Games. Website Content Requirements

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Dinah Jackson
5 years ago
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1 Games Website Content Requirements 2017

Ensuring these assets & content are complete, accurate & provided in a timely manner

2 Online Product Page It s important to note that there are four important parts to a product page on our website. Ensuring these assets & content are complete, accurate & provided in a timely manner will help create a positive customer experience on site. Part 1: Online Title Part 2: Images Part 3: Product Description Part 4: Product Features

3 1. Online Title Definition: The Online Title is the customer-facing Product Name onsite. It determines how products result from Search & gives customers basic understanding of your product prior to visiting the product page. Online Titles should clearly & accurately describe the product, being as detailed as possible without being redundant. For assortment items with multiple UPC s/uid s, each Online Title must be unique & clearly call out the differentiating factor (color, style, character, piece count, etc). Character Count: Minimum 20 Maximum 120 Online Title Formulas 1. For non-license/character-themed games*: [Game Title] [Series/Edition, if applicable] [Product Type] Examples 1. Monopoly 50 th Anniversary Edition Board Game Battleship Electronic Game Uno Classic Card Game Scrabble Nostalgia Tin 2. For licensed/character-themed games*: [License/Character] [Game Title] [Product Type] 2. Disney Pixar Finding Dory Operation Game Paw Patrol My First Matching Game *Refer to title as it appears on the game s packaging

4 2. Images All UID images for the TRU/BRU websites MUST adhere to the specs below. Images not meeting all of these requirements will NOT be accepted. NOTE: Each product category has specific guidelines for required image shots and order, please refer to the appropriate category style guide for further direction. IMAGE COUNT COMPOSITION FORMAT RESOLUTION SIZE 1 Primary Out of Box image is required per UID this will be your main image onsite A secondary Packaged image & up to 3 Alternates may be added for a maximum of 5 images per UID Must be in focus, clear and professionally lit with the full product as the primary focus of the frame Preliminary mock-ups, renderings, logos or placeholders should not be added at UID level Use the maximum canvas area allowed either horizontally or vertically (minimize any whitespace) White or clear products must have a slight, right drop-shadow to make it visible against a pure, white background All elements included with your product should be shown in 1 of the images Main (primary) image for product must either be shown on a 25-degree angle (1/4 turn), facing to the right or shown straight-on when looking at the product on screen Straight-on cover art for main (primary) image of books, movies, music and software is acceptable Files should be in.jpg,.jpeg, or.png format Colorspace must be srgb (not CMYK) Minimum of 72 dpi Images should not be scaled up or pixelated Must be between a minimum of 1000x1000 pixels & a maximum of 3000x3000 pixels Images less than 1000 x 1000 will not be accepted BULK IMAGE UPLOADS Bulk image uploads can be executed in the portal (see training video here) or by ing ECM.AssetDelivery@toysrus.com Image files must be named according to the appropriate [UID].zoom.jpg naming convention (see next slide for examples)

2. Images - continued IMAGE #1 Primary Box

jpg) Product in its packaging on pure, white

jpg) Game out of box, showing all pieces and

Note: *If no in-box image is available, out of

Product positioned on an alternate angle or

5 2. Images - continued IMAGE #1 Primary Box Shot (UID.zoom.jpg) Product in its packaging on pure, white background. Product must either be shown facing straight-forward or angled slightly to the right when facing the screen. IMAGE #2 Secondary (UID.pt01.zoom.jpg) Game out of box, showing all pieces and accessories. Note: *If no in-box image is available, out of box image may be used as the main, however, in-box is preferred. IMAGES #3-5 Alternate 1, 2, 3 (UID.pt02.zoom.jpg, UID.pt03.zoom.jpg, UID.pt04.zoom.jpg) Product shown with model or in a lifestyle setting to show size/scale. Product positioned on an alternate angle or shown in alternate configuration/build option (when applicable). Focus on important product features/functionality and/or included accessories/attachments. Each image MUST be unique and meaningful to the customer. Images with only slight variances will be treated as duplicates and will not be accepted.

6 3. Online Long Description Definition: The Online Long Description is the customer-facing description displayed on the product detail page. It should include detailed product information, including uses, features, benefits, and/or advertising copy related to the product. Character Count: Minimum 120 Maximum 2000 Script Product Overview Three to five sentences of advertising/romance copy. Describe the type of game and for which age and skill level. What is the goal in the game and what s included. (Be sure to point out if the item is exclusive to Toys R Us.) The [insert online title] features: (List must include 3-5 features. Info in this section can include:) What s Included Type of game - board, card, interactive Game play/skills involved Number of players, duration of play, and/or age recommendations Product Materials if significant (ex: wood, plastic) Battery information/operating system compatibility (when applicable) Assembled dimensions/assembly info Include any necessary safety warnings or precautions Vendor information - This blurb has been curated by our internal team and will be added as necessary. (No action is needed by vendor.) Example Climb up and slide down in the exciting game of ups and downs, Chutes and Ladders! You and the character on your pawn can see the square marked 100, but it's not so easy to get there. If you land on a good deed, you can shimmy up a ladder, but land on the wrong spot and you'll shoot down a chute! Spin the spinner to see how many spots you'll move. Will your new spot send you down or move you up, up, up? Slip, slide and see if you can win at Chutes and Ladders! Classic Chutes and Ladders Game Features: 1 Game board, 3 pawns with plastic stands, spinner with arrow and instructions Land on good deeds to climb ladders Watch out for the slide when you land on a wrong spot The first player to reach the 100 square wins Ages 3 and up For 2 to 3 players Adult assembly required No reading required to play Committed to Creating the World's Best Play Experiences, Hasbro provides engaging, entertaining games that let kids and parents connect through play. From classic board games to interactive digital games, Hasbro has something fun for everyone. Shop our Hasbro Games Store to find the perfect game for your next Family Game Night!

7 4. Product Features Definition: Product Features should be utilized to further highlight important product features/selling points. You may enter up to 5 Product Features per UID, examples are listed below. 2 Product Features (in EDQ Product Feature 1 & Product Feature 2) are required for item setup. Information in the Product Features should be different from the info given in the Online Long Description. Character Count: Maximum of 200 characters per feature Relevant Features A. What s included B. Age range and skill level C. Type of game D. Toys R Us exclusive E. Product Awards F. Edition/Series information, unique packaging details (when applicable) G. Battery information/operating system compatibility (when applicable) Examples A. Includes game board, 12 pawns, 44 cards, 2 power-up tokens and instructions. B. For 2-4 players, ages 5 and up. C. Board game, card game, team-based game, dice game. D. Available exclusively at Toys R Us! E. Oppenheim Toy Portfolio Platinum Award. F. 20 th Anniversary Edition, Royal Edition, Nostalgia Tin G. 3 LLR1130 batteries are required (included). H. Choking Hazard. Small parts. Not for children under 3 years old. H. Applicable Warranty information, Packaging disclaimers, Legal notices, and/or Safety warnings

Science Kits. Website Content Requirements

Science Kits. Website Content Requirements Science Kits Website Content Requirements 05.05.2017 Online Product Page It s important to note that there are four important parts to a product page on our website. Ensuring these assets & content are