Milwaukee Radio Buyers Guide We hope you enjoy this Milwaukee Radio Overview provided by the Entercom Milwaukee Marketing Results Research

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3 Milwaukee Radio Buyers Guide We hope you enjoy this Milwaukee Radio Overview provided by the Entercom Milwaukee Marketing Results Research Department. We combine research from Arbitron and Scarborough in preparing this report. Customized research specific to your business and customers is available from your Entercom Milwaukee Account Executive. Detailed research on demographics, planned purchases, lifestyle, household data, customer database surveys and much more are at your fingertips. Just give us a call. We're happy to help. Table of Contents Market Overview... 4 Market Map... 5 Market Data... 6 Top 5 Stations by Demographic... 8 Market Information... 9 WMYX FM WXSS FM WSSP AM WISN AM WMIL FM WOKY AM WQBW FM WRIT FM WKKV FM WHQG FM WKLH FM WJMR FM WJZX FM WJYI AM WLUM FM WLDB FM WMCS AM WKTI FM WTMJ AM Glossary of Terms... 66

4 Radio Market Overview Milwaukee is ranked 36 in market size. The metro area is made up of five counties: Milwaukee, Ozaukee, Washington, Waukesha and Racine. Milwaukee County accounts for 52.6% of the population. The total metro population is 1,431, % of the metro is Black, 7.9% is Hispanic. The total sales are $25,030,633,000. There are 685,700 households in Milwaukee. The average income per household is $70,070 annually. The median home value is $131, % of Milwaukeeans have four or more years of college. 62.6% of Milwaukeeans are employed full time. 80% of the population will drive to work and another 9.9% will carpool. 4% will use public transportation. Milwaukeeans are very mobile, 89% own an automobile. On average, they ll spend 22 minutes traveling to work. There are 29 radio stations measured by Arbitron assigned to this market. There are 7 over-the-air network television stations. There are 9 newspapers in the Milwaukee Metro with the Journal Sentinel covering only 30%.

5 The Market Milwaukee/Racine Percentage of Population by County: County Population Percentage Milwaukee 753, % Ozaukee 75,100 52% 5.2% Racine 164, % Washington 10, % Waukesha 327, %

6 Metro Milwaukee (Milwaukee/Racine - 1,433,300 Population) Retail Spending Power Retail Group Department Stores General Merchandiser Eating Establishments Automotive Dealers Clothing Furniture Grocery Stores Annual Total $1,865,828 $3,093,875 $2,455,715 $4,627,491 $986,106 $503,165 $2,791,554 Profession 4.7% 21.3% 21.5% 12.5% 12.7% 10.4% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% Informatin compiled by Claritas, Inc Professional / Technical Clerical / Sales Worker Retired Proprietor / Managerial Blue Collar Homemaker Household Income Education 25.0% 20.0% 20.6% 20.9% 19.1% College Grad 26.2% 15.0% 15.3% 13.8% Some College 28.6% 10.0% 10.3% HS Grad 29.5% 5.0% 0.0% Under $25k 25k 34k 35k 49k 50k 74k 75k 99k 100+k Less than HS 15.7% 0.0% 10.0% 20.0% 30.0% 40.0% Household Size Children in the Home 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 32.5% 29.3% 29.2% 9.0% 1 person 2 person 3 4 person 5+ person 50.0% 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 43.3% 22.5% 17.9% 16.5% Any Age Under Source: Scarborough Release February January 2008 Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

7 Metro Milwaukee (Milwaukee/Racine - 1,433,300 Population) Age Composition Gender Composition 20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 10.2% 11.3% 14.7% 16.7% 18.3% 13.6% 15.1% Male 48% 6.0% 4.0% 2.0% 0.0% Female 52% Ethnic Composition Diary Respondents Hispanic 7.3% Black 14.7% SP SU07 SU07 WI08 SP08 2,780 2,654 2,740 2,701 Each Arbitron diary Counts as 529 Persons Metro Response Rate: 35% Other 78.0% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

8 Top 5 Stations Per Demographic Group DEMO #1 #2 #3 #4 #5 Teens WXSS WKKV WMYX WLUM WKTI Adults WXSS WKKV WLUM WHQG WMYX Adults WXSS WHQG WTMJ WKKV WMYX Adults WHQG WTMJ WXSS WKLH WMYX Adults WTMJ WHQG WKLH WXSS WKTI Adults WTMJ WKLH WRIT WHQG WMIL Women WXSS WKKV WMYX WKTI WMIL Women WXSS WMYX WKKV WKTI WMIL Women WXSS WMYX WKTI WMIL WKLH Women WMYX WXSS WKTI WKLH WMIL Women WTMJ WKLH WMYX WKTI WMIL Men WHQG WXSS WLUM WKKV WTMJ Men WHQG WTMJ WXSS WLUM WKLH Men WHQG WTMJ WLUM WKLH WXSS Men WTMJ WHQG WKLH WLUM WISN Men WTMJ WKLH WHQG WISN WRIT Source: All Arbitron data based on Spring 2008 Persons 12+ M Sun 6a 12m (Cume)

9 Market Information Milwaukee Market Radio Stations Call Letters Format Frequency Operated By WMYX-FM Hot Adult Contemporary 99.1 Entercom WXSS-FM Top 40/CHR Entercom WSSP-AM Sports Talk Radio 1250 AM Entercom WISN-AM News Talk 1130 AM Clear Channel WMIL-FM Country Clear Channel WOKY-AM Oldies 60's & 70's 920 AM Clear Channel WQBW-FM Classic Rock 97.3 Clear Channel WRIT-FM Oldies 95.7 Clear Channel WKKV-FM Urban Contemporary Clear Channel WHQG-FM Album Oriented Rock Saga WKLH-FM Classic Hits 96.5 Saga WJMR-FM Urban Adult Contemporary 98.3 Saga WJZX-FM Smooth Jazz Saga WJYI-AM Christian Music 1340 AM Saga WLUM-FM Alternative Milwaukee Radio Alliance WLDB-FM Soft Rock 93.3 Milwaukee Radio Alliance WMCS-FM Urban Talk Radio 1290 AM Milwaukee Radio Alliance WKTI-FM Hot Adult Contemporary 94.5 Journal Broadcasting WTMJ-AM News, Talk, Sports 620 AM Journal Broadcasting

10 WMYX FM Format: Hot Adult Contemporary Program Description: "The Mix Means Variety" Core Artists: Nickelback, Bon Jovi, Daughtry, Pink, Maroon 5, Kelly Clarkson. Spring 08 Arbitron/Scarborough Highlights WMYX reaches 182,500 different listeners weekly. Average age is 38. Audience is 71% Women. 67% of WMYX audience is Persons % own their home. WMYX is a top performer with key Female demos. Owner: Entercom Communications GM/VP - Alan Kirshbom GSM - Mike Donovan GSM - Kira Lafond NSM - Sue Schmitz Business Offices W. Grange Avenue Hales Corners, WI

11 WMYX 99.1FM (Hot Adult Contemporary) Duplication Ethnic Composition 45.0% 40.0% 39.6% 38.0% Hispanic 3.2% Black 2.3% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 22.6% 21.6% 0.0% WXSS FM WKTI FM WHQG FM WMIL FM Other 94.5% Audience Share Trends SP07 SU07 FA07 WI08 SP % 3.4% 6.5% 3.1% 3.3% % 5.3% 7.5% 3.3% 5.8% % 3.8% 7.4% 3.8% 4.0% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 29.5% 8.4% 2.0% 2.9% 19.4% 7.1% 30.8% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

12 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE -Release Aug07-Jan08 Scarborough Qualitative Criteria: Metro SurveyArea Listened to WMYX-FM Adults 18 + Qualitative Population: 212,614 Qualitative Respondents: 123 Sex Age Levels 30.7 %Male 69.3 %Female 28.8% 26.2% Employment Status 19.1% 21.1% Full-Time(35+ Hrs) 46.9% Part-Time(<35 Hrs) 22.2% Not Employed AHomemaker 12.2% AStudent 7.8% Retired 4.0% Disabled 2.5% TemporarilyLaid-Off 0.0% P18-24 P25-34 P35-44 Household Income Levels P % P % P % Looking For Work 4.3% Other 0.0% Occupation Summary Management/Business/Financial Ops 18.2% Professional/Related Occupations 18.3% Service 10.9% Sales/Office 16.7% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 1.2% Production/Transportation/Matl Mvng 4.0% MilitarySpecific 0.0% WhiteCollar 53.1% BlueCollar 16.0% Highest Education Level Attained 4.3% Less Than $25, % 7.9% $25,000-$34,999 $35,000-$49, % $50,000 -$74,999 $75,000+ # Child(Ren) Under 18 In Household No 43.4% One 22.8% Two 21.3% ThreeOr More 12.5% Own Or Rent Residence Own 75.8% Rent 11.7% Other -DoNot Own Or Rent 12.5% 5.3% Less Than 12th Grade 26.4% High School Grad(12th Grade/Ged) 38.1% SomeCollege(1-3 Years-Not Grad) 30.2% CollegeGraduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is aservicemark of Arbitron Inc. TAPSCAN is aregistered mark of TAPSCAN Inc., used under license. Data Release12008 Aug07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

13 WXSS FM Format: Top 40/CHR Program Description: "The Number One Hit Music Station" Core Artists: Justin Timberlake, Rihanna, Chris Brown, Fergie, Usher, Kanye West. Spring 08 Arbitron/Scarborough Highlights WXSS is the most listened to FM radio station in the state of Wisconsin reaching 282,300 different people every week. Average age is % of WXSS audience is Persons % of WXSS audience are Women. 51% own their home. WXSS is number 1 with Adults 18-34, Adults 18-49, Women 18-34, Women and Women WXSS is the only place to effectively reach both Gen X and Gen Y. Owner: Entercom Communications GM/VP - Alan Kirshbom GSM - Mike Donovan GSM - Kira Lafond NSM-Sue Schmitz Business Offices W. Grange Avenue Hales Corners, WI

14 WXSS 103.7FM (Top 40/CHR) Duplication Ethnic Composition 30.0% 25.0% 20.0% 27.7% 25.6% 20.6% 18.6% Hispanic, 12.7% Black, 14.2% 15.0% 10.0% 5.0% 0.0% WKKV FM WMYX FM WKTI FM WMIL FM Other, 73.1% Audience Share Trends SP07 SU07 FA07 WI08 SP % 7.2% 6.3% 6.5% 6.9% % 16.8% 13.5% 13.7% 13.0% % 5.5% 4.7% 6.3% 5.5% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 25.7% 23.6% 7.0% 4.1% 9.9% 8.5% 21.2% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

15 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE -Release Aug07-Jan08 Scarborough Qualitative Criteria: Metro SurveyArea Listened to WXSS-FM Adults 18 + Qualitative Population: 183,308 Qualitative Respondents: 82 Sex Age Levels 42.3 %Male 57.7 %Female 40.6% 39.8% Employment Status Full-Time(35+ Hrs) 51.5% Part-Time(<35 Hrs) 27.0% Not Employed AHomemaker 5.1% AStudent 8.6% Retired 0.4% Disabled 1.1% TemporarilyLaid-Off 0.0% Looking For Work 6.2% Other 0.0% Occupation Summary Management/Business/Financial Ops 13.8% Professional/Related Occupations 17.6% Service 10.9% Sales/Office 20.4% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 5.0% Production/Transportation/Matl Mvng 10.8% MilitarySpecific 0.0% WhiteCollar 51.8% BlueCollar 26.7% Highest Education Level Attained 13.4% 4.9% 1.0% 0.3% P18-24 P25-34 P35-44 P45-54 P55-64 P65+ Household Income Levels 40.4% 21.3% 21.2% 10.8% 6.3% Less Than $25,000 $25,000-$34,999 $35,000-$49,999 $50,000 -$74,999 $75,000+ # Child(Ren) Under 18 In Household No 36.3% One 20.9% Two 31.8% ThreeOr More 11.1% Own Or Rent Residence Own 64.6% Rent 25.0% Other -DoNot Own Or Rent 10.3% 10.2% Less Than 12th Grade 36.6% High School Grad(12th Grade/Ged) 32.9% SomeCollege(1-3 Years-Not Grad) 20.3% CollegeGraduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is aservicemark of Arbitron Inc. TAPSCAN is aregistered mark of TAPSCAN Inc., used under license. Data Release12008 Aug07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

16 WSSP 1250 AM Format: Sports Talk Radio Program Description: "Milwaukee's Full Time Sports Radio Station" Programming Features: The Doug Russell Show, Gary & Cliff, Jim Rome, Select Badger, Bucks and Brewers Games, Local Baseball and Basketball post-game shows, Flagship Station for the Milwaukee Admirals, Bucks General Manager and Coaches shows. Spring 08 Arbitron/Scarborough Highlights Average age is % are Men. 77% own their home. Consistent performer with Male demos. Milwaukee s Sports Leader continues to provide more local sports talk than any other station in the market. Owner: Entercom Communications GM/VP - Alan Kirshbom GSM - Mike Donovan GSM - Kira Lafond NSM - Sue Schmitz Business Offices W. Grange Avenue Hales Corners, WI

17 WSSP 1250AM (Sports Talk Radio) Age Composition Gender Composition 25.0% 23.6% 21.8% Female 16.0% 20.0% 17.4% 15.0% 11.9% 13.4% 10.0% 5.0% 7.1% 4.7% 0.0% Male 84.0% Ethnic Composition Audience Share Trends Hispanic, 6.0% Black, 50% 5.0% Other, 89.0% SP07 SU07 FA07 WI08 SP % 0.7% 1.1% 0.6% 0.4% % 1.3% 1.6% 0.4% 0.4% % 0.8% 1.9% 0.7% 0.4% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 33.8% 14.4% 3.4% 9.4% 2.4% 7.2% 29.7% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

18 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Adults 18+ Metro Survey Area Listened to WSSP-AM or radio formats (M-S 6a-mid cume) are All Sports Qualitative Population: 64,294 Qualitative Respondents: 73 Sex Age Levels 92.1 % Male 7.9 % Female 39.0% Employment Status Full-Time (35+ Hrs) 83.4% 21.7% 24.1% Part-Time (<35 Hrs) 3.4% Not Employed A Homemaker 1.2% A Student 1.8% 1.7% P P P P % P % P 65+ Retired 7.2% Disabled 0.0% Temporarily Laid-Off 3.0% Household Income Levels 56.5% Looking For Work 0.0% Other 0.0% Occupation Summary Management/Business/Financial Ops 24.1% Professional/Related Occupations 23.7% Service 7.3% Sales/Office 14.2% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 7.5% Production/Transportation/Matl Mvng 10.1% Military Specific 0.0% White Collar 61.9% Blue Collar 24.9% Highest Education Level Attained 5.8% Less Than $25, % 13.0% 1.7% $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 50.1% One 18.4% Two 22.4% Three Or More 9.1% Own Or Rent Residence Own 83.4% Rent 16.6% Other -Do Not Own Or Rent 0.0% 1.7% Less Than 12th Grade 27.0% High School Grad(12th Grade/Ged) 25.6% 45.7% Some College(1-3 College Graduate Years-Not Grad) Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

19 WISN 1130 AM Format: News Talk Program Description: "News/Talk Programming Features: WISN Early Spin, Rush Limbaugh, Mark Belling. Spring 08 Arbitron/Scarborough Highlights WISN reaches 147,000 different listeners weekly. Average age is % of WISN audience is Men. 75% of WISN audience is Persons % own their home. Up in several Male demos from Winter Owner: Clear Channel Communications GM/VP - Cindy McDowell DOS Jay Dailey GSM Phil Kurth Business Offices W. Howard Avenue Milwaukee, WI

20 WISN 1130AM (News Talk) Duplication Ethnic Composition 70.0% 60.0% 58.7% Hispanic 2.7% Black 3.6% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 14.1% 14.1% 13.7% WTMJ AM WKLH FM WMIL FM WHQG FM Other 93.7% Audience Share Trends SP07 SU07 FA07 WI08 SP % 4.3% 5.0% 4.6% 6.1% % 0.9% 1.5% 1.5% 2.1% % 2.9% 4.1% 4.1% 5.1% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 29.5% 9.7% 1.4% 8.5% 7.7% 13.0% 30.3% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

21 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WISN-AM Adults 18+ Qualitative Population: 142,062 Qualitative Respondents: 210 Sex Age Levels 66.2 % Male 33.8 % Female Employment Status 20.9% 18.0% 23.9% 27.2% Full-Time (35+ Hrs) 50.2% Part-Time (<35 Hrs) 14.2% Not Employed 3.3% 6.6% A Homemaker 3.4% A Student 0.0% Retired 26.1% Disabled 1.8% Temporarily Laid-Off 0.4% P P P Household Income Levels P P P % Looking For Work 4.0% Other 0.0% 24.5% Occupation Summary 19.1% Management/Business/Financial Ops 15.0% Professional/Related Occupations 10.2% Service 4.3% Sales/Office 20.0% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 8.3% Production/Transportation/Matl Mvng 6.7% Military Specific 0.0% White Collar 45.1% Blue Collar 19.3% Highest Education Level Attained 5.9% Less Than $25, % $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 68.6% One 8.4% Two 15.9% Three Or More 7.1% Own Or Rent Residence Own 84.6% Rent 10.8% Other -Do Not Own Or Rent 4.7% 1.0% Less Than 12th Grade 27.3% High School Grad(12th Grade/Ged) 36.2% Some College(1-3 Years-Not Grad) 35.5% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

22 WMIL FM 106 Format: Country Program Description: "Continuous Country Favorites" Core Artists: Toby Keith, Kenny Chesney, Tim McGraw, George Strait, Rascal Flatts. Spring 08 Arbitron/Scarborough Highlights WMIL reaches 197,200 different listeners weekly. Average age is % of audience is Women. 52% of WMIL audience is Persons % own their home. Cume down 12% from Winter Losses in most key demos. Owner: Clear Channel Communications GM/VP - Cindy McDowell DOS Jay Dailey GSM Jean Kemp Business Offices W. Howard Avenue Milwaukee, WI

23 WMIL 106.1FM (Country) Duplication Ethnic Composition 30.0% 26.7% 25.0% 20.0% 24.0% 20.0% 18.6% Hispanic 4.4% Black 1.0% 15.0% 10.0% 5.0% 0.0% WXSS FM WTMJ AM WMYX FM WKTI FM Other 94.6% Audience Share Trends SP07 SU07 FA07 WI08 SP % 8.7% 5.8% 7.4% 6.0% % 7.6% 6.9% 7.9% 5.2% % 7.9% 5.8% 6.5% 5.1% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 30.6% 6.3% 4.6% 4.8% 17.9% 10.0% 25.8% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

24 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WMIL-FM Adults 18 + Qualitative Population: 219,945 Qualitative Respondents: 293 Sex Age Levels 36.4 % Male 63.6 % Female Employment Status Full-Time (35+ Hrs) 60.9% 14.1% 15.6% 20.1% 21.4% 17.6% 11.2% Part-Time (<35 Hrs) 20.0% Not Employed A Homemaker 6.0% A Student 0.4% Retired 10.4% Disabled 0.3% Temporarily Laid-Off 0.5% P P P Household Income Levels P P P % Looking For Work 1.4% Other 0.0% 27.7% Occupation Summary Management/Business/Financial Ops 12.7% Professional/Related Occupations 15.5% Service 13.7% Sales/Office 18.1% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 8.1% Production/Transportation/Matl Mvng 12.7% Military Specific 0.0% White Collar 46.3% Blue Collar 34.6% Highest Education Level Attained 7.4% Less Than $25, % 6.8% $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 60.3% One 15.4% Two 14.4% Three Or More 9.8% Own Or Rent Residence Own 79.7% Rent 14.4% Other -Do Not Own Or Rent 5.9% 7.5% Less Than 12th Grade 40.0% High School Grad(12th Grade/Ged) 28.5% Some College(1-3 Years-Not Grad) 24.0% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

25 WOKY AM 920 Format: Oldies 60 s & 70 s Program Description: "Top 40 Hits of the 60's & 70's" Spring 08 Arbitron/Scarborough Highlights WOKY reaches 61,700 different people weekly. Average age is % of WOKY audience is Women. 80% of WOKY audience is Persons % own their own home. Cume is down 9% from Winter Owner: Clear Channel Communications GM/VP - Cindy McDowell DOS Jay Dailey GSM Phil Kurth Business Offices W. Howard Avenue Milwaukee, WI

26 WOKY 920AM (Adult Standards) Duplication Ethnic Composition 50.0% 45.0% 40.0% 45.5% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 20.9% 16.9% 16.4% Hispanic, 2.4% Black, 4.9% 0.0% WTMJ AM WRIT FM WISN AM WMIL FM Other, 92.9% Audience Share Trends SP07 SU07 FA07 WI08 SP % 2.1% 2.6% 2.8% 2.2% % 0.9% 0.8% 0.0% 0.6% % 1.9% 0.7% 0.9% 0.7% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 46.0% 10.8% 3.1% 4.3% 3.2% 5.3% 27.6% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

27 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WOKY-AM Adults 18 + Qualitative Population: 73,329 Qualitative Respondents: 134 Sex Age Levels 51.9 % Male 48.1 % Female 52.5% Employment Status 31.8% Full-Time (35+ Hrs) 29.1% Part-Time (<35 Hrs) 12.4% Not Employed A Homemaker 6.8% A Student 0.0% Retired 46.7% Disabled 2.2% Temporarily Laid-Off 0.0% 1.4% 0.0% 2.5% P P P Household Income Levels 11.8% P P P % Looking For Work 2.8% 22.3% Other 0.0% 15.7% 16.8% 17.3% Occupation Summary Management/Business/Financial Ops 3.9% Professional/Related Occupations 6.4% Service 4.9% Sales/Office 13.3% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 4.6% Production/Transportation/Matl Mvng 8.4% Military Specific 0.0% White Collar 23.6% Blue Collar 17.9% Highest Education Level Attained Less Than $25,000 $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 86.4% One 9.8% Two 2.4% Three Or More 1.4% Own Or Rent Residence Own 84.2% Rent 15.8% Other -Do Not Own Or Rent 0.0% 4.2% Less Than 12th Grade 39.7% High School Grad(12th Grade/Ged) 37.1% Some College(1-3 Years-Not Grad) 19.0% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

28 WQBW 97.3 FM Format: Classic Rock Program Description: "The Biggest Variety of Rock Hits" Core Artists: Foreigner, Steve Miller, Bon Jovi, Styx, Journey. Spring 08 Arbitron/Scarborough Highlights WQBW reaches 126,500 different listeners weekly. Average age is 41. WQBW audience is 41% Women and 59% Men. 69% of WQBW audience is Persons % own their home. WQBW continues to suffer from audience erosion. Barely in the top ten in many key demos. Owner: Clear Channel Communications GM/VP - Cindy McDowell DOS Jay Dailey GSM Rob Balge Business Offices W. Howard Avenue Milwaukee, WI

29 WQBW 97.3FM (Classic Rock) Duplication Ethnic Composition 35.0% 34.0% 34.1% 33.0% 32.0% 31.0% 30.0% 31.3% 30.0% 29.5% Hispanic 3.4% Black 1.5% 29.0% 28.0% 27.0% WHQG FM WKLH FM WKTI FM WMYX FM Other 95.1% Audience Share Trends SP07 SU07 FA07 WI08 SP % 3.6% 3.1% 3.0% 2.9% % 3.3% 1.9% 3.3% 3.7% % 5.4% 4.4% 4.2% 3.9% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 36.1% 4.8% 2.5% 7.1% 12.7% 11.0% 30.2% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

30 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WQBW-FM Adults 18 + Qualitative Population: 135,380 Qualitative Respondents: 143 Sex Age Levels 56.0 % Male 44.0 % Female 30.6% 27.2% Employment Status Full-Time (35+ Hrs) 67.2% 15.8% 18.2% Part-Time (<35 Hrs) 13.2% Not Employed A Homemaker 3.1% A Student 3.5% Retired 3.8% Disabled 2.7% Temporarily Laid-Off 1.7% P P P Household Income Levels P % P % P % Looking For Work 4.8% Other 0.0% Occupation Summary 17.8% 18.2% Management/Business/Financial Ops 10.2% Professional/Related Occupations 14.8% Service 9.8% Sales/Office 18.9% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 17.7% Production/Transportation/Matl Mvng 9.0% Military Specific 0.0% White Collar 43.8% Blue Collar 36.6% Highest Education Level Attained 6.6% Less Than $25, % $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 49.0% One 20.7% Two 17.3% Three Or More 13.0% Own Or Rent Residence Own 78.9% Rent 12.6% Other -Do Not Own Or Rent 8.6% 5.8% Less Than 12th Grade 29.0% High School Grad(12th Grade/Ged) 42.5% Some College(1-3 Years-Not Grad) 22.7% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

31 WRIT 95.7 FM Format: Oldies Program Description: "My Music, My Station" Core Artists: Beatles, Neil Diamond, Elton John, Creedence Clearwater Revival, Fleetwood Mac. Spring 08 Arbitron/Scarborough Highlights WRIT reaches 157,000 different listeners weekly. Average age is % of WRIT audience are Women and 50% are Men. 70% of WRIT audience are Persons % own their home. With the exception of Women 35-54, not in the top five of any of the key demos. Owner: Clear Channel Communications GM/VP - Cindy McDowell DOS Jay Dailey GSM Nathan Tonarelli Business Offices W. Howard Avenue Milwaukee, WI

32 WRIT 95.7FM (Oldies) Duplication Ethnic Composition 35.0% 30.0% 30.8% 30.1% Hispanic 5.8% Black 2.8% 25.0% 20.0% 22.4% 20.9% 15.0% 10.0% 5.0% 0.0% WTMJ AM WKLH FM WKTI FM WMIL FM Other 91.4% Audience Share Trends SP07 SU07 FA07 WI08 SP % 4.5% 4.0% 4.4% 3.8% % 3.1% 2.5% 2.7% 2.1% % 4.6% 4.3% 5.5% 3.7% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 43.4% 7.1% 3.3% 6.8% 9.4% 9.6% 20.4% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

33 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WRIT-FM Adults 18 + Qualitative Population: 154,215 Qualitative Respondents: 206 Sex Age Levels 45.1 % Male 54.9 % Female 34.6% Employment Status Full-Time (35+ Hrs) 58.5% Part-Time (<35 Hrs) 18.3% Not Employed 13.8% 8.7% 20.4% 17.0% 5.6% A Homemaker 4.6% A Student 0.3% Retired 11.2% Disabled 2.4% Temporarily Laid-Off 0.3% P P P Household Income Levels P P P % Looking For Work 4.3% 29.1% Other 0.0% Occupation Summary 18.7% Management/Business/Financial Ops 14.1% Professional/Related Occupations 17.6% Service 6.9% Sales/Office 17.8% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 6.3% Production/Transportation/Matl Mvng 14.2% Military Specific 0.0% White Collar 49.5% Blue Collar 27.4% Highest Education Level Attained 8.0% Less Than $25, % $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 66.3% One 13.2% Two 12.4% Three Or More 8.0% Own Or Rent Residence Own 79.3% Rent 17.4% Other -Do Not Own Or Rent 3.3% 3.4% Less Than 12th Grade 39.9% High School Grad(12th Grade/Ged) 28.2% Some College(1-3 Years-Not Grad) 28.6% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

34 WKKV FM Format: Urban Contemporary Program Description: "Number One for Hip-Hop and R&B" Core Artists: Mariah Carey, Mary J. Blige, Dem Franchize Boyz, R. Kelly, Aaliyah, Alicia Keys. Spring 08 Arbitron/Scarborough Highlights WKKV reaches 169,300 different listeners every week. Average age is % of the audience is Women. 73% of WKKV audience is Persons % own their own home. Big losses with demos and slight increases with and demos. Owner: Clear Channel Communications GM/VP - Cindy McDowell DOS Jay Dailey GSM Randy Wanek Business Offices W. Howard Avenue Milwaukee, WI

35 WKKV 100.7FM (Urban Contemporary) Duplication Ethnic Composition 50.0% 45.0% 40.0% 46.2% 39.0% Other 23.5% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 8.2% 7.4% Black 67.0% Hispanic 9.4% 0.0% WXSS FM WJMR FM WMYX FM WNOV FM Audience Share Trends SP07 SU07 FA07 WI08 SP % 6.1% 5.0% 5.0% 5.5% % 3.1% 9.9% 11.2% 10.5% % 4.6% 4.0% 5.1% 5.1% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 12.5% 62.8% 6.6% 0.3% 9.5% 2.6% 5.7% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

36 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WKKV-FM Adults 18 + Qualitative Population: 136,959 Qualitative Respondents: 128 Sex Age Levels 46.2 % Male 53.8 % Female 38.0% 35.0% Employment Status Full-Time (35+ Hrs) 48.9% 16.2% Part-Time (<35 Hrs) 20.2% Not Employed A Homemaker 5.4% A Student 4.6% Retired 0.6% Disabled 9.0% Temporarily Laid-Off 1.9% Looking For Work 9.4% 7.4% P P P P Household Income Levels 23.5% 21.0% 19.6% 22.6% 3.4% P % P 65+ Other 0.0% 13.3% Occupation Summary Management/Business/Financial Ops 1.1% Professional/Related Occupations 10.5% Service 22.2% Sales/Office 14.6% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 4.7% Production/Transportation/Matl Mvng 15.9% Military Specific 0.0% White Collar 26.3% Blue Collar 42.8% Highest Education Level Attained Less Than $25,000 $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 31.3% One 27.0% Two 21.4% Three Or More 20.4% Own Or Rent Residence Own 38.5% Rent 57.1% Other -Do Not Own Or Rent 4.4% 19.8% Less Than 12th Grade 48.6% High School Grad(12th Grade/Ged) 21.4% Some College(1-3 Years-Not Grad) 10.2% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

37 WHQG FM Format: Album Oriented Rock Program Description: "Everything That Rocks" Core Artists: AC/DC, Van Halen, Def Leppard, Led Zeppelin, Metallica. Spring 08 Arbitron/Scarborough Highlights WHQG reaches 198,000 different listeners weekly. The Bob & Brian morning show is the driver of the station. Bob & Brian reach 66% of the entire station s cume. Average age is % is Male. 82% of WHQG audience is Persons % own their home. Number 1 with most Male demos as well as Adults and Adults Owner: Saga Communications GM/VP - Tom Joerres GSM Annemarie Topel Business Offices 5407 W. McKinley Avenue Milwaukee, WI

38 WHQG 102.9FM (Album Oriented Rock) Duplication Ethnic Composition 35.0% 30.0% 25.0% 30.9% 25.7% 25.2% 21.8% Hispanic 1.4% Black 3.6% 20.0% 15.0% 10.0% 5.0% 0.0% WLUM FM WTMJ AM WXSS FM WQBW FM Other 95.0% Audience Share Trends SP07 SU07 FA07 WI08 SP % 4.8% 4.8% 5.3% 5.8% % 7.2% 6.3% 6.0% 7.8% % 6.9% 6.7% 7.6% 8.4% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Waukesha Waukesha 30.1% 7.7% 1.8% 5.9% 13.1% 10.7% 30.7% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

39 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WHQG-FM Adults 18 + Qualitative Population: 172,234 Qualitative Respondents: 166 Sex Age Levels 61.3 % Male 38.7 % Female 27.4% 29.0% Employment Status 20.7% 19.9% Full-Time (35+ Hrs) 66.1% Part-Time (<35 Hrs) 17.1% Not Employed A Homemaker 2.7% A Student 5.7% Retired 2.9% Disabled 2.4% Temporarily Laid-Off 1.7% P P P Household Income Levels P % P % P % Looking For Work 0.6% Other 0.6% 28.2% Occupation Summary Management/Business/Financial Ops 14.3% Professional/Related Occupations 15.3% Service 9.4% Sales/Office 18.0% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 11.2% Production/Transportation/Matl Mvng 15.0% Military Specific 0.0% White Collar 47.6% Blue Collar 35.7% Highest Education Level Attained 16.8% 7.1% 3.4% Less Than $25,000 $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 49.8% One 19.9% Two 18.1% Three Or More 12.2% Own Or Rent Residence Own 81.1% Rent 13.3% Other -Do Not Own Or Rent 5.6% 2.7% Less Than 12th Grade 40.9% High School Grad(12th Grade/Ged) 30.2% Some College(1-3 Years-Not Grad) 26.3% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

40 WKLH 96.5 FM Format: Classic Hits Program Description: "Milwaukee's Classic Rock" Core Artists: Rolling Stones, Led Zeppelin, Beatles, Fleetwood Mac, Tom Petty. Spring 08 Arbitron/Scarborough Highlights WKLH reaches 189,000 different listeners weekly. Average age is % of listeners is Men. 76% of WKLH audience is Persons % own their home. Up in several female demos. Owner: Saga Communications GM/VP - Tom Joerres GSM Annemarie Topel Business Offices 5407 W. McKinley Avenue Milwaukee, WI

41 WKLH 96.5FM (Classic Hits) Duplication Ethnic Composition 35.0% 30.0% 25.0% 20.0% 31.3% 25.0% 22.0% 21.4% Hispanic, 2.1% Black, 0.4% 15.0% 10.0% 5.0% Other, 97.5% 0.0% WTMJ AM WRIT FM WKTI FM WHQG FM Audience Share Trends County Composition SP07 SU07 FA07 WI08 SP % 4.6% 4.6% 4.7% 5.5% % 3.1% 1.9% 3.1% 2.3% % 6.8% 6.3% 6.5% 7.3% Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 36.7% 6.1% 2.1% 6.5% 13.0% 9.6% 26.0% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

42 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WKLH-FM Adults 18 + Qualitative Population: 170,348 Qualitative Respondents: 216 Sex Age Levels 55.1 % Male 44.9 % Female 38.3% Employment Status 26.5% Full-Time (35+ Hrs) 63.9% Part-Time (<35 Hrs) 18.8% 11.0% 11.5% 11.8% Not Employed A Homemaker 4.3% A Student 3.2% Retired 4.6% Disabled 1.1% Temporarily Laid-Off 1.3% P P P Household Income Levels P P % P % Looking For Work 2.8% Other 0.0% Occupation Summary 22.4% Management/Business/Financial Ops 16.3% Professional/Related Occupations 17.3% Service 11.3% Sales/Office 11.8% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 11.6% Production/Transportation/Matl Mvng 14.4% Military Specific 0.0% White Collar 45.4% Blue Collar 37.3% Highest Education Level Attained 4.7% Less Than $25, % $25,000-$34, % $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 51.5% One 21.6% Two 16.9% Three Or More 9.9% Own Or Rent Residence Own 77.4% Rent 14.9% Other -Do Not Own Or Rent 7.7% 2.2% Less Than 12th Grade 27.7% High School Grad(12th Grade/Ged) 37.0% Some College(1-3 Years-Not Grad) 33.1% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

43 WJMR 98.3 FM Format: Rhythmic Oldies Program Description: "Jammin 98.3 " Core Artists: Luther Vandross, Robin Thicke, Isley Brothers, Chi Lites, Alicia Keys. Spring 08 Arbitron/Scarborough Highlights WJMR reaches 121,600 different listeners weekly. Average age is % of the WJMR audience is Women. 65% of the WJMR audience is % own their own home. Cume is up a little. Slight erosion with and demos. Owner: Saga Communications GM/VP - Tom Joerres DOS Annemarie Topel GSM Tracy Northrop Business Offices 5407 W. McKinley Avenue Milwaukee, WI

44 WJMR 98.3FM (Rhythmic Oldies) Duplication Ethnic Composition 60.0% 54.4% 50.0% Other, 12.9% 40.0% 30.0% 20.0% 10.0% 0.0% 23.8% 14.4% 12.3% WKKV FM WXSS FM WMCS FM WNOV FM Black, 79.8% Hispanic, 7.5% Audience Share Trends SP07 SU07 FA07 WI08 SP % 4.0% 5.5% 4.5% 4.1% % 3.8% 5.3% 4.6% 4.5% % 4.8% 7.3% 5.4% 4.7% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 12.9% 76.5% 5.3% 1.3% 3.1% 0.0% 0.9% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

45 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WJMR-FM Adults 18 + Qualitative Population: 112,144 Qualitative Respondents: 132 Sex Age Levels 36.7 % Male 63.3 % Female 30.6% Employment Status Full-Time (35+ Hrs) 45.1% Part-Time (<35 Hrs) 23.1% 21.2% 17.4% 16.8% 11.1% Not Employed A Homemaker 5.5% A Student 1.3% Retired 4.6% Disabled 9.3% Temporarily Laid-Off 2.4% Looking For Work 8.1% P P P P Household Income Levels 24.5% 24.4% 20.6% 20.0% P % P 65+ Other 0.6% Occupation Summary 10.5% Management/Business/Financial Ops 5.8% Professional/Related Occupations 10.9% Service 19.3% Sales/Office 17.7% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 4.6% Production/Transportation/Matl Mvng 10.0% Military Specific 0.0% White Collar 34.4% Blue Collar 33.8% Highest Education Level Attained Less Than $25,000 $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 42.0% One 25.3% Two 14.7% Three Or More 18.0% Own Or Rent Residence Own 42.0% Rent 53.1% Other -Do Not Own Or Rent 4.9% 18.2% Less Than 12th Grade 45.3% High School Grad(12th Grade/Ged) 21.1% Some College(1-3 Years-Not Grad) 15.4% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

46 WJZX FM Format: Jazz Program Description: "Smooth Jazz" Spring 08 Arbitron/Scarborough Highlights WJZX reaches 59,700 different listeners weekly. Average age is % are Women. 68% of WJZX audience is Persons % own their home. Basically a flat book from Winter Owner: Saga Communications GM/VP - Tom Joerres DOS Annemarie Topel GSM Tracy Northrop Business Offices 5407 W. McKinley Avenue Milwaukee, WI

47 WJZX 106.9FM (Jazz) Duplication Ethnic Composition 35.0% 30.0% 25.0% 20.0% 29.5% 20.9% 18.9% 18.1% Black 28.0% 15.0% 10.0% 5.0% Hispanic 4.0% Other 68.0% 0.0% WTMJ AM WKTI FM WLDB FM WJMR FM Audience Share Trends SP07 SU07 FA07 WI08 SP % 5.0% 1.7% 2.4% 1.5% % 0.7% 0.2% 1.0% 0.6% % 1.1% 0.1% 2.2% 1.4% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 23.7% 39.1% 2.8% 11.8% 5.1% 6.9% 10.6% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

48 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WJZX-FM Adults 18 + Qualitative Population: 64,940 Qualitative Respondents: 101 Sex Age Levels 56.5 % Male 43.5 % Female 29.2% 28.2% Employment Status Full-Time (35+ Hrs) 45.3% Part-Time (<35 Hrs) 24.7% Not Employed A Homemaker 6.0% A Student 0.0% Retired 19.4% Disabled 3.0% Temporarily Laid-Off 0.0% Looking For Work 1.5% Other 0.0% Occupation Summary Management/Business/Financial Ops 7.4% Professional/Related Occupations 16.7% Service 13.5% Sales/Office 18.3% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 8.1% Production/Transportation/Matl Mvng 6.0% Military Specific 0.0% White Collar 42.4% Blue Collar 27.6% Highest Education Level Attained 18.2% 11.0% 7.5% P % P P P P P 65+ Household Income Levels 8.9% Less Than $25, % 21.7% 17.8% 10.9% $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 70.1% One 9.9% Two 15.2% Three Or More 4.7% Own Or Rent Residence Own 75.7% Rent 18.6% Other -Do Not Own Or Rent 5.6% 6.7% Less Than 12th Grade 27.6% High School Grad(12th Grade/Ged) 24.9% Some College(1-3 Years-Not Grad) 40.8% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

49 WJYI 1340AM Format: Christian Music Program Description: "Today's Christian Music" Owner: Saga Communications GM/VP - Tom Joerres GSM Kevin Garrett Business Offices 5407 W. McKinley Avenue Milwaukee, WI

50 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Aug07-Jan08 Scarborough Qualitative Criteria: Adults 18+ Metro Survey Area Preferred radio station is WJYI AM or radio formats (M-S 6a-mid cume) are Contemporary Christian Qualitative Population: 72,816 Qualitative Respondents: 56 Sex Age Levels 36.8 % Male 63.2 % Female 20.7% 21.7% 20.5% 21.8% Employment Status Full-Time (35+ Hrs) 55.4% Part-Time (<35 Hrs) 17.2% Not Employed A Homemaker 18.3% A Student 0.0% Retired 8.1% Disabled 0.0% Temporarily Laid-Off 0.0% Looking For Work 1.0% Other 0.0% Occupation Summary Management/Business/Financial Ops 13.1% Professional/Related Occupations 17.0% Service 6.5% Sales/Office 14.1% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 10.0% Production/Transportation/Matl Mvng 12.0% Military Specific 0.0% White Collar 44.1% Blue Collar 28.5% Highest Education Level Attained 11.7% 3.5% P P P P P P 65+ Household Income Levels 5.1% Less Than $25, % 25.3% 14.7% 5.8% $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 49.3% One 7.8% Two 24.7% Three Or More 18.2% Own Or Rent Residence Own 91.6% Rent 5.0% Other -Do Not Own Or Rent 3.5% 4.7% Less Than 12th Grade 24.2% High School Grad(12th Grade/Ged) 26.5% Some College(1-3 Years-Not Grad) 44.6% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Aug07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

51 WLUM FM Format: Alternative Program Description: "Milwaukee's Alternative Station" Core Artists: Pearl Jam, Green Day, Nirvana, Red Hot Chili Peppers, Sublime. Spring 08 Arbitron/Scarborough Highlights WLUM reaches 144,400 different people weekly. Average age is % are Men. 66% of WLUM audience is Persons % own their home. Strong growth with young, Male demos. Owner: Milwaukee Radio Alliance GM/VP - Bill Hurwitz GSM Aaron Pulley Business Offices N72 W12922 Good Hope Road Menomonee Falls, WI

52 WLUM 102.1FM (Alternative) Duplication Ethnic Composition 45.0% 40.0% 35.0% 42.3% 35.3% Hispanic 3.5% Black 3.7% 30.0% 25.0% 20.0% 15.0% 10.0% 20.6% 18.1% 5.0% 0.0% WHQG FM WXSS FM WMYX FM WQBW FM Other 92.8% Audience Share Trends SP07 SU07 FA07 WI08 SP % 2.4% 3.1% 2.5% 3.6% % 4.5% 7.6% 5.6% 9.9% % 2.7% 3.2% 3.1% 4.0% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 27.8% 11.0% 2.3% 7.9% 12.8% 7.9% 30.3% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

53 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WLUM-FM Adults 18 + Qualitative Population: 114,805 Qualitative Respondents: 91 Sex Age Levels 50.0 % Male 50.0 % Female Employment Status 38.5% 33.9% Full-Time (35+ Hrs) 60.9% 17.2% Part-Time (<35 Hrs) 20.2% Not Employed A Homemaker 4.2% A Student 4.2% Retired 1.8% Disabled 1.2% Temporarily Laid-Off 0.9% P P P Household Income Levels 7.9% P % P % P % Looking For Work 6.6% Other 0.0% 27.6% Occupation Summary Management/Business/Financial Ops 10.3% Professional/Related Occupations 16.0% Service 14.9% Sales/Office 25.1% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 8.5% Production/Transportation/Matl Mvng 6.3% Military Specific 0.0% White Collar 51.4% Blue Collar 29.6% Highest Education Level Attained 18.0% 7.2% 2.7% Less Than $25,000 $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 48.4% One 16.8% Two 19.7% Three Or More 15.1% Own Or Rent Residence Own 68.6% Rent 24.0% Other -Do Not Own Or Rent 7.4% 4.9% Less Than 12th Grade 36.6% High School Grad(12th Grade/Ged) 32.9% Some College(1-3 Years-Not Grad) 25.6% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

54 WLDB 93.3 FM Format: Soft Rock Program Description: "Soft Rock, Less Talk" Core Artists: Rod Stewart, Tina Turner, Richard Marx, Eric Carmen, Amy Grant. Spring 08 Arbitron/Scarborough Highlights WLDB reaches 105,400 different people weekly. Average age is % are Women. 57% of WLDB audience is Persons % of WLDB listeners own their own home. Cume is down 11%. Slight increases with Women and Women Owner: Milwaukee Radio Alliance GM/VP - Bill Hurwitz GSM Keith Bratel Business Offices N72 W12922 Good Hope Road Menomonee Falls, WI

55 WLDB 93.3FM (Soft Rock) Duplication Ethnic Composition 29.0% 28.3% Hispanic 7.5% Black 11.3% 28.0% 27.0% 26.0% 25.0% 25.3% 24.9% 24.9% 24.0% 23.0% WKTI FM WXSS FM WTMJ AM WRIT FM Other 81.2% Audience Share Trends SP07 SU07 FA07 WI08 SP % 2.7% 2.3% 3.8% 2.9% % 1.6% 1.9% 3.7% 2.9% % 3.0% 1.8% 4.0% 3.5% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 38.4% 15.7% 2.7% 5.2% 10.7% 7.5% 19.8% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

56 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WLDB-FM Adults 18 + Qualitative Population: 102,723 Qualitative Respondents: 153 Sex Age Levels 48.0 % Male 52.0 % Female 40.1% Employment Status Full-Time (35+ Hrs) 55.0% Part-Time (<35 Hrs) 16.4% Not Employed A Homemaker 6.1% A Student 0.0% Retired 13.5% Disabled 8.0% Temporarily Laid-Off 0.0% Looking For Work 0.0% 14.5% 11.3% 2.8% P P P Household Income Levels P % 21.7% P % P % Other 1.0% Occupation Summary 15.8% 12.0% 14.9% Management/Business/Financial Ops 10.4% Professional/Related Occupations 19.0% Service 11.7% Sales/Office 14.5% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 4.5% Production/Transportation/Matl Mvng 11.3% Military Specific 0.0% White Collar 43.8% Blue Collar 27.5% Highest Education Level Attained Less Than $25,000 $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 69.1% One 11.2% Two 9.2% Three Or More 10.5% Own Or Rent Residence Own 68.6% Rent 30.9% Other -Do Not Own Or Rent 0.5% 9.3% Less Than 12th Grade 30.3% High School Grad(12th Grade/Ged) 31.6% Some College(1-3 Years-Not Grad) 28.8% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.

57 WMCS 1290 AM Format: Urban Talk Radio Program Description: "The Talk of the Town" Spring 08 Arbitron/Scarborough Highlights WMCS reaches 26,800 different listeners weekly. Average age is % is Women. 71% of WMCS audience is Persons 45+. Cume down 37% from Winter Owner: Milwaukee Radio Alliance GM/VP - Bill Hurwitz GSM Don Rosette Business Offices N72 W12922 Good Hope Road Menomonee Falls, WI

58 WMCS 1290AM (Urban Talk-Personality) Duplication Ethnic Composition 70.0% 60.0% 65.3% Other, 24.8% 50.0% 40.0% 30.0% 27.2% Hispanic, 0.0% 20.0% 10.0% 13.1% 11.9% Black, 75.2% 0.0% WJRM FM WKKV FM WJZX FM WNOV FM Audience Share Trends SP07 SU07 FA07 WI08 SP % 1.1% 0.9% 1.4% 0.9% % 0.5% 0.8% 0.8% 0.6% % 0.8% 0.9% 1.2% 1.0% County Composition Milwaukee Milw HDBA Milw HDHA Ozaukee Racine Washington Waukesha 16.6% 76.1% 0.9% 0.0% 0.0% 3.3% 3.0% Source: All Arbitron data based on Spring 2008 Persons 12+ M-Sun 6a-12m (Cume)

59 QUALITAP TM Scarborough Instant Qualitative Profile MILWAUKEE-RACINE - Release Feb07-Jan08 Scarborough Qualitative Criteria: Metro Survey Area Listened to WMCS-AM Adults 18 + Qualitative Population: 41,955 Qualitative Respondents: 54 Sex Age Levels 57.7 % Male 42.3 % Female 28.4% 22.0% Employment Status 17.6% 18.2% Full-Time (35+ Hrs) 44.7% Part-Time (<35 Hrs) 9.6% Not Employed 5.7% 8.1% A Homemaker 3.4% A Student 1.5% Retired 15.6% Disabled 19.7% Temporarily Laid-Off 1.4% P P P Household Income Levels P % P P 65+ Looking For Work 4.1% 23.8% Other 0.0% Occupation Summary 16.4% 13.9% 15.3% Management/Business/Financial Ops 9.0% Professional/Related Occupations 14.4% Service 7.8% Sales/Office 11.0% Farming/Fishing/Forestry 0.0% Construction/Extraction/Maintenance 6.1% Production/Transportation/Matl Mvng 6.0% Military Specific 0.0% White Collar 34.4% Blue Collar 19.9% Highest Education Level Attained Less Than $25,000 $25,000-$34,999 $35,000-$49,999 $50,000 - $74,999 $75,000+ # Child(Ren) Under 18 In Household No 57.7% One 16.3% Two 13.3% Three Or More 12.7% Own Or Rent Residence Own 55.3% Rent 43.3% Other -Do Not Own Or Rent 1.4% 19.3% Less Than 12th Grade 29.9% High School Grad(12th Grade/Ged) 25.9% Some College(1-3 Years-Not Grad) 24.9% College Graduate Or More Prepared with QUALITAP v Arbitron Inc. QUALITAP is a service mark of Arbitron Inc. TAPSCAN is a registered mark of TAPSCAN Inc., used under license. Data Release Feb07-Jan08 Scarborough. Subject to the limitations and restrictions stated in the original report.