ONLINE PHOTOGRAPHY GUIDE - Designer_Vendor_Images

Transcription

1 Nordstrom Image and Video Guidelines * Please notify your Nordstrom contact(s) if your brand does not allow minor visual changes to the selling images you provide to Nordstrom. If items received look different from selling images you provided, for the purpose of representing the product as accurately as possible, Nordstrom may make minor changes to your selling image. However, depending on the complexity of the fix needed, a new image may be required. LOGOS Please provide at least one logo in white, as we may need to reverse it out on a darker background. Minimum Requirements: resolution hex value color mode.psd (layered),.eps,.ai 72 ppi or greater brand color RGB IMAGES Minimum Requirements: Please Include Paths if Possible ON FIGURE / PRODUCT / FABRIC ZOOM ALTs.jpg (non compressed) dimension orientation color mode naming convention background rgb value min: 2400 x 3680 pixels / max: 8000 x pixels portrait / vertical RGB 8 bits per channel file name must contain VPN (Style Number). (ex VPN.jpg) *255 RGB VIDEOS Minimum Requirements: VIDEO - UNCOMPRESSED dimension resolution.mov (Quicktime) dimension width pixels or larger resolution 16:9 widescreen aspect ratio VIDEO - COMPRESSED dimension frame rate encoding bitrate target audio encoding duration.flv (Flash) width pixels or larger; 16:9 widescreen aspect ratio between 24 and 30 fps 800kbps VBR or less; 2 passes minimum - 80; maximum - 120; variability - 80 mp3 128kbps; stereo 3 minutes or less (based on departure rate, not a development requirement 1

2 Lighting 2

3 Lighting There is a natural quality to our light. The shadows should be crisp yet somewhat filled so that the contrast is not too harsh. No tone in background. Minimal shadow on floor 3

4 Womens - Crop / Art Direction / Styling MAIN AND ALT PRESENTATION FRONT VIEW BACK VIEW FABRIC ZOOM PRODUCT SHOT with or without ghost form. SIDE VIEW DETAIL VIEW (Can be closeup of detail or movement) Head-to-toe view if available and approved by Nordstrom. Minimum & ( & Detail Alt if possible) Crop between nose and lips. Pull hair up / not visible in front shot No accessories Simple poses 4

5 STUDIO N - N FOR - FOR VENDOR INTERNAL AND AND INTERNAL VENDOR USE USE ONLY ONLY Womens -- Crop // Art Direction // Styling ADDITIONAL VIEWS Top - slight angle Detail - closeup of feature Bottom - straight - straight - straight Lingerie / Swim Detail - closeup of feature Lingerie Pantie 5

6 Mens - Crop / Art Direction / Styling MAIN AND ALT PRESENTATION FRONT VIEW BACK VIEW FABRIC ZOOM SIDE VIEW side image to come CROP VIEW Crop into full length shot of the front. Crop mid-thigh, below hands. Do not crop into arms or shoulders ( also applies to blazers and sportcoats) DETAIL VIEW (varies depending on item) PANT VIEW Minimum & shots Crop between nose and lips. Pull hair up / not visible in front shot No accessories Simple poses 6

7 STUDIO STUDIO N - N FOR - FOR VENDOR INTERNAL AND AND INTERNAL VENDOR USE USE ONLY ONLY Mens -- Crop // Art Art Direction // Styling ADDITIONAL VIEWS Top Bottom - NO HANDS - leg forward Suit Shorts / Underwear / Swim Bottom - NO HANDS - NO HANDS - NO HANDS 7