COLUMN GUIDELINES - IT CAN WAIT
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1 COLUMN GUIDELINES - IT CAN WAIT 100% #067AB4 COLUMN PRIMARY COLOR 505px 55px 140pt (AND GROWS) #0972A8 GRADIENT USES COLUMN S PRIMARY COLOR #067AB4 ON TOP OF A WHITE BACKGROUND 3450px 2775px #0972A8 117pt #0972A8 505px 28pt 2120px NOTE: - TITLE AND DESCRIPTION TEXT BOX IS CENTERED VERTICALLY IN THE CIRCLE - BUTTON COPY IN THESE RENDERINGS IS FPO 10%
2 COLUMN GUIDELINES - ASPIRE 100% COLUMN PRIMARY COLOR 505px 55px 140pt (AND GROWS) #9ACA3A GRADIENT USES COLUMN S PRIMARY COLOR ON TOP OF A WHITE BACKGROUND 3450px 2775px #9ACA3A 117pt #9ACA3A 505px 28pt 2120px NOTE: - TITLE AND DESCRIPTION TEXT BOX IS CENTERED VERTICALLY IN THE CIRCLE - BUTTON COPY IN THESE RENDERINGS IS FPO 10%
3 COLUMN GUIDELINES - DISASTER RECOVERY 100% COLUMN PRIMARY COLOR 505px 55px 140pt (AND GROWS) #4C9A44 GRADIENT USES COLUMN S PRIMARY COLOR ON TOP OF A WHITE BACKGROUND 3450px 2775px #4C9A44 117pt #4C9A44 505px 28pt 2120px NOTE: - TITLE AND DESCRIPTION TEXT BOX IS CENTERED VERTICALLY IN THE CIRCLE - BUTTON COPY IN THESE RENDERINGS IS FPO 10%
4 COLUMN GUIDELINES - CROWDSOURCING INNOVATION 100% #EF6F00 COLUMN PRIMARY COLOR 505px 55px 140pt (AND GROWS) #EB6723 GRADIENT USES COLUMN S PRIMARY COLOR #EF6F00 ON TOP OF A WHITE BACKGROUND 3450px 2775px #EB pt #EB px 28pt 2120px NOTE: - TITLE AND DESCRIPTION TEXT BOX IS CENTERED VERTICALLY IN THE CIRCLE - BUTTON COPY IN THESE RENDERINGS IS FPO 10%
5 COLUMN GUIDELINES - WOMEN IN TECH 100% #81017E COLUMN PRIMARY COLOR 505px 55px GRADIENT USES COLUMN S PRIMARY COLOR #81017E ON TOP OF A WHITE BACKGROUND 3450px 2775px 140pt (AND GROWS) #722A71 117pt #722A71 505px #722A71 28pt 2120px NOTE: - TITLE AND DESCRIPTION TEXT BOX IS CENTERED VERTICALLY IN THE CIRCLE - BUTTON COPY IN THESE RENDERINGS IS FPO 10%
6 COLUMN GUIDELINES - MENU (IT CAN WAIT) #067AB4 (COLUMN PRIMARY COLOR) 28pt #064B6F #067AB4 (COLUMN PRIMARY COLOR) 42pt 36pt 117pt COPY CENTERED HOR. IN AVAILABLE SPACE 4032px (70% OF COLUMN) CENTERED VERTICALLY 2200px ARROW FPO WILL BE ANIMATED (REFER TO ANIMATION VIDEO) NOTE: - TITLE AND DESCRIPTION TEXT BOX IS CENTERED VERTICALLY AND HORIZONTALLY IN THE CIRCLE 920px 160px 756px (70% OF COLUMN) 102px 60px - BUTTON COPY IN THESE RENDERINGS IS FPO - TEXT IS ANIMATED, REFER TO ANIMATION VIDEO
7 COLUMN GUIDELINES - TAKE THE PLEDGE ClearviewATT (BOLD) 120pt 90pt 560px 28pt #067AB4 102pt #067AB4 Omnes_ATT II (BOLD ITALIC) 42pt AUTO LEADING 21pt 50% OPACITY #48C6F3 5pt STROKE INSIDE HAND 75% OPACITY #067AB4 #067AB4 #48C6F3 48pt #48C6F3 Calvin (REGULAR) 88pt Omnes_ATT II (BOLD) 68pt #067AB4 2120px STEP 1: - COUNTER REPRESENTS HOW MANY PEOPLE HAVE TAKEN THE PLEDGE IN THE STORE ONLY - THIS MESSAGE IS VISIBLE FOR 5 SECONDS THEN MOVES TO THE NEXT STEP - THE NUMBERS START AT ZERO AND QUICKLY TICK UP TO THE STORE TOTAL STEP 2: - WHEN THE USER PLACES THEIR HAND ON THE SCREEN, IT TRANSITIONS INTO STEP 3 STEP 3: - THE HAND SHAPE FILLS AND GLOWS - A CHARGING RING ANIMATES AROUND THE CIRCLE (CLOCKWISE) - AFTER 2-3 SECONDS, IT MOVES TO STEP 4 STEP 4: - HAND MOVES UP AND A NUMBER IS PUT ON IT - A CONGRADULATION MESSAGE APPEARS - AFTER 2-3 SECONDS, THE BOX GOES AWAY, LEAVING YOUR HAND TO MINGLE WITH THE OTHERS
8 COLUMN GUIDELINES - TAKE THE PLEDGE (TYPE CHANGES) #067AB4 #48C6F3 5pt STROKE INSIDE HAND 75% OPACITY Omnes_ATT II (BOLD ITALIC) 42pt AUTO LEADING 21pt 50% OPACITY
9 COLUMN GUIDELINES - TAKE THE PLEDGE (CONTINUED) #48C6F3 #077AB3 # # Calvin (REGULAR) 130pt Calvin (REGULAR) 100pt Calvin (REGULAR) 80pt Calvin (REGULAR) 70pt ClearviewATT (BOLD) 120pt 560px 90pt #067AB4 2120px HAND ROTATION: - HANDS CAN BE RANDOMLY ROTATED BETWEEN HAND SCALE: - HANDS CAN BE RANDOMLY SCALED BETWEEN 350px (H) - 450px (H)
10 COLUMN GUIDELINES - VIDEO CAROUSEL (IT CAN WAIT) 36pt #064B6F ClearviewATT (BOLD) 120pt 90pt 560px BLURRY STILL TAKEN FROM THE VIDEO THAT IS CURRENTLY HIGHLIGHTED ClearviewATT (BOLD) 120pt 90pt 560px BLURRY STILL TAKEN FROM THE VIDEO THAT IS CURRENTLY HIGHLIGHTED OPACITY: 0% LOCATION: 100% COLOR: 117pt ARROW FPO WILL BE ANIMATED (REFER TO ANIMATION VIDEO) 2200px COPY CENTERED HOR. IN AVAILABLE SPACE 920px 160px 2238px 450px 48pt 36pt 800px 80px 60px PLAY BUTTON FADES IN ALONG WITH DESCRIPTION COPY 48pt 576px 2112px 1024px OPACITY: 100% LOCATION: 75% COLOR: GRADIENT IS CENTERED VERT. ON THE VIDEO OPACITY: 100% LOCATION: 25% COLOR: 1076px OPACITY: 0% LOCATION: 0% COLOR:
11 COLUMN GUIDELINES - VIDEO (SUBTITLE DETAIL) WHITE WHEN VIDEO FIRST LOADS APPROX. 50px FROM TOP OF SCREEN 90px 40% OPACITY IF TAPPED (SUBTITLES ON) 36pt ICON DISAPPEARS AFTER 15 SECONDS AFTER VIDEO STARTS PLAYING. COMES BACK IF VIDEO IS PAUSED.
12 COLUMN GUIDELINES - MAP EXPERIENCE (DISASTER RECOVERY) ClearviewATT (BOLD) 120pt 120pt LEADING 560px 1016px 90pt -25 TRACKING 200px 90px 58px # pt # pt 46px x 46px 2px Omnes_ATT II (BOLD - ITALIC) 88pt 130px 870px 80px GRAPHIC - DOESN T SCROLL
13 COLUMN GUIDELINES - MAP EXPERIENCE (ASPIRE) ClearviewATT (BOLD) 120pt 120pt LEADING 560px 1016px 90pt -25 TRACKING 200px 90px 58px # pt # pt 46px x 46px 2px Omnes_ATT II (BOLD - ITALIC) 88pt 130px 870px 80px GRAPHIC - DOESN T SCROLL
14 COLUMN GUIDELINES - TEXT EXPERIENCE (WOMEN IN TECH) 2015 TWENTY FO U R px #81017E 80px 920px ClearviewATT (BOLD) 120pt 120pt LEADING 90pt -25 TRACKING 200px 90px #81017E LETTER WILL BE PROVIDED AS FULL-SCALE BITMAP IMAGE GRAPHIC - DOESN T SCROLL 80px
15 COLUMN GUIDELINES - TEXT EXPERIENCE (DISASTER RECOVERY) 2015 TWENTY FO U R px 80px ClearviewATT (BOLD) 120pt 120pt LEADING 90pt -25 TRACKING 920px Omnes_ATT II (BOLD ITALIC) 72pt 72pt LEADING 80px 28pt 545px(H) x 432px(W) 80px 80px # Omnes_ATT II (BOOK ITALIC) 16pt 200px 90px EXPANDED Omnes_ATT II (BOLD ITALIC) 60pt Omnes_ATT II (LIGHT) 22pt 28pt LEADING Omnes_ATT II (BOLD ITALIC) 28pt Omnes_ATT II (LIGHT) 22pt 28pt LEADING QUESTIONS WILL BE AN ACCORDION STYLE MENU - ARROW ROTATES TO SHOW EXPANDED AND COLLAPSED COLLAPSED GRAPHIC - DOESN T SCROLL
16 COLUMN GUIDELINES - I ASPIRE TO... (ASPIRE) #D6E756 (LIGHTER) ClearviewATT (BOLD) 120pt 120pt LEADING 80pt AUTO LEADING Omnes_ATT II (BOLD ITALIC) 60pt AUTO LEADING #88942A (DARKER) 400px 80% OPACITY #1B1B1B #1B1B1B MOON FLOWER (B) 150pt 160pt LEADING #88942A 60pt AUTO LEADING 200px 90px 624px 80% OPACITY (COLUMN COLOR) # E8E8E8 90pt -25 TRACKING #C6C6C6 36pt 2015 TWENTY FO U R 7 #777777
17 COLUMN GUIDELINES - WHAT S OUT THERE? (WOMEN IN TECH) ClearviewATT (BOLD) 120pt 120pt LEADING 90pt -25 TRACKING 86px #81017E Omnes_ATT II (BOLD ITALIC) 100pt 90pt LEADING #81017E 40pt APPROX. 50px BETWEEN WORDS COMPATABLE ICONS STAY FULL COLOR SELECTED ICON HAS A SUBTLE STROKE #C6C6C6 # pt AUTO LEADING 160px # #C6C6C6 #F1F1F1 # Omnes_ATT II (BOLD ITALIC) 50pt AUTO LEADING 35% OPACITY # pt AUTO LEADING 652px TRANSPARENT BACKGROUND IS A MOVING PATTERN OF ICONS USED IN THE EXPERIENCE
18 COLUMN GUIDELINES - WHAT S OUT THERE? (WOMEN IN TECH) ClearviewATT (BOLD) 120pt 120pt LEADING 90pt -25 TRACKING #81017E Omnes_ATT II (BOLD ITALIC) 100pt 90pt LEADING 86px # Omnes_ATT II (BOLD ITALIC) 36pt # #F1F1F1 #81017E 40pt APPROX. 50px BETWEEN WORDS # pt AUTO LEADING # pt AUTO LEADING Omnes_ATT II (BOLD) # Omnes_ATT II (BOLD ITALIC) 36pt AUTO LEADING 50px # pt AUTO LEADING BACKGROUND TBD (WILL BE A PATTERN SIMILAR TO THIS WITH MIXER ICONS) 50px
19 COLUMN GUIDELINES - WHAT S OUT THERE? (WOMEN IN TECH) STEP 1 INTEREST ICONS ARE SHOWN AND INSTRUCTIONS TELL THE USER HOW TO GET STARTED STEP 2 USER TAPS AN INTEREST AND RELATABLE INTERESTS WILL STAY HIGHLIGHTED (THE REST FADE) SELECTED INTEREST IS DUPLICATED, SCALED, AND MOVED TO THE MIDDLE OF THE MIXING AREA TITLE OF INTEREST IS ADDED BELOW THE ICON STEP 3 USER SELECTS A SECOND INTEREST AND IT IS ALSO ADDED TO THE MIXING AREA. THE TWO ICONS REMAIN FOR A MOMENT BEFORE MIXING (STEP 4). ICONS ADJUST TO STILL BE CENTERED AS A GROUP STEP 4 ICONS ANIMATE TO SMASH INTO EACH OTHER PARTICLE EFFECT OCCURS (SOMETHING LIKE THIS STYLE? MAYBE IT S JUST PURPLE CIRCLES?) INTEREST ICONS DISAPEAR (BEHIND PARTICLES) AND THE CAREERS THOSE INTERESTS MADE ARE REVEALED STEP 5 UP TO 2 CAREERS CAN BE CREATED WITH ONE MIXTURE MIXTURE THAT CREATED THIS RESULT ARE DISPLAYED (ICONS ONLY) DISCRIPTIONS OF DIFFERENT CAREERS WITH EXAMPLES ARE CREATED SUB HEADER TEXT CHANGES (CROSS FADE TRANSITION) RELOAD BUTTON RESETS THE MIXING AREA, CLEARING THE RESUTS AND GOING BACK TO STEP 1.
20 COLUMN GUIDELINES - WHAT S OUT THERE? (WOMEN IN TECH) 2015 TWENTY FO U R 7 FILM COMPUTERS SPACE ART CHEMISTRY ROBOTS PROGRAMMING BEAUTY FASHION POLITICS GAMING SPORTS MUSIC MECHANICS BIOLOGY SOCIAL SCIENCE ENGINEERING ANIMALS MATHEMATICS
21 COLUMN GUIDELINES - HEADERS 1080px ClearviewATT (BOLD) 120pt 120pt LEADING 90pt -25 TRACKING It Can Wait Take the Pledge 50px CENTER VERT. 560px
22 COLUMN GUIDELINES - HEADERS (CONTINUED) IT CAN WAIT It Can Wait Take the Pledge It Can Wait Park Your Conversation It Can Wait Watch CROWDSOURCING INNOVATION Crowdsourcing Innovation The Innovation Pipeline Crowdsourcing Innovation TIP in Action Crowdsourcing Innovation Do One Thing Crowdsourcing Innovation Hackathon Survival Guide Crowdsourcing Innovation Watch DISASTER RECOVERY Disaster Recovery Blackout in NYC Disaster Recovery Saving Lives with a Text Disaster Recovery Always There Disaster Recovery Be Prepared Disaster Recovery Watch WOMEN IN TECH Women in Tech Dear Young Women Women in Tech A New Age Women in Tech Girls Who Code Women in Tech Watch Women in Tech What s out there? #81017E ASPIRE Aspire The Dropout Crisis Aspire Take Action Aspire Watch Aspire I aspire to...
23 COLUMN GUIDELINES - EXIT BUTTON COLORS IT CAN WAIT TAKE THE PLEDGE PARK YOUR CONVERSATION WATCH CROWDSOURCING INNOVATION THE INNOVATION PIPELINE TIP IN ACTION DO ONE THING HACKATHON SURVIVAL GUIDE WATCH DISASTER RECOVERY BLACKOUT IN NYC SAVING LIVES WITH A TEXT ALWAYS THERE BE PREPARED WATCH WOMEN IN TECH DEAR YOUNG WOMEN A NEW AGE GIRLS WHO CODE WHAT S OUT THERE? WATCH ASPIRE THE DROPOUT CRISIS TAKE ACTION DREAM BIG WATCH
24 COLUMN GUIDELINES - COLORS ASPIRE IT CAN WAIT DISASTER RECOVERY CROWDSOURCING INNOVATION WOMEN IN TECH PRIMARY COLOR #067AB4 #EF6F00 #81017E BUTTON/TITLE (ATTRACT) #9ACA3A #0972A8 #4C9A44 #EB6723 #722A71 MENU BACKGROUND # #064B6F # # #491C4B
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