-17:30 hrs This wine tasting workshop is an ideal opportunity to get to know the world of wine and its secrets. It is accessible, entertaining and rigorous at the same time. The workshop is held at Monvínic in a space called tastings and talks. Monvínic is one of the five best wine bars in the world. For Monvínic, an area dedicated to wine education is clearly a must. A cutting-edge space for tastings, conferences and presentations, equipped with every convenience and the latest technology to get the most out of every session. If you want to find out about local wines, discover their flavors, colors and aromas, this wine tasting workshop is definitely worth it. Medieval Barcelona Friday, 27 April :30-13:00 hrs Stories and legends hidden among the narrow and mysterious streets of the Gothic Quarter. A trip back in time through the streets of the city. The Catalan capital is a very old city with a history dating back thousands of years. In this visit you will discover the Medieval Barcelona, with its stories and legends hidden among the narrow and mysterious streets of the Gothic Quarter. The Medieval Barcelona dates (more or less) to the eleventh century AD, after the occupation of the city by the Moors. Barcelona began a long period of prosperity with Charlemagne, thanks to its leadership in trade across the Mediterranean. The city became a powerful center of naval command and commercial base, so magnificent Gothic buildings were built, and the medieval heart of the city was protected by new walls. Modernist Barcelona Sunday, 29 April :30-13:00 hrs Modernism was a cultural movement which impacted on all manifestations of art and thinking; however it was in architecture that reached its true pinnacle. In the late 19th century, at the time of the Universal Exhibition of 1888, Barcelona was a bustling city in which architecture played a major role as an indicator of the social status of the then flourishing bourgeoisie. Having a Modernist house meant that one was keeping up with the trends of the social elite. To meet the expectations and vanities of their clients, the architects used their whole repertoire of resources in their work: floral decorations, rich sculptural and wrought iron work, undulating forms, stained glass, graffito work, and ceramic details. Barcelona Modernism Route: During the route, you will discover both the most impressive buildings, monuments and houses. It gives a wide, in-depth view of this architecture and is a good option to discover the city in general..

6 Venue Hotel Santos Porta Fira The Hotel Sontos Porta Fira is a unique building designed by the Japanese architect Toyo Ito which, thanks to its design and color, is set to become an integral part of the Barcelona Skyline. The venue is located opposite the Fira Gran Via in L Hospitalet and has unbeatable access to Barcelona center and El Prat airport. The Hotel Porta Fira is the best accommodation choice for your stay in Barcelona, whether on business or for leisure. The Spiral Restaurant has an exceptional cuisine to complement the stay. Furthermore, you will find a Wellness Center. Here you can enjoy the gym, two contrast showers, sauna and massage cabin. The venue has more than m2 of meeting space, with a maximum capacity of 1000 people. Most of the meeting rooms have natural day light, and are equipped with the lastest technology, bringing the opportunity to celebrate any type of event. For further information please consult the hotel webpage. Room Rates Single room: 137,50 Double room: 159,50 Room rates are per day and with breakfast and WIFI included. How to book Please go to the hotel website to book your hotel room at the negotiated rate, click on 'Booking' and enter the group code 'IMA' in the 'Promo' box. If you have any questions regarding the accommodation, please contact the hotel directly at or by . Address Plaça d'europa, L'Hospitalet de Llobregat, Barcelona (Spain)

7 Be part of it! Training Day Fee Members: - Early bird until Jan. 31, 2018: From Feb. 1 to Apr. 15, 2018: 175 Non-Members: - Early bird until Jan. 31, 2018: From Feb. 1 to Apr. 15, 2018: 225 Register online here Special offer of Executive Secretary If you book a ticket to any 2018 Executive Secretary LIVE edition, you will be entitled to a free ticket to the IMA Training Day to claim your free ticket, Matt Want when you book your ticket to Executive Secretary LIVE. Check out all the line ups, topics & ticket prices for Executive Secretary LIVE here. Special offer: Discounted travel with Lufthansa Group Partner Airlines Lufthansa Group Partner Airlines offer a comprehensive global route network linking major cities around the world. They offer special prices and conditions to participants, visitors, exhibitors, invited guests as well as employees of the Contracting partner and their travel companions. To make your reservation, please click here and enter the access code BEZJXTQ in the 'Access to Your Special Lufthansa Offer' area. This will open an online booking platform that will automatically calculate the discount offered (up to 10%) or provide you with an even better offer if another promotional fare is available. NOTE: Pop-ups must be enabled otherwise the booking platform window will not open. These promotional fares are also available through your IATA / ARC travel agent. Travel agents can obtain ticketing instructions by sending an and providing the access code as a reference.

Special Offer: Discounted travel with Brussels Airlines Brussels Airlines is pleased to be your Preferred Carrier and extends 10% discount on available return

8 Special Offer: Discounted travel with Brussels Airlines Brussels Airlines is pleased to be your Preferred Carrier and extends 10% discount on available return economy & business fares from Europe, Russia, Israel & Africa. Book your flight here. When booking please tick the box "I have a promo code" and enter IMA2018.

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