Become a PUBLISHED AUTHOR. Foreword by DAN POYNTER

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3 Become a PUBLISHED AUTHOR Foreword by DAN POYNTER

4 Copyrght 2012 by Infnty Publshng All rghts reserved. No part of ths book shall be reproduced or transmtted n any form or by any means, electronc, mechancal, magnetc, photographc ncludng photocopyng, recordng or by any nformaton storage and retreval system, wthout pror wrtten permsson of the publsher. No patent lablty s assumed wth respect to the use of the nformaton contaned heren. Although every precauton has been taken n the preparaton of ths book, the publsher and author assume no responsblty for errors or omssons. Nether s Infnty Publshng responsble for any polcy changes such as those that occur from tme to tme and are a necessary part of the evoluton of our servce. Nether s any lablty assumed for damages resultng from the use of the nformaton contaned heren. Note that ths materal s subject to change wthout notce. ISBN Publshed by: INFINITY PUBLISHING 1094 New DeHaven Street, Sute 100 West Conshohocken, PA Info@InfntyPublshng.com Toll-free (877) BUY-BOOK Local Phone (610) Fax (610) Man Street Concord, MA (978) Prnted n the Unted States of Amerca Publshed June 2012 Verson 4.41

5 For all of the people and asprng wrters who have dreamed of wrtng and publshng a book... and to the authors we have had the honor to help tell ther stores to the world.

6 Table of Contents Foreword... Introducton... Part 1 Publshng wth Infnty... 1 The Infnty Dfference... 2 Part 2 You re The Author... 9 Three Types of Content to Consder... 9 Content Areas to Watch Your Book Word-for-Word Just as You Wrote t Part 3 Manuscrpt to Submtted Book Fle Three Submsson Optons at Ths Pont n The Process We re n Agreement What to Expect and How to Proceed Part 4 The Publshng Process Begns Part 5 The Infnty Post-Publshng Advantage Part 6 Market Success Is Up to You Part 7 Testmonals From Our Authors From Industry Professonals... 54

7 Part 8 Publshng Optons & Servces Softcover Packages Hardcover Packages ebooks Audo Books Enhancements and Other Servces Dstrbuton Servces Essental Edtoral Servces Advanced Edtoral Servces Book Marketng Servces Marketng Materal Marketng Servces Chartable Causes Closng Notes Part 9 Frequently Asked Questons Part 10 How Our Books Are Prced Prnt Prcng Exhbt A Meet a Few of Our Authors Exhbt B Custom Book Covers... 97

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9 Foreword Imagne your thrll of accomplshment when you receve proof copes of your soon-to-be-publshed book n the mal. Bask n the glow of satsfacton from people approachng you at a conference wth a copy of your book for you to autograph. Thnk about the personal achevement when you re ntervewed for an artcle based on your book. Imagne the publc acclam that comes wth beng a publshed author. Your publshed book provdes more credblty than anythng else does because the power of the prnted word s omnpotent. Throughout hstory, people have always placed a hgher value on books than any other form of communcaton. Ths s why authors are so hghly valued n our socety. People want to beleve that f you nvested the tme to wrte a book, you must know somethng of value. Most lkely you probably do. You know the content of your book better than anyone else: after all, you dd the necessary research and pulled t all together wth your unque personal experences. You ve honed your wrtng to reach a specfc audence nterested n learnng more about the topc you re an expert on. Your publshed book brngs more credblty to whatever you are wrtng about. Your authored book makes you an authorty! Successful novelsts are masterful storytellers who skllfully talor ther plots nto compellng and entertanng books. Everyone enjoys sharng a good story when your book s publshed, the novel they re talkng about could be the one you wrote. Nothng s more memorable than a well-told story.

10 BECOME A PUBLISHED AUTHOR There are many reasons for authorng a book. Some people seek fame and fortune, and some other folks smply have a personal msson to be expressve through ther publshed words. The shared commonalty of all authors s they love the creatve challenge of connectng wth readers beneftng from the author s appled wordsmthng sklls. In ths brave new world of book publshng, every wrter has the opportunty to take the leap of fath to publsh hs or her book and make t avalable for publc consumpton. Now s the tme to fnsh wrtng the book you have been thnkng about or workng on and take the frst gant step to becomng a publshed author. Ths book wll explan exactly how to do t. Dan Poynter, author of Self-Publshng Manual

11 Introducton Welcome to Infnty Publshng. And let me say what an amazng tme n our world s hstory t s for you to become a publshed author! There s an old sayng you are what you read. I beleve t may be more approprate to say you are what you wrte! If you re lke many newly mnted authors, your book, when t s fnshed, wll energze you and most probably change your lfe and the lves of others, as your book becomes a permanent addton to the knowledge tree of orgnal authored works. Ths s the age of the author, a new era where people lke you and mllons of asprng wrters and authors can publsh wthout lmts whether you have a personal need to leave your lfe mark on the unverse, a professonal need to publsh a book of expertse to attract more customers, or the desre to fnally put to use your classcal tranng as a wrter to launch a masterpece of fcton to the masses. For people of all ages and cultures, the dea of someday wrtng a book has now become a realty. And t s happenng wth speed, as countless new ttles are beng publshed, revewed, and purchased by readers around the world. The Internet has brought the world to your fngertps where you can wrte, publsh, and market your book from wherever you are wth a computer and a connecton to the dgtal cloud. Advancements n prnt-on-demand, onlne dstrbuton, ebook readng devces, and the way we socalze onlne wth servces lke Facebook and Twtter have forever changed the way we thnk about books where we buy them, how we read them, and how they get publshed. In ths New Book, New World of Publshng,

12 BECOME A PUBLISHED AUTHOR the opportunty for you to tell your story and do t credbly and affordably has never been more compellng. Wth a publshng partner to support you and a global marketplace of buyers, you need only be the most relevant to your reader to acheve success as a publshed author. Relevance s kng n today s world of keyword search algorthms from the lkes of Google and Amazon and other search engnes and onlne bookstores. Thnk of t as a contnung process of matchng the thoughts and actons of your reader wth the content n and around your book. From the embryonc stage of dea creaton, to the moment a reader begns searchng for your book or topc of nterest, relevance s a factor. The good news s that you can now desgn and create a relevant foundaton for your book that ncludes a unque cover desgn, ttle, and all types of content related to your book, whether n prnt, audo, or ebook. Mxed-meda books are the future and you as an author can now affordably offer your book to readers n the format they prefer. Some people are always on the go and only have tme for car audo, others prefer dgtal ebooks that they can carry wherever they are, and for the majorty of readers, provdng a qualty hardbound or softcover book wll contnue to satsfy ther needs. New capabltes that nclude vdeo and other devce-drven features are here, and there are more on the way. Readers have preferences, and just as we have our favorte restaurants, each of your readers has hs or her preferred readng format and place to purchase books. Bookstores are near and dear to many of us who wrte and read books. They along wth other brck-and- mortar stores wll stll be wth us, but the acceptance and growth of onlne bookstores s staggerng, and we are only at the tp of the ceberg! Book buyers around the globe are now n control they may see your book n the revew secton of a magazne, but more than lkely they wll be searchng for a specfc topc of nterest, readng a blog, or seeng an artcle onlne that wll spark ther dscovery of your book. v

13 INTRODUCTION Many of these new storefronts are connected to specalzed nche content that wll nterest a very targeted group of readers. These smaller markets, or nches, are often overlooked by the oldguard publshers because of ther sze, as they need a larger number of buyers to recover ther costs. The New Book, New World of Publshng has created an mmense opportunty for books from nfnte orgns, no matter the sze, as the cost of publshng and marketng to these smaller audences has been reduced. Addtonally, wrtng shorter books on very broadly appealng topcs s an opportunty n the new publshng revoluton, as readers are lookng for ways to learn and be entertaned n smaller slces of tme. Marketng your book n ths new publshng landscape has developed nto an ncredble opportunty for you and those who are motvated and ready to embrace technology and the Internet. Creatng relatonshps, partnershps, and communcatng your message on a global scale can now be acheved wthout ever leavng your favorte char. By combnng tradtonal marketng strateges and the power of the Net, the globe s your playng feld where only the amount of tme n a day may lmt what you can acheve. It s my hope that you are as excted as we are about the future of publshng. You are at the begnnng of a journey at a tme when you lterally have the world by your fngertps. Focus on what you love and pck a publshng partner you can trust to help you to do the rest. We welcome the opportunty to earn your trust n ths New Book, New World of Publshng. Sncerely, Infnty Publshng v

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15 Part 1 PUBLISHING WITH INFINITY In the ever-changng world of book publshng, selectng the best publsher for your book s the most mportant decson you wll make n determnng the successful future of your book. We want you to understand the mportant authorfrendly advantages that you wll beneft from as an Infnty author. When you publsh your book wth Infnty, you are grantng us permsson to publsh and dstrbute your book n exchange for royaltes pad monthly, on each book sold. Infnty s dentfed by the assgned ISBN as the publsher of record and s lsted as such n Bowker s Books In Prnt. You, the author, retan all rghts; however, by enterng nto our publshng agreement and payng a one-tme setup fee, you are authorzng Infnty to be the publsher of your book, whch enables us to make your prnt, ebook, or audo book avalable for sale to the publc through our farreachng global channels of dstrbuton. You wll have the peace of mnd of knowng your book wll never go out of prnt. Infnty dffers from the more tradtonal manstream publshng houses n ways that clearly beneft our authors. Ths part of our gudebook explans each of these major areas of postve 1

16 BECOME A PUBLISHED AUTHOR dfferences and why our publshng model s a good match for your soon-to-be-publshed book. The Infnty Dfference Freedom of expresson Suppose you had receved an advance from a manstream publsher for the exclusve rght to publsh your book. The publsher would then own the content and be free to edt or modfy t wthout your consent. In manstream publshng, the publsher s vson of the book s content always prevals. At Infnty, you own all rghts, hold the Lbrary of Congress copyrght, and have complete edtoral control over the content of your book. We want authors to retan all rghts to ther content. We recognze that, as the author, you are far more famlar wth the content and the target market you wrote your book for than we could ever hope to be. Our experence has shown that when authors own the content they are more motvated to make good thngs happen wth ther books. Open access to publsh and promote your work We don t requre your book to be submtted to us by an agent, and we have no gatekeepers makng arbtrary judgments about the marketablty of your book. We won t le to you ether; we won t try to seduce you nto publshng wth us by proclamng your book wll sell thousands of copes no one can project the future sales of a book. We do openly acknowledge the fact that the success of every book we publsh depends entrely on the merts of the book and the promotonal efforts of the author wth the many changng facets of the publshng ndustry, ths fact, regardng the merts of the book and the proactve nvolvement of the author to promote the book, s ncreasngly true of all publshers. Snce Infnty s start of busness n 1997, our contnung msson s to provde a publshng and dstrbuton platform second to none that s readly accessble for all authors to publsh almost any book, and we are supportve of our authors efforts to promote ther books. 2

17 PUBLISHING WITH INFINITY The opportunty to proft from your work Infnty profts as you do from the sale of books. It s our frm belef that our authors deserve a large share of the proft when ther books sell, and the opportunty to earn hgher royaltes for the lfe of a book that never goes out of prnt. Tradtonally publshed authors start to earn royaltes only after ther book has sold n suffcent numbers to earn out the advance pad, and wth the hgh percentage of books that don t sell enough copes to cover the advance, many authors never see a penny n royaltes. As an Infnty author, you are pad royaltes on your frst book sold provdng you wth the mmedate opportunty to begn recoupng your publshng nvestment. Tradtonal publshers pay royaltes quarterly due to ther need to manage ther cumbersome return polcy for bookstores. As an Infnty author, you wll often enjoy a hgher royalty rate on books sold, and royaltes wll be reported to you on a monthly bass. Infnty s value-added prcng enables authors of nonfcton books, and novelsts wth an establshed followng of readers, to ncrease the retal prce above the suggested retal prce, whch s based on compettve prcng of softcover trade books. When t comes to prcng, we are guded by the author s knowledge of hs or her target market and the cover prce of smlar manstream books on the topc. A non-exclusve publshng agreement As an Infnty author, you have the freedom to publsh anywhere you please. If you get a better offer or f you become unhappy wth Infnty for any reason, or no reason, you are free to leave wthout a hassle. Authors publsh wth Infnty under a non-exclusve publshng agreement that allows the author to wthdraw from ths author-frendly arrangement at any tme. Upon wrtten notce of cancellaton by the author, the book can be removed from our unque book-publshng system n a matter of a week. We place no encumbrances on your book, as other nontradtonal publshers mght try to do. The rghts to the tradtonally publshed book wll only revert back to you upon your wrtten request, and then, only after the publsher declares the book offcally out of prnt. Infnty publshes books at the pleasure of and by the 3

18 BECOME A PUBLISHED AUTHOR authorzaton of our authors. We don t fence n our authors; thus, we have a vested nterest n keepng them happy wth our unequaled style of publshng and customer servce. Unlke tradtonal houses, we don t te up the rghts to your next book wth a frst rght of refusal. When you re ready to publsh your next book, we trust the outstandng servce you ve receved wll make Infnty your obvous choce. An author-frendly envronment After more than a decade of open communcatons wth our authors, Infnty has earned an exceptonal reputaton n the ndustry for settng the Gold Standard for customer servce. Our publshng model s transparent and our contact wth our authors s contnuous. Real, lve people located here n the Unted States answer the phone when authors call n to ask questons or place book orders. E-mals are welcomed and we do our best to reply n a tmely manner though at tmes we may need to do a bt of research to provde correct and defntve answers. Infnty s Author s Advocate newsletter s our offcal monthly connecton wth our authors; ths s how we keep you abreast of what s what, what s happenng, and what s hot for promotng books. We blog, Facebook, Twtter, and post relevant updated nformaton at and Conference.com, n addton to postng every newly released ttle on Infnty s popular onlne bookstore at OnTheWeb.com ( Infnty s the founder, producer, and sole sponsor of a very actve socal-networkng webste wth a free and open membershp for all authors, wrters, poets, and book lovers and t s totally free of thrd-party commercal advertsng. But, of course, members are welcome to promote ther books, partcpate n forums, post portfolos of ther work, share crtques, brag a bt about promotonal achevements, and exchange deas just lke you d do n any communty of frendly people sharng smlar nterests and desres. 4

19 PUBLISHING WITH INFINITY Broad dstrbuton for every verson of your book At Infnty, we start you off on the road to sales success by provdng you wth the broadest dstrbuton possble for a varety of possble versons of your book, ncludng prnt book, ebook and audo. Our state-of-the-art prnt-on-demand technology makes t possble to fulfll book orders n a tmely manner, meanng your readers never have to wat long to receve and read your book. Our ever-expandng channels of book dstrbuton span the globe and nclude two of the largest dstrbutors n the world, Ingram Book Company and Baker & Taylor. These two companes can make your book avalable to over 50,000 booksellers both onlne and brck-and-mortar stores. In addton, unlke most other nontradtonal publshers (ask them about ths), we have a drect relatonshp wth Amazon and shp drectly to ther dstrbuton network. Infnty s dedcated to the sale of your book whch means publshng your book n whatever versons best surpass the expectatons of your readers and/or lsteners. Increasngly, book sales are shftng to electronc books, or ebooks, and we can now format your book perfectly for an ever-expandng array of popular ebook readers. We are the only publsher that guarantees the hgh qualty of our electronc conversons just as we guarantee the superor qualty of every book we produce. The potental market for your book expands sgnfcantly when t s avalable for purchase 24/7 as an ebook download from the vast horzon of the Internet. Our global ebook dstrbuton network encompasses over thrty-one major onlne retalers, ncludng Amazon, Barnes & Noble, Books-a-Mllon, Chapters-Indgo, Sony, and many other ponts of dstrbuton. Our ebooks are compatble wth all major readers, such as the Kndle, Pad, Nook, Sony and many others. Professonal custom-desgned color covers Cover desgn plays an ncreasngly mportant role n sales and have been shown to ncrease wth a compellng front and back cover and professonal nteror desgn. Infnty s unmatched custom cover and desgn capabltes provde real mpact and are unequaled n qualty, affordablty, and optmzaton expertse. Many of our compettors wll allow you to construct your cover usng a template, only offer front-cover desgn, or lmt the 5

20 BECOME A PUBLISHED AUTHOR desgner s tme and/or type and number of mages you can nclude. Usng templates requres a lot of guesswork on your part and there s no way to tell what the result wll be. You may end up wth an nferor cooke-cutter desgn and have to pay a premum for a much more expensve package that allows your nput. Prnt-on-Demand an educated choce When you publsh your book wth Infnty you make an educated choce to be part of the changng dynamcs sweepng across the publshng ndustry. In fact, n 2009, there were more on-demand publshed ttles than those from tradtonal publshers. If you publsh wth Infnty, your book s not self-publshed. You ve granted Infnty permsson to publsh and dstrbute your book n exchange for royaltes on each book sold. There s only one publsher of record of your book and that s Infnty; however, at tmes we wll co-publsh wth another publsher or nclude a prevously truly self-publshed author s publshng company s house name. Infnty s one-tme setup fee s for Infnty s professonal servces rendered to add your submtted book fle nto our book-publshng system and seed your book s basc nformaton nto establshed dstrbuton channels. The ISBN dentfes Infnty as the publsher of record. The only self nvolved s the self-promoton that s necessary to generate a buzzng nterest n your Infnty-publshed book. In realty, much lke a tradtonal publsher, Infnty covers the cost of producng at no cost to you for the on-shelf nventory we mantan for all Infnty ttles ths assures that all ordered books (whether we have nventory on hand or are produced to order) are usually shpped wthn 7 to 10 days from recept of the order. Nor do we charge our authors for the cost of producng and shppng books drectly to Amazon. Just lke other manstream publshers, we accept returns from bookstores at no cost to Infnty authors because we underwrte ths program that makes our ttles more acceptable for bookstores. It also facltates authors dong nstore book sgnngs, knowng ther books are n stock to sell n conjuncton wth the events. Infnty s proft comes from sellng books not from sellng publshng servces of questonable value. 6

21 PUBLISHING WITH INFINITY Maxmzng your promotonal effort We recognze the mportance of our authors promotonal efforts to spread the word about ther books. It s these efforts that convert reader nterest nto ncreased word-of-mouth and account for accumulatng sales. At Infnty, we support these efforts n numerous ways, begnnng wth our hgh-speed dgtal prntng, onlne dstrbuton, and low-cost ebook readers. Through these advances, we better support our authors promotonal efforts and open up more book dstrbuton opportuntes for all. Even though we have publshed over sx thousand Infnty ttles, we gladly revew and make cost-effectve suggestons to marketng plans put together by our authors. We lsten when authors want to share ther marketng deas wth us. In fact, we offer a free blog for any of our authors to share ther marketng successes and nformaton about ther books. Some of our serous and motvated authors attend Infnty s annual Authors Conference or sngle-day semnars. Durng our Gatherng of Authors conference the last weekend n September, we have natonally acclamed publshng professonals as our keynoters and expert presenters. The entre focus for the weekend s on teachng authors more savvy ways to provde effectve promotonal exposure for ther books. New to our educatonal schedule, we are proud to have been selected by Pearl S. Buck Internatonal to delver semnars at ther wrtng conferences on the changng ndustry and our author-orgnated publshng method. Extendng the lfe cycle of your book Another way we support your effort s by producng your book n the shortest possble tme and extendng ts lfe cycle. In tradtonal publshng the pre-publcaton phase can take 12 to 18 months or longer and then the book has a bref wndow of a few months to produce projected retal sales. If a book s not generatng ts antcpated sale, t soon goes out of prnt. At Infnty, t s the reverse: our pre-publcaton phase s usually completed n just 6 to 8 weeks. Once the book s approved for sale by the author, the book s nstantly made avalable for sale to the publc, and because the book wll never go out of prnt, t s 7

22 BECOME A PUBLISHED AUTHOR producng sales year after year and earnng contnuous royaltes for promoton-mnded and motvated authors. At Infnty, our operatng premse has always been, and always wll be, that each one of our ttles has the potental to become a steady revenue producer for ts author and for Infnty. Never n the hstory of Infnty have we removed a book from our publshng system because of low sales. We frmly beleve n every author s rght to have hs or her book avalable for purchase by the publc. That s the essence of our author-frendly publshng model that clearly sets Infnty apart from all the other publshers. 8

23 Part 2 YOU RE THE AUTHOR. YOU OWN THE CONTENT. CONTENT IS OMNIPOTENT. Content s omnpotent, and Infnty authors create and control the content. At Infnty, wrters enjoy a more expressve style, knowng ther creatons wll be publshed verbatm as wrtten. There s a freeng artstc dfference when you re not wrtng to appease an agent nto temptng nterest from a manstream house wth a possble openng n ther schedule at the end of next year. Three Types of Content to Consder When you re sellng or buyng real estate, the three most mportant factors are locaton, locaton, and locaton. The locaton of real estate s soldly fxed n place and not lkely to be relocated wthout a natural earth-changng act of God. When you re wrtng, sellng, or buyng a book, the three most vtal elements are compellng content, focused content, and refned content. Content s flud, always changng through the wrtng sklls of the author creatng a book, forever depctng more shared concepts wth each turn of the page, endlessly beckonng the 9

24 BECOME A PUBLISHED AUTHOR reader to learn more from the wrter s words captured between the covers. Compellng Content Hook a reader s nterest to buy your book. An attractve cover mght frst attract the eye, but t s the promse of what s between the covers that wll sway the reader to buy. More recently, cover text has become even more mportant as search engnes and onlne bookstores look at ttles and other content to help buyers search for ther area of nterest usng keywords. Focused Content Fulfll the promse of delverng to your readers what they want to learn about the topc of your nonfcton book, or the entertanng make-beleve realty of the plot n your novel. Whenever focus strays, there s a clear and present danger of losng your reader. Refned Content Be sure to focus on the fne art of makng your book as error free of typos, grammatcal ssues, and tangled thoughts as t can be. Readers expect to enjoy a smooth-readng book that has been completely purged of annoyng word bumps and obnoxous mstakes. Indeed, t s the perceved value of the content to your reader more than anythng else that determnes the success of your book. Ths secton explans the ns and outs of content from Infnty s vewpont and why certan types of content should be avoded. Content Areas to Watch There are certan uses of content that wll not be accepted and wll usually mpede the tmely release of your book or cause t to be wthdrawn from publcaton. We do reserve the rght to remove books from Infnty s book-publshng system and dstrbuton channels f a post-publcaton problem develops. Plagarsm Copyng from others s a major no-no that could result n legal acton for copyrght nfrngement brought by the orgnal author of the work n queston. Borrowng materal or buldng on the publshed work of other authors wll get you n trouble unless, 10

25 YOU RE THE AUTHOR pror to publcaton, you have secured wrtten permsson from the author of the prevously publshed work, and n some cases permsson from ther publsher, to use specfcally defned portons and references about ther work wth clearly acknowledged credts. Lkewse, the unauthorzed quotng of even a few lnes of someone s publshed work or work-n-progress wthout ther wrtten permsson s unwse. A menton n the acknowledgement wth the belef the orgnatng author wll apprecate the exposure of beng referred to n your book s also not acceptable. Ltgous Wrtng and Content Naturally, t s essental that you avod anythng that mght consttute lbelous statements that could result n legal actons aganst you keep n mnd that damages are awarded on the perceved harm done to the affronted person s reputaton and loss of ncome. Beng found gulty of lbel could be costly. Copyrghted Song Lyrcs Usng copyrghted song lyrcs n a book most often nvolves wrtten permsson and can be costly. In some cases, you may be requred to pay n advance a percentage of projected book sales to the songwrter, composer, and performer. The expense for usng a few lnes from a popular song could quckly total several hundred dollars pad out before the frst book s sold. Unless song lyrcs play a vtal part n your book, they are best to be avoded or be prepared to pay dearly for them. Song ttles and book ttles may be used only as ttles wthout permsson under the far use prevson of US copyrght law. Fact-Checkng of Content and Source Materal Some books requre fact-checkng to verfy that facts stated n the book are truthful and correctly presented. Securng permsson to use the portons of the work by others and fact-checkng your book s solely your responsblty. Ths can be a prolonged and tedous process that Infnty does not nclude n ts offerng. We do, however, requre that you provde us wth approprate documentaton regardng granted permssons pror to the release of the book. 11

26 BECOME A PUBLISHED AUTHOR Famous People, Places, and Real Thngs Most novelsts nclude references to real people, lvng or dead, to add touches of realty to ther plotted storylne. Publc fgures, elected offcals, and famous people are usually okay to make menton of, as long as t s done n a postve way that sn t demeanng. Always employ common sense when usng the names of real people n novels; don t assume they wll be flattered by beng ncluded n your book. If you ve based created characters on people you know, t s wse to obscure ther dentty by changng how they are portrayed n your novel. When n doubt, err on the sde of cauton, by leavng dentfyng features and unque trats out that could be lnked back to the person you know. Places are pretty much far game. It s okay to wrte, The famly fleeng from the bad guys stopped at McDonald s for lunch, or The Unted flght was late landng at PHL due to a weather delay. Thankfully, the days have passed when the name of the arlne had to be somethng made up lke Transnatonal Arways, and McDonald s was reduced to beng referred to as a popular fast-food restaurant. Of course, f you re wrtng about the plane beng nfested wth rats, t s best to nvent the name of an magnary arlne. Lkewse, f you re wrtng about the ghost that haunts the drve-up wndow t s best to conjure up a dfferent name for the restaurant. Real thngs often have brand names attached to them. Here, common usage usually prevals, so t s okay to wrte, Hs drnk of choce was Peps, rather than referrng to t as soda pop, whch was always seen as rather lame. However, avod usng brand names n the ttle of your book unless wrtten permsson has been secured. Some corporatons get rather testy about havng ther chershed and proftable brand names ncorporated nto the ttle of books. Referencng brand names n your text only n passng s usually okay, but defntely not as an op-ed opportunty to bash and slam the product or corporate brand. Artwork and Photographs Do not use any artwork or photographs wthout comprehensve permsson from the artst or photographer, and n some cases permsson of dentfable people shown n the photo. People can get very senstve about havng ther lkeness publshed n a 12

27 YOU RE THE AUTHOR book especally when they dscover ths transgresson after the book has been publshed and s beng dstrbuted. Downloadng photos and graphcs from someone s webste for use n your book or on your book-dedcated webste s unacceptable even f there s no apparent notce of copyrght, the work could stll beneft from copyrght protecton. If you ve had your author s head-and-shoulder photo taken by a professonal portrat photographer, you wll need the photographer s wrtten permsson to use any copyrghted photo of you n the promoton of your book most lkely, you ll need to pay a usage fee n addton to what you have already pad for the photo shoot. Unless of course, you have a free-use certfcate from the photographer, then you can do as you please wth your photo. Your Book Publshed Word-for-Word Just as You Wrote t Wth due consderaton gven to the potental content problem areas explaned above, Infnty s goal s to publsh your book precsely the way you wrote t and submtted t to us for publcaton. You, the author, have total control over your book from cover-to-cover as long as the book formattng conforms to our producton requrements. (See part 3 for nstructons.) When you publsh your book wth Infnty, you are grantng us permsson to publsh and dstrbute your book you retan all rghts. Therefore, we can t change a sngle word n your book wthout your expressed wrtten approval. The only excepton to ths polcy s f you utlze Infnty s optonal copyedtng servces. Even then, the author stll has the fnal say on any questonable changes before approvng ther proof book for publcaton. Of equal mportance, because there s no queston as to the ownershp of the book, only the author can determne f and when to sell off move rghts, mass market rghts, foregn rghts, etc. Our Frst Amendment Guarantee Infnty s a Frst Amendment Press; ths means we wll publsh almost any book on any topc, n any genre, by any author. As a responsble publsher, however, we reserve the rght to reject content such as, but not lmted to, hate materal, pornography, 13

28 BECOME A PUBLISHED AUTHOR explotaton of chldren, wrtngs advocatng or depctng llegal actvtes, slanderous clams, and zealous rants. We wll declne the publcaton of work that n our opnon could result n legal acton aganst the author and publsher. Unfortunately, we lve n a tme where people fle seemngly frvolous lawsuts f they beleve they can proft from such actons. Upon recept of your book fle and Publshng Agreement, f Infnty s decson s not to publsh, a full refund wll be promptly made and your book fle returned. Freedom of Expresson We soldly support freedom of expresson tempered wth common sense. As an author, you have complete freedom to tell your story your way, to approach nonfcton topcs wth your unque angle, to be as creatve as you please wth your prose. Some publshers mpose house style and usage sheets for ther authors to adhere to; such requrements are not mposed on authors publshng wth Infnty. However, we strongly recommend that all wrters follow the accepted gudelnes n style and usage manuals, n addton to workng wth a professonal edtor, to make ther book the very best wrtng t can be well-edted books generally sell better. Professonal Copyedtng of Your Words Professonal copyedtng s the essental fnshng process before publcaton that wll purge your content of typos, grammatcal errors, and fx punctuaton problems. Ths sn t the tme to mpose on the Englsh teacher you met at a PTA meetng a few years ago, or ask a wrter frend you know from chattng wth onlne, to take on the copyedtng task you need a professonal copy edtor wth experence n edtng work for publcaton. Don t beleve you can edt your own work or trust your spellchecker to connect typos actually that should be correct typos but a spellchecker program wouldn t catch t because t s only checkng the spellng and not how the word s beng used. Perhaps the most embarrassng thng an author can hear from a reader s Do you know you have a typo n the second paragraph on page 36? 14

29 YOU RE THE AUTHOR The copyedtng of your book s performed before the manuscrpt goes nto producton and you wll have the opportunty to approve all changes. Of course, you wll also be responsble for all changes you make or sgn off on as they appear n the proof copy of your book. If the edtor has any questons about what you are tryng to express, you wll be able to revew queres and make any correctons you wsh to make n the manuscrpt. Ths s a valuable process as t allows you to learn from a professonal and mprove your wrtng sklls. Whle we can t requre you to have your book professonally copyedted, we hope you wll take advantage of ths opportunty to make your book the best t can be. Fnsh Wrtng Your Book Wthout a doubt, the most challengng and, yes, even extremely frustratng determnaton an author needs to make s to know when the process of wrtng (plus rewrtng and rewrtng some more) has reached the end pont. Perhaps you ve shared your fnal draft wth famly, frends, and peers for comments when a book s a work-n-progress nearng completon, t seems everyone wants to play edtor and make changes. Yes, you ve carefully consdered ther nput, and maybe even ncorporated some of ther worthy suggestons, but ths s not the tme to embark on one more tedous rewrte. As helpful as these folks mght be, they re only gvng you ther opnon on what they d do dfferently wth the content of your book. If you, the author, are reasonably comfortable and satsfed wth the sequence, pacng, and flow of your content, and corrected the typos your reader frends have ponted out, then, by all means, proclam your book ready to be publshed. 15

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31 Part 3 MANUSCRIPT TO SUBMITTED BOOK FILE You ve heard the term what you see s what you get and that s very true of ondemand prntng. The formatted book fle you create for submsson to Infnty s bascally the way your book wll appear n prnt word-for-word just as you wrote t. However, before we can work our converson magc that produces the specal dgtzed fle we prnt from, you must frst assemble all the parts of your book nto one sngle document that begns wth your ttle page and ends wth the last page of your book. You Have Three Submsson Optons at Ths Pont n The process 1. Use our Authors Concerge servce and one of our Author Advocates wll walk you through the entre publshng process. (You receve a 10 percent dscount usng ths servce.) 2. Send us your fnshed book fle (wthout formattng) together wth a sample nternal and chapter page desgn or photographs of a desgn you lke. 3. Format the document yourself as descrbed below and submt your assembled book fle. 17

32 BECOME A PUBLISHED AUTHOR Preparng for Self-Formattng For those who wsh to do t themselves, ths next secton provdes a broad step-by-step gudelne for formattng and assemblng the book fle. As stated above, our experenced desgners wll provde ths formattng for you; however, we fnd that t sometmes benefts authors to at least do a porton of the work, f only to get an dea of how ther manuscrpt wll look n the trm sze they ve selected for ther book. Ths can be an exctng process, after wrtng and edtng your book on screen for weeks and months on end. Fnally, seeng t n book layout can be a reward that s worth the effort. Regardless of what word-processng program you used to wrte your book, the bascs are relatvely the same for successfully completng the some assembly requred part of the make-ready for publcaton process. Infnty s producton department mantans an extensve array of word-processng programs rangng from frst versons through the most recent, updated versons. There are several rather prcey commercal software programs on the market, especally for creatng the layout and desgn of the text pages of books; however, most of these programs are complex, have a hgh learnng curve, and requre an understandng of the basc elements of effectve page desgn. Of course, you could hre a professonal graphc artst to do the layout and desgn of your book, and employng ther servces wll provde you wth a completed book fle properly formatted for submsson. But why do that when Infnty wll do t for you? If you are unsure about how to complete any of the followng nstructons, clck on your word processor s Help tab for drectons on how to accomplsh these basc procedures. Below, we offer fundamental nstructons for the Mcrosoft Word 2007 program. For an example n Word 2007, perform a save on all of your fles before begnnng the formattng phase. Open a new blank document and clck on Page Layout on the top of your open document menu. It wll dsplay Margns and clck on the arrow to offer optons to revse your margns to Infnty s specfcatons (bottom for Custom Margns ). 18

33 MANUSCRIPT TO SUBMITTED BOOK FILE Establsh a page sze for your book n the Margns secton, under Custom Margns/Paper : 5.5 x 8.5 the ndustry standard for trade books; 8 x 8 for more creatve forms of expresson, such as poetry, photo studes, chldren s books, and collectons of work; 8.5 x 11 preferred for school textbooks, nstructonal manuals, and busness topcs. Under the Paper tab n the Custom Margns, set page sze for a 5.5 x 8.5 book (for nstance), wth margns at least 0.7 left/rght and 0.6 top/bottom; and at least at 0.8 for all margns on 8 x 8 and 8.5 x 11. For addtonal whte space the margns can be ncreased slghtly, but not less than the margn measurements shown here. Whte space brngs breathng space for paragraphs pages wth small text and paragraph ndents, nstead of a smaller bt of paragraph spacng, appear crammed together to lower the prnted page count, but fal at beng an nvtng page to read. The second step s to smply copy-and-paste ndvdual parts and/or chapters of the manuscrpt nto one large book fle you are about to create. Save your fnal manuscrpt fle before you select all or hghlght the entre text of the fle and clck copy. Open your newly created blank book fle, poston the cursor n the upper left-hand corner at the top of the page and select specal paste and from the drop-down menu select Formatted (RTF- Rch Text Format) ths wll nsert the text nto your new book fle document wthout copyng edtng notes, embedded codes, etc. Contnue copyng and pastng one chapter after another, untl all parts of your book fle have been pasted n place on your newly created document. Clck on Select All and select the type font and pont sze keep baby boomers n mnd wth specfc attenton pad to the ease of readablty and select a pont sze that s 11 or 12 ponts wth approprate paragraph spacng. The text of most books are hyphenated and justfed, so now s the tme to select these optons and apply them to your book fle. Save and close your manuscrpt fle and save your newly-pasted-together book fle. The thrd step s a bt more nvolved. If you don t have a ttle page, dedcaton, Foreword/Preface/Introducton, Table of Contents, Acknowledgments, etc., comprsng the typcal front matter, nsert the approprate pages n front of your frst chapter and add the 19

34 BECOME A PUBLISHED AUTHOR necessary text for these pages at ths tme wth a page break at the bottom (at the end of all text) of each page. If your frst chapter doesn t begn on a rght-hand page, you mght want to add a blank page to make that algnment happen. At the concluson of the frst chapter, add a page break, and contnue on to the end of each chapter, addng page breaks. For the fourth step, open the Header and nsert page numbers the program wll automatcally number your pages n sequence; there s an opton to retan the sequence but not number the frst page of chapters. Don t worry f the page numbers don t algn perfectly wth the Table of Contents Infnty s producton team can fx them and everythng wll be correct when you receve your proof books (make a note to ask for assstance wth page numbers n your submsson cover letter). Whle the Header edtng wndow s open, you can add a runnng header n the top margn area, such as the author s name on the left-hand page and the book ttle on the rght-hand page skppng addng a header on the frst page of each chapter. The fnalzng ffth step s fne-tunng your book fle. Now s the tme for you to add photographs, graphcs, llustratons, or desgn elements such as the fancy ones used to enhance chapter pages, end-of-chapter pages, or tastefully sprnkled as needed throughout the book. There s no charge f you scan, crop, scale to sze, and poston your artwork approprately on the proper pages just where you want t to be. Ths can be accomplshed by clckng on the nsert tab of your word processor f the postonng doesn t algn as you want t to, just clck undo and try agan. If you become totally frustrated or just don t want to do ths work, we can do the postonng of photos and artwork for you; however, f our producton department handles ths task accordng to your wrtten nstructons there s a $10 charge per tem. It s best to provde dgtzed copes of the artwork f possble; however, f you provde us wth hard copes, all photos and artwork wll be promptly returned after you have approved the fnal proof copes of your book. Even f your mages or artwork are embedded n your book fle, t s always wse to nclude copes of your dgtzed photos and artwork on the CD or flash drve wth your submtted book fle. 20

35 MANUSCRIPT TO SUBMITTED BOOK FILE If you are embeddng mages or artwork n your book fle, make sure that they are formatted as a 200 dp JPG. To make sure that the mage does not have to be reszed, you should make sure that your mage s not larger than 4.1 x 7.9 for a 5.5 x 8.5 book sze, 6.4 x 6.4 for an 8 x 8 book sze, and 6.4 x 9.4 for an 8.5 x 11 book sze. If you are gong to have your book ndexed, add the keywords to use for ndexng to a blank page at the end of your book fle, but do not attempt to have the ndexng by page numbers accomplshed untl you have the fnal proof copy of your book because the pages could change durng the copyedtng and converson process. It mght be better to hre a professonal ndexer to handle ths mportant last phase of your book. We do not provde ndexng servces; however, we can dovetal the ndexng of your book nto the fnal producton process of your book at no addtonal cost. At ths pont n the process, f you do a page prevew of your newly assembled book fle, what you see wll be very representatonal of how your book wll appear n prnt. You are, of course, free to hre your own professonal graphc artst to enhance the layout, desgn, and appearance of your book. Most graphc artsts wll provde you wth an estmate based on your book fle, and a lnk to ther webste wth samples of recent work. They wll develop a unque desgn that works well wth the genre and/or topc of your book f your book s beng ndexed, the book desgner wll also dovetal ths procedure nto the desgn process, so the end product wll be correctly ndexed wth approprate page numbers. The completed book fle from the graphc artst wll be ready for submsson to Infnty. Of course, f you are the creatve type and famlar wth book layout, your own desgn s welcome. Recently, Infnty has added a full-color nteror opton. If you plan to publsh your book n full or partal color, you have the opton of embeddng full-color photographs and graphcs n your book fle. Keep n mnd that dgtally prnted color s what s typcally referred to as pleasng colors meanng t s not gong to be a perfect match to the specfc shade of red or hue of blue you mght envson but the dgtally prnted colors wll be pleasngly close. Ths also apples to prntng of our custom-color 21

36 BECOME A PUBLISHED AUTHOR covers, ncluded n Infnty s one-tme setup fee. Our custom-color covers are always pleasng to the eye, although there may be some slght varaton n the cover colors prnted at dfferent tmes. Submttng Your Book Fle to Infnty You have several optons when you save your book to a CD or to a USB flash drve. If you are absolutely certan everythng n your book fle s precsely the way you want t, you can submt t as a PDF and we wll not change a thng. Wth your book fle saved as a PDF, however, we cannot perform any copyedtng, correct formattng problems, or convert your prnted book fle nto ebook versons. Therefore, f you are submttng your book fle as a PDF and you want an ebook verson, you wll need to nclude a copy of the word-processor document that was the orgnal source fle used to create the PDF book fle. The most common submsson format s as a word-processng document fle. Almost any wordprocessor-document-saved book fle wll be compatble wth Infnty s dgtal converson process for prnted books and ebooks. In addton to the book fle saved as a word.doc fle and/or a PDF, you wll also need to provde the followng fles on your CD or USB flash drve: a 30-word hgh-mpact blurb about your book a 100-word synopss descrbng the essence of your book a 100-word author bography provdng facts about the author that are relevant to the book Also very mportant s the 1,000-word excerpt that s usually the frst chapter of a novel or the Table of Contents wth a selected chapter representatonal of the nonfcton book. Just as we can t change a word n your book, we cannot edt these descrptve tems for creatng nterest n your book on the Internet. If you exceed the word counts, your text wll abruptly end at the specfed word lmts. It s essental that you do not exceed the specfed word counts. You can nclude a.jpg (mage) of an optonal head-and-shoulder photograph of the author, wth permsson to use documentaton from the photographer, and photo credt lne f approprate. The 22

37 MANUSCRIPT TO SUBMITTED BOOK FILE author s photo on the back cover s recommended because readers lke to see what the author looks lke. After everythng has been saved to the CD or flash drve for submsson, take the tme to verfy that each fle opens and the entre book fle s actually present, along wth the supportng fles about your book. Nothng s more frustratng for an author on the verge of havng a book publshed than to receve a call from Infnty wth the news that fles won t open. The last thng to do s to make a backup copy of the CD or flash drve you are submttng. Now you have a duplcate CD contanng all of the essental components of your book to keep n a safe place, just n case somethng happens to your CD or flash drve whle n transt. Congratulatons! You have successfully assembled your book fle and t s ready to submt to Infnty. We are frequently asked f t s acceptable to submt work va e-mal. Although we do accept e-mal submssons, we encourage authors to download ther work to a CD or flash drve and submt va regular mal, f at all possble. Ths s because e-mal submssons are more susceptble to ssues of transmsson or loss than fles safely stored on a CD or flash drve. Should you wsh to submt va e-mal, consult your Author Advocate or n-house support person for specfc submsson nstructons. Regardless of how you choose to submt, we recommend savng all documents. 23

38 BECOME A PUBLISHED AUTHOR We re n Agreement For the publshng process to offcally begn, you wll also need to submt along wth your book fle a sgned copy of Infnty s Publshng Agreement the document you receved along wth ths publshng gude. The document may also be downloaded from our webste, as can other agreements pertanng to ancllary rghts or copyedtng. Ths straghtforward document explans the terms and condtons of our jontly-entered-nto agreement, and defnes the responsbltes of the author and publsher to mutually proft from the publcaton of your book. As you revew Infnty s Publshng Agreement, you ll see t s very transparent, straghtforward, and easy to understand. However, we wll be glad to answer any questons wth specfc regard to your book and Infnty s terms and condtons for publshng. Our goal s to provde you wth a comfortable, authorfrendly, proftable publshng experence. When you are comfortable wth the terms of the agreement, we ask that you send us a sgned copy along wth your completed order form. In most cases, these documents should be returned to Infnty along wth the requred book fle and support materals, although for some specal promotons, we allow authors to sgn up and then submt ther book fle at a later date. If you have trouble completng your agreement or just wsh for addtonal support, your Author Advocate can help you complete the agreement by phone and even take your credt card nformaton and process your order. You wll stll have to prnt out and sgn a hard copy of your publshng agreement or send Infnty a copy that has been sgned electroncally. What to Expect and How to Proceed One and a half to three months typcally elapses between the tme we receve your submsson and the tme your book s avalable for sale on our webste. Ths ncludes: about three to four weeks for you to receve your frst eproof book. Durng ths tme perod you wll receve emals form us as your Book moves through the pre-publshng process 24

39 MANUSCRIPT TO SUBMITTED BOOK FILE a couple of weeks for you to thoroughly proofread your book about two weeks for us to shp a corrected proof book more proofreadng tme on your end before you send your sgned proof approval form back to us fnal wrap-up as the book s prepared to prnt In most cases, there are several types of correctons to be made to the frst proof. A second proof book s almost always necessary to get your book up to your standards of what t should be. Please understand that fles that have nconsstent formattng, that aren t edted before beng submtted to us, or that use unusual fonts not ncluded on the dsk can ncrease the tme t takes to publsh a book. Authors frequently see grammar and spellng problems pop rght off the pages of ther frst proof books, perhaps due to seeng the work n book form for the frst tme. Delays and extra fees can be avoded by sendng a thoroughly edted and proofread book. Publshed books wll be avalable for sale on our webste wthn two weeks after the book s approved and all correctons have been made. When your book s cleared for prntng, you wll receve notce by e-mal. If you have any questons relevant to the submsson of your book or any materal contaned n ths book, don t hestate to call us at our toll free number BUY.BOOK ( ) 25

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41 Part 4 THE PUBLISHING PROCESS BEGINS Nothng can start the process of publshng your book untl your submsson arrves at Infnty. Unlke many other publshers, we welcome new submssons daly we always have openngs n our publshng schedule for what could become Infnty s next up-and-comng steady seller. Upon arrval of your book fle, several sequental processes are completed concurrently to produce eproof copes of your book n a tmely fashon typcally wthn 3 to 4 weeks. The followng s an approxmaton of the steps nvolved when Infnty publshes your book. However, do not fret, we wll be sendng you emal notfcatons throughout each step of the publshng process. Verfyng Submtted Fles When your book fle and publshng agreement are receved, we check your book fle to verfy t opens and the fle contans the entre book and requested promotonal nfo fles. We ll promptly acknowledge the acceptance of your submsson and let you know f there s a problem wth the fle not openng. ISBN Assgned We assgn you an n-house Author Representatve when we offcally log your book nto the producton schedule, and assgn an Internatonal Standard Book Number (ISBN) several dgts dentfy Infnty as the publsher of record. Ths unque control number s lke a Socal Securty number dentfyng your book and 27

42 BECOME A PUBLISHED AUTHOR all book transactons from release to current. If you have selected our optonal Lbrary of Congress Control Number (LCCN) and US Copyrght Regstraton servce, for Infnty to handle these government flngs, the process of preparng and submttng the paperwork to secure an LCCN s started at ths tme. Copyedtng If you have wsely decded to utlze Infnty s copyedtng servce or one of the servces assocated wth Book Geness, then at ths tme your book fle s professonally edted and sent to you for fnal revew and approval. We make the process author-frendly by provdng you wth two copes of your manuscrpt one a PDF copy showng the tracked changes and the other a Word document wth all changes made. You have the opportunty to accept or reject changes made by the copyedtor. Make-Ready Formattng When your book moves to our pre-producton department adjustments are made as needed to correct any formattng problems, adjust table of content numbers to algn wth actual page number, and tweak the formattng to make t the very best t can be. Durng ths phase, any photographs and graphcs to be ncluded n your book are scanned, cropped, szed, and postoned on the pages you ndcate. You wll be contacted f there s any uncertanty about what to poston where. We welcome your wrtten nstructons explanng any specfc parts of your book needng our gentle attentve touch to make everythng rght. Professonally Created Cover Art Infnty s graphcs department creates custom cover art especally for your book. We are guded by your suggestons and synopss, and our masterful graphc desgners wll be n touch wth you drectly f they have any questons regardng the development of the artwork that wll grace the cover of your book. If you have prepared your own cover artwork, we are able to use t but may have to modfy t to meet the producton requrements for prntng full-color covers. However, we reserve the rght to reject submtted artwork that we consder doesn t do justce to the book or appears amateursh. 28

43 THE PUBLISHING PROCESS BEGINS Book Fle Converson, Prntng, and Bndng Now your book fle s converted nto the unque fle that Infnty s hgh-speed dgtal prnters need to prnt your book (the process of prntng books n color can take longer as convertng and creatng color dgtal prnt fles s more complex and requres addtonal attenton to acheve pleasng color). These marvelous monsters can dgtally prnt a complete 300-page black-and-whte book n less than a mnute. The nteror pages and full-color, lamnated softcovers are marred together wth perfect bndng. If you are utlzng Infnty s CD-nsde-the-book feature, the envelope contanng the CD s added to the back cover and trmmed to the selected sze. The nteror pages destned for hard covers wth optonal dust jackets have a more nvolved bndery process. Addtonally, f you are publshng an ebook or audo book, we wll convert your document to the standard format requred for ngeston nto our global ebook and audo dstrbuton network. If you re ever n the West Conshohocken area near Phladelpha, Pennsylvana, call for an appontment to stop by our facltes and we ll gladly show you how we produce books. eproof Books Sent Your frst proof wll be n the format of an eproof n PDF format. However, the formattng of your eproof book may be a lttle dfferent from how t had looked on your computer. Ths s very common when a fle s transferred from one computer to another. The text wll not change, but the format of t may (ths s not the case for PDF or hardcopy-only submsson). Therefore your eproof book wll ultmately be a representaton of what your book looks lke when we have t open on our computer and have fxed any obvous problems. We wll make the necessary correcton to your book. Any problems that cannot be fxed wth the 1 st eproof book wll be fxed for the 2 nd eproof book, etc. At the end of ths process, the author has the ablty to order a Prnted proof copy of ther Book. Advance Readng Copes Shpped If you ve had the foresght to order the Advance Readng Copy (ARCs) program, then 24 gltch-free proof books wth Advance Readng Copy prnted across the front and back covers wll be sent to you wth your producton proof books. 29

44 BECOME A PUBLISHED AUTHOR Carefully Proofng Your Proof Books The sole purpose of the proof book s for you to verfy word-forword everythng about your book s correct and just as you wrote t. Follow the proof revewng nstructons, sent wth the Proof Approval form, about how to ndcate and make note of typos and mnor alteratons. These wll be changed and made rght by Infnty pror to your book beng released for sale. We wll make up to 40 changes at no charge on the ntal proof books; however, after 40 changes and wth addtonal proofng, there s an addtonal cost. If at any tme more than 20 correctons are made, a revsed set of proof books wll be promptly sent to you. Ths s not the tme to embark on an extensve rewrte or for that matter, even a mnor rewrte. You, the author, have the responsblty to carefully read your proof book before sgnng and returnng the Proof Approval form to Infnty. The Proof Approval form must be n our physcal possesson before your book wll be made avalable for sale and posted to varous bookseller webstes. ISBN Regstraton Upon your authorzaton to release your book for sale, Infnty regsters the book s ISBN wth R.R. Bowker s Books In Prnt ths s the dentfyng number we assgned to your book at the begnnng of the publshng process. The Bowker lstng ncludes the Englsh-speakng country of orgn, dentfes Infnty as the publsher of record, and basc nformaton about the book wth publsher contact nfo for book buyers. Infnty s publsher s lstng notes every ttle sold by Infnty to booksellers s guaranteed returnable at no cost to our authors. Internet Webste Pages We produce three web pages presentng nformaton about your book on Infnty s onlne bookstore, BuyBooksOnTheWeb.com. There s a page featurng your book cover the cover enlarges when you put the cursor on the front cover of your book. There s also a secton that ncludes basc nformaton about page count, format sze, copyrght date, and a 100-word synopss to generate reader nterest from the abstract about your book. For potental buyers wantng a taste of your wrtng style, there s a 1,000-word sneak peek you provded wth your submsson. The bography provdes a bref nsght nto your background as the author ths s 30

45 THE PUBLISHING PROCESS BEGINS somethng most readers want to know. Authors are encouraged to create and mantan ther own book-dedcated webste to provde more complete nformaton about the book and the author s background. Amazon s Advantage Program Every Infnty ttle s automatcally enrolled n Amazon s Advantage program at no cost to the author. Infnty provdes Amazon wth the ntal on-shelf nventory that assures your book s lstng s shown n stock and avalable for mmedate delvery from Amazon. The mghty Amazon s the largest bookstore n the entre unverse ther prme advantage s of the sheer number of shoppers and transactons occurrng through ther webste every day. Amazon customers are attracted by the promse of ther content, carryng over 90 percent of all books n prnt and/or avalable n dgtal versons currently publshed and posted for sale worldwde. Amazon wll usually post your newly released book to ther webste wthn 10 to 14 busness days after your book s posted on the BuyBooksOnTheWeb.com webste. Amazon uses ther Internet analytcs to determne how much to dscount your book. Under the terms of the Advantage program, Amazon buys Infnty ttles at a dscount off the retal prce. Ths margn allows Amazon to dscount books as they desre. Indeed, you are now a publshed author: your content has been produced as a book and made avalable for purchase by everyone n the world wth access to the Internet and Amazon.com. On-Shelf Mcro-Inventory Mantaned We produce the ntal nventory of your book whch enables us to promptly shp most book orders wthn 24 to 48 hours, and whenever possble the same day the orders are receved. These nventored books are produced at no cost to you ths s an nvestment we make n you and your book. We do not charge a mantenance fee to keep your book n our publshng and dstrbuton system or to mantan your on-shelf nventory. Lke you, we have a contnung nvestment and an ongong nterest n the success of your book. ebook Converson and Dstrbuton If you selected Infnty s ebook converson program, your book fle s now beng converted and produced n ebook versons 31

46 BECOME A PUBLISHED AUTHOR (epub or PRC) formatted for sale and dstrbuton by Infnty through the major outlets, ncludng Amazon s Kndle, Sony e- readers, Border s e-reader, B&N s nook, Pad/Pod, BLIO, and all reader-empowered smartphones. If you submtted your book fle as a PDF, you ll need to provde the word.doc fle that was the source of the PDF to convert to an ebook. Once the ebook converson has occurred, t s vrtually future-proof, meanng we have the ablty to adapt ebook versons to be compatble wth any new readers that become avalable n the future. Ingram/Lghtnng Source Global Prnt Dstrbuton If you ve selected Infnty s Extended Dstrbuton opton, at ths tme n the process, wth your authorzaton and payment of the $199 fee, we provde Lghtnng Source wth the dgtal fle reformatted to ther specfcatons that wll be added to ther databases of avalable ttles provdng over 50,000 book sellers access to purchase your book. Lghtnng Source produced books are noted n ther databases as nonreturnable; lkewse, only Infnty books produced n-house are covered by Infnty s guaranteed return polcy for bookstores. US Copyrght Flng If Infnty s handlng your flng for US Copyrght certfcaton and protecton wth the Lbrary of Congress, wth your authorzaton and payment of $150 whch ncludes the Lbrary of Congress Control Number (LCCN) regstraton servce, the fnal approved edton of your book s submtted wth the supportng paperwork at ths tme. Although Infnty s takng care of the paperwork, the author s always dentfed as the owner of the content and sole holder of the copyrght. It could take three to sx months or longer to receve the offcal LOC certfcaton; however, your creatve efforts are protected under the revsed US Copyrght law as soon as you started wrtng your book. Complmentary Books Infnty ncludes at least fve complmentary copes of your newly publshed book wth your frst book order whch s at 50 percent off the suggested retal prce to adjust farly for author-authorzed value-added prcng. Future orders by the author are at 40 percent off the suggested retal prce royaltes of 10 percent are pad on all purchases by the author. We have no mnmum; however, 32

47 THE PUBLISHING PROCESS BEGINS orders for 250 or more books are always at 50 percent off the suggested retal prce. Infnty pays UPS ground shppng charges on all orders for 25 or more books and only charges a $4.50 handlng fee per shp-to address. Vrtual Lstngs wth Onlne Booksellers Usually wthn a few weeks from your book s Amazon lstng, other thrd-party booksellers wll ngest (nclude n ther database) your book metadata (nformaton about your book) and offer t for sale. When those booksellers wth a vrtual nventory receve an order for your book, they rely on Amazon or Infnty to fll the order. If these vrtual booksellers are n Amazon s Afflate program, then Amazon processes and fulflls the order as f t came from ther afflate. Standard Dstrbuton Channels In addton to Amazon, your book s automatcally added to the Baker & Taylor standard database and made avalable for sale through Barnes & Noble, and other mass-market retalers that are pullng metadata from Books In Prnt. We are constantly workng to expand our channels of dstrbuton for Infnty-publshed ttles. For ncluson nto all of our retal and nternatonal dstrbuton, our Extended Dstrbuton opton provdes global coverage. 33

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49 Part 5 THE INFINITY POST-PUBLISHING ADVANTAGE The nneteen procedures n the prevous secton are an approxmaton of the publshng and dstrbuton process your book travels through when your book fle arrves at Infnty. Wth some publshers and all book prnters, ths s where ther process ends, except for order processng, order fulfllment, and a quarterly accountng of books sold. Infnty provdes all these typcal publshng, dstrbuton, and admnstratve functons, but n addton, we offer unequaled post-release author support to provde the framework to help generate exposure, drectly contrbutng to sellng more books. There s no doubt, t s your ongong promotonal effort that wll help you get your book n the hands of readers. That sad, we have several polces and procedures n place to support you n your effort and gve you a huge leg up, provdng your book wth mportant advantages n the marketplace. Unequalled Customer Servce and Support From a wrter s ntal contact wth Infnty and throughout the author s entre publshng experence, we are avalable to answer questons by phone or e-mal regardng any aspect of the publshng process and dstrbuton of your book. Naturally, we extend the same superor customer servce when buyers order your books from Infnty. We are proud of our shppng department s 35

50 BECOME A PUBLISHED AUTHOR outstandng performance record for shppng most book orders the same day receved, or the next busness day. Producng books nhouse and mantanng an on-shelf nventory provdes us wth a tmely advantage for prompt customer book-order fulfllment. The best way to evaluate what your customers wll experence s to order a book drectly from the publshers you are consderng to publsh your book. Compettve Prcng We establsh a suggested retal prce based on the actual page count of the book. The page count s the bass for calculatng the producton cost of dgtally prntng and bndng the book. Thanks to our hghly sklled and dlgently effcent producton department, our retal prcng s comparable to the cover prce of softcover trade books released by more-tradtonal publshers. Compettve prcng enhances your book s postonng and acceptance n the marketplace. Many authors usng other selfpublshng servces to publsh ther books sadly dscover after the fact that ther books retal prce mposed by the publshng servce s at a much hgher prce than smlar books, and an unattractve prce to ther readers. Value-Added Prcng Ths demonstrates our trust n the ablty of nonfcton authors, and novelsts wth an establshed followng of readers from prevously publshed novels, to establsh a far and realstc retal prce hgher than the suggested prce for ther books. Although content s kng, t s stll generally counterproductve to prce a book consderably hgher than smlar books on the same topc regardless of the perceved worth of the propretary content. It s wse to stay wthn the range of the other books. The amount of value-added prcng determned by the author s always an ncrease n whole dollars (begnnng at no less than $2 hgher) and s subject to fnal approval by Infnty. The author s proportonal royalty s 75 percent of the value-added ncrease ths s n addton to the standard earned royalty pad on the suggested retal prce. Standard Trade Dscounts and Return Polcy Infnty sells books to retal bookstores at 40 percent off the cover prce, guaranteed to be returnable for one year from the nvoce 36

51 THE INFINITY POST-PUBLISHING ADVANTAGE date. Ths s at no cost to our authors, and royaltes are pad as f the books are sold. In the event books are returned, we smply debt prevously pad royaltes from future-earned royaltes. You wll never receve a bll from Infnty to make your book fully returnable, nor wll we ever nvoce you for prevously pad royaltes receved, on returned books. Books purchased through Amazon s Advantage program are sold to Amazon at a 55 percent dscount, lkewse nfnty ttles fulflled through Ingram are also sgnfcantly dscounted and NOT RETURNABLE to Infnty. Clarfyng appled dscounts s mportant for you, our author, because the percentage of royaltes pad by Infnty s determned by the actual sellng prce of the book whch s the dscounted cover prce. Retal Sales Infnty pays you 30 percent royaltes on orders placed drectly wth Infnty by retal customers orderng by phone, fax, or through BuyBooksOnTheWeb.com. We accept all major credt cards, and personal checks, whle money orders/certfed bank checks are requred for overseas purchases. Most orders are shpped r wthn 7 to 10 busness days. We have the ablty to track every order shpped va UPS whle n transt. Author Dscounts Newly publshed authors receve a frst-order 50 percent dscount off the suggested retal prce; thereafter, author purchases are at 40 percent off the suggested retal prce. However, authors placng orders at any tme for 250 or more books are always gven a 50 percent dscount off the suggested retal prce. We pay UPS ground shppng on all orders for 20 books or more and only charge a $4.50 handlng fee per shp-to address. Infnty pays a 10 percent royalty on all purchases by the author. We mean t when we say we pay monthly royaltes on all books sold ncludng your books purchased by you. Many authors proftably sell a sgnfcant number of books after they ve gven a speech to an audence nterested n ther topc. Sponsorshp Dscounts We can accommodate corporatons, assocatons, and groups makng bulk purchases of your book by extendng a specal dscount and nsertng a sponsor s page. Books on topcs related to 37

52 BECOME A PUBLISHED AUTHOR ther busness, the msson of assocatons, or algnng wth the specal nterest of groups are frequently gven away by sponsorng organzatons. Sponsors may order from 100 to 10,000 books and specal arrangements can be made to tastefully poston the sponsor s logo on the front and back cover. Our low mnmum order makes ths a cost-effectve way for communty groups to sponsor your book as a fundrasng tool ths opton provdes postve exposure for you and s for a good cause. Promotonal Books We reserve the rght to gve away, at Infnty s dscreton and expense, a reasonable number of royalty-free complmentary books to promote the ttle and/or provde as samples of the qualty of books we produce. At tmes we donate a bundle of approprate books to several book festvals, readng programs, lbrary fundrasng events, and n support of SPCA actvtes n addton to beng author frendly, we re pet frendly, too. Complmentary Revew Copes Infnty wll a send a complmentary copy of your book wth an enclosed Infnty thank-you card upon wrtten request by book revewers wrtng for verfable publcatons (or other qualfed meda), thankng the revewer for ther nterest, and that we are delghted, as the publsher, to provde a revew copy on behalf of our author. If the revewer carbon copes (CCs) you when hs or her request s made, we ll CC you when we reply to the revewer, confrmng the requested book has been sent drectly to the revewer. We do not advocate sendng potental revewers unsolcted books wth hopes of the recpent wrtng a blurb rarely are revews forthcomng and these copes are lkely to end up on the Internet as used books. Although, those wth a known nterest n your book who have prevously expressed a wllngness to wrte a revew for you deserve to receve an autographed fnshed book sent from you, the author, wth a note thankng hm or her for the knd offer to share a few thoughts about your lterary efforts. Monthly Publsher s Statement E-maled statements are sent to you monthly, documentng all copes of your books sold durng the most recent reportable 38

53 THE INFINITY POST-PUBLISHING ADVANTAGE month. The statement ncludes total number of copes sold from release to date, wth a breakdown by sellng prces and correspondng royaltes earned. There s a tme lag between the reportable month and the month when the statement s ssued to allow tme for accounts to be properly settled. Royaltes are pad on the actual sellng prce: 10 percent on purchases at 40 to 50 percent off the suggested retal prce by the author; 15 percent on returnable wholesale orders sold at 40 percent off cover to bookstores; 15 percent on dstrbutor orders at 50 to 55 percent off cover; and 30 percent on all retal purchases va BBOTW.com. Royalty checks are ssued when the amount of royalty due s $20 or more. Royalty Splts If you wrote the book wth a co-author, we can splt royaltes and send separate checks, as well as duplcate Publsher s Statements to both ndvduals. Smlar royalty splts can be arranged for llustrators, graphc artsts, edtors, agents, and book coaches, accordng to nstructons from the prmary author regardng the dvson of proceeds from book sales. Infnty s accountng of every book sold helps to keep both partes on the same page wth accurate numbers agreeng on a far dvson of labor s up to them to work out. Royaltes Pad after the Author Has Passed On Infnty authors may have a legal document prepared by an attorney that states upon the death of author, the deceased author s book s to contnue to be publshed by Infnty wth the royaltes pad to the named ndvdual, unversty, or chartable organzaton to whom the rghts have been legally reassgned to. The legal term for ths s a predetermned drected assgnment sort of lke a lvng wll for assurng the contnued lfe of the book. In some states ths wll keep royalty assets from beng entangled n probate proceedng and guarantee the book wll never go out of prnt, even after the author s long gone. Author Prvacy Guaranteed Infnty wll never release any nformaton regardng our authors or the total number of ther books sold and royaltes pad. However, n complance wth Internal Revenue Servce requrements we wll ssue an IRS Form 1099 n the month of 39

54 BECOME A PUBLISHED AUTHOR January reportng the annual total of royaltes pad to authors when the amount s $10 or more. Customer Prvacy Under the Consumer Far Trade Laws provson protectng customer prvacy, Infnty s unable to release any nformaton regardng our customers and ther book purchases. When we receve e-mal and USPS mal sent by customers to the author, n care of Infnty, we wll do our utmost to forward these communcatons to the author for ther response. New Bookstore Accounts If there s an ndependent bookstore n your area nterested n orderng your book to add to ther on-shelf nventory, we wll be glad to negotate terms and open an account, and shp books to the store. Lkewse, any locally owned specalty retal stores sellng books are welcome to apply for an open account wth Infnty. There s no need for authors to enter nto consgnng books and takng on the task of keepng the stores suppled, when they can order drectly from Infnty, or ther wholesaler. Smply ask the store manager to call Infnty to place an order. Satsfacton Guaranteed An astonshng 30 percent of our new ttles come from authors who have publshed wth us prevously. Ths ndcates the hgh degree of satsfacton we provde to authors. Once you publsh wth Infnty, you ll never want to publsh elsewhere. We prde ourselves on your satsfacton and our adherence to a Gold Standard of servce. Gve us the opportunty to earn your trust. 40

55 Part 6 MARKET SUCCESS IS UP TO YOU Success starts wth compellng content refned by professonal edtors. Publshng wth an author-frendly publsher provdes the supportve professonal platform for success. However, the sustanng surges of success flow prmarly from the ongong promotonal exposure generated by the author. Indeed, exposure equals book sales! As t was mentoned before, sales are the fnancal measurng rod for the success of your book. Breakeven Pont The breakeven pont s when the fee for the professonal servces rendered to publsh, dstrbute, and promote your book s surpassed by earned royaltes. In accountant talk, t s fnancally movng from expensve red nk nto proft-laden black. To fgure your book s breakeven pont, take the total cost of brngng your book nto the marketplace, for example $1,500 and dvde by the average royalty earned. If you re consderng a book promoton opportunty that costs $150 to partcpate, then you need the exposure to result n 15 books beng sold before the effort produces a return on the nvestment, assumng that the average royalty earned s $10 per book. Each marketng opportunty s lke plantng mystery seeds; you never know when the seeds wll eventually sprout and draw 41

56 BECOME A PUBLISHED AUTHOR nterest n your book. For all thngs, there s a season sort of and sometmes there s no rhyme or reason to when somethng comes nto season and yelds the frutful proft of book orders. Sometmes your promotonal efforts may take longer to reach the breakeven pont. As long as you keep a runnng total of ongong nvestments n your book, you can project an overall approxmaton of how many books are needed to sell to recoup promotonal ventures. The pont of dmnshng returns occurs when a promotonal thrust slows down after the purchased wndow of marketplace exposure expres. Sure, there wll be a trckle of nterest after the fact, but unless sales surpassed the breakeven pont, t could be a long tme n comng but then agan, some content lves forever on the Internet. When your book s always avalable for purchase, there s the proft potental for steadly accumulatng fnancal returns from all your promotonal efforts. The Dgtal Advantage One of the advantages of dgtal publshng usng POD technology s the ablty to swap book fles and ntroduce a new and mproved second edton whenever t s ready for release. Ths provdes authors wth the opportunty to repar damaged content and launch ther revsed books anew wth hopes of more robust sales. Swappng book fles makes updatng tme-senstve nformaton more current and greatly expands the market for books contanng tmely content. We do charge a nomnal fee for updatng book fles wth approxmately the same number of pages as the orgnal edton. The fee s hgher f the cover prce, page count, and ISBN need to be changed. Amazon Rankngs Your book s rankng on Amazon s not always an ndcator of sales, nor s t necessarly somethng to strve for. The numercal movements n Amazon rankngs frequently reflect consumer nterest n other books on the same general topc or genre as yours. When the rankng drops lower, that s usually ndcatve of ncreasng publc nterest n the topc, whch means a few purchases of your book may be the result of the book s relatvty to a tmely topc of current nterest. 42

57 MARKET SUCCESS IS UP TO YOU Some authors try to mprove ther Amazon rankng by havng famly, frends, and socal-networkng buddes order ther book from Amazon on the same day. The good news s maybe 50 or so books are sold whch s enough to plunge the number; the sad news s the 15 percent earned royalty s on books consgned to Amazon at 55 percent off cover ths s how Amazon s able to dscount lke they do. The author s royalty would have been doubled had the cluster of orders been placed drectly wth BBOTW.com. The queston s, do you want worthless braggng rghts to an empty number, or do you want to focus on promotng your book nto money? Hopefully, you ll decde on the latter. The Meanngful Book Numbers Some mght say t s the ISBN, your book s dentfyng socal securty number that s most mportant to book sales. Ths number allows us to track your book through the sales process. The ISBN s mportant when sales numbers start to be lnked to an ncreasng number of books sold n publshng lngo, t s a book pullng or makng projected sales numbers, or when t sells the number of copes necessary to earn back the cost of gettng t nto prnt. Crossng that ntal breakeven pont fnancally transforms you nto an author earnng a trackable ncome from the sale of your book. Of course earnng an ncome from your book s one of the reasons for publshng, n addton to expressng yourself through your wrtng sklls. Regardless of your motvaton for authorng your book, royalty revenue s ndeed a worthy beneft for the author even f t s only enough to provde for a few creature comforts. Don t go quttng your day job n antcpaton of nstant fame and vast fortunes from the sale of your book t s not probable although, there are several Infnty authors earnng comfortable ncomes from speakng engagements wth back-of-the-room sales and promotng ther books on the Internet. Whle a good number of authors are dlgently workng the market to ht breakeven and beyond, there are stll a number of ttles that sell less than 100 copes. The lackng sales are usually rooted n the absence of promotonal efforts by the author. Motvated authors makng meanngful sales are shameless book opportunsts, ever watchful for opportuntes to menton ther 43

58 BECOME A PUBLISHED AUTHOR books, ready to tactfully explot postve wndows of exposure, and f need be, makng ther own book-hook openng, Well, snce you ddn t ask, I m an author and the ttle of my recent book s... Naturally, t s best to smoothly nterject ths nformaton nto a conversaton n a non-offensve way. Books on Hand Never leave home wthout a few copes of your most recent book. It s amazng how authors mss makng sales smply because they ddn t have a book close at hand. Oh sure, when you don t have a book wth you to sell to them at the moment they re reachng for ther cash, people wll say they ll order your book, but very few actually follow through and place an order although t sure does help f you have a busness card or a bookmarker to remnd them of ther nterest n your book. Always have a supply of books on hand for those socal events and holday gatherngs, so when relatves ask about your book, you ll have copes to sell them. Wth relatves beng related to you some wll expect to receve a free autographed book from you; ncely explan that sellng your book s how you make a lvng. Then tell them you ll gladly gve them, your famly and frends, a specal dscount and knock off a few bucks to keep peace n the famly. Marketng Plans Infnty wll not develop and mplement marketng plans for ndvdual ttles. However, upon request, we wll revew and make suggestons to mprove the cost-effectveness of marketng plans prepared by the author. We beleve authors know better than we do the target market for ther book and are usually the very best canddates to do the promotng that wll get the word out prospects can t consder buyng your book f they don t know you have one, or what t s about. Infnty does offer addtonal marketng servces that nclude the prntng of promotonal materal and cuttng-edge servces that serve those authors that are lookng for somethng extra to launch ther book or to provde a sustanng effort to ther marketng program. Sometmes we wll recommend marketng programs offered by trusted thrd partes, for Infnty authors to consder. Usually we are able to negotate a reduced prce for Infnty 44

59 MARKET SUCCESS IS UP TO YOU authors to partcpate because frequently these are plot programs, and we have an excellent test bed of several thousand authors wth a dverse offerng of publshed books. At tmes, Infnty provdes the ntal seed books for authors partcpatng n these optonal programs; however, we wll not provde fnancal support. Whenever possble, we encourage authors to talk wth other authors who have engaged n smlar programs, and compare notes. Authors Conferences and Semnars Infnty offers superb opportuntes to network wth experts n the publshng communty and connect wth fellow authors. Tradtonally held the last weekend n September n Valley Forge, Pennsylvana, ths event has earned hgh acclam from authors who have forged nto the knowledge reservor, for delverng more than promsed. Attendees are usually surprsed to dscover the conference regstraton fee ncludes meals and lodgng for the weekend ths way we have an n-house audence to captvate wth creatve concepts for sellng more books. The entre focus of the conference s to teach authors the most current technques for successfully sellng ther books. We do our utmost to keep the regstraton fee author affordable for ths not-for-proft event, whle generatng a workable ncome carefully budgeted to produce a world-class conference wth top-notch presenters and keynoters. The beneft to Infnty s authors who have attended a conference sell more books many of the authors who have been to Valley Forge return more than once to partcpate n ths annual event that always has current topcs of nterest to authors. Infnty earns ts proft sellng books, and our authors make those sales happen ths s especally true of authors who have been part of a Gatherng of Authors events. Infnty s proud to be afflated wth Pearl S. Buck Internatonal n delverng Author-Orgnated Publshng workshops. We are always nterested n hearng from our authors or partners about new opportuntes to spread the word about books! No publsher can guarantee the fnancal success of your book. Even books publshed by manstream publshng houses and backed by thousands of advertsng dollars may fal to produce the 45

60 BECOME A PUBLISHED AUTHOR projected volume of sales. That s why t s more mportant than ever that authors understand ther role n creatng the success of ther publshed book regardless of how the book was publshed. 46

61 Part 7 TESTIMONIALS The Infnty team takes prde n our ablty to promse the knd of servce our authors want and deserve. If you are a frst-tme author or a seasoned author, there wll always be someone you can speak wth that can provde the servce you need. Your satsfacton s our promse. From Our Authors The man thng I lke about Infnty Publshng s that they do what they say they are gong to do n the tme perod they say t wll be done. I cannot fnd fault wth that at all. They respond to my calls and e-mals. They send books quckly when I order them. - Bob O Connor, author of The Perfect Steel Trap: Harper s Ferry 1859 [ \ I can say that I ve always been satsfed wth Infnty from the get-go when I worked wth them and publshed my frst book wth them n They were reasonably prced and beleved n me and coached me through the process very well. I attended ther Annual Authors Conference n 2004 as a guest speaker and got to 47

62 BECOME A PUBLISHED AUTHOR meet ther staff personally and see ther offce and producton process. They are great, down-to-earth people. It has a famly atmosphere. From what I ve heard, Infnty s one of the oldest and most reputable prnt-on-demand publshers. I fnd them very frendly and responsve to my e-mals and when I order books about 2 to 3 tmes per month they get them shpped to me promptly. I have only good thngs to say about Infnty Publshng as a company and ther staff as competent and approachable. I have referred a few frends who are authors to Infnty. Terrence Shulman, author of Somethng for Nothng: Shoplftng Addcton and Recovery [ \ Four Infnty Authors Gatherngs n four consecutve years, each tme hearng exactly what we needed to hear from experts n the feld to move our book forward! At our frst September Infnty Gatherng, our book was only a few months old havng been publshed the prevous June. One of the experts n attendance had hgh prase for our work, gvng us added hope and elevatng our exctement. In the second Gatherng we met our webste desgner and consequently developed and launched a wonderfully artstc ste. Gatherng number three ntroduced us to the world of dynamc marketng, just what we needed to hear, helpng us acheve acceptance of our work by B&N. Sesson four, ths year's Gatherng, featured a hgh-powered dose of ebooks and why we must move n that drecton. Our ebook wll be avalable shortly. Mxng ths wth a broad range of fellow authors, sharng our experences and comparng notes s an outstandng combnaton. As we hear each year, we are all collaborators and can work together to help each other. Infnty's Authors Gatherng s an exctng venue to meet ndustry experts and fellow authors and get to know them personally. The atmosphere s nformal and well facltated. Congratulatons Infnty! Bob Klne, author of Wholeness n Lvng: Kndlng the Inner Lght In today s complex, multfaceted, publshng ndustry, I found Infnty s commtment to ther authors success, combned wth an 48

63 TESTIMONIALS ndvdualzed hands-on approach, was lke fndng a frend. Expert gudance, and attenton to detal, made the process from manuscrpt submsson, to dstrbuton of books, a short adrenalne-flled process. The knowledge that I had ndustryleadng professonals on my team enabled me to confdently launch my novel nto the market. More, I was eager to do t agan and agan! (And I dd!) Infnty s Annual Gatherng of Authors s a must-do for any wrter, publshed or not. The wealth of knowledge packed nto ths unque weekend event wll energze and nspre. The sklls taught and tps shared provde authors wth the tools they requre to successfully acheve ther publshng and marketng goals. Ths exceptonal conference s yet another example of Infnty s commtment to the success of ther authors. Laura Rudaclle, author of Here s the Thng [ \ I researched hard and long for a publsher and Infnty struck me from the begnnng. Infnty Publshng presented tself as not just a busness, but as people orented and people wth honor and ntegrty. I wanted to trust that those stores would be well cared for and honored by the publsher as not just another book, but as worthy of ther tme and care. I now know that I made a sound and great decson. When I have a concern, fnd an error, need somethng, all I need to do s let those needs be known! Infnty s there for ther author (me), and I have no concerns, problems, when we are fnshed wth the conversatons. Infnty wll publsh my next book, there s no doubt. I am proud to be an Infnty author. Dr. Sherry E. Showalter, author of Healng Heartaches, Stores of Loss and Lfe [ \ Wth Infnty, publshng my book has been a great experence! Pleasant people, professonal support, qualty prntng and a great prce...i looked at many other publshers and am delghted that I chose Infnty. And there's so much more they offer; ther 2010 author's conference was mentally stmulatng, flled wth new, very helpful deas, great opportuntes to network and meet lots of 49

64 BECOME A PUBLISHED AUTHOR wonderful people! At the conference, nformaton about Infnty's ebook and audo book programs really caught my nterest as exctng new ways to sell my book. Lookng forward to many more postve experences wth Infnty Publshng. Jane Hamlton, author of Journey of a Lfetme: The Caregver s Gude to Self-Care [ \ Go wth Infnty Publshng. I researched many other publshers, and Infnty made the most sense. Once I started workng wth them, I found that they're a great group of people, serous about my success. Jennfer Monahan, author of An Amercan n Oz: Dscoverng the Island Contnent of AUSTRALIA [ \ I had an amazng tme at the 2010 Express Yourself... Gatherng of Authors. It was a pleasure meetng the Infnty staff, presenters, and attendees. After gettng back from the conference, I redesgned my webste based on tps that I learned. I plan to contnually add content to my ste, and utlze the countless marketng technques that I learned over the course of those three enlghtenng days. Laura Sepes, author of The Guardan of Kelmar [ \ Infnty s the Cadllac of the ndustry. From the formattng to the cover, the staff has helped me so much and gven me exactly what I wanted. They really are top notch. Robert Pelton, author of Cvl War Perod Cookery [ \ I've publshed two nonfcton books through Infnty, How To Be a DIRT-SMART Buyer of Country Property (2007) and LAND MATTERS The Country Real Estate Columns, (2010). I plan to publsh a second book of columns n I lke 50

65 TESTIMONIALS workng wth Infnty, because I can publsh what I want rather than work my materal nto the cooke-cutter template of trade publshng. The tme between a prnt-ready manuscrpt and publshng s a couple of weeks wth Infnty versus a year or so wth a trade house. Curts Seltzer, author of How to be a DIRT-SMART Buyer of Country Property [ \ My experence wth Infnty Publshng has truly exceeded all of my expectatons. Ther professonalsm and attenton to detal are a credt to the book publshng professon and to themselves. It s wth the hghest regard that I recommend Infnty Publshng to wrters who may be consderng self-publshng as a vehcle wth whch to brng ther words to lfe. - Edward F. Haas, author of Beyond the Blues: Treatng Depresson One Day at a Tme [ \ After 137 rejecton letters, the genunely nterested voce on the phone was an Internet book publsher. I d had such horrble experences wth other publshers. After recevng ther book Become a Publshed Author, I gave my attorney the contract. Surprsngly, he sad, Wth contracts lke these, I ll be out of busness. It was easy to understand, far to me the wrter wth no loopholes, just the facts. My novel was ready n no tme at all, and now a major moton pcture studo s hot for my book. I ht the jackpot wth Infnty Publshng! - Clarke Allan, author of The Frst Man to Be Frst Lady [ \ In sendng my book to publshers, I receved nce complments. But the bottom lne was It doesn't ft. I almost gave up. When I receved Infnty s book, Become a Publshed Author, I lked the new concept. But what I really lked was the fact that t gave me clear and defntve answers to my questons. I sgned ther 51

66 BECOME A PUBLISHED AUTHOR publshng agreement and publshed my book. Every step has had the same courteous and effcent help. My newly publshed book s attractve and sellng well. I am extremely satsfed wth Infnty Publshng! - Charles J. Dobbns, author of If Jesus Were a Sportswrter [ \ I chose Infnty Publshng because I knew that my marketng efforts would not be wasted. When I m dong talk shows, I tell the lsteners, The quckest way to purchase my book s to call Infnty Publshng s toll-free number. They send the book out wthn hours, guaranteed! I am secure about ths commtment to quck delvery because Infnty s the only large POD publsher n the U.S. that prnts ts own books. If people want to purchase my book but experence nconsstent fulfllment, those lost sales translate to a waste of my tme and marketng efforts. Also, after purchasng some books prnted by Lghtnng Source [Ingram's POD prntng company], t was evdent that the prnt qualty of Infnty's books was much better, especally for photos. Infnty Publshng has done a great job n all aspects, and I have had nothng but good feedback from anyone I've spoken to who has purchased my book or other wrters who have publshed wth Infnty. I plan to publsh all the books n my seres wth Infnty. - Carol Welsh, author of When You re Seeng Red STOP [ \ I beleve we re n an exctng tme for the artstc world because of the Internet s dstrbuton potental. Through the nstant publshng technology used by Infnty Publshng, new deas and lterature created by and for the common man wll fnally be avalable. The nformaton age s truly HERE! - Peter Quest, author of Lumnous My goal was to provde our chldren and grandchldren wth a legacy of my late husband s novel n prnt. Infnty Publshng 52

67 TESTIMONIALS provded the easest and most economcal way of dong ths. The book was publshed wthn a few months of submsson. Frends who ordered t receved ther copes wthn a few days. We are all very proud of the book. - Joan M. Rnehart, author of The Carrage Drvers [ \ Travel gude nformaton must be tmely, or t s of lttle value. The best way to ensure the tmelness of your book s to get publshed wth Infnty. Necessary changes can be made to update the book, and readers beneft by gettng advce that s current and up to date. Ths would be mpossble wth tradtonal prntng methods, where thousands of prevously prnted books would nstantly become useless. - Anne Korff, author of The Frst Tme Is Best: A Travel Gude to Scotland [ \ Creatve control! From ttle to cover desgn, from content to revson, I was n charge lke an author should be. That s what drew me to Infnty Publshng versus conventonal publshng methods. The result was a great book, publshed at an affordable cost and n a reasonable amount of tme! - Edde L. Phelts, author of Let Me Call You Sweethearts [ \ Thank you so much for creatng the most beautful book on planet Earth. You guys deserve a round of applause ten tmes over. When I frst receved my book, t had a beautful cover and layout. You went beyond my expectatons. I am honored to be an Infnty author. Ths s truly the greatest moment of my lfe. There s nothng else n the world that can compare to beng a publshed author. You guys were patent wth the process and easy to talk to. I never thought n my lfe that I could complete ths book. Not only was the producton of the book professonal, t was well put 53

68 BECOME A PUBLISHED AUTHOR together. My frends and famly were amazed. I would hghly recommend your company to anyone that s lookng to publsh. All that I can say s: Wow!! Amazng!! I especally love my cover. I couldn't ask for more professonalsm. It was phenomenal!! - Stephen Pperno, author of Is Lfe Worth It? From Industry Professonals I have been workng wth Infnty Publshng for over a year and I fnd workng wth them very professonal. As a poneer n POD book publshng, they have helped pave the way for the rest of us to partcpate n ths now expandng segment of publshng. We are lookng forward to workng wth Infnty to provde ther authors addtonal servces and exposure to the publshng trade through our PW Select Program. - Cevn Bryerman, Publshers Weekly [ \ Several years ago I toured Infnty s physcal operaton and was mpressed by ts commtment to qualty and ts hands-on approach wth authors. You won t just be a number here. - Mark Levne, author of The Fne Prnt of Self- Publshng (Mark Levne s book The Fne Prnt of Self-Publshng analyzes the contracts and servces of 45 companes.) [ \ Infnty Publshng, the way to see your book n prnt. Professonally packaged, farly prced, your frst step to a bestseller. - Helen Wolf, Wrtng Events Program Char, Pearl S. Buck Internatonal 54

69 TESTIMONIALS Infnty Publshng s the new age of publshng. For an author lookng to take control of ther work and self-publsh, Infnty should always be a consderaton. The Infnty team has the strength of a sold tradtonal publshng background that you won t fnd wth the bg self-publshng gants. Every author receves the personalzed consderaton they need no matter f t s ther frst book or ther tenth. Infnty works along wth each author as they help brng ther book to lfe. They are the future of boutque self-publshng. - Penny Sansever, CEO, Author Marketng Experts, Inc. and author of Red Hot Internet Marketng [ \ I have been a speaker at the Infnty conferences for several years, and each has been more rewardng and challengng than the last. The frst-tme attendees always brng an open mnd and demandng nqustveness that forces me to prepare new and updated materal to present. The returnng attendees seem to have learned from the prevous conferences and have appled ther newfound knowledge. Ther questons reflect that experence, and ther wllngness to help me help the newbes s gratfyng. The Infnty conferences always brng out the best n the speakers and attendees for the satsfacton and educaton of all. Bran Jud, author of How to Make Real Money Sellng Books and Beyond the Bookstore [ \ 55

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71 Part 8 PUBLISHING OPTIONS & SERVICES Our Publshng Optons Infnty makes t easy to publsh by takng care of all of the prepublshng formaltes. We wll expertly format your book s nteror n a style that you ll love. Our art department wll create premum-level cover artwork unque to your book. We offer a wde range of copy edtng and marketng optons for you to choose from. You may even publsh your book onlne wth our one-step Authors Concerge servce and save 10%. We make the hard stuff smple. See all of our standard features on the web at All-Inclusve Publshng Packages Classc Amercan authors are the nspraton for Infnty Publshng s publshng programs. Once unknowns lke Henry Davd Thoreau, Lousa May Alcott, Edgar Allen Poe and Mark Twan were at one tme, all new authors, startng out on ther own publshng journey. Authors have even more opportuntes to make 57

72 BECOME A PUBLISHED AUTHOR ther way from wrter to publshed author when they partner wth Infnty Publshng. We want every author to have a classc publshng experence; from producton, to dstrbuton and marketng. We are lookng for defntve talent. The next generaton of authors, that wll be a future masterwork. Let our team of publshng professonals work wth you to publsh your ttle. We offer premer publshng servces and our publshng packages provde more value than you ll fnd anywhere else. Our authors deserve the very best. Wll your book be the next Infnty Publshng classc? Thoreau $1,499 A truly good book teaches me better than to read t. I must soon lay t down, and commence lvng on ts hnt. What I began by readng, I must fnsh by actng. ~Henry Davd Thoreau Best known for hs book Walden, Thoreau was an Amercan author and poet. A wrter who used nature as hs nspraton. Whatever your nspraton may be, we hope our smplest of publshng package optons would be just what Thoreau would have chosen. The basc necesstes to get your book publshed, wthout the frlls. Ths publshng program s avalable for any genre and s recommended for authors wrtng personal famly memores or for an author, lookng to publsh a good qualty book at a bargan prce-pont. It contans all of the tems for our orgnal SBW (softcover Black & Whte nteror book) package plus the followng add-ons: ebook converson, extended dstrbuton, Lbrary of Congress and US Copyrght regstraton, 5 Free Books (shpped wth the frst Author book order), Half Hour Marketng Consultaton (comprsed of 2-15 mnute consultatons plus a personalzed marketng plan) plus Publcty Marketng Materals consstng of 250 unts each of Postcards, Bookmarks, Busness Cards and Sell Sheet and 10 Posters. 58

73 PUBLISHING OPTIONS & SERVICES Alcott $3,199 Good books, lke good frends, are few and chosen; the more select, the more enjoyable. ~Lousa May Alcott Lousa May Alcott wrote her beloved classc novel, Lttle Women, n Her strong tes too famly, s one of the elements that draws readers nto her work. At Infnty Publshng, we feel just as strongly about our famly of authors. Our Alcott publshng package s desgned wth the novelst n mnd. It has all of the bascs and wth more marketng and book promotonal exposure. Ideal for any author lookng for a well-rounded publshng and marketng program. We know Ms. Alcott would approve. The Alcott ncludes everythng that the Thoreau Package ncludes except that the t starts wth our orgnal HBW package (Hardcover Black & Whte nteror book) plus the followng addons: 10 Free Books are ncluded wth ths package (author can choose the type of books wth a maxmum cover prce value of $ and the free books wll be shpped wth the Author s frst book order of 50 unts of the same type), One Hour Marketng Consultaton (nstead of the Half Hour), Manuscrpt Evaluaton, Contemporary Publcty Marketng Materals Kt (ncludes Webste Desgn, Dgtal Postcard, Electronc Sell Sheet and Press Release wrte-up), Onlne Dstrbuton of the Press Release to 250 recpents over the varous newswre servces (ncludng PR Log, PR Web, etc.). Poe $4,599 Deep nto that darkness peerng, long I stood there, wonderng, fearng, doubtng, dreamng dreams no mortal ever dared to dream before. ~ Edgar Allan Poe Edgar Allan Poe was a wrter that defned hs genre, takng t to another level. Usng magery of the dark and dsturbed, hs work draws readers n, creatng fear and exctement all n the same breath. Hs stores lnger n the mnd even after the book has been closed. Thnk back to hs ncredble short story, The Tell-tale Heart and you can probably hear the sound of the heart beatng. It s somethng you never forget. When the tme comes for you to publsh your unforgettable work, we should consder our Edgar Allan Poe Publshng Package. He s mpressve and an Amercan 59

74 BECOME A PUBLISHED AUTHOR classc author you hate to love, smply because hs work keeps you up at nght. The Poe package provdes the author wth the opton to prnt hs book n any of the formats that we have avalable,.e. n both hardcover and softcover nteror, but has the opton to choose ether full color or black & whte nteror. It ncludes everythng that the Alcott offers plus the followng add-ons: 15 Free Books (author can choose the type of books for a maxmum cover prce value of $ and the free books wll be shpped wth the Author s frst book order of 50 unts of the same type), Onlne dstrbuton of the Press Release to 500 recpents over the varous newswre servces (nstead of 250) plus, Basc Edtoral Copyedtng servces up to 35,000 words (ths ncludes all materal submtted, ncludng Author Bo and Synopsys (addtonal number of words wll be blled at the current rate per word), $100 towards a Book Far of the Author s choce (although the author has the opton to choose from any of our avalable lst of Book Far Servces, ths coupon must be redeemed wthn 6 months from the date of purchase of the all-nclusve publshng package). Twan $5,199 We wrte frankly and fearlessly but then we "modfy" before we prnt. ~Mark Twan Mark Twan was tenacous wth a pen and he wasn t afrad to speak hs mnd. Hs books The Adventures of Tom Sawyer and ts sequel, Adventures of Huckleberry Fnn helped defne hm as a great Amercan wrter. He was also a speaker and nnovator, and hs speeches are stll studed today. For ndependent authors on ther own persstent paths to publshng greatness, we recommend our Twan publshng package. Publshng, marketng and more ths package wll take your ttle down your own rght path. Work along wth an Infnty Publshng professonal every step of your journey. Hs books are classcs for any busness leader, bg or small. As a trbute to ths Amercan con, we celebrate authors and speakers wth platforms to buld and grow. Ths all-nclusve publshng package ncludes everythng that the Poe ncludes plus the followng add-ons: 20 Free Books (author can choose the type of books for a maxmum cover prce of 60

75 PUBLISHING OPTIONS & SERVICES $1, and the free books wll be shpped wth the Author s frst book order of 100 unts of the same type), Onlne dstrbuton of the Press Release to 1,000 recpents over the varous newswre servces (nstead of 500), Book Evaluaton Servce for Books n Dstrbuton, plus the Book2Look Servce. The followng chart provdes you wth a quck overvew of what s ncluded n each of the above packages. 61

76 BECOME A PUBLISHED AUTHOR All-nclusve Publshng Packages Package Benefts Include Thoreau Alcott Poe Twan Author Advocate and Author Representatve assgned to Author Hard Cover and/or Soft Cover Optons * Softcover Hardcover Hardcover Hardcover ebook Converson US Based phone and e-mal support Unlmted number of mages Custom Book Cover Desgn ISBN Author retans copyrght Proof Books for author revew (prnt books only) 40 correctons ncluded (not ncludng mages) Global Dstrbuton (Amazon, B&N and BBOTW.COM, etc.) Books-InPrnt Lstng Extended Dstrbuton Program Lstng Bookstore Return Polcy Onlne Storefront at BBOTW.com Author prcng dscounts on Books Monthly Royalty Payments Free Revew Copes Free subscrpton to The Author Advocate s Newsletter Author access to specal Infnty Author marketng & promotons Author Center onlne account Lbrary of Congress Control Number & US Copyrght Regstraton Publcty Marketng Materals ** Free Books *** Marketng Consultaton wth Personalzed **** Marketng Plan Dgtal Postcard Electronc Sell Sheet Press Release wrte-up Webste Desgn Manuscrpt Evaluaton Press Release Dstrbuton Dust Jacket (Optonal) 1-Hour Audo Book Edtoral Servces - Basc Copyedtng up to 35,000 words $100 towards a Book Far Servce ***** Book Evaluaton for Books n Dstrbuton Book2Look Servce Package Lst Prce $1,499 $3,199 $4,599 $5,199 * The Alcott, Poe and Twan Packages nclude both the Hard Cover and Soft Cover versons of the book; Poe and Twan nclude full color nteror opton ** Publcty Marketng Materals nclude 250 unts each of Postcards, Bookmarks, Busness Cards and Sell Sheets plus 10 Posters *** Free Books wll be of the hgher valued book verson (at a maxmum cover prce of $50.00) and wll be shpped wth the frst order placed by the Author **** The Thoreau Package comes wth a Half hour Marketng Consultaton, whle Alcott, Poe and Twan Packages nclude a One hour Marketng Consultaton ***** $100 coupon towards a Book Far Servces must be redeemed wthn 6 months of purchase. 62

77 PUBLISHING OPTIONS & SERVICES A-La-Carte Publshng Packages For those authors who are not lookng for the All-nclusve packages, they stll have the opton to purchase one of our A-lacarte publshng packages. Softcover Packages Softcover B&W Interor (SBW) $599 Softcover, full-color cover, black-and-whte nteror, ncludes a premum custom cover desgn*, advanced nteror formattng*, ISBN, unlmted nteror mages, hardcopy galley proof*, returnablty for stores, 5 free books, standard global dstrbuton Softcover Color Interor (SC) $699 Softcover, full-color cover, color nteror, ncludes a premum custom cover desgn*, advanced nteror formattng*, ISBN, unlmted nteror mages, hardcopy galley proof*, returnablty for stores, 5 free books, standard global dstrbuton Hardcover Packages Hardcover B&W Interor (HBW) $849 Full-color hardcover, black-and-whte nteror, ncludes a premum custom cover desgn*, advanced nteror formattng*, ISBN, unlmted nteror mages, hardcopy galley proof*, returnablty for stores, black-and-whte nteror, dust jacket (optonal), ebook publshng, and 10 free books (5 hardcover, 5 softcover). Hardcover Color Interor (HC) $949 Full-color hardcover, wth color nteror, ncludes a premum custom cover desgn*, advanced nteror formattng*, ISBN, unlmted nteror mages, hardcopy galley proof*, returnablty for stores, color nteror, dust jacket (optonal), ebook publshng, and 10 free books (5 hardcover, 5 softcover). *Other companes charge extra for hardcopy galleys and what they deem as premum cover desgn and advanced nteror formattng. All of our books are custom created wth no hdden fees or extra charges. 63

78 BECOME A PUBLISHED AUTHOR ebooks ebook Desgn and Converson (eb) $349 ncludes premum formattng, color cover and nteror-page creaton, and all of our major onlne dstrbuton channels, ncludng Pad, Kndle, Nook, and more. ebook Converson (ebc) $199 add to your SBW or SC packages or for books that are currently publshed by Infnty Publshng and do not requre addtonal desgn or formattng, ncludes all of our major onlne dstrbuton channels. Audo Books The 1-Hour Audo Book (1HA) $599 Publsh streamlned nonfcton, fcton short stores, chldren's, or poetry books of approxmately 11,000 words for 1-hour of audo. Publshed as a sngle CD product and s dstrbuted va the Tunes Store, Audble.com, and many others. Unabrdged Audo Books (AB) Call for quote The ultmate n professonal presentaton. Books are recorded n specally desgned recordng studos wth a drector and engneer on each sesson. Every second of audo s edted where mouth clcks, swrls, and other noses are replaced wth clean room sound. These books wll be made avalable where Audo Books are sold. Enhancements and Other Servces Included n all our prnt and ebook publshng formats are advanced nteror formattng, unlmted mages, a premum-level custom full-color cover (front and back), ISBN, and comprehensve dstrbuton. Also ncluded wth all publshng optons s help va an Author Advocate who wll work wth you every step of the way, from your frst nqury to your frst book sgnng. Below, you wll fnd descrptons of producton, dstrbuton, and edtoral and marketng servces that you may utlze to enhance the qualty and performance of your promotonal efforts. 64

79 PUBLISHING OPTIONS & SERVICES Producton Servces Scannng and embeddng photos/llustratons Reszng and embeddng photos/llustratons $10 per scan $5 per scan LCCN (Lbrary of Congress Control Number) & US Copyrght Regstraton $150 per ttle Advance Readng Copes (ARC) $275 Utlzng Advance Readng Copes s an essental part of many book-marketng plans. Ths program enables Infnty authors to send out Advance Readng Copes (ARCs) to specfc revewers and columnsts who mght be nterested or who have expressed an nterest to the author n recevng hs or her book before t becomes avalable for sale. Before recevng ther proof books from Infnty, authors have the opton of enrollng n our Advance Readng Copes program. When authors receve ther regular proof copes, they wll also receve 24 books wth ADVANCE READING COPY prnted boldly across the front and back covers. Infnty wll also provde 24 book malers, 24 malng labels wth Infnty s return address, and 24 announcement cards explanng that the complmentary ARC s provded per the recpent s pror correspondence wth the author. These 24 ARCs do not count as the author s frst book order. (Books are provded n full color soft cover format and addtonal charges may apply for color nteror books) Whle the author s book moves through producton, the author has tme to comple a lst of ndvduals to contact and offer an ARC as soon as t s avalable. When these contacts agree to accept an ARC book, the author must be sure to mal t and follow up wth the revewer. If you re the author of a nonfcton specal-nterest nche book, contact the top experts n that specalzed feld of nterest they ll often menton your book as a fresh nsght nto the topc and perhaps wrte an endorsng blurb you can use when promotng your book. Novelsts can use ARCs to send to readng crcles that are known for ther nterest n the author s genre. 65

80 BECOME A PUBLISHED AUTHOR CD n a Book $200 setup plus $5 extra per book Whle wrtng your book, dd you ever wsh that there was another way for you to help readers experence your magery or mplement your deas? Snce we now produce audo books n-house (through Spoken Books Publshng), we now offer our authors the opportunty to attach a CD to the nsde back cover of ther books n a tamperproof sleeve. There are many ways a CD can enhance a prnted book. Poets can gve voce to ther poems by ncludng a CD wth a selecton of poetry hearng a poet s nflecton brngs a new meanng to ther words. Travel narratves could be accompaned by full-color photographs, or even samples of a cty s sounds. Books wth references to databases of contact nformaton, worksheets, and PDF forms could nclude a CD flled wth a varety of dfferent knds of computer-frendly and prnter-ready fles. Hstorcal novelsts could show the dress of the perod, mltary unforms, and weapons of the era hstory can come alve wth the dgtal sparkles of a slde show. The possbltes for supplemental materal that can be recorded on a CD are vast and wll ultmately ncrease the value of your prnted book. Dstrbuton Servces At Infnty Publshng we provde the most extensve dstrbuton network opportuntes avalable to ndependent authors. Dstrbuton s a key component to marketng any ttle and we want to enhance every author s success wth the ndustry leadng, dstrbuton partners. Infnty Publshng holds the resources to dstrbute your Prnt, ebook, and Audo book to a worldwde audence of readers. Global Dstrbuton for Prnt and ebooks $FREE All Infnty Publshng authors publshng n prnt receve our Global Dstrbuton Servce opton whch s a standard component n all of our publshng packages. Ths servce ncludes dstrbuton to Amazon.com and BarnesandNoble.com. Addtonally, each book wll be made avalable for order by bookstores and lbrares va our partner Baker & Taylor, the world s largest dstrbutor of physcal and dgtal content. As a BONUS, every book s lsted and avalable for purchase at Infnty 66

81 PUBLISHING OPTIONS & SERVICES Publshng s own onlne bookstore, Buy Books on the Web ( All ebook ttles wll be avalable to Sony, Blo, Overdrve, and Amazon. Extended Dstrbuton $199 If you re lookng to expand your book s reach, our powerful Extended Dstrbuton servce wll make your softcover black and whte nteror book avalable through one of the largest book dstrbutors n the world: Lghtnng Source (Ingram Book Company s prntng dvson). Ths Extended Dstrbuton Servce provdes even more exposure for your ttle, makng t avalable to be purchased worldwde by over 10,000 lbrares and over 50,000 bookstores. Essental Edtoral Servces Essental Edtoral Servces helps to mprove the fundamentals of your book and ncludes an edtoral evaluaton and one of three possble levels of copyedtng: Basc, Substantve, or Premum. The recommended level of edtng wll depend upon the tme requred to properly edt your book. Your experenced copyedtor wll go lne-by-lne, correctng errors n grammar and punctuaton, hghlghtng passages that need mprovement, and addressng problem areas n phrasng and word choce. If your manuscrpt requres t, your edtor wll make mnor structural changes to mprove flow, clarty, and readablty. Manuscrpt Evaluaton $179 The Infnty Manuscrpt Evaluaton s the cornerstone of our Essental Edtoral Servces. Ths s the frst step towards determnng the level of edtng requred for your book honest feedback from a seasoned edtor. You ll receve a comprehensve 10- to 12-page evaluaton report and a 4- to 5-page sample edt. One of the followng levels of edtng wll be recommended. Basc Copyedtng $0.019 per word ($150 mn.) Ths servce s approprate for manuscrpts that requre attenton to basc wrtng mechancs. Your edtor wll work through the entre text, correctng errors n spellng, grammar, and punctuaton as well as mnor errors n syntax and word choce. 67

82 BECOME A PUBLISHED AUTHOR Substantve Copyedtng $0.025 per word Some manuscrpts requre a hgher level of edtoral attenton than basc copyedtng provdes. In addton to correctng spellng, punctuaton and grammar, your edtor wll make specfc recommendatons to clarfy meanng, promote consstency, and smooth the flow of the text. Premum Copyedtng $0.032 per word Ths servce s recommended for manuscrpts that need extensve structural and organzatonal work at the word, sentence, and paragraph levels. In addton to addressng mechancs, your edtor wll make recommendatons to mprove the manuscrpt s overall composton and strengthen techncal elements n the wrtng. Ths servce s an deal choce for non-natve Englsh speakers and some frst-tme authors. PLEASE NOTE: Occasonally, the amount of edtoral servce requred to edt a manuscrpt to ndustry standard may fall outsde the scope of the above servces. In those rare nstances, a separate quote wll be provded. Total tme for copyedtng: 2 to 4 weeks Advanced Edtoral Servces Infnty s Advanced Edtoral Servces help you develop your concept or complete your book and gve you the opportunty to work wth experenced edtors and wrtng coaches who are among the best n the ndustry. Even f you haven t commtted one word to the page, your Book Geness wrtng coach wll help you develop your manuscrpt, from concept to executon. If you ve already begun wrtng, we also offer ndvdualzed developmental edtng and coachng to help you complete the manuscrpt you ve started. Are you strugglng to complete your manuscrpt? Would you lke to get t done n months rather than years? Do you have a concept for a book but haven t wrtten a sngle word? Let one of our professonal edtors or wrtng coaches gude you across the fnsh lne. 68

83 PUBLISHING OPTIONS & SERVICES Hourly Development and Coachng A flexble, ndvdualzed program that gves you the help you need from a Book Geness edtor on an hourly bass. Ths s a great choce for authors who may already have a frst draft or partal manuscrpt but need professonal help to complete ther book. A fve-hour mnmum start-up purchase s requred; addtonal developmental edtng and coachng servces may be purchased n two-hour ncrements at the rate of $150/hour. Book Marketng Servces Once your book s publshed, you ll need help wth marketng. Personalzed support from your own personal Author Advocate comes standard, helpng you formulate marketng plans that wll help sell your book. We also offer a range of professonally desgned and prnted promotonal materals, as well as leadngedge onlne marketng servces. There s no sense of satsfacton greater than publshng your book. But once your book s on the market, how wll people know how to buy t? Nowhere else can you fnd the level of support provded by Infnty. Your Author s Advocate wll provde marketng help by way of the vast experence we ve accumulated over 14 years of beng n the busness. We have a range of optonal, professonally desgned and prnted promotonal materals. Choose the sze that fts your promotonal efforts. The Value of Book Marketng The two most mportant factors n the sale of a book are good word-of-mouth and a sold marketng approach. We help take care of the good word-of-mouth by provdng buyers wth a beautful product delvered quckly. We also help your marketng efforts by offerng our marketng packages, consultaton, newsletters, and conferences. As a publshed author, you wll let people know about your book s value to them and that t s avalable for sale. Ths essentally s what marketng s all about. Credblty Is Kng In an effort to attract authors, some publshers offer to blndly send hundreds of press releases to many dfferent meda outlets. Ths s referred to n the ndustry as meda spammng, meanng that the 69

84 BECOME A PUBLISHED AUTHOR meda outlets receve hundreds of press releases from those publshers daly. Bulk releases have lttle credblty and are seen as an annoyance by the meda, not as a source of relable nformaton. Bulk pressrelease programs seem to exst for the sake of nflatng the publshng setup fees pad by the author. At Infnty, we don t do that. A properly executed marketng plan nvolvng press releases requres a dfferent approach. Press releases need to be sent judcously to targeted meda and wrtten wth a personal touch. There are many books on the subject and there are many publcsts avalable to you who can perform ths task the rght way, whch wll be a better value for you and gve you a better chance of ganng tangble results. Publcty Marketng Materals Marketng s one of the dfferentators that can turn your book nto a hghly successful one. To support all of your marketng efforts we offer Infnty Authors a range of professonally desgned publcty marketng kts wth full color products prnted on hgh qualty UV coated cardstock materals. Choose from 3 kts wth 2 desgn optons horzontal or vertcal layouts. Clck here to see the desgn optons. Included s a choce of our Dgtal Publcty Marketng Kt to provde the Infnty Author wth all of the tools to dgtally market ther book. Publcty Marketng Kts avalable n 3 optons wth 2 desgns to choose from: Renassance $595 Our Renassance publcty marketng kt ncludes 250 Busness Cards, 250 Bookmarks. 250 Postcards, 250 Sell Sheets, 10 Posters, 25 copes of the Author s Book (n softcover black & whte nteror wth prce upgrade for color and hardcover formats) and Marketng Book Grassroots Marketng for Authors and Publshers valued at $24.95 Modern $925 Our Modern publcty marketng kt ncludes 500 Busness Cards, 500 Bookmarks, 500 Postcards, 500 Sell Sheets, 25 Posters, 50 copes of the Author s Book (n softcover black & whte nteror 70

85 PUBLISHING OPTIONS & SERVICES wth prce upgrade for color and hardcover formats) and Marketng Book Grassroots Marketng for Authors and Publshers valued at $24.95 Contemporary $975 Our Contemporary publcty marketng kt ncludes Dgtal Postcard, Electronc Sell Sheet, Press release wrte-up, Webste Desgn If you have already ordered one of our Publcty Marketng Kts are now you to replensh one or more tems we offer our Infnty Authors the possblty to order one or more of the followng. 250 Busness Cards $ Bookmarks $ Postcards $ Posters $ Sell Sheets $199 Marketng Servces Marketng Consultaton Servce $495 Marketng s the drvng force behnd book sales. As a new author, or even a veteran wrter, havng a professonal book marketng expert work wth you to coordnate your marketng plan s a must. Infnty Publshng offers a one-on-one marketng consultaton servce that wll leave the author wth a customzed marketng plan to sut the needs of each author s goals, budget and marketng objectves. The Marketng Consultaton Servce & Personalzed Marketng Plan ncludes: 2 30 mnute consultatons, 30 Day Marketng Calendar, Personalzed Marketng Plan revewed wth our nhouse Marketng Expert durng the second 30 mnute consultaton, Guest Bloggng Invte, plus a Free Marketng Gude ebook. My Book's Publshed Now What??? wll be yours to enjoy. Webste Desgn $499 A custom webste s a must for authors n today s world of publshng. Some authors need a book-focused webste. Others would beneft from an author-orented ste. Our personalzed servces and one-on-one gudance wll lead you through the 71

86 BECOME A PUBLISHED AUTHOR process of developng a webste that can help you acheve your personal goals. Our webste packages start at $499 and nclude desgn servces, self-updatable pages, a blog tool, web traffc reports, and more. Other Marketng Servce Optons Infnty Publshng offers a wde varety of marketng and promotonal servces, ncludng onlne marketng and promoton, socal meda campagns and support, bloggng programs, book fars, book revews, promotonal events and more. Every book s unque and we don't assume to know the marketng goals of every author, so we prefer to customze our marketng servces for each and every author. We do offer several marketng servces that can be purchased a-la-carte. We hghly recommend that authors frst nvest n our marketng consultaton servce, whch provdes a personalzed plan wth addtonal recommendatons. Book2Look Wdget $395 A truly nnovatve book marketng tool, Book2Look wdgets are easy to use and a powerful dgtal boost to any ttle. Authors control ther marketng va ths ncredble onlne wdget. Your book s nformaton s uploaded and nstantly your Book2Look wdget s ready to use rght away. Book2Look ncludes: Book Revews, Shares sample chapters, Book cover mages, Author ntervews, Book vdeo tralers as well as Socal meda and just about any other meda to promote your book. Update as often as needed. If you want to spread the word about your book and ncrease sales, Book2Look s an excellent and costeffectve soluton. Book Revew Servce $150 Ths servce s avalable for books that meet certan requrements. The books must have been professonally edted, no exceptons. Books must also have had professonal book cover and nteror formattng desgn. Book marketng consultaton along wth marketng plan s requred for books to be revewed for consderaton for bookstore and specalty sales channel dstrbuton optons. Followng the revew, the author wll be 72

87 PUBLISHING OPTIONS & SERVICES provded a summary of recommendatons for the book's potental for wder dstrbuton. Publcty Marketng Servces At Infnty we beleve that every book s success s based on a targeted Marketng Campagn supported by a Publcty Campagn that helps the Author create awareness not only of the book and ts content but also, and most of the tme, more mportantly, about the Authors and your story. Thousands of books are publshed each month n dfferent formats and the battle for meda attenton s more compettve than ever. Wth ths n mnd we have created Publcty Campagns that nclude both tradtonal and onlne campagns unque to the Book Genre and Author and led by a professonal book publcst ready to work wth Infnty s Authors to assst ther books become best sellers. There are a number of Campagns to choose from, but the Kck-start Meda Campagn helps you lead the way. To learn more about our Publcty Marketng Servces contact any of our Author Advocates and they wll provde you wth addtonal nformaton on our packages. Book Publcty Kck-start Meda Campagn $1,999 Ths servce s desgned for a quck, hghly targeted meda outreach by a professonal book publcst, wth you, the author, followng up and schedulng all opportuntes. Your publcst wll create a press release for your approval and ptch targeted meda to local, regonal and natonal prnt (magazne and newspaper), broadcast (rado and televson), and onlne (e-znes, blogs, webstes) outlets across the U.S. and Canada. Your publcst wll also create a hgh prorty meda lst of 20 contacts and wll mal them your book and press release. At the end of the three week campagn, your publcst wll gude you on how to contnue follow up actvtes to encourage meda coverage. You wll receve nformaton on all meda contacts that expressed nterest n your book and a publcty manual wth tps to promote yourself and your book. 73

88 BECOME A PUBLISHED AUTHOR Chartable Causes ECO-LIBRIS "100 TREE PROJECT" $50 Trees (100) are planted n the name of your book. 74

89 Closng Notes We have publshed more than 6,000 ttles snce We offer the fastest turnaround, the best servce, and the most freedom and value of any publsher hands down. We are here to help wrters acheve ther goals as publshed authors. By followng the nstructons n ths book, you wll be able to quckly prepare your work, submt t to us, and, as a publshed author, reap the benefts of beng alve n the age of nformaton. Havng a publshed book wll provde you wth somethng tangble on whch to focus your promotonal efforts. Before you know t, your beautfully prepared book wll be n the apprecatve hands of your readers. Your book, made avalable worldwde, can be the vehcle for your wrtng success. Many have endured a tough tme out there dealng wth numerous rejectons, dffcult agents, apathetc publshers, pushy edtors, and fast-talkng scammers. We know what t s lke to be rejected, but we understand that many greats have come before us who were also rejected many tmes before beng recognzed. Heck, even the Beatles were rejected! We hope that you haven t lost sght of what your goals are and what ultmately fuels your soul. If you are a wrter who has authored a book worthy of publshng and you want an easy and nexpensve way to connect wth the masses, then we are the rght publsher for you. 75

90 BECOME A PUBLISHED AUTHOR We nvte you to take the next step wth us. If you and your book are ready, a whole world of opportunty s watng to be tapped nto. In the meantme, f you have any questons, feel free to contact us toll-free at 877-BUY-BOOK ( ) or by e-mal at nfo@nfntypublshng.com. Good luck and good wrtng! Infnty Publshng 76

91 Part 9 FREQUENTLY ASKED QUESTIONS What must I send for you to publsh my book? 1) a sgned and completed publshng agreement; 2) a floppy dsk, CD, or USB flash drve contanng a dgtal fle of your book and supportng documents (blurb, bo, etc.); 3) the requred payment for setup. Under certan crcumstances, we can accept a hard copy n leu of a dgtal fle on dsk. For the easest submsson method, use our free onlne Authors Concerge servce located on our webste. Besdes the dgtal fle of my book, what else do I need to prepare for you? We requre that you also provde us wth descrptve content for our webste. For example, we need a 100-word descrpton of your book and a 100-word bo about you. These are comparable to what you would fnd on the nsde of a hardback book sleeve or the back cover of a paperback book. We also requre a 1,000-wordmaxmum excerpt from the book. Ths wll be used as a sneak 77

92 BECOME A PUBLISHED AUTHOR peek whch consumers wll be able to read to see the qualty of your wrtng. The fnal thng we need s a 30-word blurb. What s a blurb? The 30-word blurb s smply a bref descrpton of your book. Don t go crazy tryng to create ths content. Beng smple and to the pont works best, usng key words and phrases to draw your audence n. Just ask yourself, What s ths book about, bottom lne? How do I prepare the dgtal fle of my book? Follow our gudelnes n part 3 of ths book. Go as far as you can to prepare your work, send t n to us wth the Publshng Agreement and payment, and we wll fx t up and take t the rest of the way. I am tryng to format my book to your specfcatons. I would lke to call you and ask about formattng my dgtal fle. Is that a good way to do t? No. Because t s dffcult to answer formattng questons over the phone, we ask that you nstead just go as far as you can and submt your dgtal fle to us as-s. Ths wll not affect the qualty of your proof book. We do a lot of fne-tunng to book fles regardless of how much preparaton went nto them by the author. I can t get the page numbers to work. Don t worry about t. Send us your work to be publshed and we wll number the pages for you. Should I type the page numbers on each page? You should never manually hand-type page numbers. If you cannot fgure t out, leave them out altogether and we ll nsert them. Just gve us clear nstructons on where page number one starts. Can my book have any color for the nteror other than black or grayscale? Yes, although most of our book nterors are prnted n hghqualty black and whte, we also offer full-color softcover and 78

93 FREQUENTLY ASKED QUESTIONS hardbound books of all szes. Of course, our book covers are prnted n full color and are always lamnated. Your publshng agreement says a work, f fcton, must not be based on real events or places. So does that mean that you wll not publsh hstorcal fcton? No. What you must not do n a fctonal work s use real people or ther lkenesses. Everyone has the rght to prohbt ther usage n a book sold on the market commercally. Obvously, all fcton s based on realty n some way. What you must do s take the names and characterstcs of any characters n your book and change them so much that they are not recognzable. For a work of hstorcal fcton, f the characters are famous and are from more than ffty years ago, t should be okay. What f I want to use nonstandard fonts n my book? If you are usng non-standard fonts please make sure that they are ncluded wth your submsson fles. If you need further nformaton or assstance please contact us at In what formats do you accept submssons? We accept Mcrosoft Word, Corel WordPerfect, AppleWorks, and Adobe PDF fles for book nterors. If the nteror of your book s created on InDesgn, PageMaker, or Quark, then you must create a PDF; we do not accept these formats for book nterors n ther natve format. Book-cover artwork can be provded on the same dsk as everythng else as JPEGs, TIFFs, a PDF, or as fles n Quark, PageMaker, or Photoshop format wth PC versons of fonts provded. Do you accept work created on an Apple Macntosh computer? Absolutely. Use Mcrosoft Word or AppleWorks. If you used Quark, Adobe Illustrator, InDesgn, or PageMaker, then convert the book s nteror fle to a PDF. Make your PDF wth no compresson, start wth 300-dp mages n your orgnal fle, and embed every font used. 79

94 BECOME A PUBLISHED AUTHOR Can my book be avalable through the Ingram dstrbuton system? Yes. If you order our optonal Extended Dstrbuton Package ($199), we wll submt your softcover black and whte nteror book nto ther system. How do I determne the prce of the book? The sze and number of pages determne our suggested lst prce. See the How Our Books Are Prced secton n ths book for prcng. Can I nclude photos n my book? Yes. We ll scan your photos and llustratons for $10 each. If you have access to a good scanner, scan them and save them as 200 dp JPEGs or TIFFs and embed them n your book fle. There s no extra charge for photos scanned and nserted nto the fle by the author. Remember, all nteror photos are prnted n hgh qualty black and whte only unless you choose the color opton. When wll my book be ready for sale? If the materals you submt are complete, your book can be avalable for sale n two to three months. You ll see your frst actual proof book n about eght to ten weeks after you submt your work. We recommend you take at least a week to proofread the book. We take about two weeks to make correctons. Most books wll requre a second proof book. What types of books do you accept? From poetry to pet groomng, we accept all types of books! We do reserve the rght to reject books at any tme for any reason. Please be aware that we wll not accept books that are grossly offensve, potentally lbelous, or llegal n nature. It s all rght to publsh an autobography that talks about abuse n your chldhood, but f a court has not found the abuser gulty of that crmnal acton, you must mask ther dentty to avod lbel. If your book resembles anythng that could be consdered dangerous to socety (.e. how to buld a bomb ), we wll not publsh t. 80

95 FREQUENTLY ASKED QUESTIONS How do I handle book sgnngs? Our books are returnable by bookstores. However, when you are plannng a book sgnng, t s stll best for you to brng the books yourself. Ths s the easest way to guarantee the quantty of books avalable at the event, and wll also translate nto a hassle-free experence for the hostng bookstore. When and how do I get pad? Each month, we wll send you a royalty statement wth an accompanyng check (when applcable). All monetary transactons are n U.S. dollars only. There s a two-month grace perod from the sale to the creaton of the royalty payment. For nstance, checks for January sales made drectly through Infnty are prnted n March. Sales that occur between bookstores and ther customers may take longer to appear on your royalty statement. Checks are only prnted f the amount owed s more than $20. Royaltes contnue to accrue untl the amount owed exceeds ths amount. What wll my book look lke? Your book wll be prnted double-sded on hgh-qualty, recycled whte paper, wth a full-color, lamnated, and perfect-bound cover, just lke the book n your hands! We publsh books n three popular szes: 5.5 x 8.5, 8 x 8, and 8.5 x 11. The nteror wll be grayscale and the cover wll be full color. We also prnt color on the nsde of the book and offer hardbound as an opton. What f I already have a book n prnt? As long as you have not sgned a contract that lmts your ablty to do so, you may submt your book to Infnty. When you publsh wth Infnty, you retan all rghts to your book. Can you edt my book? We offer an optonal n-house edtoral servces program that wll greatly enhance your book. There s a separate contract to fll out, whch you can download from our webste or request by contactng us. 81

96 BECOME A PUBLISHED AUTHOR How much of my book wll appear on your webste? In addton to the 100-word book synopss and author s bo, you can provde an excerpt (up to 1,000 words) of your book. The front cover wll also appear. What f I already have an ISBN for my book? A new Internatonal Standard Book Number must be ssued f any of the followng nformaton s ever changed: ttle, publsher, content, author name, publcaton date, format, or bndng method. We wll ssue an ISBN, create a barcode, and compose the copyrght and dsclamer page n your book. Wll I see a copy of my book before t s lsted for sale? Yes, you wll receve two or three actual copes of your book to proofread and send to the Lbrary of Congress for copyrght regstraton. You wll approve your book before t s lsted for sale. Wll my book look lke t dsplays and prnts on my computer? Not always. Fles created n word-processng programs such as Mcrosoft Word and Corel WordPerfect can vary when transferred from computer to computer. Ths s smply an aspect of dgtal prntng. Dgtal fles are lke chldren. Pcture a chld that behaves lke an angel n front of ts parent (your computer), but acts more naturally around strangers (our computers). Formattng problems that were hdden to you wll reveal themselves to us. We wll fx what s obvous to us, and when you get your frst proof, you wll pont out any errors that made t nto the proof. You wll do ths by provdng us wth a master lst of correctons and by markng them n your proof book wth a red pen. How much wll I pay for copes of my book? For authors, the frst order s 50 percent off the suggested lst prce. Future orders are at 40 percent off suggested lst prce. Any author order of 250 or more books also qualfes for the 50 percent dscount. Shppng s always free for 20 or more copes; however, we do charge a handlng fee of $4.50 for each shp-to address. Our 82

97 FREQUENTLY ASKED QUESTIONS webste gves orders of 5 or more an automatc 40 percent dscount. Ths s okay for authors to use, as long as ther orders are for 5 or more, and for authors who have not ncreased the lst prce of the book beyond our suggested lst prce. Authors can always order books by callng us at 877-BUY-BOOK ( ) wth a credt card number, or by malng us a check/money order. Do I need to copyrght my book before sendng t to you? You certanly may. However, t s a common practce for the author to copyrght the publshed verson of the book. Ether way, you wll send the extra proof book to the Lbrary of Congress. Mnor problems wth the book wll not affect your protecton. It s mportant to get the process started as soon as possble. At ths tme, the fee that you wll pay to the Lbrary of Congress to copyrght your book s $50. Should I put two spaces or one space between sentences? And what about justfcaton? For most books, we recommend that you use one space between sentences and that you justfy the text. Text n poetry books s frequently rght- or left-algned or centered. Can my book be updated after publcaton? Yes. Ths s not lke tradtonal prntng methods where after the ntal prnt run, you are stuck wth thousands of prnted books. For example, f you had wrtten and tradtonally publshed a book on astronomy and a new planet was dscovered, the unsold books would be useless. Wth our method, the book could be updated for future prntngs, and only those books n our nventory would need to be dealt wth. We charge a mnmum of $100 to update a book after t has been publshed. We are only nterested n publshng hgh-qualty books. How do I lnk my webste to BBOTW.com so people can start at my webste and, from there, buy my book on your webste? There s an address feld n your web browser; ths s the feld where you ordnarly type web addresses (URLs) nto. Begn by gong to our ste and lookng up your book and clckng on t. The 83

98 BECOME A PUBLISHED AUTHOR page shown wll be the book descrpton page. Copy ths URL and e-mal t to the person who desgns your webste so that he or she can make a lnk on your ste to that page. Ths s the lnk to your book s page on our webste. You can also use ths lnk for marketng purposes n e-mals. How should I prepare mages that I scan myself to be nserted nto my fle? When you scan your mages, you should frst save them as 200 dp JPEGs. You may then nsert them nto your fle. Cover mages can be 600 dp JPEGs, TIFFs, or BMPs. 84

99 Part 10 HOW OUR BOOKS ARE PRICED Prnt Prcng The number of pages n your book wll determne the suggested lst prce. Be sure to nclude the front or unnumbered sectons (such as the foreword, ntroducton, dedcaton page, table of contents, etc.) when calculatng the page count. Our suggested lst prces are based on the followng crtera: The book wll be prnted double-sded. If a book s to be prnted sngle-sded, double the page count. Whle the majorty of the book wll be prnted doublesded, there typcally wll be some sngle-sded pages n the book. Our prcng schedule takes nto account three sngle-sded sheets per book. More than three sngle-sded pages n your book may lft your book nto the next hgher prce bracket. We cannot prce the book lower than our suggested prce. We can, however, prce a nonfcton book hgher. Wth 85

100 BECOME A PUBLISHED AUTHOR value-added prcng, you can ncrease the prce of your book and receve 75 percent of the dfference n addtonal royaltes. Once you have looked up your book s suggested lst prce, you can decde whether you would lke to set the lst prce hgher. Color and Hardcover Book Prcng Please speak wth your Author Advocate or n-house representatve to determne the best confguraton and suggested lst prcng. ebook Prcng Our ebook prcng s based on an assumpton that the ebook verson should be lower than the prnt verson of your book. We look to Amazon and a few of our other retal partners n developng our prcng recommendatons. We currently suggest that for the average-sze ebook, you prce your book wthn the range of $2.95 and $9.95, whch, dependng on the prce selected, can provde a sgnfcantly hgher royalty than your prnted book. At Amazon, prcng your ebook above $9.95 provdes a 50 percent lower royalty than f prced at $9.95 or below. We wll work wth each of our authors to determne best prcng. Shppng We charge $4.50 shppng for the frst book and $1.00 for each addtonal book shpped. Shppng s always free for quanttes of twenty books or more; however, we do charge a handlng fee of $4.50 for each shp-to address. Most shpments of two or more books are by UPS Ground, whle most sngle-book orders are shpped by U.S. Postal Servce. We can shp va UPS 3-Day, 2-Day, or Next Day for an extra charge. We shp to Canada by frst-class mal, $6.00 for the frst book and $2.00 for each book thereafter. Whle we shp books only to the Unted States and Canada, our books may be purchased worldwde from Amazon.com. 86

101 HOW OUR BOOKS ARE PRICED Audo Book Prcng The table below ndcates the mnmum prce your audo book wll sell for based on the CD count of your book. You can elect to set the prce hgher f your book warrants t. You wll be pad royaltes on all sales of your book. MP3 downloads wll be prced on a case-by-case bass. Maxmum Word Count <11,000 <22,000 <33,000 <44,000 <55,000 <66,000 <77,000 <88,000 CDs per audobook 1 CD 2 CD 3 CD 4 CD 5 CD 6 CD 7 CD 8 CD Mnmum lst prce Maxmum Word Count <99,000 <110,000 <121,000 <132,000 <143, , ,000 CDs per audobook 9 CD 10 CD 11 CD 12 CD 13 CD 14 CD 15 CD Mnmum lst prce

102 BECOME A PUBLISHED AUTHOR These are our standard szes n both black & whte and color nteror n both softcover and hardcover: 5.5 x 8.5, 6 x 9, 8 x 8, 7 x 10, 8.5 x 11 (all szes are n nches). Landscape optons are also avalable upon request. Optons for hardcover also nclude glossy case bound or cloth bound hardcover wth a dust jacket. In the event that your project does not fall wthn the szes or optons lsted here, please contact us and we wll be happy to provde you wth specal prcng or avalablty. The author s frst order or any author order of 250 books or more wll receve a 50 percent dscount. Subsequent orders receve a 40 percent dscount, and wll also earn a 10 percent royalty. Contact us for nformaton on prcng for, black & whte nteror, color nteror and hardcover books. 88

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