Backpacks, Messenger/Tote/Duffel Bags, Rolling Backpacks/Luggage. Website Content Requirements

Transcription

1 Backpacks, Messenger/Tote/Duffel Bags, Rolling Backpacks/Luggage Website Content Requirements 2017

2 Online Product Page It s important to note that there are four important parts to a product page on our website. Ensuring these assets & content are complete, accurate & provided in a timely manner will help create a positive customer experience on site. Part 1: Online Title Part 2: Images Part 3: Product Description Part 4: Product Features

3 1. Online Title Definition: The Online Title is the customer-facing Product Name onsite. It determines how products result from Search & gives customers basic understanding of your product prior to visiting the product page. Online Titles should clearly & accurately describe the product, being as detailed as possible without being redundant. For assortment items with multiple UPC s/uid s, each Online Title must be unique & clearly call out the differentiating factor (color, style, character, piece count, etc). Character Count: Minimum 20 Maximum 120 Online Title Formulas 1. For character/licensed items: [Franchise/License] [Character] [Theme/ Saying /Special Product Attribute] [Size] [Product Type] [noteworthy accessories/features] Examples 1. Nintendo Super Mario 16 Inch Backpack with Side Mesh Pockets 2. For non-licensed items: [Brand Name] [Theme/Style/Special Product Attribute] [Size] [Product Type] [noteworthy accessories/features] 2. Stephen Joseph Ladybug Sidekick Backpack with Mesh Water Bottle Pocket Olive Kids Game On Overnighter Duffel Bag 3. For items differentiated by color (licensed or non-licensed products available in multiple colors): [Brand Name] [Product Name] - [Color/Pattern] 3. Eastport Double Strap Skater Backpack - Black/White Wildkin Kickstart Messenger Bag - Pink Big Dots

4 2. Images All UID images for the TRU/BRU websites MUST adhere to the specs below. Images not meeting all of these requirements will NOT be accepted. NOTE: Each product category has specific guidelines for required image shots and order, please refer to the appropriate category style guide for further direction. IMAGE COUNT COMPOSITION FORMAT RESOLUTION SIZE 1 Primary Out of Box image is required per UID this will be your main image onsite A secondary Packaged image & up to 3 Alternates may be added for a maximum of 5 images per UID Must be in focus, clear and professionally lit with the full product as the primary focus of the frame Preliminary mock-ups, renderings, logos or placeholders should not be added at UID level Use the maximum canvas area allowed either horizontally or vertically (minimize any whitespace) White or clear products must have a slight, right drop-shadow to make it visible against a pure, white background All elements included with your product should be shown in 1 of the images Main (primary) image for product must either be shown on a 25-degree angle (1/4 turn), facing to the right or shown straight-on when looking at the product on screen Straight-on cover art for main (primary) image of books, movies, music and software is acceptable Files should be in.jpg,.jpeg, or.png format Colorspace must be srgb (not CMYK) Minimum of 72 dpi Images should not be scaled up or pixelated Must be between a minimum of 1000x1000 pixels & a maximum of 3000x3000 pixels Images less than 1000 x 1000 will not be accepted BULK IMAGE UPLOADS Bulk image uploads can be executed in the portal (see training video here) or by ing ECM.AssetDelivery@toysrus.com Image files must be named according to the appropriate [UID].zoom.jpg naming convention (see next slide for examples)

5 2. Images - continued IMAGE #1 Primary Box Shot (UID.zoom.jpg) Product on pure, white background facing straight-on or angled to the right. IMAGE #2 Secondary (UID.pt01.zoom.jpg) The product open, turned to the side, or the back of the product. IMAGES #3-5 Alternate 1, 2, 3 (UID.pt02.zoom.jpg, UID.pt03.zoom.jpg, UID.pt04.zoom.jpg) Product shown with model or in a lifestyle setting to show size/scale or use. Focus on important product features/functionality and/or included accessories/attachments. Each image MUST be unique and meaningful to the customer. Images with only slight variances will be treated as duplicates and will not be accepted.

6 3. Online Long Description Definition: The Online Long Description is the customer-facing description displayed on the product detail page. It should include detailed product information, including uses, features, benefits, and/or advertising copy related to the product. Character Count: Minimum 120 Maximum 2000 Script Product Overview Three to five sentences of advertising/romance copy. Backpacks are available in different styles, sizes and designs. Tote bags, messenger bags and duffel bags are also available in different sizes, styles and designs. Copy should include theme, material, special features and any included accessories. (Be sure to point out if the item is exclusive to Toys R Us.) Example Send your child off to school with adorable style with the Skip Hop Little Kid Zoo Pack Backpack - Frog. Easily holds all the supplies your preschooler might need for a busy day of work and play. Features a roomy main compartment, padded, adjustable straps, a write-on nametag, an insulated pouch for snacks and an adjustable mesh bottle pocket. BPA free, phthalate-free, PVC free. The [insert online title] features: (List must include 3-5 features. Info in this section can include:) Recommended use Materials Compartments Included accessories Size, dimensions Include any necessary safety warnings or precautions. The Skip Hop Zoo Little Kid Floyd Frog Green Backpack with Insulated Pouch and Side Mesh Pocket Features: Roomy main compartment with easy to clean lining Insulated pouch for snacks and adjustable mesh bottle pocket Padded, adjustable comfy straps 12.3 x 11.7 x 1.1 Write-on nametag inside BPA-free, Phthalate-free Vendor information - This blurb has been curated by our internal team and will be added as necessary. (No action is needed by vendor.) By combining a passion for products and parenting, Skip Hop creates unique, innovative and highly functional products that make parenting easier, better and more fun. Based in New York City, Skip Hop is available world-wide for parents who appreciate better products that help improve their busy lives. Their array of Diaper Bags, and On-the-Go, Mealtime, Bathtime, Nursery, and Playtime solutions are recognized across the globe for innovation, great design and the highest quality in the baby business. Click here to check out even more Skip Hop items!

7 4. Product Features Definition: Product Features should be utilized to further highlight important product features/selling points. You may enter up to 5 Product Features per UID, examples are listed below. 2 Product Features (in EDQ Product Feature 1 & Product Feature 2) are required for item setup. Information in the Product Features should be different from the info given in the Online Long Description. Character Count: Maximum of 200 characters per feature Relevant Features A. Theme B. Material C. Included accessories D. Special features E. Safety standards F. Cleaning instructions G. Dimensions Examples A. Stephen Joseph Signature B. Durable polyester construction. C. Includes detachable lunch cooler, includes toiletry bag. D. Side mesh pockets, adjustable straps, HeatEscape Padded Mesh Back Ventilation System, front zip pocket, padded shoulder straps. E. Rigorously tested to ensure that all parts are lead-safe, BPA-free, phthalate-free, and conform to all rules and regulations set forth by the Consumer Products Safety Information Act. Meets FDA standards. F. Wipe clean interior, machine washable, spot clean only G. Measures 19 x 14.5 x 2.