Table of Content. Contents

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Nathaniel Dalton
5 years ago
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1 Brandbook

2 Table of Content Contents Brandbook 1 Table of Content 2 Introduction 3 Logo usage 4 Colors 5 Typography 6 Illustrations 7 Artwork 8 Illustration packshots 9 Official packshots 10 Icon & environment 11 Posters & other 12 Web 13 POS - Materials 14

3 Introduction Organic Human = a few dedicated and passionate Bio Juice makers - mixed with options from wives, girlfriends, and friends - being our self - keeping it original and personal. The primary base of the Juice is tasty bio Apples & Grapes mixed with carefully chosen ingredients and nothing else! We strongly believe in bio ingredients. Organic provisions. Natures choice... As they did in the olden days, we are going native keeping the original natural taste. Go Native with Organic Human!

4 Logo usage The logo has been created with a centered principal in mind. The organic - top part of the logo is made from the typeface called Cubana. It is a very compact typeface, and its role is to fastend the logo, especially the more light lower part Human, which has a lot of gaps in it. Here you can se the amound of space that is needed around the logo, for the logo to gain the best proportions and contitions regarding other elements joining the logo on various surfaces.

5 Colors Main variant colors: Secondary variant colors: Elderflower & Ginger C: 61% M: 14% Y: 92% K: 1% Pantone: P 489 C R: 114 G:168 B: 79 C: 5% M: 8% Y: 98% K: 0% Pantone: P 107 C R: 246 G:220 B: 17 C: 70% M: 35% Y: 65% K: 15% Pantone: P 625 C R: 82 G:122 B: 99 C: 0% M: 14% Y: 44% K: 12% Pantone: P 7501 C R: 227 G:195 B: 139 aronia & blueberry C: 95% M: 83% Y:44% K: 44% Pantone: P 2767 C R: 82 G:122 B: 99 C: 5% M: 8% Y: 98% K: 0% Pantone: P 107 C R: 246 G:220 B: 17 C: 70% M: 35% Y: 65% K: 15% Pantone: P 625 C R: 82 G:122 B: 99 blackberry & Strawberry C: 70% M: 76% Y:17% K: 5% Pantone: P 7676 C R: 100 G:82 B: 138 C: 4% M: 100% Y: 67% K: 0% Pantone: P 192 C R: 228 G:27 B: 74 C: 95% M: 83% Y: 44% K: 44% Pantone: P 2767 C R: 82 G:122 B: 99 mango & pink guava C: 2% M: 54% Y:100% K: 0% Pantone: P 144 C R: 250 G:172 B: 75 C: 12% M: 78% Y: 41% K: 0% Pantone: P 702 C R: 241 G:113 B: 145 C: 61% M: 14% Y: 92% K: 1% Pantone: P 489 C R: 114 G:168 B: 79 pomegranate & raspberry C: 10% M: 100% Y:62% K: 0% Pantone: P 7636 C R: 217 G:29 B: 80 C: 5% M: 8% Y: 98% K: 0% Pantone: P 107 C R: 246 G:220 B: 17 C: 45% M: 100% Y: 38% K: 18% Pantone: P 242 C R: 132 G:29 B: 90

6 Typography These are the main typefaces used within the Organic Human branding. The primary fonttype is a rather bastant font, used for display and titles. The secondary font, is a script type, which works great together with the primary fonttype Bebas Neue. Together they form a retro feeling, that leads thoughts back to the 50 ies and earlyer days, stil with a modern take. The fonttype Futura (medium light) is chosen to have a great reading fonttype for body teat areas, and material needing longer text areas. Primary font - Vag Rounded Light typography ABCDEFGHIJKLMNOPQRSTUVWXYZ Primary font - Wisdom Script AI A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz body text areas - Futura, medium italic ABCDEFGHIJKLM- NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

7 Illustrations This is the fruit and vegetable illustrations picturing the various variants, and ingredients. The style of the illustrations draws their look from potato printing, and uses that raw feeling.

8 Artwork Here the illustrations devided in the various sets that shows the 5 variants. The last one is pictured on the back of the bottle, and indicates what the base of the drink is made from.

9 Illustrational packshots These are the drawn packshots, which are sometimes used to give the brand-look a more retro look, and thus they sometimes goes better together with the other illustrations from the Organic HUMAN world.

10 Official packshots These are the photographic renders of the Organic Human Bio Juice series. They are usually used in web-shops and in adwertisements in various both printet and online material.

11 Icon & environment Instead of using various indivial icons and symbols, we have created this eco-environment that really says it all. Recycle, wind-created energy, electrical cars! In other words, treat the world with care, and be responsable! This is also the reason why our bottles are made as they are. You could argument that plastic is not good for the environment, but it is actually better and les resource using, then for ex. glass bottles (to recycle and clean glass bottles actually uses more energy, in terms of water, transport and so forth), than to use the bottles we do.

12 Posters & other Bio Juice Go Native in Sial 12 Go Native in Sial 12

Web This is the web-setup, which is a part of the webspace of www.selected-goods.com.

13 Web This is the web-setup, which is a part of the webspace of The layout of the website is made with the same retro-feeling that the other material is created with. It offers a short presentation of the concept, and a listing of the various variants. Colors and fonts follows this manual, as should all other support material.

14 P.O.S- Materials Here are the POS material and the tone they are kept in. Here we are using same colors, and same retro look. Usally made with a centeret principal! Here is pictured: Wobbler Roll-Up 5 unikke varianter

Visual Style Guide. April 2016

Visual Style Guide. April 2016 Visual Style Guide April 2016 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Other Brand Elelments 7 Typography 8 Tone and Style of Photography 9 Print Examples