NC.GOV. Creating Assets & Pages GUIDELINES
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1 NC.GOV Creating Assets & Pages GUIDELINES
2 Introduction Providing meaningful, fascinating content to your users is essential. It can also be challenging. We understand that. That s why we put together some quick guidelines to help you understand how content is structured for your website. Consistency is key and we want to give you the directions necessary when determining how to present your content. While these guidelines will touch base on a lot of components and how they are used, they are only a small portion of the entire visual library. To learn more about the entire library, we suggest viewing the online digital style guide. It covers the same information here, as well as other documentation that ll help you get your content structured the right way.
3 Branding - Colors Core Palette BLACK BLUE GRAY LIGHT GRAY OFF-WHITE WHITE Accent Palette COOL GRAY WARM GRAY LIGHT BLUE BLUE INDIGO DEEP PURPLE PURPLE RED ORANGE OLIVE GREEN TURQUOISE
4 Web Page Structure Figure A web page is broken up into multiple bands. Each band contains a section title (optional) and multiple blocks (required). Bands can display their blocks in various columns, typically ranging from 1-4 columns. Each block contains specific information. Information displayed will depend on the type of component used inside a block.
5 Example Web Page
6 Content Visibility Figure Web content can vary in form depending on how much attention you want it to grab from your users. Text is the default form for your web content. Icons are great to help support your content, but in some cases can be challenging to find a suitable icon to best represent your information. Photographs or graphic illustrations also help support your content, but in a more prominent form. This form also can run into the same challenges as icons in which it may be difficult to find a graphic suitable. Keep these guidelines in mind when wanting to visually represent your content. PHOTO/GRAPHIC HIGH VISIBILITY ICON MEDIUM VISIBILITY TEXT Heart LOW VISIBILITY
7 Content Visiblity BANNER GRAPHIC Figure Elements and components can be used to change how much visibility your content gets. The higher the visiblity, the more likely a user will not overlook it. Some components have additional requirements in order to display the content correctly. HIGH VISIBILITY CARD MEDIUM VISIBILITY BUTTON LOW VISIBILITY TEXT
8 Banner Graphics FULL-WIDTH, WIDESCREEN This banner graphic will span edge to edge of the computer monitor. It is not constrained by the content container. Content will be displayed on top of the image, to the left. When creating images, be sure to place the focal point of the image to the right side. CONTAINER, WIDESCREEN This banner graphic is constrained by the content container, but still maintains a widescreen aspect ratio. Content will be displayed on top of the image, to the left. When creating images, be sure to place the focal point of the image to the right side. CONTAINER, LETTERBOX This banner graphic is constrained by the content container. Content will be displayed to the left of the image and doesn t overlap. These images use letterbox ratios as opposed to widescreen and the focal point can be safely placed anywhere, ideally in the center.
9 Banner Graphics CONTENT AREA CONTENT AREA IMAGE FOCAL POINT
10 Band Types EXAMPLE - GRAPHIC This is an example of a band where the header and blocks are using 2-columns. The second column is omitted and permits display for a background image. EXAMPLE - MULTI-CONTENT This is an example of a band where the header is omitted and the blocks are using 3-columns. CTA Cards are placed in each column. The band uses the default white background color without a background image.
11 Band Structure AVAILABLE THEMES: OPTIONAL PHOTO: PHOTO (MINIMUM): PADDING AREA HEADER AREA (OPTIONAL) PHOTO (MAXIMUM): BLOCKS AREA PADDING AREA NONE SMALL MEDIUM LARGE DEFAULT* 0PX 30PX 60PX 120PX 60PX 0PX 30PX 60PX 120PX 0PX **Other variations available.
12 Band Stacking PADDING AREA HEADER AREA (OPTIONAL) BLOCKS AREA A SCENARIO #1: IF [A] AND [B] S ARE WHITE*: THEN VISUAL GAP = 60PX PADDING AREA PADDING AREA VISUAL GAP SCENARIO #2: IF ONLY [A] OR [B] S ARE WHITE*: THEN VISUAL GAP = 180PX HEADER AREA (OPTIONAL) SCENARIO #3: BLOCKS AREA B IF [A] AND [B] S ARE NOT WHITE*: THEN VISUAL GAP = 240PX PADDING AREA Figure When stacking bands on a page, be mindful of the visual gap. All bands by default are white backgrounds. Visual gap size will vary depending on specific situations (see above). To ensure optimal consistency, please follow the guidelines for each of the scenarios as you build out pages. Visual gap includes padding from both the top band and the bottom band, so the combinations may vary. Just be sure the sum total equals to the value specified in that particular scenario.
13 Band Content Figure Both header and block areas of bands can be configured to display content in multiple columns. They can use configurations independently from one another. Configurations range from 1 column to 4 columns. PADDING AREA HEADER AREA (OPTIONAL) BLOCKS AREA PADDING AREA 1 COLUMN 2 COLUMNS 3 COLUMNS 4 COLUMNS
14 Band Stacking DO THIS. BALANCED. DON T DO THIS. TOO HEAVY. Figure Bands will naturally stack as you build your pages. But visual balance is important to your users and the eye flow. By using a combination of white bands and colored bands, you can make your content more attractive. However, use colored bands sparingly. Using them too much can be overwhelming and will frustrate users. Also, break up the content with cards in bands to help the eyes have resting areas. These areas help the eyes reset before scanning to the next colored band.
15 Card Image Dimensions SQ LB WS SQUARE 1:1 RATIO LETTERBOX 4:3 RATIO WIDESCREEN 16:9 RATIO Figure Cards that allow the display of an image can come in 3 different sizes. This flexibility allows you to display groups of cards in different ways. It s important to remember to use the same size when displaying a group of cards. While groups can differ from one another, the cards within a specific group should use the same image size for consistency. Also, certain cards will display elements on top of the image, such as a video play button or an event date. You do not need to place these elements in the image itself. The website will generate those for you.
16 Card Types PREVIEW PREVIEW PREVIEW ARTICLE CARD This is a photo card that is used to display a news article. Articles should be timestamped and can have categories. Requirements: Photo, Title, Date Photo Recommendations: Widescreen, Letterbox WS LB CTA CARD This is an icon card that is used to display a call-to-action (CTA). Icons help support/represent the subject. The textured background can change to match any of the branded colors. Requirements: Icon, Title, Description Configurations: Icon, Background Theme Color Note: The background texture is automatically generated, however, you are allowed to change the color of the texture to one of the approved core or accent colors. EVENT CARD This is a photo card that is used to display an upcoming event. Events should be timestamped and can have categories. Requirements: Photo, Title, Location, Date Photo Recommendations: Widescreen, Letterbox WS LB Note: You do not need to add the date to the image. The system will auto-generate that.
17 Card Types PREVIEW PREVIEW PREVIEW GOVERNMENT CARD MEDIA CARD PERSON CARD This is a photo card that is used to display a government entity. It allows for both title and subtitles. Requirements: Photo, Title, Subtitle Photo Recommendations: Widescreen, Letterbox This is a photo card that is used to display creative work, such as a photo album. Requirements: Photo, Title Recommended Aspect Ratios: Square WS LB SQ This is a photo card that is used to display a specific person. Typically is used in a group setting and links off to a specific person s bio. Requirements: Photo, Full Name, Job Title Recommended Aspect Ratios: Letterbox LB
18 Card Types PREVIEW PREVIEW PREVIEW SERVICE CARD This banner graphic is constrained by the content container. Content will be displayed to the left of the image and doesn t overlap. These images use letterbox ratios as opposed to widescreen and the focal point can be safely placed anywhere, ideally in the center. STAT CARD This banner graphic is constrained by the content container. Content will be displayed to the left of the image and doesn t overlap. These images use letterbox ratios as opposed to widescreen and the focal point can be safely placed anywhere, ideally in the center. VIDEO CARD This banner graphic is constrained by the content container. Content will be displayed to the left of the image and doesn t overlap. These images use letterbox ratios as opposed to widescreen and the focal point can be safely placed anywhere, ideally in the center. Recommended Aspect Ratios: not applicable (uses an icon/glyph) Recommended Aspect Ratios: not applicable (text-only) Recommended Aspect Ratios: Widescreen Letterbox WS LB Note: You do not need to add the date to the image. The system will auto-generate that.
19 Illustrations Figure Illustration examples. Illustrations used for the website should help support the content. To remain consistent with branding, illustrations should be simple and clean that doesn t rely on shadows or gradients. Stick with a flat visual style. Try to incorporate the brand colors into the illustration as you can, and make sure it can be placed in a band with different themes. Illustrations can be used as background images for bands or for thumbnails for cards (if applicable).
20 Photography
21 Photography 7 Simple Rules to Great Photography SUPPORT THE CONTENT QUALITY MATTERS RULE OF THIRDS GOOD FOCAL POINT The most important role of the image is to help support the content. When choosing photography, be mindful of the content. This will help establish a connection with the user. Make sure your image is large enough to ensure optimal quality. Your images will adjust as users view them on different devices. Follow our guidelines for correct sizes. Be sure to choose a high enough resolution to prevent pixelation from occurring. This is a general guideline, but critical when choosing imagery for a banner graphic. Because content will be layered on top of the image, it is important to have your focal point beside the content and not behind it. General rule is to find focal points that are on the lastthird of an image. Choose imagery that has a specific focal point. This could be a person, an object, etc. Images that use blurring effects help the users distinguish the focal point. DON T LOOK AT ME! DON T PHOTOMERGE ACT NATURAL Try to minimize photography that has a person looking directly at you. In some cases it is acceptable, but it s best to find people in the action/moment. They are looking away and are going about their normal lives. These are more compelling and convincing to the users. Don t take multiple photos and merge them together into one. In some rare cases it is acceptable, but it is recommended to be done by a professional. Take the time to look for photography that helps support the content and the dimensions without compromises. Choose imagery that looks very natural. Avoid imagery that uses oversaturated colors or tones. These will stand out too much and won t blend in with the rest of the site s theme or site s content.
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