EXHIBITOR INFORMATION BE PART OF THE #VIECC

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1 EXHIBITOR INFORMATION BE PART OF THE November 19th 20th, 2016 #VIECC

2 VIECC Vienna Comic Con This is the premiere pop culture event in Central and Eastern Europe: Thousands of enthusiastic fans; spectacular events; star guests from TV, film, comics and Cosplay. We offer exhibitors tailored options for participating in the VIECC 2016! VIECC VIENNA COMIC CON 2015 #VIECC 2015 exceeded all expectations. In cooperation with ReedPOP, the makers of New York Comic Con, Reed Exhibitions was able to bring this internationally successful event to Vienna. ReedPOP s international portfolio includes more than 30 events in Asia, Australia, America and Europe, such as Emerald City Comicon, Star Wars Celebration, Star Trek: Mission New York, OZ Comic Con, Shanghai Comic Convention and many others. 17,000 visitors in 2015 OUR FANS ENJOYED OVER 200 INDIVIDUAL PROGRAMME ITEMS: Panels Autograph sessions Speakers Photo sessions Interviews Comic battles Gaming battles Press conferences First Annual VIECC Championships of Cosplay Over 50 artists in the Artist Alley Film props Walking cosplay characters Fantasy combat demonstrations Workshops Altogether over 748,000,000 media impressions!!! 350 media representatives from 12 countries generated 451 press clippings and 43h hours of TV, radio and online TV broadcasts. 12k Fans 769 Followers Followers 40k Clicks November 19 th 20 th, 2016 Messe Wien

3 HOW VIECC VIENNA COMIC CON STANDS OUT FROM OTHER CONVENTIONS: Partnerships with top brands International sales network Excellent organisation team with many years of experience Show portal for exhibitors Top services including hotel booking, visitor support and exhibitor services Sensational VIECC website VIP lounge with catering and service for VIP fans Live Stages featuring panels and entertainment from artists, creators, performers and more LARP - Live Action Role Play Catwalk for Cosplayers VIECC magazine: 50-page show guide with 62k+ print run available from the start of November ideal and expandable advertising space option for exhibitors VIECC Merchandise-individual products sold out! VIECC Badges Exclusive VIECC Variant Edition Comics Dinner with Stars of Cosplay, Film and Television

4 FANS YOUR TARGET GROUP AT THE VIECC VIENNA COMIC CON Here s what our visitors said in a poll conducted by the renowned research institute market : 82% 64% 31% 21% of the fans present in 2015 will be back in 2016 found new products and suppliers attended the VIECC to shop spent more than planned at the exhibitor booths at the VIECC University, College other High School Diploma 2% 19% Education 15% 42% secondary school 22% High School, secondary education 21 to 30 years 60% age 21% 15% 31 to 40 years 4% 41 years and older up to 20 years 61 % have high school diploma or higher education Average age: 29.6 years Gender Click on the VIECC Vienna Comic Con WRAP SIZZLE! male 51% female 49 % November 19 th 20 th, 2016 Messe Wien

5 Intention to buy 64% 15% 9% definitely intend to buy / order plan to buy / order intend to buy / order later 52% PLANNED A BUDGET OF OVER 100 FOR THEIR VISIT 93 WOULD recommend the show to others Online Fan-Activation 500k Facebook users were accessed with posts during the 2015 Con weekend 1.4 million page views by 135,000 users since went online 200k+ page impressions from 19k unique users every month Over fans on Facebook, 769 Twitter followers, Instagram followers and over clicks on the VIECC Youtube channel

6 EXHIBITORS The 150 exhibitors at the VIECC Vienna Comic Con 2015 were delighted by the first edition of the show in Vienna and met thousands of passionate fans! 87 intend to exhibit here again Here s what the exhibitors said in a poll conducted by the renowned research institute market : 90% 90% 82% 80% 79% 77% 71% said Messe Wien was the right choice of location said they were pleased with the fair overall would recommend the show to others benefitted from participation used the show to cultivate their image were very pleased with the atmosphere and mood at the VIECC liked the marketing work done by the organisers Top 3 success factors from an exhibitor perspective: Visitor frequency at the exhibitor s booth Very positive visitor quality Contact with new customers November 19 th 20 th, 2016 Messe Wien

7 THE SHOW TO ATTEND! The VIECC Vienna Comic Con 2016 goes one step further! We react to the requests of the fans. We are constantly gathering feedback from a wide range of groups and we listen to exhibitors and specialists. Highlights planned for 2016: WE HAVE SOMETHING TO CELEBRATE! 70 years of Lucky Luke 50 years of Star Trek VIECC the best weekend of 2016! WE ARE GROWING! 2 halls more space and more sponsorship options for you - the exhibitor Expansion of the main stage Additional stages Development of the content and workshop programme Larger Artist Alley and fan group section Live streaming with Twitch.com VIECC Vienna Comic Con 2016 is expecting over 25,000 visitors from Central and Eastern Europe. WE ARE EXPANDING! Organised fan trips from the CEE region More international entertainment, comic and Cosplay guests Cooperation with YouTube stars Establishment of the Global Championships of Cosplay by ReedPOP with the VIECC Vienna Comic Con stop as a regular part of the worldwide competition Intensification and expansion of media contacts The highly motivated, prize-winning VIECC team provides all services from a single source with all-you-need packages and support!

8 Don t miss this opportunity! THE VIECC VIENNA COMIC CON 2016 IS THE POP CULTURE EVENT FOR CENTRAL AND EASTERN EUROPE! Working together with ReedPOP we benefit from over 10 years of experience gained in the world of pop culture festivals. The fan always comes first, and that s a principle we apply all around the world! As a reliable partner for this industry we believe in the cultivation of long-lasting relationships with our exhibitors. We keep our standards high and we keep our promises. Thrilled fans, satisfied exhibitors, top quality content, numerous supporting fan groups and shared enjoyment of our work are what makes our events so special all around the world. Don t miss the chance to become part of this world! You decide how best to showcase your company: BOOTH SPACE INVITED GUEST PERFORMANCES FORUM PRESENTATIONS PREMIERE PERFORMANCES SPONSORSHIP ONLINE AND ON-SITE ADVERTISING SPACE Boost your message. Let our fans become your multipliers. We provide advice tailored to your needs and work with you to put together the perfect appearance at the VIECC Vienna Comic Con PRODUCT GROUPS: Anime/Manga Artist/Creator Apparel/Textiles Comics Printing/Services Figures Movies/Television Table Top Gaming Graphic Novel Media/Magazines Merchandise Collectibles Trading Cards School/University/Education Toys/Collectibles Publisher Video Games Drawing Supplies BE PART OF THE VIECC! CONTACT US! DW Salesteam: Florian Schermann, Show Director, DW 2108 Adrian Kreiml, Project Coordinator, DW 2140 Dates: November 19 th 20 th, 2016 Opening hours: Saturday 19 th November: Sunday 20 th November: Kontakt: Reed Messe Wien GmbH, Messeplatz 1, PF 277, A-1020 Wien Tel.: , Fax: DW -3357, Figures provided on Poll results from the study conducted on 21st & 22nd November 2015 by the market research institute market. Copyright:

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