GENERAL IMAGE REQUIREMENTS

Size: px

Start display at page:

Download "GENERAL IMAGE REQUIREMENTS"

Leo Phillips
6 years ago
Views:

2 GENERAL IMAGE REQUIREMENTS portrait layout with plain background Light Grey (apparel), White (product) in JPEG format minimum 762pixel x 1100pixel and 300dpi in image size and resolution original image - this is to ensure image is not pixelated Size of file: 2MB maximum / per file clear and sharp images only - products are presented as the main focus of the image - products are presented in a neat and tidy manner does not contain any other brand s logo/name no watermarks * Images that fail to meet these requirements will automatically be rejected 06/2015 Image Sequence & Crop Guidelines 2

3 APPAREL CLICK REPORT - BACKGROUND CLICK THROUGH RATE Report shows that images with plain background and good lighting encouraged higher click rates crucial for sales conversion 0.65% CTR > % > 0.99% CTR *Images and data comparison is based on the same brand

4 APPAREL CLICK REPORT IMAGE QUALITY CLICK THROUGH RATE Report shows that better quality images & content will strengthen average CTR crucial for sales conversion Better quality image & content includes: Model choice, hair & makeup, photography and product content details 0.43% CTR > % > 1.17% CTR *Images and data comparison is based on the same brand

5 PLAIN BACKGROUND (PREFERRED) 5

APPAREL REQUIRED STANDARD Studio lighting is

to be presented professionally Very light

view Full view Detail view Product and model

not look dull and cluttered Model s skin

6 APPAREL REQUIRED STANDARD Studio lighting is recommended in order for product and model to be presented professionally Very light and soft grey background Front view Back view Full view Detail view Product and model is bright and attractive Overall image does not look dull and cluttered Model s skin tone looks healthy & radiant Image must be clear and sharp

PRODUCTS - REQUIRED STANDARD Main image of product should be presented in a

White background 1 2 3 4 Front view Back view Side view Detail view First image

should show the back view of product presented in a tidy manner Third image

7 PRODUCTS - REQUIRED STANDARD Main image of product should be presented in a tidy manner on a white background. White background Front view Back view Side view Detail view First image should be frontal view of product presented in a tidy manner Second image should show the back view of product presented in a tidy manner Third image should show the side view of product presented in a tidy manner Fourth image should show the detail of product presented in a tidy manner

8 BACKGROUND COLOR WHAT COLOR SHOULD YOUR BACKGROUND BE APPAREL? Main image s background must be in shades of light grey. Dark tones will be rejected. Elaborated below: ACCEPTED COLOR TONES REJECTED COLOR TONES

9 BACKGROUND COLOR WHAT COLOR SHOULD YOUR BACKGROUND BE PRODUCT? Main image s background must be in shades of light grey. Dark tones will be rejected. Elaborated below: ACCEPTED COLOR TONES REJECTED COLOR TONES 9

10 BACKGROUND COLOR Main image s background must be in very light & cool neutral tones only Color scheme must be closer to grey & white Example of images with non neutral & dark color schemes

11 OUTDOOR 11

12 WALLS NEUTRAL BACKGROUND LIGHT COLORED PLAIN BACKGROUND MINIMAL BACKDROP NON-DISTRACTING BACKGROUND NON CLUTTERED

13 WALLS COLORED WALL HEAVILY TEXTURED WALL PLAIN WALL WITH DISTRACTING DÉCOR DUAL TONES

14 ON THE STREETS NEUTRAL BACKGROUND GOOD LIGHTING MINIMAL CLUTTER NO DARK AND DISTRACTING OBJECTS NO OTHER HUMANS & LOGOS DESATURATED & BLURRED BACKGROUND

15 ON THE STREETS Background with: Colorful items Dark furnishing Dirty background Distracting landscape and trees Non-desaturated background Vivid and messy props Other humans Bad lighting

16 INDOOR NEUTRAL BACKGROUND GOOD LIGHTING PROFESSIONAL MODELLING MINIMAL CLUTTER NO DARK AND DISTRACTING OBJECTS NO OTHER HUMANS & LOGOS DESATURATED & BLURRED BACKGROUND 16

17 INDOOR >50% Dark background / Props Distracting display Bright colored backdrop Messy furniture display Dark lighting 17

18 HOW TO MAKE YOUR IMAGES WORK? 1. Make sure the background is 90% acceptable 2. Crop off parts that is distracting and against guideline 3. Make sure cropping is according to guideline 762 x 1100 px fully filled frame 300 dpi Image is still clear and sharp

19 PRODUCTS WHITE BACKGROUND PORTRAIT DIMENSION NO FOREIGN OBJECTS NO PRODUCTS ON MODEL (AS MAIN IMAGE)

20 IMAGE CLARITY & CROPPING 20

product Approved Zoomed in image is blur and pixelated.

21 CLARITY Zoomed in image must be clear & sharp Customers are able to have good understanding of the fabric/material/cut/design of the product Approved Zoomed in image is blur and pixelated. Customers would not be able to have a good shopping experience lack of product clarity Reject

22 CLARITY MAKE SURE YOUR IMAGES ARE: Note: If your original picture s size and dpi is smaller than these requirements, please replace with an appropriate picture. Increasing or blowing up the original size dimension and DPI will result in blurry image (rejection)

23 CLARITY Images in the right frame dimension and product/model in the right original size Approved Stretched and distorted images Reject Distorted Stretched

be rejected Images with white borders will be rejected Background of image must fill up 762 x 1100 px

24 CROPPING Images must be in the right frame dimension Background must fill up the whole frame Image must be in portrait 762 x 1100 px Landscape images will be rejected Images that does not fill up the full frame will be rejected Images with white borders will be rejected Background of image must fill up 762 x 1100 px Background does not fill up the frame White border around The image Landscape Background does not fill up the frame

Cover Page IMAGE GUIDELINES (KOREAN FASHION)

Cover Page IMAGE GUIDELINES (KOREAN FASHION) AGENDA General Image Requirements Lighting & Colour Immediate Rejects Model & Poses Korean Fashion Requirements Apparel Requirements Underwear & Swimwear Requirements