10.NOV.13 THIS IS ONE PARTY YOU CAN'T MISS!

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1 10.NOV.13

And it's bound to be bigger, better, and more EMAzing than ever!

2 MTV is having a party and the whole world's invited! This year, the MTV EMA celebrates its 20th anniversary. And what a celebration! The international music event of the year takes place in the historic Dutch city of Amsterdam, at the brand-new cutting-edge venue the Ziggo Dome. And it's bound to be bigger, better, and more EMAzing than ever! Every year, megastars turn out to collect their prizes and rock the house with stadium-shaking live performances that are literally seen and heard the world over. Can't contain your excitement for this international affair? Us too. While the 2013 EMA promises to be one of the best EMA celebrations to date, let's curb our appetite by reminiscing on last year's stellar show. Last year, the 2012 EMAs took over Frankfurt, Germany on Sunday, Nov 11. A long list of super rad performers including Taylor Swift, Pitbull, Rita Ora, Muse, and more took center stage during the EMA celebration. Unforgettable moments were made. THIS IS ONE PARTY YOU CAN'T MISS! 10.NOV.13

3 2013 NOMINEES BEST SONG BEST POP BEST FEMALE BEST MALE BEST LIVE BEST VIDEO BIGGEST FANS BRUNO MARS LOCKED OUT OF HEAVEN ONE DIRECTION TAYLOR SWIFT BRUNO MARS BEYONCE JUSTIN TIMBERLAKE - MIRRORS TOKIO HOTEL DAFT PUNK GET LUCKY (FT. PHARRELL WILLIAMS) TAYLOR SWIFT MILEY CYRUS EMINEM GREEN DAY LADY GAGA - APPLAUSE THIRTY SECONDS TO MARS MACKLEMORE & RYAN LEWIS THRIFT SHOP (FT. WANZ)) JUSTIN BIEBER KATY PERRY JAY Z JUSTIN TIMBERLAKE MILEY CYRUS WRECKING BALL ONE DIRECTION RIHANNA DIAMONDS MILEY CYRUS SELENA GOMEZ JUSTIN BIEBER P!NK ROBIN THICKE BLURRED LINES (FT. T.I. & PHARRELL) JUSTIN BIEBER ROBIN THICKE BLURRED LINES (FT. T.I. & PHARRELL) KATY PERRY LADY GAGA JUSTIN TIMBERLAKE TAYLOR SWIFT THIRTY SECONDS TO MARS UP IN THE AIR LADY GAGA

4 2012 HIGHLIGHTS

5 2012 RED CARPET Heidi Klum Taylor Swift Kim Khardashian Rita Ora Alicia Keys Lana Del Rey Carly Rae Jepsen

6 2012 PERFORMANCES Alicia Keys Taylor Swift No Doubt Carly Rae Jepsen

7 2012 PERFORMANCES Pitbull PSY

DATES Sunday, November 10, 2013 2013 MTV EMAS LIVE stream at mtv.

8 DATES Sunday, November 10, MTV EMAS LIVE stream at mtv.ca/ema 3p - 5p ET 2013 MTV EMA broadcast premiere on MTV 9p -11:30p ET Note: All dates & times subject to change.

9 BLOCKING CHART OCTOBER NOVEMBER Site Launch M3TV.CA, MTV.CA & MUCH.CA Roadblock EMA stream Site continues to Dec 2 Pre-promotion Broadcast Premiere Encore airings digital broadcast Note: All dates & times subject to change. Pre-promo spots air off-contract.

10 BROADCAST schedule The 2013 MTV EMAs air exclusively on MTV. Sunday November 10, 9p-11p ET Monday November 11, 8p-10p ET, repeating 2a-4a ET Saturday November 16, 11a-1p, repeating 12a-2a ET Total 5 plays details Within each airing, sponsors will receive: 2 x :05 billboards 6 x :30 brandsell Single category exclusivity pre-promotion MTV will produce and air a :30 spot promoting the EMA broadcast, featuring a brought to you by sponsor tag. Timing: 7-10 days prior to broadcast Frequency: Minimum 50 occns

11 DIGITAL 1 UNIQUE MTV EMA SITE Showcased across all 3 brands. THE 2013 MTV EMA site will be showcased on the home pages of MTV.CA, MUCH.CA & M3TV.CA Accessible from and promoted on all sites.

12 DIGITAL - HOMEPAGE

13 DIGITAL ROADBLOCK description Prior to the EMAs, the MTV.CA, MUCH.CA & M3TV.CA home pages will turn into a one-page roadblock pre-promoting the live digital event & the MTV broadcast. The roadblock will include EMA logo & imagery. timing 3 days pre-event 2 days post-event sponsor details Logo integration on roadblock

DIGITAL - SITE general The EMA site will be the central home for all show info, news, video, photos and more! Access to the EMA site will be featured within premium real estate at MTV.CA, MUCH.

14 DIGITAL - SITE general The EMA site will be the central home for all show info, news, video, photos and more! Access to the EMA site will be featured within premium real estate at MTV.CA, MUCH.CA & M3TV.CA. specific The EMA site goodies include: Tune-in details Multimedia history of past EMAs (photos, videos, past winners etc) Host feature including photo flipbook and video library (if applicable) Red Carpet & main event photo gallery Ongoing news updates including performer & presenter announcements Music video library of performers and nominees Exclusive LIVE 2013 EMA stream Red Carpet & EMA shows on demand Complete live blog recap of show with results Note: All dates & times subject to change. All digital content pending rights & clearances.

15 DIGITAL - SITE sponsor details For duration of sponsorship, sponsors will receive: Category exclusivity within EMA site Enhanced brand logo integration & tagline prominently featured within site Client pre-roll to EMA video content. Client rotation to be shared equally. Brandsell ad units exclusive to EMA site and content timing 2 weeks pre-emas 3 weeks post-emas Total 5 weeks All media to be delivered within the EMA site in addition to ROS throughout M3TV.CA, MUCH.CA and MTV.CA Optional substitution of Leaderboard & Big Box units if pre-roll is unavailable. Digital sponsorship based on client digital creative assets available & digital rights clearances. All sponsorships subject to all official broadcast guidelines, terms & conditions.

CUSTOMIZED PROMOTION Your EMA sponsorship is a beautiful thing but we can make it even bigger with a singlesponsor promotion designed exclusively for you and your specific marketing needs.

16 CUSTOMIZED PROMOTION Your EMA sponsorship is a beautiful thing but we can make it even bigger with a singlesponsor promotion designed exclusively for you and your specific marketing needs. In the past few years, we ve customized campaigns for Nokia, Herbal Essences, Bell, General Motors & Pepsi and continue to develop unique opportunities for our sponsors. GET YOUR VERY OWN CUSTOMIZED EMA BRAND PARTNERSHIP OVERLAY!

17 INTERESTED? WE CAN MAKE YOUR SPONSORSHIP EVEN B I G G E R W I T H A S IN G L E - S P O N S O R PROMOTION DESIGNED EXCLUSIVELY FOR YOU AND YOUR SPECIFIC MARKETING N E E D S. CONTACT YOUR ACCOUNT MANAGER FOR M O R E I N F O R M A T I O N O N THE 2013 MTV EUROPE MUSIC AWARDS

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