Business Day Advance Registration Has Begun, and the Convenient Business Day Gold Pass is also On Sale

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1 Theme: Welcome to the Next Stage. Press Release July 31, 2018 TGS Forum 2018 Outline of Keynote, Global Game Business Summit 2018 and Expert Sessions Determined! Advance Registration for Business Day Visitors has Begun! Business Day Gold Pass is Now on Sale. Computer Entertainment Supplier's Association (CESA) Nikkei Business Publications, Inc. TOKYO GAME SHOW 2018 (Organizer: Computer Entertainment Supplier s Association [Abbreviation: CESA, Chairman: Hideki Hayakawa], Co-Organizer: Nikkei BP [President: Suguru Niinomi], Period: September 21 to 24, Venue: Makuhari Messe / hereafter TGS2018 ) has determined the event outline for TGS Forum 2018 to be held on the Business Day Thursday, September 20th and Friday, September 21st. TGS Forum 2018 will have a special session and a sponsorship session on September 22nd (Friday) in addition to the keynote held on the 21st (Thursday). On September 21st (Thursday), the first day of the event, we hold a keynote panel by key persons from the game industry. They will discuss the challenges and solutions on e-sports, the competitive gaming which is becoming a medal sport at international sports meetings like the Asian Games. Outline of Sponsorship Sessions will be revealed on mid- August. On the afternoon of September 20th (Thursday), top companies and representatives from the video game industry will gather and hold the Global Game Business Summit 2018 (GGBS 2018) to exchange opinions on video game business trends around the world. The theme of GGBS 2018 is How domestic games could win in the worldwide competition. It has been said that domestic games are less competitive than Western video games on the global market because of its style and the development cost. But some domestic game titles have won overseas awards in past few years and expand their presence in the global markets. Furthermore, there are some global hit titles. Along with the increase in multi-platform games and the appearance of new ways to have fun with games, what kind of marketing strategies may be needed? The session will explore future possibilities of Japanese game industry by learning from the success of domestic hit makers. On September 21st (Friday), we have several Expert sessions focusing on the game industry. Leading figures will talk about the new business and technologies and the trend of the industry. Speakers and schedule of Expert Sessions will be revealed on middle August. Advance registration for TGS Forum 2018 and GGBS 2018 started on today via the official website ( Attendance for TGS Forum 2018 and GGBS 2018 is free of charge. However, a TGS2018 Business Day visitor badge will be required. Therefore, be sure to complete the advanced registration for Business Day visitors in order to be issued a badge before entering the site. Business Day Advance Registration Has Begun, and the Convenient Business Day Gold Pass is also On Sale Advance registration for the Business Day for game industry personnel has started via the official website. In addition to applying for a Business Day Registration Ticket, paid registration (5,000 yen, including tax) is also available (after application, there is a predetermined confirmation). In addition, a limited number of Business Day Gold Passes will be available, allowing you to enter the site smoothly through a special reception and giving access to the Asia Business Gateway appointment system for holding negotiations with exhibitors and negotiations with other visitors (for those who have a Business Day Registration Ticket the price of the pass is 20,000 yen (including tax), and for those without a Business Day Registration Ticket, the price including the Business Day Advance Registration fee is 25,000 yen (including tax)). The Business Day Gold Pass will give you access to the Business Lounge set up on the 2nd floor of the Makuhari Messe International Conference Hall and allow you join the International Party [Friday September 21 (Friday) from 5:30 pm / Venue: International Conference Hall 1F Lounge], providing a comfortable environment for handling business negotiations. For more details, please visit the official website. "TOKYO GAME SHOW" Official Website: 1

2 TGS Forum 2018 Keynote Date & Time: September 20th (Thursday) 10:30 am to 12:00 pm (Planned) Venue: Exhibition Hall 1 <Event Stage> Admission: Free (Advance registration required) * In order to attend the Keynote Address, you will need to have a Business Day Visitor Badge issued with the TGS 2018 Business Day Registration Ticket (free, advance registration required) distributed by exhibitors and others, a Business Day Gold Pass (paid), Press Pass, or a Business Day Visitor Badge issued as a result of the Business Day advance registration review (Advanced registration fee: 5000 yen including tax). It will take time to register on the actual day, and as a result, you may miss the start of the Keynote Address. Therefore, please register in advance. Application: Deadline: TOKYO GAME SHOW Official Website: First-come-first-served basis * Please note that if the capacity is reached through advanced registration, principally, no same-day applications will be accepted. Session Contents: Roadmap for e-sports to become an official Olympic event --Challenges and measures facing the gaming industry e-sports have grown to a global movement. Unified e-sports organization has been established in Japan and the momentum is increasing for further popularization of this new trend. What is drawing attention amid such movement is a possibility for e-sports to become a new official event at the Olympic Games. At the PyeongChang Olympics in last February, the e-sports tournament was demonstrated as part of the official event. The Asian Games even decided e-sports to become an official medal event in 2022 and the test competition is planned to be organized at the 2018 Asian Games in Jakarta this summer. For the 2019 "Ikiiki Ibaraki Yume Kokutai" National Sports Festival, the Winning Eleven (Pro Evolution Soccer) competition will be held as part of the cultural program, and other e-sports games are also considered to be added to the program. e-sports matches and exhibitions held in conjunction with major sports events such as the Olympics, Asian Games and National Sports Festivals will be an excellent opportunity for increasing awareness for e-sports as well as promoting them to the public. What kind of approaches the gaming industry should take to catch up with such great opportunities? The Forum will discuss challenges and measures facing the gaming industry while learning the opinions from stakeholders in real-life sports. <Panelists> TBA on middle August (Planned) 2

3 Global Game Business Summit 2018 (GGBS2018) Date & Time: September 20th (Thursday) 1:00 to 2:30 pm Venue: Exhibition Hall 1 <Event Stage> Admission: Application: Deadline: Free (Advance registration required) * In order to attend GGBS2018, you will need to have a Business Day Visitor Badge issued with the TGS 2018 Business Day Registration Ticket (free, advance registration required) distributed by exhibitors and others, a Business Day Gold Pass (paid), Press Pass, or a Business Day Visitor Badge issued as a result of the Business Day advance registration review (Advanced registration fee: 5000 yen including tax). It will take time to register on the actual day, and as a result, you may miss the start. Therefore, please register in advance. TOKYO GAME SHOW Official Website: First-come-first-served basis * Please note that if the capacity is reached through advanced registration, principally, no same-day applications will be accepted. How to win in the world for domestic games: Learn from global hit titles made-in-japan --What are the latest strategies for marketing, development and promotion for overseas markets? -- Over the recent years, Japanese games have been said to face a bigger hurdle to compete against Western games in global markets, due to the scale of development costs and the styles of games. In the past couple of years, however, game titles made in Japan are starting to show their presence, such as some games being recognized for overseas awards and proving popular among global gamers. Depending on how to compete in the global market, Japanese games still have odds to win. Amid the progress of multi-platforms and the growth of new entertainment such as e-sports, what are the tactics to compete in the global game market? What will be the most important factor to win--the initial plan, the development process or the marketing strategy? The Forum will provide an opportunity to learn from the success of Japanese hit makers and explore the directions for Japanese games to move forward. <Panelists> TBA on middle August (Planned) 3

4 Expert Session Date & Time: September 21st (Friday) Venue: 2nd and 3rd Floors of the International Conference Halls <Each Conference Room> Outline of Expert Sessions will be revealed on middle August. (Planned) Program: How to producer e-sports program effectively ~The way to attract more people to e-sports broadcasting via TV/Internet~ With the spread of e-sports, it becomes a big issue how to highlight its excitement. In the past few years, many e-sports programs have started. In these programs, broadcasters and digital distributors have been focusing on making better programs. This session will invite panelists who are on the frontlines of e-sport programs. They discuss the current problems faced in e-sport broadcasting. E-Sports teams and pro-players are coming into the world! What is a desirable relationship between players, game companies, and e-sports events? Inspired by the wave of e-sports, new teams sponsored by IT/Entertainment-related companies and show productions rush into e-sports. Following this trend, many new e-sports leagues are formed. How professional players and teams should evolve in the future? What is a desirable relationship between players, game company and e-sports events? Panelists from each field will discuss the cooperative relationships to develop e-sports more exciting. New frontiers of XR VTubers develop in the future Virtual YouTuber / VTuber is one of the most popular buzz words in The rise of a movement by new contents made possible by VR Motion Tracking Technology. The game industry starts developing the way to exploit VTubers for business. From 2016, so-called the first year of VR, VR has become interfused with AR/MR and started to be known as XR. Moreover, it is applied to broader fields year by year. Can VTubers become the killer content of XR? By talking with the popular VTubers in the virtual space, this session will delve on the potentials of XR developed by VTubers. Blueprint of 5G adapted games 5G, the next-generation mobile technology, set to roll out commercially in Spring of G would generate a variety benefits such as high-capacity transmission, extremely high-data transmission speed and low energy consumption. Game is supposed be one of the fields that would deserve these benefits. In such a situation, what sort of new schemes the game industry should envision? This talk will cover the problems and future strategies of tele-com carriers who are in the process of test and demonstration. Attendees will gain a blueprint of the gaming industry in the period of 5G. 4

5 TOKYO GAME SHOW 2018 Exhibition Outline Event Title: TOKYO GAME SHOW 2018 Organizer: Co-Organizer: Special Partner: Sponsor: Dates & Times: Computer Entertainment Supplier's Association (CESA) Nikkei Business Publications, Inc. DWANGO Co., Ltd. Ministry of Economy, Trade and Industry (TBC) September 20 (Thursday), 2018 Business Day 10:00 am - 5:00 pm September 21 (Friday), 2018 Business Day 10:00 am - 5:00 pm *Admission during Business Days is restricted to trade visitors and members of the press. September 22 (Saturday), 2018 Public Day 10:00 am - 5:00 pm September 23 (Sunday), 2018 Public Day 10:00 am - 5:00 pm *Doors may open at 9:30 am on Public Days depending on the situation. Venue: Makuhari Messe (Mihama-ku, Chiba City, Chiba Prefecture) Exhibition Halls 1 to 11 / Event Hall / International Conference Hall Expected Number of Visitors: 250,000 Expected Number of Booths 2,000 Admission Fees: (Public Days) On the Day Ticket: JPY 1,200 (incl. tax) per day; Advance Ticket: JPY 1,000 (incl. tax) per day; Elementary school age and younger: Free 5

TOKYO GAME SHOW 2018 Exhibition Outline Released!

Press Release March 5, 2018 Theme: Welcome to the Next Stage. TOKYO GAME SHOW 2018 Exhibition Outline Released! Dates: September 20 (Thursday) to September 23 (Sunday), 2018 / Venue: Makuhari Messe Applications