14 x x x H x 76 W

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Julie Shelton
5 years ago
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1 SPECIFICATIONS

2 14 x 48 Bulletin Specifications We like a 3-inch bleed and a 3-inch pocket. Document size is 7 x24 - Scaled at 1/2 inch= 1 All elements included need to be 300 dpi. And all fonts need to be provided or converted to outlines or curves. Keep all type within a safe area x 36 Bulletin Specifications We like a 3-inch bleed and a 3-inch pocket. Document size is 5.25 x 18 Scaled at 1/2 inch= 1 All elements included need to be 300 dpi. And all fonts need to be provided or converted to outlines or curves. Keep all type within a safe area. 6 x 12 Junior Poster Specifications Document size is x 11 All elements included need to be 400 dpi. And all fonts need to be provided or converted to outlines or curves. Keep all type within a safe area. 56 H x 76 W Wallscape Specifications With 6 in pockets included in size NO GROMMETS Please paint the back of the vinyl BLACK. Lightweight 7 oz with a total weight of 305 lbs. IN ORDER TO INSTALL The vinyl must be rolled from the BOTTOM to the TOP not side-toside.

3 DESIGNING OUT OF HOME Make it SIMPLE and BOLD with limited copy of no more than 8 words. Make sure the advertiser and their product is the focal point of the ad. Focus on one key idea Use large legible type Increase Line Thickness Take advantage of the space Color is Power High Contrast will give you better visibility Be innovative Use your imagination and do not be afraid to be different. Please remember that your audience is in a car. An easy test to make sure your copy reads well is to view your creative from 15 feet, which simulates viewing from the road. Then view your creative for 5 seconds, which simulates driving past the billboard.

Quick Tips for Good Out-of-Home Design Product Identification Make sure you can read the advertiser's name. Short Copy No more than 10 words total, and 5 words in the headline.

4 Quick Tips for Good Out-of-Home Design Product Identification Make sure you can read the advertiser's name. Short Copy No more than 10 words total, and 5 words in the headline. Short Words Use short words for faster comprehension. Large and Legible Type Words are viewed from distances of feet. Any text that is integral to the design should be as large as possible. (See chart and notes below) Increase Line Thickness At 600 feet, thin lines optically disappear. Forget "The Whitespace" Rule This rule does not apply to Outdoor. Unlike Print, the actual viewing size is too small. It's like having a 1"x3" newspaper ad with a lot of white space. Bold Colors Dare to be bold! Being subtle at 600 feet doesn't work. High Contrast High contrast means better visibility. Simplify Everything Focus on one key idea or message. View From 15 Feet View your creative from 15 feet. This simulates viewing from the road. Does it read well? Make sure your art is legible before it hits the streets. View For 5 Seconds View your creative for 5 seconds. This simulates driving past the billboard. Can you read the entire message in 5 seconds, if not your drivers will miss your message too. Color Frequency and Vibration for Traditional Outdoor (Reflective not Digital) Like sound waves, light rays have varying wave lengths or frequencies. Some pigments absorb light while others reflect it. Reflected frequencies are perceived as color. Complementary colors, such as red and green, are not legible together because they have similar values that cause the wave lengths to vibrate. Any combination of similar color value (even without vibration), will produce low visibility. Yellow and black are dissimilar in both hue and value providing the strongest contrast for out-of-home design. White complements colors with light values. Contrast

Strong contrast in hue and value is essential for creating good out-of-home design. Hue is the identity of color while value measures a color's lightness or darkness.

The 14 color combinations above represent the best use of color contrast for readability on traditional or reflective content.

5 Strong contrast in hue and value is essential for creating good out-of-home design. Hue is the identity of color while value measures a color's lightness or darkness. Contrasting colors are best when viewing out-of-home designs from far distances. The 14 color combinations above represent the best use of color contrast for readability on traditional or reflective content. Example one is the most legible color combination while example 14 is the least legible. Note: Digital LED units and other back light displays have some subtle differences in contrasts. A chart is not yet available but an example of the difference is that most bright/light colors work well on a black background. Image Advances in production technology are allowing advertisers to use increasingly complex imagery in their creative application. However, the requirements for effective outdoor advertising have remained the same imagery must be bold, clear and easy to understand. Strong images against simple backgrounds create high-impact visuals. The Image on the left is a good example. Legibility of Typefaces Kerning Sufficient kerning between letters assures the legibility test from far distances. Tight kerning reduces legibility causing adjacent letters to attach together visually. Without proper kerning "clear morning" could be interpreted as "dear moming." Stacking A single horizontal line of text allows rapid assimilation of a message without interruption. Multiple text lines increase the time needed to discern a message. Leading If more than one text line is necessary, use adequate leading between lines. When a line of text rides on the line below the interplay of descenders and ascenders it will make a message difficult to read. Crowding letters into a restricted space will reduce legibility. Severely contrasting letter strokes will lose definition when viewed from far distances.

6 Thin typefaces will become invisible from far distances. Bulky typefaces lose distinction between letters. Script typefaces are difficult to read at any distance. Text Legibility Guide Distance in Print Resolution Examples Minimal Text Height in Feet Resolution Inches Minimal Discernible Text for Disclaimers 5' - 50' High LCD Malls, Airports, Retail, Lobbies, Office etc. 1" - 2" 1" - 2" 50' - 100' High 6mm- 12mm 100' - 200' Normal 12mm- 18mm Window, Street Display, Drive through 2" - 4" 2" - 4" Posters, Surface Streets 4" - 8" 4" - 6" 200' - 300' Normal 18mm- 20mm Posters, Surface Streets and highway bulletins 8" - 10" 6" 300' - 350' Normal 20mm- 24mm Highway Bulletins, Highway Posters 10" - 15" 6" 350' - 500' Normal 24mm Highways, Spectaculars 15" - 20" 8" 500' - 600' Low - Normal 24mm Highways, Spectaculars, Stadiums 20" - 24" 8" 600' + Low 30+ mm Skyscrapers, Spectaculars, Set back from road 24" - 40" 9" Note: Readability is also dependant on color contrast. Higher contrasts will allow smaller text size. Complicated backgrounds behind text will also reduce readability. Disclaimers Text that needs to be included for legal reasons, viewed in photographs, or by someone standing closer with the intent of reading the disclaimer can be substantially smaller. Any high resolution printed material can have letters as small as 1". Printed vinyl for bulletins and posters can have text as small as 2". Digital LED displays depend on the resolution of the display and need to include at least 8 LED diodes. (Example: A 20 mm display will have one LED diode every 20 mm so 20 x 8 = 160 mm or about 6 inches. So on a 20 mm LED digital display text should not be any smaller than 6 actual size. (Note: Most LED digital bulletin and poster displays are 16mm - 25 mm)

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