esports 101 The Game The Business The Partner The Project

Transcription

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4 esports 101 The Game The Business The Partner The Project

5 What is it?

6 Esports is the accepted term for competitive video game competitions and associated business models. The most common video game genres associated with esports are real-time strategy (RTS), first-person shooter (FPS), fighting games, sports simulations, and multiplayer online battle arena (MOBA).

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12 Evolution from the couch

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15 esports 101 The Game The Business The Partner The Project

16 How does it make money?

17 Individual Players Player Skill Tournament winnings Twitch pageviews Player Personality Live-event appearance fees Celebrity matches Pro-Am exhibitions Twitch pageviews

18 Twitch: think cable tv for esports

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21 Gameplay Live Chat Personality

22 Twitch: think YouTube Live for esports Popular players generate pageviews Revenue splits with Twitch Partners Platform currency called bits (1.4 each) Viewer subscriptions Players can generate additional income through affiliate agreements, and their own YouTube channel

23 Live Events Attendee ticket sales Parking Tournament participant entry fees Concessions & merchandise VIP & fan experience packages Pay-per-view income from online & television broadcast Advertising income from online streaming & television broadcast Event & venue sponsorship & branding

24 Building a team

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28 Professional Leagues

29 esports 101 The Game The Business The Partner The Project

30 Who is it?

31 OPTIC GAMING First organized in 2006 as amateur Call of Duty team Grew to became very successful CoD professional team and began attracting other teams Purchased in 2017 by North Texas investment group Headquarters consolidated & relocated to North Texas

32 OPTIC GAMING Esports Venues, LLC

33 esports 101 The Game The Business The Partner The Project

34 Esports Stadium Arlington

35 Phase I Begins in early June Ballroom & Lobby conversion to Stadium Storage area conversion to Broadcast Center Target completion mid-november

36 Grand Hall Remove carpet Refinish concrete Change wall treatments Change lighting

37 Grand Hall Remove carpet Refinish concrete Change wall treatments Change lighting Add elevator Renovate mezzanine

38 Grand Hall Remove carpet Refinish concrete Change wall treatments Change lighting Add elevator Renovate mezzanine Add competition stage Add production lighting Add large video board

39 Grand Hall Remove carpet Refinish concrete Change wall treatments Change lighting Add elevator Renovate mezzanine Add competition stage Add production lighting Add large video board Moveable set pieces Camera platforms

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43 Warehouse

44 Broadcast Center Audio & Video Control Rooms Data Center Event Server Room Broadcaster Dressing Rooms Post-Production Suite Relocating Doors New team dressing rooms Main hallway

45 Gallery Lobby Remove carpet Refinishing concrete Change wall treatments

46 Gallery Lobby Remove carpet Refinishing concrete Change wall treatments 30 gaming stations Video banners & screens Life-sized avatar displays

47 Gallery Lobby Remove carpet Refinishing concrete Change wall treatments 30 gaming stations Video banners & screens Life-sized avatar displays Stairway to mezzanine suites F&B sales location

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49 Phase I Begins in early June Ballroom & Lobby conversion to Stadium Storage area conversion to Broadcast Center Target completion mid-november Phase II Begins in December Meeting Rooms conversion to Training Center Target completion early January

50 Meeting Rooms Remove carpet Refinish concrete Change wall treatments Change lighting Remove airwalls & track

51 Training Center Remove carpet Refinish concrete Change wall treatments Change lighting Remove airwalls & track Permanent soundproof walls Classroom Five Training Rooms Six Locker Rooms Player Lounge Soundstage Press Room Show Office

52 Training Center Remove carpet Refinish concrete Change wall treatments Change lighting Remove airwalls & track Permanent soundproof walls Classroom Five Training Rooms Six Locker Rooms Player Lounge Soundstage Press Room Show Office Creating new doors for player locker rooms

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