Handmade Trade Fair during 2015 Beijing Design Week Special invitation to Craft Councils and Artisans

Transcription

1 Handmade Trade Fair during 2015 Beijing Design Week Special invitation to Craft Councils and Artisans

2 You don t want to miss. The explosive arts and crafts market in China Handmade Trade Fair during 2015 Beijing Design Week Venue: National Base for International Cultural Trade, Tianzhu Free Trade Zone located in the core economic area, near Beijing Capital International Airport Date: September 23 to October 23 Organizer: Beijing Design Week, National Base for International Culture Trade, Beijing Art Club (BAC)

3 An important opportunity to meet procurement agents and buyers for housewares and decorative arts & crafts. The handmade trade fair and trade center will provide integrated services for commercial, and will achieve an innovative business mode based on lifestyle aesthetics. A cross-border procurement platform The handmade trade service will include a cross-border procurement platform for personalized, unique, and fashionable handmade products which also includes designers' collections. A full-service Handmade Trade Center The handmade Trade Center will provide standard trade fair services, consignment sale services, marketing & branding services, legal services, cross-border trade support and custom clearance support, etc.

4 During 2015 Beijing Design Week from September 23rd to October 23th, renowned craftsmen, artisans and independent designers from all over the world will gather at the first Beijing Handmade Trade Fair. The Handmade Trade Fair will be divided into four thematic areas to exhibit handmade-works from China, Europe, Asia and American regions. There will also be a flea market area reserved for independent craftsmen and artisans from various regions of China. The selected arts and craft works will be displayed to present a new life aesthetics that is constantly promoted by Beijing Art Club through its online/offline media. Renowned local and foreign FF&E designers are invited to arrange the exhibition space as a fashionable and comfortable living ambience. The lifestyle and living ambience that will be presented at the trade fair will serve as showcases for commercial spaces such as shopping malls from all regions of China. Professional buyers and procurement agents from different commercial establishments will be inspired by the new decorative style which is characterized by using non-industrialized arts and crafts items. The trend-setting of the trade fair will initiate series of events and businesses such as local handmade trade fairs, pop-up stores, and handmade sections for all lifestyle and house-wares stores all over China. The first Handmade for China trade fair will open up a conduit for handmade products into the vast market in China.

5 Beijing Design Week Launching of the first Handmade Trade Fair in 2015 Beijing Design Week is a significant event in the world Design Fair arena. Upon entering its 6th year, Beijing Design Week is ranked among the top five world Design Fairs including Milan Design Week, London Design Festival and Tokyo Design Festival. According to actual visitors statistics of 2014 Beijing Design Week, the event has attracted more than 6 million visitors, which include more than 50,000 foreign visitors, and more than 300,000 visitors with professional and commercial interests in the design industry. Chinese government is currently the construction of cultural and innovative values as one of the top priorities of national economic growth. The entire society from top to bottom is moving forward with full forces to promote a new economical value system other than industrialized mass production. It is estimated that the worth of cultural innovative industry will amount to US$300 billion in China, which is 5% of GDP. It has becoming a pillar industry in national economy. And the expansion of Handmade arts & crafts market sits in the centre of this indisputable vast market sector.

6 Beijing Art Club ( BAC ) Beijing Art Club ( BAC ) is the most prestigious art collector's organization in China which is chartered to gather art-loving elites of China for the purpose of promoting lifestyle aesthetics. BAC publishes a daily magazine featuring contents on tasteful living with social consciousness on WeChat---- a Chinese social media site. Featuring contents on tasteful living with social consciousness. This BAC WeChat magazine with large following has become a trendsetter in China for handmade and design products for interior decoration and housewares consumers. BAC has organized numerous "The Beauty of Handmade" exhibition during three consecutive Beijing Design Week and at various venues in the past seven year. These exhibitions have been rated by house ware industry observers as the trendsetting events for lifestyle aesthetics.

7 Beijing Design Fair Beijing Design Fair is a main theme of 2015 Beijing Design Week. The Design Fair will feature an exhibition space exceeding 8000 square meters with more than 2000 square meters space reserved for displaying handmade products. As the primary goals of the design trade fair is to promote transactions and trades of design and handmade products, the products will be presented in various settings to showcase modern lifestyle with personalized and unique products for daily life. The Trade fair is a starting point toward a full-service trade center where international exchange and trade of cultural products such as arts, crafts & design products will take place. Upon opening of the Beijing Design Fair, a series of events will be held to promote transactions and trade for arts, crafts and design products. These events are forums, special exhibitions, new product release press conference, cocktail receptions, evening VIP gala, and important agreements signing ceremonies, etc,

8 National Base for International Culture Trade Tianzhu Free Trade Zone is located in the core economic area adjacent to Beijing International Airport. It is an industry platform for cultural trades on a national level under the cooperation of ministry of cultural Affairs and Beijing municipal government. Beijing Tianzhu Free Trade Zone, a culture free port that consists International Cultural Trade Enterprise Cluster Center, International Cultural Products Exhibition Center and International Service Center For the Trading of cultural Products. By its policy, Free Trade Zone will provide comprehensive services for cultural products and cultural projects.

9 Brief introduction on Handmade For China Alliance --we discuss it a lot in the following pages without mention what it is

10 Opening the market for handmade works: Online & Offline sales In addition to corporate with various shopping centers/malls to set up handmade shops. BAC has also teamed up with various organizations and media to set up pop-up stores and promotional events such as workshops, thematic exhibitions, trade fairs and charity gala, etc. Moreover, BAC operates business start-up incubators for handmade arts and craft works, a way to help members of Handmade For China Alliance to put their feet on the ground in China. Other than a six-figure followings of BAC's WeChat social media magazine, BAC also corporates with another leading Chinese social media platform Weibo ( Nasdaq: weibo ). BAC will provide each member of Handmade For China Alliance with a Weibo account, where he/she can upload photos and descriptions such as an ebay or Etsy account. Weibo collaborate exclusively with BAC for the Handmade category. Both Weibo and BAC will work exclusivly to conduct online and offline promotion of the handmade category which feature works of all members of the Handmade For China Alliance. All members of Handmade For China Alliance will be given the opportunity to work with BAC exclusively in promoting their branding images, planning promotional campaigns and actual sales representation. Each participating member will be included in a new wave of Chinese lifestyle aesthetics while benefits from the explosive decorative arts & crafts market.

11 Promotion and media exposure This fair will be reported by various news media which have been actively involved in the media coverage and promotions of all events of Beijing Design Week. The trade fair organizers will endeavor to promote the exhibition, introducing key exhibitors to professional media and public media, and to arrange interviews and press conferences of the exhibition and exhibitors when in needed. A website for the Trade Fair will be set up to list all exhibitors with each respective exhibitor's website or social media account links. Appropriate Trade Fair news and articles on the exhibitions will also be published on the website. The web address is

12 Official Name of the Fair: The First Handmade Trade Fair during 2015 Beijing Design Week Location: Address: #40, #62, #63, #64, and #65 exhibition halls in Tianzhu Free Trade Zone located in the core economic area, near Beijing Capital International Airport Date: September 23 to October 23 Exhibition Space Total area of the Beijing Design Fair, BDF, is 8000 square meters. Total area for the Handmade For China section is 1173 square meters, as shown on the floor plan, outdoor space is marked red.

13 Program 1. From Problems(P) to Products(P) Forum 2. VIP s Night 3. Handmade Salon and Workshops 4. Handmade Flea Market 5. Handmade Dream Work training courses Five steps to participate: 1. Joint Handmade For China, HFC Alliance 2. Provide personal and product information to be included for online promotion. 3. Exhibition Items selection by curators 4. Arrange delivery of curator-selected products to the trade fair site. 5. Display and exhibition installation Application and Detailed information:

14 Trade Fair Fee Schedule Standard Booth (Full) Total fee: 4000 USD Booth Area: 9 square meters ( 3 meters x 3 meters ) Booth area layout and equipment will be decided by the curator to facilitate a presentation of each exhibitor's display in a most pleasant and memorable lifestyle setting. Independent Designer and craftsman Booth (Full) Total fee: 2000 USD Booth Area: 4.6 square meters ( 2.3 meters x 2 meters ) Booth area layout and equipment will be decided by the curator to facilitate a presentation of each exhibitor's display in a most pleasant and memorable lifestyle setting. Items-only exhibitors and special exhibitors invited by curators Curators of thematic exhibition areas will select items among works submitted by independent designers, craftsmen and artisans who wish to participate in the trade fair without applying for a booth. Selected works will be displayed in the thematic exhibition at curator's discretion.

15 Important Dates August 15, 2015: deadlines for Submitting following forms "List of exhibition items", "booth design application " "Additional equipment request September 15, 2015: Deadline for domestic exhibitors application September 15, 2015: Delivery of exhibition items to designated trade fair location ( for items from outside of China) September 18, 2015: Delivery of exhibition items to designated trade fair location ( for items from China ) September 19 & 20, 2015: Registration and booth setup for exhibitors September 22, 2015: VIP preview September 23 to October 23, 2015: Handmade Trade Fair October 24, 2015 after 2 PM removal of exhibition items.

16 Contact information for exhibitors Handmade For China Website: For inquiries regarding thetrade Fair please Detailed information at the link of 635.net website. Delivery address: Approved exhibition items should be delivered to the designated address in the Tianzhu Free Trade Zone before September 10th, The shipping address and consignee is as follows: BEIJING TIANZHU Free Trade zone BEIJING GEHUA FINE ART CO No.578 shunping Road, Shunyi District, P.R.C(Tianzhu Free Trade Zone-2-030), Beijing, China ) Attn: Song Han Phone: General Rules 2015 Handmade Trade Fair during Beijing International Design Weeks is managed by Beijing Art Club (hereafter referred as BAC) which undertakes to develop and implement the Rules, and reserves the rights to modify and interpret the Rules. Detailed rules for Participants The Details rules for Participants provides all the terms for 2015 Handmade Trade Fair, all applicants and the final exhibitors should unconditionally accept the constraints of the rules. BAC reserves the right to release other participation rules at any time.