Rentrak Demographics Segments for Tier B

Transcription

1 Rentrak Demographics Segments for Tier B Note: Rentrak demographics do not reflect viewing by individuals within a given segment. Rather, they reflect viewing by households with a member in the segment. For example, a demographic rating of 5.0 for A18-49 indicates that five percent of households with at least one adult aged 18 to 49 viewed the programming. Demographic Segments The following table shows the available Tier B demographic segments by report: EDUCATION COLLEGE GRADUATE SCHOOL HIGH SCHOOL SOME COLLEGE SOME HIGH SCHOOL OR LESS AGE RANGE A18-24 M18-24 W18-24 A18-34 M18-34 W18-34 A18-44 M18-44 W18-44 A18-49 M18-49 W18-49 A21-24 M21-24 W21-24 A21-34 M21-34 W21-34 A25-34 M NE Ambassador Place Portland, Oregon rentrak.com PAGE 1 OF 6

2 Demographic Segments, continued AGE RANGE, CONTINUED W25-34 A25-49 M25-49 W25-49 A25-54 M25-54 W25-54 A35-44 M35-44 W35-44 A35-54 M35-54 W35-54 A35-64 M35-64 W35-64 A45-54 M45-54 W45-54 A55-64 M55-64 W55-64 A21+ M21+ W21+ A35+ M35+ W35+ A50+ M50+ W50+ A65+ M65+ W NE Ambassador Place Portland, Oregon rentrak.com PAGE 2 OF 6

3 Demographic Segments, continued RACE/ETHNICITY African American Asian American Hispanic Other * White HOUSEHOLD INCOME $0 - $19,999 $0 - $29,999 $0 - $49,999 $0 - $74,999 $20,000 - $29,999 $30,000 - $39,999 $30,000 - $49,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $124,999 $125,000 - $149,999 $150,000 - $174,999 $175,000 - $199,999 $200,000 - $249,999 $50,000+ $75,000+ $100,000+ $125,000+ $150,000+ $200,000+ $250,000+ * for monthly reports, includes households that chose a race/ethnicity other than African American, Asian American, Hispanic, or White, and households that chose more than one race/ethnicity * for quarter hour reports, includes households that chose a race/ethnicity other than African American, Hispanic, or White, and households that chose more than one race/ethnicity 7700 NE Ambassador Place Portland, Oregon rentrak.com PAGE 3 OF 6

4 Demographic Segments, continued HOUSEHOLD COMPOSITION Single-Person HH, Male Single-Person HH, Female Male Present in HH Female Present in HH Children Present in HH No Children Present in HH Presence of Children Ages 0-3 in HH Presence of Children Ages 0-6 in HH Presence of Children Ages 4-6 in HH Presence of Children Ages 4-9 in HH Presence of Children Ages 7-9 in HH Presence of Children Ages 7-18 in HH Presence of Children Ages in HH Presence of Children Ages in HH Presence of Children Ages in HH Presence of Children Ages in HH One Adult with Children in HH One Child in HH Two Adults in HH Two Children in HH Three Adults in HH Three Children in HH Four or More Adults in HH Four or More Children in HH 7700 NE Ambassador Place Portland, Oregon rentrak.com PAGE 4 OF 6

5 Qualitative Segments The following table shows the available qualitative segments. All of the segments are available in these reports: Station Demos / Qualitative Station Detail / Qualitative Trender Series Demos / Qualitative Series Detail / Qualitative QUALITATIVE CATEGORY QUALITATIVE SEGMENT QUALITATIVE CATEGORY QUALITATIVE SEGMENT Activities/Sports Bicycling Occupation Clerical-White Collar Camping/Hiking Craftsman-Blue Collar Fishing Doctors Golf Farm Physical Fitness/Exercise Federal Employee Running/Jogging Federal Employee Retired Skiing Health Care Walking for Health Homemaker Financial Services: Contributions Interests Donate to Charitable Causes Art/Antique Collecting Bible/Devotional Reading Coin Collecting Crafts Cultural/Arts Events Dieting/Weight Control Gardening/Plants Gourmet Cooking Fine Foods Science/New Technology Self Improvement Programs Sewing/Needlework/Knitting Recreation Lawyers-Judges Management Other Professional-Technical Proprietors Retired Sales-Service Service Workers Student Teachers-Librarians Power Boating Recreational Vehicle Ownership Stamp Collecting Sailing Travel for Pleasure/Vacation Residence Multi-Family Dwelling Unit Travel in USA Single Family Dwelling Unit Wines 7700 NE Ambassador Place Portland, Oregon rentrak.com PAGE 5 OF 6

6 Qualitative Segments Historical Reporting Only Note: The following qualitative segments in the Historical Reporting Only category are no longer available. However, you can report on them for historical periods. QUALITATIVE CATEGORY QUALITATIVE SEGMENT AVAILABLE THROUGH Activities/Sports Tennis 2012 Automotive Motorcycle Owner 2013 Truck Owner 2013 Computers Apple/MAC Owners and Users 2012 Household Composition Interest in Grandchildren 2012 Presence of Children Ages 0-5 in HH 2015 Presence of Children Ages 3-5 in HH 2015 Presence of Children Ages 3-10 in HH 2015 Presence of Children Ages 6-10 in HH 2015 Presence of Children Ages in HH 2015 Presence of Children Ages 6-17 in HH 2015 Interests Fashion Clothing 2014 Fine Art/Antiques 2012 Flower Gardening 2012 Health/Natural Foods 2014 Needlework/Knitting 2012 Science Fiction 2012 Sewing 2012 Stamp/Coin Collecting 2012 Wildlife/Environmental Issues 2012 Occupation Administrative-Managerial 2012 Foreman 2012 Operatives (tool and die operators, machine operators, such as backhoes) 2012 Supervisors 2012 Unskilled 2012 Residence Condominium NE Ambassador Place Portland, Oregon rentrak.com PAGE 6 OF 6