Arbitron Radio Market Report Summary Data Set for Diary and PPM Reference Manual Rev. 1.8

Transcription

1 Arbitron Radio Market Report Summary Data Set for Diary and PPM Rev. 1.8 Rev /3/09

2 RMR Summary Data Set Revision Notice Pages Rev. Description Affected Date 1.0 Original document (Combination of 6.6 and 1.6) All Revised Network Affiliation Appendix B Expanded Report Period ID/Short/Long name Sourcing PPM and Diary Data within a Market Holiday Survey Code Changed to 23 from Format code addition 98 for World Ethnic New field in the Report Type Remove Houston income/education verbiage 3, Format code removal 44 for Ethnic Station Non-encoding Designations Station Non-encoding flag Added to Attributes Report Type Name Now PPM and PPM/Diary Combo Nationwide 1.4 Added station information for PPM Digital 4, Radio (DR) 1.4 Replaced Male and Female with Men and Women 14, Clarification of Station Combo Type Addition of Listening Locations Station/Combo ID Updated for PPM DR 17, 21, Station Band Description Updated for PPM DR Appendix G Added Digital Radio Band IDs Flags & Footnotes for PPM/Diary Combo Data 11, in Radio Nationwide 1.5 Average Weekly changed to Average Daily PPM Listening Locations column in Daypart Table Removed digital radio bands not currently utilized Updates to Network Affiliation Codes and Format Codes 1.7 Updated encoding flags for Nationwide with 11-12, 20-21, new required footnotes Air Time Indicator discontinued in SP Future required in-tab footnote Required in-tab footnote text provided Added format 94 Spanish Sports Updated report period ID examples Added PPM footnote required on reports Rev /3/09

3 Table of Contents GENERAL DESCRIPTION OF SERVICE... 1 RMR SUMMARY DATA SET DESCRIPTION... 3 AVERAGE QUARTER HOUR AND CUME LISTENING... 3 ALL LISTENING... 3 AT WORK & IN CAR (AVAILABLE IN DIARY DATA ONLY)... 3 IN HOME AND OUT OF HOME (PPM ONLY)... 3 SOCIO-ECONOMIC DEMOGRAPHICS... 3 EXCLUSIVE CUME... 3 SIMULCASTING/TOTAL LINE REPORTING (TLR)... 4 HOME/OUTSIDE STATION... 4 RMR DATA CD-ROM DESCRIPTION... 5 CD-ROM SPECIFICATIONS... 5 RECORD SIZES... 5 RECORD VOLUME... 5 AUDIENCE ESTIMATES RECORD DETAIL... 6 AUDIENCE ESTIMATES RECORD DETAIL... 7 CD REPLACEMENT POLICY... 7 CALCULATIONS... 8 AUDIENCE ESTIMATE ROUNDING... 8 MEN RATING & SHARE... 8 AUDIENCE COMPOSITION... 9 FLAGGING AND FOOTNOTING SCENARIOS STANDARD VERSUS NON-STANDARD DEMOGRAPHICS STANDARD VERSUS NON-STANDARD DAYPARTS OTHER NON-STANDARD ESTIMATES GENERAL INFORMATION CONCERNING FLAGGING AND FOOTNOTING SOURCING ARBITRON ESTIMATES AND DATA COPYRIGHT STATEMENT AUDIENCE REPORTING GUIDELINES STANDARD AND CONDENSED MARKET AGE/SEX AUDIENCE REPORTING GUIDELINES SOCIO-ECONOMIC AUDIENCE REPORTING GUIDELINES RECORD DESCRIPTIONS FIELD DESCRIPTIONS APPENDIX A AUDIENCE CHARACTERISTICS APPENDIX B NETWORK AFFILIATION CODES (UPDATED FALL 08) APPENDIX C FORMAT CODES (UPDATED FALL 08) APPENDIX D DAYPART TABLE Rev /3/09

4 APPENDIX E DATA SET FORMATS APPENDIX F AUDIENCE CHARACTERISTIC CODES APPENDIX G DIGITAL RADIO BAND IDS AND DESCRIPTIONS Rev /3/09

5 General Description of Service This manual describes the Arbitron Radio Market Report (RMR) Summary Data, for markets where we implement both our Diary and PPM methodology. Diary Arbitron currently surveys persons 12 years of age and older and publishes audience estimates in Radio Market Reports. These estimates are designed to represent typical radio listening for a market within a particular reporting period. Average Quarter-Hour (AQH) Persons and Cume Persons are provided for 18 non-qualitative age/sex demographic categories for 40 Cume and 88 AQH dayparts and 13 qualitative age/sex categories for 16 Cume and 16 AQH dayparts. Additionally, AQH persons estimates are provided for five dayparts for In-Car and At-Work listening, and Exclusive Cume estimates are provided for five dayparts. Weighted population estimates and total in-tab are included for the 18 non-qualitative age/sex demographics and 130 qualitative age/sex demographics/responses. PPM Arbitron currently surveys radio listeners 6 years of age and older and publishes audience estimates in Radio Market Reports. These estimates are designed to represent typical radio listening for a market within a particular reporting period. Average Quarter-Hour (AQH) Persons and Cume Persons are provided for 20 non-qualitative age/sex demographic categories for 40 Cume and 88 AQH dayparts and 13 qualitative age/sex categories for 16 Cume and 16 AQH dayparts. Additionally, AQH persons estimates are provided for five dayparts for In Home and Out of Home listening, and Exclusive Cume estimates are provided for five dayparts. Weighted population estimates and total in-tab are included for the 20 non-qualitative age/sex demographics and 156 qualitative age/sex demographics/responses. Radio markets represent listening information in three geographic areas: Metro Survey Area (Metro) Metro definitions generally correspond to the federal government s Office of Management and Budget s Metropolitan Statistical Areas, Primary Metropolitan Statistical Areas or Consolidated Metropolitan Statistical Areas. These areas are subject to exceptions dictated by historical industry usage or other marketing considerations as determined by Arbitron. Metro applies to both Diary and PPM. Designated Market Area (DMA) Nielsen s geographic market design that defines each television market exclusive of others based on measurable viewing patterns. Every county or sampling unit in the United States is assigned exclusively to one DMA. DMA applies only to Diary markets and the Houston PPM market. 1 Rev /3/09

6 Total Survey Area (TSA) A geographic area that includes the Metro Survey Area and may include additional counties. TSA applies to Diary service only. Arbitron Radio Audience Estimates for the above listed reporting areas are published on the Summary Data Set CD according to the following schedule: Metro: Metro listening estimates are released for all surveys based on market/survey frequency. (Continuous Measurement market estimates for Diary are released four times per year; remaining markets are released only for the Spring and Fall surveys. PPM Data is released 13 times per year, monthly plus Holiday.) TSA: TSA listening estimates are published for all markets for the Spring and Fall surveys only. DMA: DMA listening estimates are published for the top 50 DMA s for the Spring and Fall surveys only. Listening estimates for the remaining DMA s are published through Arbitron s Nationwide, a separately licensed service. Standard and Condensed (Diary only) Market Reports Arbitron offers two tiers of syndicated measurement service. The tiers are called Standard and Condensed. Each tier has specific rules for reporting demographics and dayparts. These rules are described in this manual in the section entitled Audience Reporting Guidelines. 2 Rev /3/09

7 RMR Summary Data Set Description Average Quarter Hour and Cume Listening Arbitron RMR Summary data is divided into two broad categories of data: Average Quarter-Hour (AQH) Listening estimates and Cume Listening estimates. Average Quarter-Hour Listening is the average of the reported listening for the total number of quarter-hours the station was on the air during a reported time period (for example, Monday through Friday 6:00 AM to 10:00 AM). Cume listening is an estimate of the number of different persons who listened to a station for at least five minutes within a daypart. Cume estimates are also referred to as cumulative, unduplicated, or reach estimates. Details on reporting of listening estimates is provided in the following sections. All Listening All listening (includes all locations and Socio-economic responses) to individual stations and for the market is reported for 18 discrete age/sex cells for Diary (20 for PPM) for 88 dayparts or time periods for AQH audience estimates, and 40 dayparts or time periods for Cume audience estimates. See Appendix D for the complete list of dayparts. At Work & In Car (Available in Diary Data Only) Average quarter hour listening estimates are reported for in-car and at-work locations. This is average quarter-hour listening by persons indicating that such listening was done either At Work or In Car. These categories are reported individually for 5 dayparts. These dayparts are identified in Appendix D in the column Diary Only: At Work/In Car AQH In Home and Out of Home (PPM Only) Average quarter hour listening estimates are reported for in home and out of home locations. This is average quarter-hour listening by persons indicating that such listening was done either In Home or Out of Home. These categories are reported individually for 5 dayparts. These dayparts are identified in Appendix D in the column PPM Only: In Home and Out of Home Socio-Economic Demographics Listening estimates are reported for 13 individual socio-economic categories based on responses from the Arbitron survey participants. These categories are reported for 16 dayparts for both AQH and Cume audience estimates. These dayparts are identified in Appendix D in the column SocEcon AQH and Cume. Exclusive Cume Estimates are provided of the number of persons who listened exclusively to a single radio station within a reported daypart. Exclusive Cume estimates are provided for 5 dayparts. These dayparts are identified in Appendix D in the column Exc. Cume. 3 Rev /3/09

8 Simulcasting/Total Line Reporting (TLR) Simulcasting is the broadcasting of the same program at the same time by two or more stations. Effective Winter 2006 Diary survey (July 2006 Survey for PPM), the reporting of individual station estimates in addition to total lines for simulcast partners will be discontinued. Instead, if requested by the broadcast client, the total lines will be reported under the call letters of the primary station. If two or more stations indicate they are 100% simulcast for all of the time the stations are on the air, (based on information provided to Arbitron by radio stations via the Station Information Package), and provided other criteria stated in the Arbitron Description of Methodology are met, Arbitron will tabulate and report a total line in the Summary Data Set. These total line estimates will be reported under the primary station (as selected by the customer) -- no other station estimates will be reported. Home/Outside Station Stations printed in the Radio Market Reports are classified as either home stations or outside stations. Home stations are defined as those stations licensed to a city located within the Metro Survey Area of the market or which identify with a city located within the Metro Survey Area of the market. All other stations are considered outside stations. For DMA markets, outside stations are further reclassified into (a) outside the Metro Survey Area but home to the DMA, and (b) outside the Metro Survey Area and the DMA. This distinction is the same in the printed report and in the Radio Market Report Summary data set. Note: Only stations meeting Minimum Reporting Standards are Qualified for inclusion in the market report and in the summary data set. Details on Minimum Reporting Standards and/or Home/Outside classification are provided in the publication entitled Description of Methodology which is available to all subscribers of Arbitron s syndicated radio service. Digital Radio PPM reporting of Digital Radio beginning with July 2008 data o Includes HD subchannels, and internet stream simulcast. o Does NOT include satellite, HD1 (which is rolled up with terrestrial simulcast) or Internet Only stations until specified. Digital Radio will be included in the SDS in July 2008, but there will be a without individual DA channels version for one year to allow processors to get ready. Market totals will include DA listening in both versions, so market totals will match. There is no date set for the inclusion of individual Digital Radio stations in the Diary SDS (digital radio is already included in Market totals; station level information is viewable to customers that come in to review diaries). 4 Rev /3/09

9 RMR Data CD-ROM Description CD-ROM Specifications Storage capacity: Drive standard: 650 Megabytes ISO Compatible Record Sizes Record lengths are as follows: Record Type Length Copyright Record 145 Audience Characteristic Record 85 In-tab Record 25 Population Record 25 Station Combo Record 85 Station Within Combo Record 30 Network Affiliation Record 25 Daypart Record 40 Audience Estimate Record 42 Record Volume Record volume is variable depending on the number of: Markets Stations per market Because record volume is variable, an exact record count cannot be determined. However, some indication of record volume can be derived. 5 Rev /3/09

10 An average size market could have the following number of records for one geographic area: Diary: Total Records Record Type 1 Copyright Record 174 Audience Characteristics (18 Age/Sex, 156 Qualitative) 174 In-tab Records 174 Population Records 35 Station Records (30 Stations + 4 Simul. Grps., 1 Total line) 8 Station Within Combo Records (Approx. 4 Simulcast groups) 60 Network Affiliation Records (Approx. 2 per individual station) 103 Daypart Records 264,810 Audience Estimate Records (35 stations x 7566 records per station - see Audience Estimate Record Detail table below) 265,539 Total Records Audience Estimates Record Detail Estimate: Dayparts X Age/Sex Cells X Socio-Economic Cells = Records AQH All N/A 1584 Cume All N/A 720 At-Work AQH 5 18 N/A 90 In-Car AQH 5 18 N/A 90 Exc. Cume 5 18 N/A 90 S/Econ. AQH S/Econ. Cume Total Records Per Station: 7566 PPM: Total Records Record Type 1 Copyright Record 176 Audience Characteristics (20 Age/Sex, 156 Qualitative) 176 In-tab Records 176 Population Records 35 Station Records 60 Network Affiliation Records (Approx. 2 per individual station) 103 Daypart Records 267,820 Audience Estimate Records (35 stations x 7652 records per station - see Audience Estimate Record Detail table below) 268,547 Total Records 6 Rev /3/09

11 Audience Estimates Record Detail Estimate: Dayparts X Age/Sex Cells X Socio-Economic Cells = Records AQH All N/A 1760 Cume All N/A 800 In Home AQH 5 20 N/A 100 Out of Home AQH 5 20 N/A 100 Exc. Cume 5 20 N/A 100 S/Econ. AQH S/Econ. Cume Total Records Per Station: 7852 CD Replacement Policy If an unreadable CD is received, please call Arbitron for a replacement. All unreadable CD s must be suitably packaged and returned to Arbitron within 10 days of receipt of the replacement. If the returned CD proves error-free or not returned at all, you may be subject to a per CD replacement fee. CD charges will also apply on any replacement market request received 10 days after the original survey shipping date. 7 Rev /3/09

12 Calculations Audience Estimate Rounding All listening estimates are carried on the Summary Data Set CD in an unrounded form (i.e. in units). Under no circumstance is anyone permitted to publish, in any way, unrounded numbers. * If you are publishing an estimate for a discrete cell (example: Men 25-34), for an Arbitron published daypart, you must round the estimate to the nearest hundred. * If you publish an estimate for a broad target demographic (example: persons 25-54) for an Arbitron published daypart, you must sum the unrounded estimate for each of the component cells and round the result to the nearest hundred at the target demographic level. An example of estimate rounding follows. Target Demo Men Age/Sex Demo Unrounded Discrete Cell Rounded Men Men Men Men Men (500) 300 Men should be reported as end result single rounded 500 not the sum of discrete cell rounded 300. Bold numbers indicate the points of rounding. Standard rounding algorithms should be used. An estimate of 1149 gets rounded to 11(00), an estimate of 1150 gets rounded to 12(00). If your reporting system doesn t employ the rounding process identified above, we will require the following disclaimer appear prominently on all programs and reports: THIS AUDIENCE ESTIMATE IS DERIVED BY (processor name) BASED ON ARBITRON S COPYRIGHTED AND PROPRIETARY AUDIENCE ESTIMATES. IT IS NOT AN ESTIMATE PRODUCED BY ARBITRON. This disclaimer will also be required if your system develops derived custom demographics and dayparts. Rating & Share AQH Rating, Cume Rating, and AQH Share should be calculated from the rounded AQH, Cume, market total and population estimates. For example, AQH and Cume Persons in hundreds estimate (e.g. 129 round to 1(00) and the Rating and Share should be based on the 1(00) not 129). 8 Rev /3/09

13 Rating and Share should be rounded to one decimal. Share and Rating examples 315(00) / 3251(00) = should read 9.7 9(00) / 546(00) = should read 1.6 ALL ROUNDING SHOULD ROUND: Audience Composition.4999 AND BELOW ROUNDS DOWN.5 AND ABOVE ROUNDS UP Audience Composition should be calculated from the target demo/daypart AQH & Cume prior to rounding. Example: Men Men Women Women To arrive at an audience composition of Persons 25-44, the unrounded numbers should be summed and divided by the total. An example would be, Men / = x 100 = 17.3 The rounded audience compositions (in hundreds) and percentages should look like this: Persons Men Men Women Women Rev /3/09

14 Flagging and Footnoting Scenarios Standard versus Non-Standard Demographics Those demographics which begin with a starting age supplied demographic and end with an ending age supplied demographic are considered to be standard. For example, Men 18-34, Women 18-44, and Persons are all considered standard because they begin with a starting age supplied demographic and end with an ending age supplied demographic and consequently are a summation of age cell estimates supplied on the Summary Data Set CD. Non-Standard demographics are any that begin or end with ages other than those of the age cell estimates supplied on the Summary Data Set CD. For example, Men 30-40, Women and Persons would all be considered non-standard because they start and/or end with ages other than those that are a part of the age cell estimates on the Summary Data Set CD. If non standard demo estimates are developed and reported by Third Party processor software, these estimates must be clearly flagged, and footnoted with the following disclaimer: THIS AUDIENCE ESTIMATE IS DERIVED BY (PROCESSOR NAME) BASED ON ARBITRON S COPYRIGHTED AND PROPRIETARY AUDIENCE ESTIMATES. IT IS NOT AN ESTIMATE PRODUCED BY ARBITRON. Under no circumstances should audience estimates be reported for either the or age cells. Standard versus Non-Standard Dayparts Daypart flag/footnoting methodology differs depending on whether you are employing Cume Persons or Average-Quarter-Hour Persons. Using AQH Persons hour-by-hour to build dayparts is permitted and will not require flag/footnoting. The exception to this policy is CD provided standard dayparts like Mon-Fri 6A-10A, etc. You must, however, stay within the Monday-Friday and Saturday, Sunday parameters. This means for example, that a Monday-Wednesday daypart or a Thursday-Saturday daypart must be flag/footnoted. Arbitron s methodology does not permit the addition of cume persons dayparts. Any deviations or permutation dayparts are considered modeled or derived and must be flagged and footnoted using the text supplied previously in this Flagging and Footnoting section of the Summary Data Set users manual. Cume dayparts, as well as AQH, must be reported in hour multiples; quarter-hour or half-hour breaks are not permitted. Other Non-Standard Estimates Development of composition percentages for characteristics other than those provided on the Summary Data Set CD, listening estimates for geographies, time periods or stations other than those reported on the Summary Data Set CD are all examples of other non-standard estimates that require flagging in reports generated by third party processor software. 10 Rev /3/09

15 Sourcing PPM and Diary Data within a Market When PPM and Diary data are available in the same market, third party processors are required to notate PPM and Diary data in any circumstance where the data can be trended. There are two acceptable ways in which this can be done: 1) The data source is included in the survey name (preferred). Example: February 2007 Diary; March 2007 PPM 2) Each page where data can be trended be footnoted indicating that the trend could include both Diary and PPM and when the conversion from Diary to PPM was made. Example: Houston converted from Diary to PPM effective April 2007 survey. NOTE: Under no circumstances are Diary and PPM data to be combined to form a multi-survey average. PPM/Diary Combination Data in Radio Nationwide Beginning with the Fall 2007 survey, Radio Nationwide will include audience estimates for DMAs measured by a combination of PPM and diaries, as well as those from DMAs measured only by diaries. This data will be combined during Nationwide production and incorporated into the Nationwide summary data set. The combined PPM and diary data will be pretabulated at the DMA level by Arbitron. Third party providers and Nationwide customers will not have to combine the PPM and diary data themselves. In some cases, stations that are eligible for PPM encoding have chosen not to do so. These stations can be home to the PPM metro or spill-in stations from adjacent counties or markets. These stations estimates are based on Diary-measured areas only. Third party Nationwide reports that contain estimates for a combination of encoded and non-encoded stations and/or combo geographies must be clearly flagged and footnoted. Any report that includes PPM/Diary Combo data should be flagged. Any report that includes PPM/Diary Combo geographies should flag individual non-encoded stations reported within the Combo geographies. A. For reports that display station-level audiences, non-encoding stations in PPM or Combo areas should be flagged and footnoted. For an encoding flag value of 0 footnote should read: Station is not encoded. Audience estimates for non-encoded stations reflect listening in diary-measured areas only. 11 Rev /3/09

16 For an encoding flag value of 3 or 4 footnote should read: Digital radio reflects listening in PPM-measured areas only. Non-encoded stations in diary-measured DMAs do not have to be flagged or footnoted. B. For reports that do not display station-level audiences, but do include both PPM- and diarymeasured areas should carry a flag and a footnote. This report is based on areas measured by both PPM and diary methodologies. Audience estimates for non-encoded stations reflect listening in diary-measured areas only. C. For reports that display individual DMA names and audience estimates, DMAs that are measured by a combination of PPM and diary methodologies should be flagged and footnoted: This report is based on areas measured by both PPM and diary methodologies. Audience estimates for non-encoded stations reflect listening in diary-measured areas only. Audience estimates for digital radio reflect listening in PPM-measured areas only. Note: The San Diego DMA will be PPM-only. It will not be a combo DMA. The Houston DMA is PPM only. It will convert to combo methodology at a yet to be determined future date. Multibook Averaging with Small Markets (Diary Only) Since the data for Small Markets (Report Type 6) encompasses two surveys, Arbitron recommends disallowing a user to create survey averages with Small Markets. As an alternative, we suggest that software providers add a footnote to all reports to caution against using multi-book averages (since the results will be an average of an average). In-Tab in Estimates Processors wanting to attain/maintain MRC accreditation are required to add the following footnote related to PPM s multiple in-tabs on printed and exported reports containing PPM measurement. In-tabs displayed in Summary Data may not reflect all estimates which are reported. Arbitron s Summary data reports Average Daily In-tab for geographies which include PPM-measured areas. The Average Daily In-tab is the basis for Average Quarter-Hour Estimates. The Average Weekly In-tab, which is not included in PPM Summary Data, is the basis for Weekly Cume estimates. Users can find both Average Daily and Average Weekly In-tab in the PPM Respondent Data. This footnote does not apply to Diary-only markets. 12 Rev /3/09

17 PPM Data Disclosure All output produced by Third Party Processors or by customers of Third Party Processors using software provided by the processor based upon Arbitron audience estimates must state that: The PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of the demographic or radio market. This statement should appear in 14 font bold typeface on PPM reports. General Information concerning flagging and footnoting The Flag may be placed at the next report header information in instances where an entire report is based on a non-standard daypart, demographic, geography or time period. If the report combines standard and non-standard estimates, the report should be appropriately labeled with only the nonstandard estimates being flagged. It is difficult to cover every possible aspect of possible policy deviations. Please contact Arbitron Inc. for resolutions on any and all issues relating to the flag/footnoting function. Sourcing Arbitron Estimates and Data All output produced by Third Party Processors or by customers of Third Party Processors using software provided by the processor based upon Arbitron audience estimates must state that the estimates and data used therein are copyrighted by and proprietary to Arbitron Inc and are subject to all limitations and qualifications disclosed in the Arbitron Reports. All output must also indicate the particular Arbitron Market and Survey Period from which estimates and data were obtained. Copyright Statement Copyright statement should appear as: Copyright 20XX Arbitron Inc. [Arbitron Market] [Survey Period] Diary Example: The copyright year is the year in which the particular Radio Market Report was published by Arbitron. For example, the Fall 2007 Atlanta Radio Market Report is published in January of 2008, so the notice for that survey must read Copyright 2008 Arbitron Inc. Atlanta Fall PPM Example: The copyright year is the year in which the particular PPM Radio Market Report was published by Arbitron. For example, the Houston December 2007 PPM Radio Market Report 13 Rev /3/09

18 is published in January of 2008, so the notice for that survey must read Copyright 2008 Arbitron Inc. Houston December If your report or program contains a derived estimate requiring, by contract, the Arbitron disclaimer, the Arbitron copyright statement is not required separately. Audience Reporting Guidelines Standard and Condensed Market Age/Sex Audience Reporting Guidelines For Standard Markets (Standard/Condensed indicator = S in the Arbitron Copyright Record), all age cells with the exception of and may be reported as discrete demographics (male, female or persons), or in combination with other contiguous age/sex cells to create broader target demographic groupings. The and age cells may not be reported individually. The cell must always be used in combination with the age cell. The cell may be used in combination with the cell to form the demo, or it may be used in combination with older demos to create broad target demo groupings (21-34, 21-44, 21-49, 21-54, 21-64, and 21+). Male and Female 6-11 (PPM only), 12-17, 18-24*, 25-34, 35-44, 45-49, 50-54, 55-64, 65+ * the age cell is broken into and on the Summary Data Set and must be re-combined to create the age cell. For Condensed Market (Standard/Condensed indicator = C in the Arbitron Copyright Record), the following age cells may be reported: Male, Female or Persons 6-11 (PPM only),12-34, 12-44, 12-49, 12-54, 12-64, 12+ Male, Female or Persons 18-34, 18-44, 18-49, 18-54, 18-64, 18+ Male, Female or Persons 21-44, 21-49, 21-54, 21-64, 21+ Male, Female or Persons 25-44, 25-49, 25-54, 25-64, 25+ Male, Female or Persons 35-54, 35-64, 35+ Male, Female or Persons 45-64, 45+ Male, Female or Persons 50+ Male, Female or Persons 55+ More discrete groupings may be reported provided the combined in-tab for the final reported demographic is 30 diaries or greater (in-tab values are provided for each audience cell in the In-tab Record G of the Summary Data Set). If the combined sample for multiple surveys exceeds 30 diaries, the age cell may be reported as a multi-book average. Example: Men may be reported for a single survey if there are 30 or more diaries. 14 Rev /3/09

19 If processing system is not programmed to complete an in-tab check on age/sex demos prior to producing report, reports based on demographic combinations not listed above for Condensed markets must be prominently flagged, and contain the following footnote: Warning: Estimates may be unstable due to low sample size. Socio-Economic Audience Reporting Guidelines Socio-economic category reporting rules are different between Standard Markets and Condensed Markets. Socioeconomic categories include those for Education, Income, Presence of Children or Household Size (see page 24 for subcategories within each). Following are the details by market report type: Standard Markets (Standard/Condensed indicator = S in the Arbitron Copyright Record) - 1) Any discrete socioeconomic category may be reported for these demographics: Persons 18+, Persons 18-49, Persons 18-54, Persons 18-64, Persons 25+, Persons 25-54, Persons 25-64, Persons 35+, Persons 35-64, Men 18+, Women ) Additionally, one response for Presence of Children or any two or more response categories for a single socioeconomic question (for example HH size 1 and HH size 2) may be combined and reported for these age/sex groupings: Persons Persons Persons Men, Women or Persons 18-49, 18-54, Men, Women or Persons 25-54, 25-64, 25+ Men, Women or Persons 35-64, 35+ Condensed Markets (Standard/Condensed indicator = C in the Arbitron Copyright Record) Diary Only: 1) Any discrete socioeconomic category may be reported for these demographics: Persons 18+, Persons 25+, Persons 35+: 15 Rev /3/09

20 2) Additionally, one response for Presence of Children or any two or more response categories for a single socioeconomic question (for example HH size 1 and HH size 2) may be combined and reported for these age/sex groupings: Persons 18-49, Persons 25-54, Persons 35-64, Men, Women, or Persons 18+ PPM is not reporting any condensed market data at this time. For condensed markets, more discrete groupings may be reported provided the combined in-tab for the final reported demographic is 30 diaries or greater (in-tab values are provided for each audience cell in the In-tab Record G of the Summary Data Set). If the combined sample for multiple surveys exceeds 30 diaries, the age cell may be reported as a multi-book average. Record Descriptions Arbitron Copyright Record (Record ID is A ) The Arbitron copyright: Copyright 20XX Arbitron Inc. This record defines the Arbitron Copyright for a report type, report period, and market. The copyright year is the year in which the Arbitron survey is published. This will be the first record in the file for each market. Audience Characteristic Record (Record ID is D ) This record defines each audience characteristic by age/sex demographic and qualitative characteristic. One record will appear for each report type and audience characteristic. See Appendix A for a complete list of Audience Characteristics. In-tab Record (Record ID is G ) This record defines the total in-tab diaries. One record will appear for each report type, report period, market code, geo indicator and audience characteristic. Population Record (Record ID is H ) This record defines the weighted population estimates. Weighted populations estimates are in the hundreds (00) and are to be used for all ratings calculations. One record will appear for each report type, report period, market code, geo indicator and audience characteristic. 16 Rev /3/09

21 Station/Combo Record (Record ID is J ) This record defines each station, simulcast and network. Detailed station information is provided for individual stations and simulcast totals such as call letters, band, call letter change indicator, frequency, format, station activity, home/outside, and station sequence. Network stations will contain network name. One record will appear for each report type, report period, market code, geography, station combo type, and station combo ID. Starting in July 2008, Station Combo Record will include designations for PPM Digital Radio stations. See appendix C for a complete list of Format Codes and Appendix G for Digital Radio Band IDs and Descriptions. Station Within Combo Record (Record ID is M ) (Diary Only) This record defines stations that are included in a simulcast group or a network group. One record will appear for each report type, report period, market code, geography, station combo type, station combo ID and station within combo. Network Affiliation Record (Record ID is P ) This record defines each individual station within a network. One record will appear for each network type id, network affiliation id and station combo id. See Appendix B for a complete list of Network Affiliation Codes. Daypart Record (Record ID is S ) This record defines each daypart by daypart id, name and number of quarter-hours in the daypart. See Appendix D and E for a complete list of Dayparts. Audience Estimate Record (Record ID is V ) This record defines each unique audience estimate. One record will appear for each report type, report period, market code, geography, estimate type, daypart, listening location, audience characteristic, station combo type, and station combo ID. For each daypart there will be one Market Total Record (often referred to as PUR). The station combo ID and station call letters TOTA for Diary and PUMM for PPM will identify the Metro, TSA and DMA total records. The data in the records will be the total of all radio listening in the daypart and market. Field Descriptions Example codes are provided in this document and are subject to change. Record ID Identifies each record type in position 1. Each record contains an alpha character for sorting purposes. (See Record Descriptions) Report Type Identifies the report type. 17 Rev /3/09

22 Diary: PPM: 1 = Radio Market Report 2 = Ethnic Black 3 = Ethnic Hispanic 4 = Nationwide (Diary) 6 = Small Markets 5 = PPM (Standard) 7 = PPM Ethnic Black 8 = PPM Ethnic Hispanic 9 = PPM and PPM/Diary Combo Nationwide Arbitron Market Code A unique three-digit market code. Report Period ID/Short Name/Long Name The Report Period ID is a unique identifier for a reporting period which is carried throughout most of the record types. The Short Name includes a survey code and year. The Long Name is a more descriptive survey name which contains season(s), month(s), year and where applicable, if the market type is ethnic. PPM: Report period ID Short Name Long Name January February March April May June July August September October November December Holiday Rev /3/09

23 Diary: Report period ID Short Name Long Name Winter 2009 Survey Spring 2009 Survey Summer 2009 Survey Fall 2009 Survey Winter/Spring 2009 Ethnic Survey Fall/Winter/Spring 2008 Ethnic Survey Summer/Fall 2008 Ethnic Survey Spring 2009/Fall 2008 Survey Fall/Spring 2009 Survey Report Period Start/End Dates Defines the report period survey start and end dates in DD-MMM-YYYY format. Start Date 01-Oct-2006 End Date 31-Dec-2006 Note: Diary survey periods are three months and PPM survey periods are one month. Arbitron Market Name This field contains the Arbitron market name. Standard/Condensed Indicator This field defines the market type. S = Standard C = Condensed Copyright Statement Defines the Arbitron copyright statement for the current reporting period. Copyright 2008 Arbitron Inc. [Arbitron Market] [Survey Period] Audience Characteristic ID/Name Defines each audience characteristic (age/sex demo s and/or qualitative categories). See Appendix A for a complete list of Audience Characteristics. ID Name 254 = Men = Men 65+, HH Size of Rev /3/09

24 Age/Sex Demo Code A unique 10 character code which defines each age/sex demo. Code M18-20 Qualitative Code A unique 10 character code which defines each qualitative response. This field will be blank for nonqualitative audience characteristics. Code CHILDREN HH SIZE 3 Presence of Children Yes Household Size 3 Persons Geo Indicator Geography indicator is also known as market segment type. 1 = Metro (Ethnic SDS files are Metro only) 2 = TSA 3 = DMA In-tab Value Diary: This field contains the total in-tab diaries. PPM: This field contains the number of Average Daily In-tab Panelists. Weighted Population This field contains the weighted population estimate. Station Combo Type Defines a type of station combo. Type 1 = Individual Station Diary-Specific: 2 = Simulcast Group 3 = Network Group 4 = X-Codes (Nationwide Only) or Non-commercial Stations (Diary only) 8 = Market Total Listening (TOTA) PPM-Specific: 9 = Persons Using Measured Media (PUMM) Station Combo ID This ID is the unique station ID for an individual station, a network group or simulcast group. 20 Rev /3/09

25 Station Combo Name This field contains a name for stations, simulcast groups and network groups. This field will be populated for all rows. For radio stations, the field will contain FCC assigned call letters. For PPM Digital Radio stations, the field will contain call letters and additional information beginning in July Station Encoding This designation only applies to PPM/Diary Combo nationwide. The code indicates encoding status for stations that are reported in diary but may or may not be encoded for PPM. Station encoding flag will be in position 73 of the Station Combo Record (record "J"). The values are: Flag Value Definition 0 Not Encoded, only measured in Diary portion of combo (only applicable to AM/FM stations) 1 Partially encoded (AM/FM) 2 Fully encoded (AM/FM) 3 Partially encoded digital radio, only measured in PPM portion of combo(only applicable to non-am/fm stations) 4 Fully encoded digital radio, only measured in PPM portions of combo (only applicable to non-am/fm stations) Arbitron Station Call Letters This field contains the Arbitron call letters for individual stations and network groups that appear in the Radio Market Report except for the following: Diary: TOTA are used to designate records that contain Total Listening estimates for the Metro and DMA market segments. These totals are the unduplicated total of estimates for stations reported individually, stations that did not meet minimum reporting standards and for unidentified listening. PPM: PUMM (Persons Using Measured Media) is often referred to as Total Market Listening, and consists of unduplicated total of estimates for all participating commercial and noncommercial stations reported individually, as well as stations that did not meet minimum reporting standards. Both PPM SDS sets (terrestrial only and those that include digital radio stations) will include listening to digital radio stations in PUMM totals, when available in the data set. Station Band This field contains AM or FM for each individual station. Beginning in July 2008, this field will include digital radio bands for PPM. 21 Rev /3/09

26 Call Letter Change Indicator This field will contain a + if the station s call letters have changed anytime since the previous market survey. A blank in this field indicates no change has occurred since the previous market survey. This field will be blank for network groups. Station Frequency This field contains the frequency (dial position) for each individual station. All other station combo types will be blank. Station Format Code This field contains the station format for each individual station. All other station combo types will be blank. See Appendix C for a complete list of Formats. Code Format Name Talk/Personality Station Activity Code This field contains the following codes if an individual station or simulcast type station has been cited for a Special Station Activity. Network groups will be blank. A = Station has been cited for a Special Station Activity, that resulted in an activities note in the RMR. The station remains in normal, alpha call letter order. (Stations with this code should be flagged when they are listed in a report, the following footnote should appear: Station cited for Special Station Activities. See Special Notices in Arbitron Radio Market Report for details. ) B = Station has been cited for a Special Station Activity that resulted in the station being listed below the line in the RMR. The station is removed from the normal alpha call letter order and is placed at the end of the line-up. (Stations with this code should be flagged when they are listed in a report, the following footnote should appear: Station listed below the line due to Special Station Activities. See Special Notices in the Arbitron Radio Market Report for details. ) Stations containing these codes must be flagged as such in your program. Home/Outside Indicator This field contains the home/outside indicator for qualified individual stations. All other station combo types will be blank. Ind. 0 = Qualified station to the Metro area 22 Rev /3/09

27 1 = Qualified station outside both the Metro and DMA areas 2 = Qualified station outside the Metro but home to the DMA area 4 = X-Codes (Used for Nationwide Only) Station Sequence Number This field contains a sequence number ( ) to establish where each station was listed in the printed Radio Market Report for individual stations and simulcast groups. TOTA/PUMM call letters will use contain a sequence number that is one greater than the highest sequence number assigned to a station for the market area (that is, if the highest station sequence number is 037, TOTA/PUMM will be assigned a sequence number of 038.) Station Within Combo (Diary Only) This field defines which stations are included in a simulcast or network group. Network Type ID This field identifies the type of network for network groups. 1 = Station supplied network affiliation 2 = Network supplied network affiliation Network Affiliation ID This field identifies the network affiliation to an individual station = ABC 0002 = Business Talk Radio Daypart ID/Name This field defines the daypart. ID Name 1 = Mon-Fri 5AM-6AM 84 = Mon-Sun 6A-Mid Daypart # Quarter-Hours This field contains the number of quarter-hours in a specific daypart. Estimate Type This field defines the type of estimate. 1= AQH 2 = Cume 3 = Exclusive Cume Listening Location This field defines the location of listening. 23 Rev /3/09

28 1 = Total (Home & Away) 2 = In-Home (PPM & Nationwide PPM/Diary Combo) 3 = Away At Work (Diary Only) 4 = Away In Car (Diary Only) 5 = Away Other (Diary Only not used at this time) 6 = Out of Home (PPM & Nationwide PPM/Diary Combo) Air Time Indicator (Diary Only) This field defines whether an individual station was on the air the entire daypart. All other station combo types are blank. This indicator will be discontinued effective with the Spring 2009 survey. Blank = Station was on the air the entire daypart + = Station was not on the air the entire daypart. Audience estimates are adjusted for actual broadcast schedule. Projection This field contains the calculated unrounded projection. Appendix A Audience Characteristics NON-QUALITATIVE QUALITATIVE Age/Sex Age/Sex Qualitative Demographics Demographics Categories/Responses Boys 6-11 (PPM) Men Education: Boys Men High School Graduate Men Men Some College Men Men College + Men Men Income: Men Men 65+ Less Than $25K Men Women $25K - $49K Men Women $50K - $74K Men Women $75K + Men 65+ Women Girls 6-11 (PPM) Women Presence Of Children: Girls Women 65+ Yes Women No Women Women Household Size: Women Person Women Persons Women Persons Women Persons Women Rev /3/09

29 Appendix B Network Affiliation Codes (Updated Fall 08) Net Name Code Description ABC 01 ABC Radio Networks BTR 02 Business Talk Radio USA 03 USA Radio Network ESPN 05 ESPN Radio Network AMFM 07 AMFM APNET 09 Associated Press Radio Network CBS 10 CBS Radio Networks CNN 13 CNN Radio Network EDUC 15 EDUC IND 16 Independent WESTWD 19 Westwood One Radio Network SOURCE 23 Source Radio Network TALKNT 24 Talknet PRI 25 Public Radio International NPR 26 National Public Radio IEAMER 29 I E America Network AURN 31 American Urban Radio Networks SPNEWS 38 Sporting News Radio SBUSA 39 Sports Byline USA CAR 40 Cadena Caracol Network TARN 43 Talk America Radio Network SRN 44 Salem Radio Network JRN 46 Jones Radio Network NOTIUNO 90 Noti-Uno Radio Network RELOJ 92 Radio Reloj DISNEY 22 Disney Radio Network PRMIER 47 Premiere Radio Networks FORMLA 49 Organizacion Radio Formula FOXSP 97 Fox Sports Network RADPR 17 Radio Puerto Rico ISLA 18 Radio Isla FOXNEW 96 Fox News Network MRN 20 Motor Racing Network UNIVSN 98 Radio Cadena Univision APM 08 American Public Media TRN 06 Talk Radio Network LTR 11 Lifestyle Talk Radio BBC 14 British Broadcasting Corporation AIR 50 AIR AMERICA 25 Rev /3/09

30 Appendix C Format Codes (Updated Fall 08) Format Code Format Name Format Code Format Name 01 Adult Contemporary 56 Jazz 02 Other 58 New AC (NAC)/Smooth Jazz 03 Adult Standards/MOR 62 New Country 04 Album Adult Alternative 66 News Talk Information 05 Album Oriented Rock 68 Nostalgia 06 Contemporary Inspirational 72 Oldies 07 All News 73 80's Hits 08 Active Rock 75 Religious 09 All Sports 78 Spanish Religious 11 Alternative 79 Rhythmic Oldies 20 Children's Radio 80 Soft Adult Contemporary 22 Classic Country 81 Spanish News/Talk 23 Classic Hits 82 Spanish Contemporary 24 Classic Rock 83 Mexican Regional 26 Classical 85 Spanish Tropical 27 Contemporary Christian 86 Southern Gospel 29 Pop Contemporary Hit Radio 87 Talk/Personality 30 Country 88 Urban Adult Contemporary 31 Rhythmic Contemporary Hit Radio 89 Tejano 40 Easy Listening 90 Urban Contemporary 42 Educational 91 Spanish Oldies 48 Latino Urban 92 Urban Oldies 49 Family Hits 93 Smooth AC 50 Gospel 94 Spanish Sports 51 Spanish Adult Hits 95 Variety 52 Rhythmic AC 96 Spanish Variety 53 Hot Adult Contemporary 97 Adult Hits 55 Modern Adult Contemporary 98 World Ethnic 99 Spanish Contemporary Christian 26 Rev /3/09

31 Appendix D Daypart Table The following table lists daypart codes used to identify the different time periods and combinations of the time periods included in the Summary Data Set with a designation of estimate types reported for the daypart. Daypart ID All Audience AQH Daypart Name 1 MON-FRI 5AM-6AM X 2 MON-FRI 6AM-7AM X 3 MON-FRI 7AM-8AM X 4 MON-FRI 8AM-9AM X 5 MON-FRI 9AM-10AM X 6 MON-FRI 10AM-11AM X 7 MON-FRI 11AM-12PM X 8 MON-FRI 12PM-1PM X 9 MON-FRI 1PM-2PM X 10 MON-FRI 2PM-3PM X 11 MON-FRI 3PM-4PM X 12 MON-FRI 4PM-5PM X 13 MON-FRI 5PM-6PM X 14 MON-FRI 6PM-7PM X 15 MON-FRI 7PM-8PM X 16 MON-FRI 8PM-9PM X 17 MON-FRI 9PM-10PM X 18 MON-FRI 10PM-11PM X 19 MON-FRI 11PM-MID X 20 MON-FRI MID-1AM X 21 MON-FRI 1AM-5AM X 22 SAT 5AM-6AM X 23 SAT 6AM-7AM X 24 SAT 7AM-8AM X 25 SAT 8AM-9AM X 26 SAT 9AM-10AM X 27 SAT 10AM-11AM X 28 SAT 11AM-12PM X 29 SAT 12PM-1PM X 30 SAT 1PM-2PM X 31 SAT 2PM-3PM X 32 SAT 3PM-4PM X 33 SAT 4PM-5PM X 34 SAT 5PM-6PM X 35 SAT 6PM-7PM X All Audience Cume Exc Cume SocEco n AQH and Cume DIARY ONLY: At Work/ In Car AQH PPM ONLY: In Home/ Out of Home AQH 27 Rev /3/09

32 Daypart ID All Audience AQH All Audience Cume Exc Cume SocEco n AQH and Cume DIARY ONLY: At Work/ In Car AQH PPM ONLY: In Home/ Out of Home AQH Daypart Name 36 SAT 7PM-8PM X 37 SAT 8PM-9PM X 38 SAT 9PM-10PM X 39 SAT 10PM-11PM X 40 SAT 11PM-MID X 41 SAT MID-1AM X 42 SAT 1AM-5AM X 43 SUN 5AM-6AM X 44 SUN 6AM-7AM X 45 SUN 7AM-8AM X 46 SUN 8AM-9AM X 47 SUN 9AM-10AM X 48 SUN 10AM-11AM X 49 SUN 11AM-12PM X 50 SUN 12PM-1PM X 51 SUN 1PM-2PM X 52 SUN 2PM-3PM X 53 SUN 3PM-4PM X 54 SUN 4PM-5PM X 55 SUN 5PM-6PM X 56 SUN 6PM-7PM X 57 SUN 7PM-8PM X 58 SUN 8PM-9PM X 59 SUN 9PM-10PM X 60 SUN 10PM-11PM X 61 SUN 11PM-MID X 62 SUN MID-1AM X 63 SUN 1AM-5AM X 64 MON-FRI 6AM-10AM X X X X 65 MON-FRI 10AM-3PM X X X X X X 66 MON-FRI 3PM-7PM X X X X 67 MON-FRI 7PM-MID X X X X X X 68 MON-FRI 6AM-7PM X X X 69 MON-FRI 6AM-MID X X X 70 MON-FRI 6AM-10AM + 3PM-7PM X X X X 71 SAT 6AM-10AM X X X 72 SAT 10AM-3PM X X X 73 SAT 3PM-7PM X X X 74 SAT 7PM-MID X X X 28 Rev /3/09