Cover Page IMAGE GUIDELINES MAIN

Transcription

1 Cover Page IMAGE GUIDELINES MAIN

2 AGENDA General Image Requirements Lighting & Colour Immediate Rejects Model & Poses Apparel Requirements Underwear & Swimwear Requirements Product Bundle Requirements Other Products Requirements Tip: Click on the above titles to navigate to the applicable product categories! GENERAL IMAGE REQUIREMENTS

3 GENERAL IMAGE REQUIREMENTS ZALORA Image Guidelines Plain/white background Portrait layout 762 (width) x 1100 (height) pixels 762 Product clearly displayed as main focus 1100 Clean and neat General Image Requirements

4 GENERAL IMAGE REQUIREMENTS Minimalist, professional images yield higher click through rates CLICK THROUGH RATE Report shows that images with plain and minimalistic background and good lighting encouraged higher click rates crucial for sales conversion 0.65% CTR 0.99% CTR % *Images and data comparison is based on the same brand General Image Requirements

5 GENERAL IMAGE REQUIREMENTS Better quality images yield higher click through rates CLICK THROUGH RATE Report shows that better quality images & content will strengthen average CTR crucial for sales conversion 0.43% CTR 1.17% CTR % *Images and data comparison is based on the same brand Model choice Hair & makeup Photography Product content details General Image Requirements

6 LIGHTING & COLOUR Background Colour for Apparels Required Standard Main image s background must be in shades of white or grey Dark tones will be rejected (refer to image below) Preferred color is Smoky White or f5f5f5 ACCEPTED TONES REJECTED TONES Korean Fashion

7 LIGHTING & COLOUR Background Colour for Products Required Standard Main image s background must be in shades of grey Dark tones will be rejected (refer to image below) ACCEPTED TONES REJECTED TONES Korean Fashion

8 Lighting & Colour LIGHTING & COLOUR Required Standard Studio lighting is recommended in order for product and model to be presented professionally EXAMPLE We recommend studio lighting for the product to be shown clearly Although the above product is in white, you can still clearly see its colour, shape and details This results in higher customer satisfaction and lower return rate

9 LIGHTING & COLOUR Immediate Rejects EXAMPLE Color tone is oversaturated Looks over-edited and unnatural Strong background color Dull color and lack of light makes the overall image unappealing Image looks like it is being shot using a mobile phone or low quality camera Lighting & Colour

10 IMMEDIATE REJECTS No no s for main product images WATERMARKS TWO MODELS SELFIES DISTORTED/STRETCHED LANDSCAPE No watermarks of any kind is allowed One model per item Unless item is multipack or features couples wear No selfies allowed Image must be of high resolution Not stretched or compressed Image must be in portrait orientation Fits frame dimensions with no surrounding white spaces Immediate Rejects

11 IMMEDIATE REJECTS No no s for main product images FACELESS MODEL BRIGHT BACKGROUND MANNEQUIN SENSUAL IMAGES MESSY PLACEMENT Do not crop model s head off for the main image Except for bottoms Bright coloured or messy backgrounds and walls disallowed Mannequin is not allowed for both apparel and products (main image) Images must be professional and fashionable Should not be sexually suggestive Products must be neatly presented against white background Multiple products in one image Immediate Rejects

12 IMMEDIATE REJECTS No no s for main product images MESSY BACKGROUND DIRTY BACKGROUND CASUAL BACKGROUND UNNATURAL IMAGE SHROUDED MODEL Background should not have messy and distracting objects Image should not contain beach shots and dirty-looking background Image should not contain more than 1 model In background or foreground Subject or model should not be copied-and-pasted on background in an unnatural way Subject or model should not be standing in the foreground Distorted depth of field Immediate Rejects

13 MODELS AND POSES Model s Poses and Expressions Accepted Minimal, relax and masculine pose and/or expression Feminine and approachable facial expression Casual and natural movement Decent body posture and nonseductive expression Candid posture is acceptable, but it must look fashionable, professional and approachable Models & Poses

14 Models & Poses MODELS AND POSES Model s Poses and Expressions Rejected Seductive pose Slouchy posture Unhappy / forced expression Head tilted too much Dramatic poses Limbs all over the place Awkward kneeling pose

15 Models & Poses MODELS AND POSES Model s Poses and Expressions Rejected Over-exaggerated poses Selfie type of pose Unattractive pose Dramatic pose Inappropriate pose

16 AGENDA General Image Requirements Lighting & Colour Immediate Rejects Model & Poses Apparel Requirements Underwear & Swimwear Requirements Product Bundle Requirements Other Products Requirements Tip: Click on the above titles to navigate to the applicable product categories! GENERAL IMAGE REQUIREMENTS

17 APPARELS Apparels -- Required Standard Images should show model s face and length of featured product except for bottoms Presentation of main image is important to best portray your products on ZALORA FIRST IMAGE (FRONT) SECOND IMAGE (BACK) THIRD IMAGE (STYLING) FOURTH IMAGE (DETAIL) Apparel is shown clearly in a tidy manner Back of apparel is shown clearly in a tidy manner Suggested styling of the apparel Detail of apparel shown clearly in a tidy manner Apparel Requirements

18 APPARELS Apparels -- Required Standard Image can be cropped to focus on the main apparel that is for sale for bottoms only Presentation of main image is important to best portray your products on ZALORA FIRST IMAGE (FRONT) SECOND IMAGE (BACK) THIRD IMAGE (STYLING) FOURTH IMAGE (DETAIL) Apparel is shown clearly in a tidy manner Back of apparel is shown clearly in a tidy manner Suggested styling of the apparel Detail of apparel shown clearly in a tidy manner Apparel Requirements

19 Apparel Requirements APPARELS Ghost Mannequin / Flat Lay -- Required Standard Product must be on white background and well lit Garment s shape must be tidy and neat Example of ghost mannequin shot on flat lay method which is acceptable FIRST IMAGE (FRONT) Apparel is shown clearly against a white background Silhouette of garment is flattering and well represented SECOND IMAGE (BACK) Back of apparel is shown clearly in a tidy manner THIRD IMAGE (DETAIL) Close up of product s fabric and details

20 Apparel Requirements APPARELS Ghost Mannequin / Flat Lay -- Rejects If no suitable model is available, ghost mannequin is the recommended alternative Main image presentation is most important as it is shown on the catalog page Untidy Ghost Mannequin On Mannequin / Hanger Bad Placement, Messy Shape Missing / Cropped Apparel is shot in an untidy manner Shape of garment is not flattering Garment is cropped off Visible mannequin and/or hanger are not allowed Mannequin should be edited to be excluded from the image Too much gap between the sleeves Untidy sleeves Too many folds and crinkles Detail of apparel shown clearly in a tidy manner

21 Apparel Requirements APPARELS Cropping Dos and Don'ts Image cropping should show the main apparel in full Apparel is shown clearly Apparel is cropped off, not showcasing clearly what the product is on the main image Model and garment should fill up 60-70% of the full image Too much negative and unwanted space within the frame Background crop does not fit the full frame

22 UNDERWEAR & SWIMWEAR AGENDA General Image Requirements Lighting & Colour Immediate Rejects Model & Poses Apparel Requirements Underwear & Swimwear Requirements Product Bundle Requirements Other Products Requirements Tip: Click on the above titles to navigate to the applicable product categories!

23 UNDERWEAR & SWIMWEAR Lingerie & Swimwear Required Standard Background must be white and clean Product must be neat and in good shape FIRST IMAGE (FRONT) Apparel is clearly shown in a tidy manner Product is in good shape SECOND IMAGE (BACK) Back of apparel is clearly shown in a tidy manner THIRD IMAGE (DETAIL) Detail of apparel clearly shown in a tidy manner Underwear & Swimwear

24 UNDERWEAR & SWIMWEAR Lingerie & Swimwear Required Standard Sheer lingerie and thongs should be shot with a ghost mannequin or as flat lay FIRST IMAGE (FRONT) Apparel is clearly shown in a tidy manner Product is in good shape SECOND IMAGE (BACK) Back of apparel is clearly shown in a tidy manner THIRD IMAGE (DETAIL) Detail of apparel clearly shown in a tidy manner Underwear & Swimwear

25 UNDERWEAR & SWIMWEAR Lingerie & Swimwear Top Required Standard Bra or lingerie top should fit model without showing too much cleavage If product is sheer, it should be presented on a ghost mannequin or as flat lay FIRST IMAGE (FRONT) SECOND IMAGE (BACK) THIRD IMAGE (STYLING) FOURTH IMAGE (DETAIL) Apparel is clearly shown in a tidy manner Back of apparel is clearly shown in a tidy manner Suggested styling of the apparel Detail of apparel clearly shown in a tidy manner Underwear & Swimwear

26 UNDERWEAR & SWIMWEAR Lingerie & Swimwear Bottom Required Standard Lingerie or bikini bottom can be presented on model if product is not sheer and model s pose is simple and decent If product is sheer, it should be presented on a ghost mannequin or as flat lay FIRST IMAGE (FRONT) SECOND IMAGE (BACK) THIRD IMAGE (STYLING) FOURTH IMAGE (DETAIL) Apparel is clearly shown in a tidy manner Back of apparel is clearly shown in a tidy manner Suggested styling of the apparel Detail of apparel clearly shown in a tidy manner Underwear & Swimwear

27 UNDERWEAR & SWIMWEAR Lingerie & Swimwear Set Required Standard Lingerie and swimwear set should fit model without showing too much cleavage If product is sheer, it should be presented on a ghost mannequin or as flat lay FIRST IMAGE (FRONT) SECOND IMAGE (BACK) THIRD IMAGE (STYLING) FOURTH IMAGE (DETAIL) Apparel is clearly shown in a tidy manner Back of apparel is clearly shown in a tidy manner Suggested styling of the apparel Detail of apparel clearly shown in a tidy manner Underwear & Swimwear

28 UNDERWEAR & SWIMWEAR Main Image Immediate Rejects Sexually suggestive images with strong background Extremely sexy or sheer lingerie that should only be shot on ghost mannequin Messy background with props and decorations No mannequin allowed Underwear & Swimwear

29 UNDERWEAR & SWIMWEAR Men s Underwear & Swimwear Required Standard Men s underwear must be displayed on a ghost mannequin for main image Product should be presented in a tidy manner on a clean, plain background FIRST IMAGE (FRONT) Ghost mannequin s front view of product presented in a decent and tidy manner SECOND IMAGE (BACK) Ghost mannequin s back view of product presented in a decent and tidy manner THIRD IMAGE (DETAIL) Close up on product detail Underwear & Swimwear

30 UNDERWEAR & SWIMWEAR Men s Underwear & Swimwear Immediate Rejects Small, fitting underwear should be shot with a ghost mannequin or as flat lay Dark background and suggestive poses are not allowed Underwear & Swimwear

31 PRODUCT BUNDLE AGENDA General Image Requirements Lighting & Colour Immediate Rejects Model & Poses Apparel Requirements Underwear & Swimwear Requirements Product Bundle Requirements Other Products Requirements Tip: Click on the above titles to navigate to the applicable product categories!

32 PRODUCT BUNDLES Product Bundles Required Standard Main product must be ghost mannequin only All products should be arranged from top left to bottom right in a diagonal angle

33 PRODUCT BUNDLES Product Bundles Required Standard Examples: Bundles

34 OTHER PRODUCTS AGENDA General Image Requirements Lighting & Colour Immediate Rejects Model & Poses Apparel Requirements Underwear & Swimwear Requirements Product Bundle Requirements Other Products Requirements Tip: Click on the above titles to navigate to the applicable product categories!

35 OTHER PRODUCTS Bags Required Standard Main image should be presented in a tidy manner on a white background FIRST IMAGE (FRONT) SECOND IMAGE (BACK) THIRD IMAGE (SIDE) FOURTH IMAGE (DETAIL) Product is shown clearly in a tidy manner Back of product is shown clearly in a tidy manner Side of product is shown clearly in a tidy manner Detail of apparel shown clearly in a tidy manner Other Products

36 OTHER PRODUCTS Bags Immediate Rejects Main image presentation examples that will be rejected Product is not shown clearly Product is not the main focus in image Part of product is cropped Product presented in a messy way Other Products

37 OTHER PRODUCTS Shoes Required Standard Main image should be presented in a tidy manner on a white background px FIRST IMAGE (SIDE) First image must be 90 degree and facing the right Against clean, white background SECOND IMAGE (ANGLED SIDE) THIRD IMAGE (BACK VIEW) FOURTH IMAGE (OPTIONAL) Underwear & Swimwear

38 OTHER PRODUCTS Shoes Immediate Rejects Main image presentation examples that will be rejected Photo shooting angle is too high/low Distracting or unattractive background Too much space in the background Product should not be presented in a pair Gradient, dull-looking background Other Products Requirements

39 OTHER PRODUCTS Jewelry Required Standard Main image of product should be presented in a tidy manner on white background Product s main feature (usually pendant with a simple chain) on a plain, white background Product on a plain, white background presented in a neat and tidy manner Product on a plain white, background with gradient reflection Product flat lay on a clean, plain white background Other Products Requirements

40 OTHER PRODUCTS Jewelry Immediate Rejects Main image presentation and equipment used that are not acceptable Background needs to be white Foreign object should not be present in image Product should not be on a mannequin Background should not include scenery Focus of image is not on the product Other Products Requirements

41 OTHER PRODUCTS Watches Required Standard Product must be on white background and well lit Garment s shape must be tidy and neat Examples of other watches: FIRST IMAGE (FRONT) Direct frontal view of product, presented in a clean and tidy manner SECOND IMAGE (SIDE) Side and close-up view of product presented in a clean and tidy manner THIRD IMAGE (DETAIL) Direct back view of product, presented in clean and tidy manner Other Products Requirements

42 OTHER PRODUCTS Watches Immediate Rejects Main image and angle presentation examples that will be rejected Back of product should not be displayed at an angle Main product is too small, without focus on watch face Images with two products or images are not acceptable Product is cropped and does not the fit the frame Other Products Requirements

43 OTHER PRODUCTS Sunglasses Required Standard Product must tidily arranged on a white, well lit background Other Acceptable Angle for Glasses: Top angle view White background FIRST IMAGE (FRONT) Direct frontal view of product, presented in a clean and tidy manner SECOND IMAGE (SIDE) Side and close-up view of product presented in a clean and tidy manner THIRD IMAGE (DETAIL) Direct back view of product, presented in clean and tidy manner Other Products Requirements

44 OTHER PRODUCTS Sunglasses Immediate Rejects Main image presentation and angles of glasses that are not acceptable Bad background reflection on glasses lens Product is not shown clearly and has product tag attached Foreign object in image, and package should be shown only on 2 nd or 3 rd image Background is of dark colour Other Products Requirements

45 MODEL GUIDE Other Products Requirements

46 MODEL GUIDE Other Products Requirements

47 MODEL GUIDE Other Products Requirements

48 MODEL GUIDE Other Products Requirements

49 OUR MODELS Other Products Requirements