INDEX. GENERAL IMAGE REQUIREMENTS p.3 4 Rules Zalora Main Catalog Standard

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2 INDEX GENERAL IMAGE REQUIREMENTS p.3 4 Rules Zalora Main Catalog Standard LIGHTING & COLOR p.5-11 Photography Setup Option 1 Studio Photography Setup Option 2 White Wall Lighting Required Standard Dos & Don ts IMMEDIATE REJECT p Immediate Don ts APPAREL DOs vs DON Ts p Required Standard Ghost Mannequin & How To Dos & Don ts Cropping BUNDLES p Do s & Don ts PRODUCT p Photography Setup - Products Bags Shoes Jewelries Watches Sunglasses 11/2015 Image Sequence & Crop Guidelines 2

3 GENERAL IMAGE REQUIREMENTS portrait layout with plain background Light Grey (apparel), White (product) in JPEG format minimum 762pixel x 1100pixel and 300dpi in image size and resolution - this is to ensure image is not pixelated Size of file: 2MB max/ per file clear and not blur/pixelated - products are presented as the main focus of the image - products are presented in a neat and tidy manner does not contain any other brand s logo/name no watermarks Minimum 72ppi 762px (0.69) 1100px (1) * Images that fail to meet these requirements will automatically be suspended 11/2015 Image Sequence & Crop Guidelines 3

4 THE IDEAL CATALOG The recommended guide is to ensure good quality images and consistency throughout Zalora catalog. 4

5 LIGHTING & PHOTOGRAPHY 5

6 PHOTOGRAPHY SETUP OPTION 1 (GHOST MANNEQUIN) If no suitable model available and professional studio lighting is not achievable, ghost mannequin is highly recommended for shooting kids wear Main image presentation is the most important as it is shown on the catalog page. Flat Lay Method should be direct top view + = Apparel should look as tidy and straight as possible. Messy wrinkles must be edited away. Apparel on model/mannequin Model/mannequin stand straight with arms stretch straight down. Image of the inner part Turn the apparel inside out if needed. Remove any tags if possible or edit it away later. Both side should look symmetrical

7 LIGHTING & COLOR REQUIRED STANDARD Studio lighting is recommended in order for product to be presented professionally Ghost mannequin of product is shot against a white background Well lit lighting with no under/over exposure Product is displayed neatly with no crumples

8 PHOTOGRAPHY SETUP OPTION 2 (STUDIO) REQUIRED EQUIPMENTS CAMERA DSLR CAMERA mm lens Sycn-Cord or Wireless Flash Trigger LIGHTING 500W/s Monolight 2400mm Air-Cushioned Light Stand BACKGROUND 2700mm super white seamless background paper 3600mm wide background support kit 2x 62.5mm (or equivalent) thickness black styrofoam blockers GOOD TO HAVE 4x 8kg sandbags for weighing down light stand and background 8

9 PHOTOGRAPHY SETUP OPTION 3 (WHITE WALL) REQUIRED EQUIPMENTS CAMERA DSLR CAMERA mm lens BACKGROUND Clean & plain white wall with exposure to natural sunlight 2x 62.5mm (or equivalent) thickness black Styrofoam blockers 9

10 LIGHTING & COLOR REQUIRED STANDARD Studio lighting is recommended in order for product and model to be presented professionally Product and model is bright and attractive, against soft grey background Overall image does not look dull. Model s skin tone looks healthy & radiant

11 LIGHTING & COLOR REJECT Poorly lit images does not appeal to customers Strong dark background color Dull colored background and lack of light makes the overall image unappealing Image looks like it is being shot using a mobile phone camera/low quality camera.

12 IMMEDIATE REJECTS 12

13 MAIN IMAGE IMMEDIATE NO NO S WATERMARKS Absolutely no watermarks of any kind is allowed TWO MODELS One model per item (unless item is reversible, multipack, couples wear See pg. 33 SELFIES Absolutely no selfies allowed DISTORTED/ STRETCHED Images must be hi-res and not stretched or compressed when uploaded See pg. 3 LANDSCAPE Image must be in portrait and fits the frame dimensions with no white spaces around it See pg. 3

14 MAIN IMAGE IMMEDIATE NO NO S FACELESS MODEL Do not crop your model s head off for the main image, except for bottoms Only shoot with models that are suitable for Zalora and your brand See pg BRIGHT BACKGROUND Absolutely no bright colored backgrounds and walls See pg. 19 SITTING & DISTRACTING BACKGROUND Model should be standing to show off the full outfit Background must not be dark with foreign objects SLEEPING INFANT Baby clothes should be shown as ghost mannequin See pg.

15 MAIN IMAGE IMMEDIATE NO NO S MANNEQUIN Absolutely no mannequin allowed for both apparel and products (main image) See pg GRAPHIC PRINTS Images must be clean with no graphic designs and wordings on it ANGLED PLACEMENT Must be arranged and shot from front view FOREIGN OBJECTS Main products must not be cluttered with other foreign objects DUAL IMAGE Only one image per frame is allowed

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17 APPAREL REQUIRED STANDARD This is the required standard for non-model shots on ZALORA catalog: Product must be strictly on white background and well lit Garment s shape must be tidy, flattering and accurately presented Flat Lay on white background First image (Front) Second image (Back) Third image (Detail) Apparel is shown clearly in tidy manner Back of apparel is shown clearly in tidy manner Detail of apparel shown clearly in a tidy manner Flat Lay on designed background

18 APPAREL REQUIRED STANDARD This is the required standard for non-model shots on ZALORA catalog: Product must be strictly on white background and well lit Garment s shape must be tidy, flattering and accurately presented Cropped bottom shot is acceptable First image (Front) Second image (Back) Third image (Detail) Apparel is shown clearly in tidy manner Back of apparel is shown clearly in tidy manner Detail of apparel shown clearly in a tidy manner Product on hanger

19 GHOST MANNEQUIN - REJECT Main image presentation is the most important as it is shown on the catalog page. Bad standard of ghost mannequin will be strictly rejected Untidy Ghost Mannequin On Mannequin/ Hanger Bad placement and crumpled shape Apparel is shot in an untidy manner The shape of the garment is not flattering Garment is cropped off Visible mannequin and hanger is not allowed Mannequin should be edited out Too much folds and crinkles Missing/Cropped Products should be shown in full and frontal Mannequin silhouette should be straight and tidy

20 APPAREL REQUIRED STANDARD This is the required standard for ZALORA catalog. Model and product must be presented in a clean and tidy manner on a light grey background. Presentation of the main image is very important in order to portray your products the best on main catalog First image (Front) Second image (Back) Third image (Styling) Fourth image (Detail) Apparel is shown clearly in tidy manner Back of apparel is shown clearly in tidy manner Suggested styling of the apparel Detail of apparel shown clearly in a tidy manner

21 APPAREL - REQUIRED STANDARD Image can be cropped to focus on the main apparel that is for sale for bottoms only Presentation of the main image is very important in order to portray your products the best on main catalog First image (Front) Second image (Back) Third image (Styling) Fourth image (Detail) Apparel is shown clearly in tidy manner Back of apparel is shown clearly in tidy manner Suggested styling of the apparel Detail of apparel shown clearly in a tidy manner

22 OUTDOOR REJECT Main Image with scenery background that is NOT acceptable. Messy and distracting objects Inappropriate location Dark colored and messy background Model edited onto fake backdrop Exaggerated and inappropriate pose

23 CROPPING DO & DON T Image cropping should show the main apparel in full. Apparel is shown clearly Apparel is cropped off, not Model and garment showcasing clearly what the should fill up 60-70% of product is on main image the full image Too much negative and unwanted space within the frame Product view is being minimized Background crop does not fit the full frame

24 SUMMARY KIDS APPAREL ACCEPT Ghost mannequin and suitable child model Ghost Mannequin of product presented in a clean and tidy manner. Flat lay of product presented in a clean and tidy manner Suitable model for the product presented in a clean and tidy manner. Suitable model for the product presented in a clean and tidy manner.

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26 BUNDLES REQUIRED STANDARD Main image must be ghost mannequin All products should be arranged from top left to bottom right in a diagonal angle Apparel is shown clearly in a decent and tidy manner Detail of apparel shown clearly in a decent and tidy manner

27 BUNDLES ACCEPT Kids product on model is allowed only if it is shot: a) Against plain and light grey/white background b) Presentable with high standard of quality c) Less than 2 models Apparel is shown clearly in a decent and tidy manner Lighting and model is ideal

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29 PHOTOGRAPHY SETUP PRODUCTS REQUIRED EQUIPMENTS CAMERA DSLR CAMERA 24-70mm lens 2 x 500W/s Monolight with Soft Box BACKGROUND White Table Top White Backdrop White Cardboard (i.e. A2 size) Transparent Acrylic Platform 29

30 BAGS - REQUIRED STANDARD Main image of product should be presented against white background in a tidy manner Front view Side view Back view Detail view First image should be frontal view of product presented in a tidy manner Second image should show the side view of product presented in a tidy manner Third image should show the back view of product presented in a tidy manner Fourth image should show the detail of product presented in a tidy manner

31 BAGS - ACCEPT Main image of product should be presented against white background in a tidy manner Product presented on a plain white background in a neat and tidy manner Product on a plain white background with straps presented in a neat and tidy manner Product slightly angled on a plain white background with straps presented in a neat and tidy manner is still acceptable

32 BAGS REJECT Main image presentation which will be rejected Product on model should be 3 rd or 4 th image, not the main Part of product is cropped Product must be against white background only Messy strap placement

33 SHOES REQUIRED STANDARD Main image of product should be presented against white background in a tidy manner First image (Side) Second image (Side) Third image (Front & Top View) First image must be 90 degree and facing the right side Against clean white background Fourth image (Optional)

34 SHOES REJECT Main image presentation and angle of shoes that are NOT acceptable Angle too high/low Busy/unattractive background Too much negative space Product presented in a pair Gradient, dull looking background.

35 JEWELRIES REQUIRED STANDARD Main image of product should be presented against white background in a tidy manner Front view Close up view Detail view First image shows the product in a clear and tidy manner Close up of product s main feature. Detail that customers might want to see.

36 JEWELRIES ACCEPT Main image of product should be presented against white background in a tidy manner Product s main feature (usually pendent with a simple chain) on a plain white background Product on a plain white background presented in a neat and tidy manner Product on a plain white background Product flat lay on a clean plain background

37 JEWELRIES REJECT Main image presentation and equipment used for jewelry placement that are NOT acceptable Non white background Foreign object in the image Product on a mannequin Scenery background Product On Model

38 WATCHES REQUIRED STANDARD Main image of product should be presented against white background in a tidy manner Front view Close up view Back view First image should be direct frontal view of product presented in a clean and tidy manner. Second image should side view of product presented in a clean and tidy manner. Third image should be direct back view of product presented in a clean and tidy manner.

39 WATCHES REJECT Presentation and angle of watches that are NOT acceptable Back of product Main product look too small Double image in a frame Product cropped and doesn t fit the frame

40 PHOTOGRAPHY SETUP GLASSES REQUIRED EQUIPMENTS CAMERA DSLR CAMERA 24-70mm lens 2 x 500W/s Monolight with Soft Box BACKGROUND White Table Top Solid White Backdrop White Cardboard (i.e. A2 size) Transparent Acrylic Platform 40

41 SUNGLASSES REQUIRED STANDARD Main image of product should be presented against white background in a tidy manner OTHER ACCEPTABLE ANGLE FOR GLASSES: Top angled view White Background Front view Side view Detail view First image should be direct frontal view of product presented in a clean and tidy manner. Second image should be 45 degree angled view of product presented in a clean and tidy manner. Third image should be direct back view of product presented in a clean and tidy manner.

42 SUNGLASSES REJECT Main image presentation and angle of glasses that are NOT acceptable Bad background reflection on the lens Product not shown clearly Tag is still on product Dark colored background Foreign object on image Pacakaging can be shwon on the 2 nd or 3 rd image

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