Benchmarks and Objectives VA.912.S.2.2: Focus on visual information and processes to complete the artistic concept.

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1 Course Title Digital Art Imaging 1 Course Number Grade 9-12 Instructor LeBuffe Date Assignment A03_Movie Poster Benchmarks and Objectives VA.912.S.2.2: Focus on visual information and processes to complete the artistic concept. Students will focus on knowledge of target markets for their selected poster design to complete an artistic concept that will visually engage their market. VA.912.S.3.1: Manipulate materials, techniques, and processes through practice and perseverance to create a desired result in two- and/or three-dimensional artworks. Students will manipulate images using a variety of Photoshop techniques. Students will use the poster assignment to practice and persevere until the desired result is achieved. VA.912.S.3.4: Demonstrate personal responsibility, ethics, and integrity, including respect for intellectual property, when accessing information and creating works of art. Students will need to understand that the use of copyrighted images are being used in an educational setting only. Students will not be allowed to use these images for any other use. VA.912.H.1.5: Investigate the use of technology and media design to reflect creative trends in visual culture. Students will use the technology of Photoshop to design a movie poster, which has become a main part of pop culture in today s society. VA.912.F.3.12: Use digital equipment and peripheral devices to record, create, present, and/or share accurate visual images with others. Students will use computers, tablets, cameras, scanners, etc. to create a movie poster.

2 Vocabulary Brightness Brightness is an attribute of our perception which is mainly influenced by a color s lightness. This is probably why brightness and lightness are often mixed up. Brightness is not a color property, if used correctly. Layer Mask Uses a grayscale image, so what you paint in black will be hidden, what you paint in white will show, and what you paint in gray shades will show in various levels of transparency. Transparency Refers to an image that is completely invisible. Of course, only part of a graphic should be fully transparent, or there would be nothing to see. Collage The art of creating an image by putting various images, photos, and illustrations together to form a new image. Opacity The condition of lacking transparency or translucence; opaqueness. JPEG In computing, JPEG (seen most often with the.jpg extension) is a commonly used method of lossy compression for digital photography (i.e. images). The degree of compression can be adjusted, allowing a selectable tradeoff between storage size and image quality. Target Market A particular group of consumers at which a product or service is aimed.

3 Directions You are going to create your own movie poster. This can be a new original movie, a sequel, or a movie based on an existing movie. Consider the following when creating your poster: Framing The positioning of objects, actors, and text within the frame of a poster to achieve a particular effect. For example, a movie poster for an action film might feature the main actor framed in such a way as to make him seem attractive, strong, and invincible. Mood The feeling created for a viewer by the director s use of details and cinematography. Tagline(Log Line) A catchy and memorable phrase or sentence on a movie poster. An effective tagline should convey the mood, tone, and main idea of the film without giving too much away. It should capture viewers attention and make them interested in the story. Tone The filmmaker s attitude as reflected in the movie ironic, serious, and so forth. Tutorials (From: Attention Grab the attention of passers-by and encourage them to look. Iconography Presenting the themes of the film without resorting to flat out saying what it s about. Use imagery, whether a close-up of a character or item that s a major plot point, or a simple graphic, to establish the film s plot. Use visuals that people already understand. Interest/incentive Many of the best modern film posters use pictures that put the viewer in the middle of a scene from the film, creating tension and a major incentive. The incentive is that in order to resolve the situation, the person looking at the poster needs to see the film and find out what happens.

4 Appeal Create a desire to see the film with fan and non-fans alike. Fan will usually want to see the movie and already be aware of it. They key will be to attract those that are not aware. Style Whether you re marketing an art film or a blockbuster, style matters. Some of the most memorable film posters out there have used bold, unique artistic styles to their advantage. What separates these posters from their ineffective art-for-art s-sake rivals is that they re consistent with style, in both the movie s promotional materials and throughout the film itself. Lasting appeal Make sure your poster will fit into other formats such as DVD and Bluray cases. While a growing number of films now use different designs for their DVD cover than their in-theater promo posters, most of the classics and high-budget blockbusters still use the same poster for both. This means that your imagery, your titles, and your major points of interest need to be just as visible on a small DVD case as they are on a giant movie poster. Recognizability If it is a sequel, make it obvious. From films that dominated both the commercial world and the awards scene to purely commercial releases, few films can guarantee studios income like a good sequel. That s why sequel posters tend to be highly related to the first release, generally with a giant title in the top third of the canvas and instantly recognizable imagery throughout it. Choose images that are high resolution to create your own poster. Use a font that looks like a typical credit block font. Remember that the poster should look professional and make the viewer want to see the movie. Requirements Size 9 W x 13.5 H (Typically 27 x 40, we are scaled down by 1/3) 300dpi Save your file as a.jpg and labeled it with your last name first initial _ A3.

5 DIGITAL ART IMAGING 1 - Assignment 3 - RUBRIC 30 POINTS REQUIREMENTS All Included Missing One Missing Two Missing Three Missing Four or More OVERALL QUALITY MARKET APPEAL COMPOSITION TECHNICAL SKILL TIME AND EFFORT Extra effort went into the creation of the design. Class time was used wisely. Class time was not always used wisely. Class time was not used wisely. Constant redirection was needed.