Science Kits. Website Content Requirements

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Theresa Nichols
6 years ago
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1 Science Kits Website Content Requirements

Ensuring these assets & content are complete, accurate & provided in a timely manner

2 Online Product Page It s important to note that there are four important parts to a product page on our website. Ensuring these assets & content are complete, accurate & provided in a timely manner will help create a positive customer experience on site. Part 1: Online Title Part 2: Images Part 3: Product Description Part 4: Product Features

3 1. Online Title Definition: The Online Title is the customer-facing Product Name onsite. It determines how products result from Search & gives customers basic understanding of your product prior to visiting the product page. Online Titles should clearly & accurately describe the product, being as detailed as possible without being redundant. For assortment items with multiple UPC s/uid s, each Online Title must be unique & clearly call out the differentiating factor (color, style, character, piece count, etc). Character Count: Minimum 20 Maximum 120 Online Title Formulas 1. For non-assorted sets/kits: [Brand Name] [Series - if applicable] [Product Name] [(Type) Kit or Set] Examples 1. Edu Science Bug Catcher Ultimate Backyard Adventure Kit Smithsonian Bonus Planetarium and Dual Projector Science Kit 2. For assorted set/kits or items differentiated by theme/character/color: [Brand or License] [Product Name] [(Type) Kit or Set] [Color/Character/Theme] 2. Nickelodeon Make Your Own Slime Kit Neon Edu Science 360 Tabletop Refractor Telescope Blue 3. For non-assorted sets/kits featuring a popular license/character: [Character/License] [Product Name] [(Type) Kit or Set] 3. Star Wars Death Star Electronics Lab

4 2. Images All UID images for the TRU/BRU websites MUST adhere to the specs below. Images not meeting all of these requirements will NOT be accepted. NOTE: Each product category has specific guidelines for required image shots and order, please refer to the appropriate category style guide for further direction. IMAGE COUNT COMPOSITION FORMAT RESOLUTION SIZE 1 Primary Out of Box image is required per UID this will be your main image onsite A secondary Packaged image & up to 3 Alternates may be added for a maximum of 5 images per UID Must be in focus, clear and professionally lit with the full product as the primary focus of the frame Preliminary mock-ups, renderings, logos or placeholders should not be added at UID level Use the maximum canvas area allowed either horizontally or vertically (minimize any whitespace) White or clear products must have a slight, right drop-shadow to make it visible against a pure, white background All elements included with your product should be shown in 1 of the images Main (primary) image for product must either be shown on a 25-degree angle (1/4 turn), facing to the right or shown straight-on when looking at the product on screen Straight-on cover art for main (primary) image of books, movies, music and software is acceptable Files should be in.jpg,.jpeg, or.png format Colorspace must be srgb (not CMYK) Minimum of 72 dpi Images should not be scaled up or pixelated Must be between a minimum of 1000x1000 pixels & a maximum of 3000x3000 pixels Images less than 1000 x 1000 will not be accepted BULK IMAGE UPLOADS Bulk image uploads can be executed in the portal (see training video here) or by ing ECM.AssetDelivery@toysrus.com Image files must be named according to the appropriate [UID].zoom.jpg naming convention (see next slide for examples)

5 2. Images - continued IMAGE #1 Primary Box Shot (UID.zoom.jpg) IMAGE #2 Secondary (UID.pt01.zoom.jpg) Product out of the box on pure, white background. In the box shot. IMAGES #3-5 Alternate 1, 2, 3 (UID.pt02.zoom.jpg, UID.pt03.zoom.jpg, UID.pt04.zoom.jpg) Product shown with model or in a lifestyle setting to show size/scale. Product positioned on an alternate angle or shown in alternate configuration/build option (when applicable). Focus on important product features/functionality and/or included accessories/attachments.

6 3. Online Long Description Definition: The Online Long Description is the customer-facing description displayed on the product detail page. It should include detailed product information, including uses, features, benefits, and/or advertising copy related to the product. Character Count: Minimum 120 Maximum 2000 Script Product Overview Three to five sentences of advertising/romance copy. Online shoppers in this category are looking for fun and educational products to broaden their child s knowledge. Copy must explain what the product does and what it teaches. Package contents must always be included. (Be sure to point out if the item is exclusive to Toys R Us.) The [insert online title] features: (List must include 3-5 features. Info in this section can include:) General intent of kit What s included Details of experiment/project/ how the item is used Package contents as a list or general description Battery information/operating system compatibility (when applicable) Age recommendations Include any necessary safety warnings or precautions Vendor information - This blurb has been curated by our internal team and will be added as necessary. (No action is needed by vendor.) Example The Edu Science Lab Super Science Fair Kit includes 7 amazing experiments. Instant Snow, Gel Crystals, and Soda Geyser are just a few of the mind blowing experiments that are sure to delight and educate young scientists. Available exclusively at Toys R Us, pick one up for your future Nobel prize winner today to learn the scientific method. (Soda and Mentos not included.) The Edu Science Lab Super Science Fair Kit features: Choose From 7 Amazing Experiments Large Plastic Test Tube and Cap Single Test Tube Holder Geyser Tube Gel Crystals (10 Grams) Snow Powder (30 Grams) Scientific Method Guide Included For Ages 8 and up Sold only at Toys'R'Us, Edu Science educates you in the science of saving money by providing quality telescopes, microscopes, chemistry and science kits for kids that are fun! By offering a wide array of value-driven learning and educational science toys, with Edu Science you don't need grant money to set up your own science lab. Whether you want to explore all of the natural sciences or focus on Botany, Astronomy, Chemistry or even alternative energy, Edu Science has a science kit for you exclusively at Toys'R'Us. Click here to check out even more exclusive Edu Science items!

7 4. Product Features Definition: Product Features should be utilized to further highlight important product features/selling points. You may enter up to 5 Product Features per UID, examples are listed below. 2 Product Features (in EDQ Product Feature 1 & Product Feature 2) are required for item setup. Information in the Product Features should be different from the info given in the Online Long Description. Character Count: Maximum of 200 characters per feature Relevant Features A. Number of experiments/activities B. Educational aspects/what can be learned from the product C. Package contents D. Toys R Us exclusive (if applicable) E. Product Awards F. Battery information/operating system compatibility (when applicable) G. Applicable Warranty information, Packaging disclaimers, Legal notices, and/or Safety warnings Examples A. 11 activities. B. Discover solids, liquids and gases. C. Includes 11.5 inch pop-up habitat, feeding pipette, Cup of Caterpillars voucher, Caterpillars to Butterflies instructions guide. D. Available exclusively at Toys R Us! E. Toy of the Year Awards FINALIST. F. Requires 3 AAA batteries (included). G. Choking Hazard. Small parts. Not for children under 3 years old.

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