I don t wanna to grow up, I m a...

Transcription

1 I don t wanna to grow up, I m a... Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.

2 Toys aren t just for kids anymore! New York City hosts the 2009 Toy Fair between February 15 th and 18 th. This preview of the toy season reveals what retailers will stock and feature this year. When you think toys, you usually think kids and events like Christmas and birthdays. But toys are not just for kids anymore. We thought it would be fun and games to look at adults and the toy market. Here are some of the insights Experian Simmons SM gained from its Simmons National Consumer Study/National Hispanic Consumer Study. Source: Experian Simmons National Hispanic Consumer Study/National Hispanic Consumer Study Summer 2008 Full Year

3 Toys Aren t Just for Kids Anymore In general, games and toys are purchased for children. However, close to 25% of toy and game purchases are actually for adults. 9% 1% 2% 16% 5% 64% Yourself Other adult Children under 12 Teens Friends/Co-workers Other

4 Young Men Are Important Players Seventy percent of the adult consumers who purchased a game/toy for themselves are male and are 2.5 times more likely fall into the age group. However, we can offer you an even better understanding of who exactly these consumers are as Experian Simmons analyzes these consumer s purchase types, activities, and living situations % 200 Male 70% Female Last game/toy I purchased was for myself (Index)

5 These Men Work and Play Young male toy/game buyers have real jobs, and are 152% likely to be employed in arts, entertainment, or recreation They are least likely to work for companies in the transportation/ communication/utilities (38%), accommodation/food services (33%), or real estate/rental and leasing (24%) Arts/Entertainment/Recreation Professional/Scientific/Technical Finance & Insurance Wholesale & Retail Trade Mining/Construction Last game/toy I purchased was for myself (Index)

6 Most Adults Play Video Games Eighty-six percent of adult American consumers say they play/own video games; and are 171% more likely to have purchased a video game in the last 12 months. Below are the top five video gaming systems they would buy for themselves Xbox 360 Playstation 3 Offline Computer Games (PC/MAC) Sony PSP Online Computer Games (PC/MAC) Last game/toy I bought was for myself (Index)

7 Do Young Men Only Play Video Games? Reading gaming magazines is the most common leisure activity for gamers. But they also engage in other activities, too One leisure activity they are less likely to do, however, is gardening (21%) Reading gaming mags Reading comics Painting, drawing, sculpting Go carting Playing musical instrument Last game/toy I purchased was for myself (Index)

8 Big Boys Play with Big Toys Below are 10 sports activities young men are likely to have engaged in during the last 12 months. All these activities require big-ticket equipment Snowmobiling Jet skiing, wave running, water biking Surfing, windsurfing Motorcycling Sailing Salt water fishing Golf Auto racing or rallying Horseback riding Hunting Last game/toy I purchased was for myself (Index)

9 They Have Money to Spend Many of these men live rent free, which means more disposable income Rentfree mobile home Rentfree house Rented apt Rented mobile home Rented house Own mobile home Own condo Own house Last game/toy I bought was for myself (Index)

10 Thank You! For more information, please visit or call Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.