The Loyalty Award The Rookie of the Year Award Administrative Excellence in Healthcare Award The Leadership Award
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2 IN 2012 WE BELIEVED THAT AN AWARD PROGRAM RECOGNIZING ADMINISTRATIVE ASSISTANTS WAS LONG OVERDUE. SO WE CREATED ONE. THE ADMIN AWARDS WAS HANDS DOWN, THE BEST BUSINESS EVENT I VE EVER ATTENDED. Don Braun President, Hall Financial The Admin Awards TM is a unique celebration that recognizes administrative excellence in nine award categories, including the program s most prestigious award, The Colleen Barrett Award for Administrative Excellence, which elevates the professional who embodies the spirit and proficiency of nationally renowned (former) admin, Colleen Barrett, President Emeritus of Southwest Airlines, who over the course of her four decade career climbed from secretary to President and COO of the legendary, award winning airline. Colleen personally presents this coveted award at the awards gala. AWARD CATEGORIES INCLUDE:* *Typically nine award categories are presented at each awards gala and vary slightly from market to market. The Loyalty Award The Rookie of the Year Award Administrative Excellence in Healthcare Award The Leadership Award The Community Champion Award The Big Idea Award The Spirit Award The Office Manager of the Year Award The Above the Call Award The Achiever Award The Colleen Barrett Award for Administrative Excellence While The Admin Awards is a competition, at its heart it s a celebration of every administrative professional and an event that executives attend alongside their finalist, who truly value this unique opportunity to show their appreciation both tangibly and publicly. 2 DID YOU KNOW? The Inspiration for The Admin Awards is the Founder s Mother, Jeannette Castellano, a career admin, who recently retired her position as full-time corporate receptionist just shy of her 80th birthday. THE PROGRAM WAS EXTREMELY WELL EXECUTED, WITH EVERY DETAIL COVERED. EVEN BETTER WAS THE SENSE OF APPRECIATION AND CELEBRATION THAT FILLED THE ROOM. YOU ARE SUCH A VISIONARY! THE ADMIN AWARDS IS A FABULOUS IDEA THAT SHOULD TRANSLATE BEAUTIFULLY TO EVERY MAJOR MARKET ACROSS THE COUNTRY. CONGRATULATIONS ON A WONDERFUL EVENT. Cara McDaniel, SVP, Human Resources and Leadership Development, Texas Capital Bank, Leadership Award Sponsor Cisco Chairman, John Chambers, reacts as his long-time administrative professional, Debbie Gross, learns she won The Colleen Barrett Award for Administrative Excellence Colleen Barrett, President Emeritus, Southwest Airlines & Herb Kelleher, Founder, Southwest Airlines at The 2015 Dallas Admin Awards
3 THE ADMIN AWARDS DELIVERS A POWERFUL AUDIENCE OF BUSINESS LEADERS AND THEIR INFLUENTIAL ADMINISTRATIVE STAFF FROM SMALL BUSINESS TO FORTUNE 500 REPRESENTING COMPANIES FROM A WIDE VARIETY OF INDUSTRIES. A SNAPSHOT OF PARTICIPATING COMPANIES THE ADMIN AWARDS NATIONAL EXPANSION OVERVIEW PORTLAND LOS ANGELES ORANGE COUNTY SAN DIEGO SEATTLE SAN FRANCISCO SILICON VALLEY PHEONIX DENVER MINNEAPOLIS / ST. PAUL CHICAGO ST. LOUIS ATLANTA PHILIDELPHIA WASHINGTON D.C. BOSTON NEW YORK BALTIMORE EXISTING FORT WORTH DALLAS HOUSTON FUTURE MIAMI WE RE PROUD. ON AVERAGE, 98 % 80%+ EXCELLENT THE ADMIN AWARDS GALA is comprised of 40% administrative professionals and 60% executives and co-workers. OF EVENT ATTENDEES RATE THE ADMIN AWARDS AS EXCELLENT VERY GOOD 100% OF FINALISTS ARE ACCOMPANIED BY THEIR EXECUTIVE COUNTERPARTS TO THE ADMIN AWARDS GALA. THE FOLLOWING JOB TITLES ARE REFLECTED IN THE ADMIN AWARDS COMMUNITY: CEO, CFO, COO, CMO, CHRO, President, Vice President, Director, Managing Director, Partner, Executive Assistant, Administrative Assistant, Office Manager, Office Administrator 5DALLAS Attendees (Year 5) YEARS OF GROWTH FORT WORTH Attendees (Year 3) SILICON VALLEY Attendees (Year 1) DENVER - TBD HOUSTON - TBD SAN FRANCISCO - TBD Debbie Johnson, Executive Assistant to John Killian, Chief Credit Officer of Comerica Bank, learns she won The Colleen Barrett Award at the 2014 Dallas Admin Awards 3
4 ADMIN AWARDS PARTNERSHIP EXPOSURE TIMELINE The Admin Awards offers a 12 month integrated marketing platform designed to provide meaningful exposure and have maximum impact for our partners that seek a powerful audience of business leaders and their influential administrative staff. We believe that opportunities to interact and engage with others is a critical component to the success of this program which is reflected in the meetings and events marketing vehicles embedded throughout the program as seen below. ADMIN AWARDS ANNUAL CAMPAIGN SNAPSHOT APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER Thank You Event for Program Admin Awards Advisory Board Meetings Admin Awards Gala Sponsors, Judges, Board Members and Winners Call for Nominations - Campaign Inclusion Call for Nominations Print Advertising in local Business Journal Cheers to Nominees Cocktail Reception Digital Invitation Inclusion Run of Site Advertising on AdminAwards.com/market Congratulations Finalists eblast Cheers to Nominees Cocktail Reception Attendance & Exposure Digital Event Recap Inclusion NOVEMBER Social Media Promotion OCTOBER SEPTEMBER AUGUST JULY JUNE MAY APRIL ONLINE BLASTS MEETINGS & EVENTS PRINT SOCIAL MEDIA 4 Jana Clemans, Pioneer Natural Resources, Winner of the Community Champion Award, Dallas, 2015 Fort Worth Mayor, Betsy Price, with the Nine 2016 Fort Worth Admin Awards Winners Al-Husain Madhany Winner of the Rookie of the Year Award, Silicon Valley Admin Awards, 2016
5 PARTNERSHIP OPTIONS SEE HANDOUT FOR MARKET SPECIFIC DETAILS AND PRICING TITLE SPONSORSHIP You (Almost) Own It (1 Max) $30,000 $40,000 Varies by Market The most valuable commodity an event has is its name. For one sponsor only, The Admin Awards will identify this beloved program and brand with the name of its Title Sponsor a powerful opportunity for the right partner. The Title Sponsor s name will be included in all marketing and promotion and everywhere The Admin Awards is mentioned, and includes on-stage participation at the award gala. Additionally, The Admin Awards collaborative spirit is designed to help meet the business objectives of our Title Sponsor and business partner through a robust offering of benefits and the creation of new ones designed to meet the unique needs of our Title Sponsor. PRESENTING SPONSORSHIP (1 Max) $20,000 $30,000 Varies by Market The Admin Awards will identify one business partner as the Presenting Sponsor of The Admin Awards. The Presenting Sponsor s name will be included in all marketing and promotions and anywhere The Admin Awards is mentioned, and includes on-stage participation at the awards gala. Additionally, the Presenting Sponsor introduces and co-presents The Colleen Barrett Award for Administrative Excellence alongside Colleen Barrett. A robust offering of meaningful program benefits designed to help a company meet its business objectives is among the many things that make The Admin Awards a more effective sponsorship choice for our Presenting level partner. AWARD LEVEL (8 Max) $9,500 - $12,500 Varies by Market Marketing Departments love the Award level sponsorship opportunity because in addition to benefit rich marketing exposure, it also includes on-stage presentation of one of nine Admin Awards by a key executive representing their company. ADMIN ADVOCATE (Unlimited) $5,500 $7,500 Varies by Market Everyone loves the Admin Advocate level sponsorship for its flexibility in offering options that include combinations of two tables of 10 at the awards gala, an ad in the local business journal and/or additional exposure through months of marketing to The Admin Awards community we work together to select the benefits that you need most! NOMINEES COCKTAIL RECEPTION SPONSORSHIP OPPORTUNITIES (3 Max) Up to three local companies have the opportunity to serve as sponsors of the Cheers to Nominees cocktail reception, honoring all program nominees alongside their supervisors and other nominators. (1) Presenting Cocktail Reception Sponsor $9,500 (2) Co-Sponsors of Cocktail Reception $5,500 CUSTOMIZED PROGRAMS Don t see a package that quite meets your existing needs? The Admin Awards has the ability to customize benefits that will have the greatest impact on your business and create an activation strategy designed to meet your specific business objectives. 5
6 PARTNERSHIP BENEFITS TITLE SPONSORSHIP PRESENTING SPONSORSHIP AWARD LEVEL SPONSORSHIP ADMIN ADVOCATE SPONSORSHIP UNLIMITED 6 PRE-AWARDS LUNCHEON MARKETING ACTIVITIES (7 months prior to the event) Unique opportunity to brand Admin Awards with company name (i.e. The XYZ Company Admin Awards ) Company logo included below Admin Awards logo everywhere it appears Industry exclusivity (within sponsorship level) Company recognition in all digital marketing communications including blasts and Adminawards.com Write up on Premier Sponsor page of adminawards.com/market Company inclusion in local business media print advertising Representation at monthly advisory board meetings Opportunity to host monthly advisory board meetings Promotion on social media channels Opportunity to notify finalists in person at their company location of advancement to finalist stage in Admin Awards program Use of Admin Awards Proud Sponsor Logo COCKTAIL RECEPTION FOR NOMINEES AND SUPERVISORS (2 months prior to the event) Welcome opportunity from the podium. Only sponsor to speak during opening remarks Company inclusion in Cheers to Nominees electronic invitation Speaking opportunity to toast nominees Company inclusion on Cheers to Nominees cocktail reception signage (if applicable) Access to cocktail reception RSVP list prior to the event upon request Invitations to the nominees cocktail reception Sponsor ad inclusion in the digital cocktail party recap distributed to all event attendees AWARDS LUNCHEON EXPOSURE Opportunity to potentially emcee the Admin Awards luncheon Opportunity to contribute opening remarks at Admin Awards luncheon Opportunity to introduce Colleen Barrett or Southwest Airlines Representative for Presentation of the CBA Award Onstage presentation of one of the nine Admin Awards (subject to availability) Onstage presence manning the award table and co-facilitating raffle drawings during prize breaks with emcee Table of 10 at awards luncheon with logo table signage and table goodies with premium table location Opportunity to sponsor and provide volunteers for the purse raffle Company inclusion in check-in signage Logo inclusion on electronic signage showcasing nominees and sponsors Ability to put preapproved marketing message or goody on attendee seats Ability to play 60 second preapproved video during lunch break Company name inclusion on one Admin Awards branded swag item chosen by AA Ability to provide an item for the goody bag (subject to approval) Ability to provide a prize item during the event ($500 minimum value, subject to approval) Sponsor acknowledgement from the podium by Admin Awards staff Recognition in the event program NAME FIRST RIGHT SECOND RIGHT 2 1 OPTION 1 NAME NAME 1 or 2 NAME OPTION NAME Pamela McDonald, Executive Assistant to Micky Pant, CEO of KFC, celebrates alongside table guests at The 2014 Dallas Admin Awards Lighthouse for the Blind of Fort Worth celebrates Donna Miller, Executive Assistant and 2014 Fort Worth Admin Awards program finalist Flex employees pay tribute to their 2016 Silicon Valley Admin Awards finalists during the video tribute opener at the gala
7 THE EVENT WAS SO AMAZING I CANNOT STOP TALKING ABOUT IT IT WAS BY FAR AN AWARDS LUNCHEON PUT TOGETHER BY WOMEN FOR WOMEN. EVEN THOUGH I RECOGNIZE WE HAVE MEN IN OUR WORKSPACE NOW AND DOING SO VERY EFFECTIVELY. EVERYONE LOVES MY AWARD... IT IS ALL THEY CAN TALK ABOUT LOVE THE COLOR, THE STYLE, EVERYTHING ABOUT IT SAYS, AWESOME. THANKS AGAIN, I CANNOT WAIT UNTIL NEXT YEAR S EVENT. I GUARANTEE IT WILL BE TWICE THE SIZE! Cheryl Wiggins, Ryan A+ FIRST CLASS EVENT. PUT US DOWN FOR NEXT YEAR. TRULY PROUD TO BE ASSOCIATED WITH A QUALITY ENERGIZING EVENT LIKE THIS. Kevin M. Pailet, Regional Senior Vice President, Marsh & McLennan Agency LLC Known Locally as Prescott Pailet Benefits, Community Champion Sponsor THIS EVENT WAS INSPIRATIONAL and so humbling... it was my pleasure to support and assist in acknowledging the tremendous efforts of the real CEOs of every business... Administrative Assistants. Sammie Sherrell, Corporate HR Manager, RadioShack Corporation, Award Level Sponsor WONDERFUL EVENT YOU ALL DID REALLY GOOD. Brenda Carpenter, Executive Assistant, Dean Foods Company I just want to compliment you all on a WONDERFUL job you did with the Admin Awards. As an administrative assistant, it is most encouraging to see so many companies and individuals lift up their support staff. So often our role is looked down upon. So thank you for the encouragement and praise and special event you had specifically for this group of individuals. The welcome, the funny video and music, tasty food and awesome prizes and awards all were FABULOUS! I look forward to next year s celebration. Annie Dawson, MarketWave WOW. WHAT A TRULY OUTSTANDING EVENT. WE ARE SO PROUD TO BE A PART OF IT AGAIN THIS YEAR. Gus Pellizzi, President, Perks & Provisions, Spirit Award Sponsor ALL THE ATTENDEES ALWAYS SAY THAT THIS IS THE BEST AWARD PRESENTATION THAT THEY ATTEND EACH YEAR. THE GOODIE BAGS ARE PACKED FULL AND MUCH APPRECIATED. Deb Purvin, Texas Capital Bank, Leadership Award Sponsor What can I say that hasn t already been said about this phenomenal event? The Dallas Admin Awards was a huge success and you all did a marvelous job. Give yourselves a huge pat on the back!! I AM HONORED AND GRATEFUL I was given an opportunity to be a part of this project. I have no doubt that each Admin Awards going forward will be as wonderful, if not better. Please thank your team for all their hard work because we, the Admins, appreciated it very much! Anissa Hall, KFC SO EXCITING TO SEE SO MANY COMPANIES REALIZING THE VALUE OF THE STAFF THAT SUPPORTS US TO BE ABLE TO DO WHAT WE DO! I KNOW I MIGHT FIRE MYSELF BEFORE I LET MY ADMIN GO, SHE MAKES ME 10 TIMES MORE EFFICIENT!!! Colleen Affeldt, CEO, Orbitas ECR 7
8 WILLIAM THACKERAY Celebrating Administrative Excellence. For more information visit or
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