98years. in the service of Women

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Lebanon: Koraitem Rue Madame Curie, Tel: +961 1 80200 - Fax: +961 1 86326 P.O.

1 Lebanon: Koraitem Rue Madame Curie, Tel: Fax: P.O.Box: hamra - beirut UAE: Tel: Fax: P.O.Box: Dubai - alhasnaa@alhasnaa.com 98years in the service of Women

Since1 The contents of this catalogue are the copyright of Al Hasnaa Publishing Company 15161.1 1919 19 19189 2232425.1 926228.3.3.3.3.3 58 111213 5. 26 6364 4 19 48.

2 Since1 The contents of this catalogue are the copyright of Al Hasnaa Publishing Company

Its pages have highlighted issues of women s rights and liberalization, and painted the way towards modernism with the brightest colors.

3 Profile AL HASNAA KEEPS UP WITH THE AGE 98 years in the service Not content with being the first specialized women s magazine in the Arab world when it was established in 1 at the dawn of the Twentieth century, Al Hasnaa has always looked forward towards the third millennium. Throughout its 98 year history, Al Hasnaa has mirrored the Arab woman and reflected her dreams and aspirations. Its pages have highlighted issues of women s rights and liberalization, and painted the way towards modernism with the brightest colors. Al Hasnaa has crossed many milestones and overcome numerous obstacles in its long history to partner the Arab woman in her march forward. It pioneered modernity, overcame taboos to delve into controversial topics and issues, and opened wide the portals of knowledge. All this whilst maintaining the values, traditions and unique culture of oriental society. The long road came to full fruition in 1998 when Al Hasnaa joined the family of Al-Iktissad Wal-Aamal Group and thus gained access to a much wider readership in the Arab world, not only amongst women, but also husbands and children. And as it prepares to celebrate its first centenary in two years time, Al Hasnaa looks forward to increasingly effective interaction with Arab society. Al Hasnaa promises and delivers Watch out for it. of our readers

4 Profile More than a Magazine A Way of Life TRADITION: Al Hasnaa s reputation is built on its long tradition and history. The last 98 years have been more than enough to gain the trust of more than one generation of readers. ETERNAL YOUTH: Al Hasnaa addresses a woman of varied interests in different walks of life. A woman of permanent youth, no matter how old she is. A DISTINCTIVE EDITORIAL STYLE: Al Hasnaa s editorial style is simple, concise and direct. CONTEMPORARY: Al Hasnaa s design and layout are modern, animated, and alive with high quality photographs and drawings such as to portray the new Arab woman to the fullest and realistically OPENNESS: Al Hasnaa stands apart in its openness and objective coverage of different ideas and life styles. PIONEERING: Aware of the social, political and cultural obstacles that hold back the advancement of women in the Arab world, Al Hasnaa has been a leader in promoting a new image and vision for the Arab woman. COURAGE: Al Hasnaa has gained a reputation of courage and audaciousness in breaking taboos, and raising women s and social issues that were previously left unspoken. CONSTANT RENEWAL: Al Hasnaa is a magazine that always renews itself to serve Arab womanhood in all its cultural diversity through a common language, the language of Al Hasnaa. amedium

Forum Towards A New Arab Woman A Forum on Leadership and Social Responsibility Al Hasnaa has always chosen to be the standard bearer and voice of Arab women.

the leading conference organizer in the Arab World. The Forum will be held in Dubai on October 21 and 22, 200 and will bring together more than 500 personalities and leaders in various fields.

5 Forum Towards A New Arab Woman A Forum on Leadership and Social Responsibility Al Hasnaa has always chosen to be the standard bearer and voice of Arab women. As part of this role and in advancing a stronger, educated, committed and able Arab woman, Al Hasnaa Magazine is organizing the New Arab Woman Forum in cooperation with Al-Iktissad Wal-Aamal Group, the leading conference organizer in the Arab World. The Forum will be held in Dubai on October 21 and 22, 200 and will bring together more than 500 personalities and leaders in various fields. The Forum aims at following up the transformation underway in the role and world of Arab women, as well as to discern future trends and challenges. The full program promises a lively discussion of all major issues and aspects in the life of Arab women. EDUCATED. DARING. FREE

Calender Al Hasnaa 200-2008 September issue: Special Fashion Special Ramadan After summer: intensive beauty care Back to School October

about the neck and chest December issue: The festive season Eclat express (makeup and care beauty products) Top 5 makeup artists (best

trends Mother s Day : beauty after having 15161.1 1919 19 19189 2232425.1 926228.3.3.3.3.3 58 111213 5. 26 6364 4 19 48. 961 29.1 1.1 1.1 1942434 944.

a baby Women's Day Tourism : plan your vacation ahead April issue: Special wedding Fitness & health Must have skin care, make up, 20 s, 30

Basel and Geneva Fun in the Sun It is hot what to change in your beauty product.

6 Calender Al Hasnaa September issue: Special Fashion Special Ramadan After summer: intensive beauty care Back to School October issue: Makeup trends for fall/winter Special Jewelry Special interiors Spas at home November issue: Special file on cosmetology Beauty: all about the neck and chest December issue: The festive season Eclat express (makeup and care beauty products) Top 5 makeup artists (best tools and products) February issue: Special Valentine Special Fashion Leisure & activities Winter sports March issue: Spring/summer makeup trends Mother s Day : beauty after having a baby Women's Day Tourism : plan your vacation ahead April issue: Special wedding Fitness & health Must have skin care, make up, 20 s, 30 s, 40 s May issue: Getting your skin ready for summer (perfect legs, great bottom ) Outdoor decoration Kids activities June issue: Special Basel and Geneva Fun in the Sun It is hot what to change in your beauty product. Father's day July issue: Special Men s Beauty Special Hair Care August issue: Summer beauty commandments february mar july august september october november december nuary jbjbe j ea r a r

7 Statistics 1.6 % 5.2 % 0.5 % 3.0 % 0. % 1.8 % Monthlies Readership by Gender Female Male AL HASNAA 1.6% 1.1% 0.4% Fashion Magazines HIA JAMALOUKI AZIA WA OUTOUR 3.3% 1.2% 0.9% 0.4% 0.2% 0.2% 0.2% 5.5% 2.2% 1.2% 1.1% 0.8% 0.% 0.% AL JAMILA AL HASNAA HAYAT LIL FATAYAT ALAM HAWAA AL LIMM WAL TIFL SHAHD AL FATAYAT AL MAR'A AL ARABIA FAWASEL AL MUKHTALIF AHLAN WASAHLAN OSRATI LAYALINA JEDDAH KOUTUF LAYALINA RIYADH Social Women Magazines % 4.0 % 5. % 0.8% 0.6% 1. % 1. 8% 1.9 %.0 6% 0.5 % 1.1 % 4.0 % 1.3% 0.9% 0.4% Readership by Region Central Western Eastern Southern Northern AL HASNA 2.% 4.0 % 5. % 0.8% 0.6% 1. % 1. 8% 1.9 % % 0.5 % 1.1 % 4.0 % 1.3% 0.9% 0.4% Readership by Region Central Western Eastern Southern Northern AL HASNA Top Publications by Monthlies Category Monthlies Readership by Region Monthlies Readership by Gender 2. 6% 2. % 2. % 2. 9% 3.1 % 3.2% 3. 5% 4. 4% 4. 4% 5. 0% 6% 13. 3% 0. 6% 0. % 0. % 0. % 0. 8% 0. 8% 0. 9% 1. 1 % 1. 1 % 1. 2% 1. 6% 3. 3% Base: Monthlies Publication Readers Base: Total Population Readership of Readers Last Month Readership Based on Readers Average Issue Readership Last Month Readership Based on Total Pop AL HASNAA Monthly Readership Average Issue Readership - Recent Reading AL HASNAA THE MAKING OF LEADERSHIP The objective of National Media Analysis NMA is to provide a common currency for the advertising transactions in the Saudi market. Another objective of the study is to provide vital information about matching markets with the media, allowing detailed analysis by demographic criteria that define specific target markets. Ipsos Stat uses a standard method of collecting data, offering accurate results for a wide range of vehicles within a single survey. Nonetheless, it is our opinion that NMA represents one of the best designs available in the light of current knowledge, experience and budget allocated, and in terms of repeatability, stability and breadth of acceptance in the region.

8 Statistics 9.8% 12.5% 31.0% 2.1% 19.6% issues - 9 issues 4-6 issues 1-3 issues Less than that 29.9% 28% 24.0% 19.4% In the past 4 weeks In the past 3 months In the past 6 months Before that 1.9% 11.5% 11.2% 5.4% Bought it Subscribed to it Other person's issue/office Other sources 3.6% 3. 8% 2. % 2. 5 % 1. 6% 2.1 % 1.3% 1.3% 1.4% 1. 6% 0.% 1.0% AL HASNAA Frequency of Reading Base 12 Months Readers Recency of Reading Base 12 Months Readers Source of Copy Base Last Days Readers Monthlies Readership by Age

9 Distribution Data Al Hasnaa Advertising Rates for 200 TECHNICAL REQUIREMENTS Rate Card (USD) Type Rate (S\R) Rate ($) Full Page IFC + Facing index DPS Gate Fold Back cover Inside Front Cover Inside Back Cover % Will be added to the first 10 pages 10% will be added to the pages between 11 and 20 For additional special request the price will be discussed with the administration The ads will be published by its booking dates Circulation Breakdown 200 Saudi Arabia 00 United Arab Emirates 5114 Kuwait 2400 Bahrain 1200 Qatar 80 Oman 12 Total Lebanon Jordan 212 Syria 320 Other Arab Countries 950 Europe & USA 800 Total TOTAL MONTHLY CIRCULATION Frequency: monthly Printing: Offset, positive, emulsion side down, 15 Lpi screen Prepress Department currently supports: Adobe InDesign CS2, Acrobat.0, Adobe Photoshop CS2, Adobe Illustrator CS2, Macromedia FreeHand MX, QuarkXPress 0. Supply all fonts used in your file, place bitmap pictures at 100% scale. All files must be either in CMYK, grayscale (scanned at 300dpi). Do not use LZW compression, JPEG file formats or JPEG previews for EPS files. All type in finished EPS graphic files (such as logos, fonts, etc.) must be converted to shapes. Provide current full-size colour proofs of their files. It is recommended to supply both composite and separated versions. We do not guarantee a colour match with colour proofs made on an uncalibrated device. Although many consumer colour printers create pleasing colour, most of these devices are not capable of providing an accurate calibrated colour proof. Use Pantone, TrueMatch or AGFA process swatch books for an accurate representation of process. $ 9 (S\R) Double Page Spread Trim size 43cm x 28cm Bleed size 43.5cm x 28.5cm *Special sizes, wraps and inserts are available upon request. Full Page Trim size 21.5cm x 28cm Bleed size 22cm x 28.5cm Half Page Across Trim size 21.5cm x 14cm Bleed size 22cm x 14.5cm Half Page Upright Trim size 10.5cm x 28cm Bleed size 11.25cm x 28.5cm

contactus Al hasnaa Offices LEBANON (head office) Al-Iktissad Wal-Aamal Minkara Center, Mme Curie St. P.O.BOX: 113/6194 BEIRUT TEL: + 961 1 80200-353 FAX: + 961 1 80206-354952 E-mail: alhasnaa@alhasnaa.

com JEDDAH Adham Trade Center, Al Madinah Rd 1st Floor, Office No 105 TEL: + 966 2 651 9465 FAX: + 966 2 651 9465 U.A.E. (Regional office) Al-Iktissad Wal-Aamal P.O.BOX: 55034 DEIRA - DUBAI TEL: + 91 4 294 14 FAX: + 91 4 294 1035 E-mail: alhasnaa@alhasnaa.

10 contactus Al hasnaa Offices LEBANON (head office) Al-Iktissad Wal-Aamal Minkara Center, Mme Curie St. P.O.BOX: 113/6194 BEIRUT TEL: FAX: alhasnaa@alhasnaa.com SAUDI ARABIA Al-Iktissad Wal-Aamal RIYADH Al Nimr Center, Al Olayah Rd 3rd Floor, Office No 302 P.O.BOX: 51 RIYADH TEL: FAX: alhasnaa@alhasnaa.com JEDDAH Adham Trade Center, Al Madinah Rd 1st Floor, Office No 105 TEL: FAX: U.A.E. (Regional office) Al-Iktissad Wal-Aamal P.O.BOX: DEIRA - DUBAI TEL: FAX: alhasnaa@alhasnaa.com KUWAIT P.O.BOX: Al-Iktissad Wal-Aamal SAFAT KUWAIT INTERNATIONAL MEDIA REPRESENTATIVES FRANCE MRS. VICTORIA TOWNSEND 85 AVE. CHARLES DE GAULLE NEUILLY SUR SEINE FRANCE Tel: Fax: vt22@wanadoo.fr JAPAN SHINANO INT L AKASAKA KYOWA BLDG AKASAKA MINATO - KU, TOKYO 10 JAPAN Tel: Fax: MALAYSIA MRS. Shalie Cheng Publicitas International Sdn Bhd S105, 2nd Floor, Centerpoint, Lebuh Bandar Utama, Bandar Utama 4800 Petaling Jaya, Selangor Malaysia Mobile: Tel: Fax: scheng@publicitas.com RUSSIAN FEDERATION CIS LAGUK CO. KRASNOKHOLMSKAYA NABEREZHNAJA DOM 11/15, APP MOSCOW, RUSSIAN FEDERATION Tel: , Fax: , SOUTH KOREA BISCOMRM 521, MIDOPA BLDG. 145, DANGJU-DONG. CHONGNO-GU, SEOUL KOREA 1916 SEOUL, KOREA Tel: Fax: SWITZERLAND LEADERMEDIA S.A. CASE POSTALE 166, ROUTE D ORON 2 CH LAUSANNE 10, SUISSE Tel: Fax: TURKEY Al-Iktissad Wal-Aamal I. E. MURAT EFE EMLAK BANKASI BLOKLARI C-4 NO LEVENT - ISTANBUL TURKEY Tel: Fax: turkey@iktissad.com TEL : FAX: QATAR Al-Iktissad Wal-Aamal office # 16,Bin Towar center, TV roundabout,doha, Qatar P.O.BOX: 4 Doha-Qatar TEL: FAX: Mobile: alhasnaa@alhasnaa.com UNITED KINGDOM TONY BEESTON POWERS INTERNATIONAL LTD GORDON HOUSE GREENCOAT PLACE LONDON SW1P 1PH Tel: Fax: tbeeston@publicitas.com U.S.A, CANADA, PUERTO RICO AD/MARKET INTERNATIONAL 136 EAST 36TH ST. NEW YORK, NY Tel: Fax: info@admarketintl.com Website: admarketintl.com THE MARCOM BUILDING 105 WOODROW AVE. SOUTHPORT, CT Tel: Fax: Saudi Arabia. Lebanon.Saudi Arabia. UAE. Kuwait.Qatar.France.Japan.Malaysia.russia.southkorea.switzerland.turkey.united kingdom.usa.canada.

Introduction. The latest circulation figure for AL IDARI is copies per month, making it the most successful Arabic business monthly magazines.

Introduction. The latest circulation figure for AL IDARI is copies per month, making it the most successful Arabic business monthly magazines. Introduction Since its launch in 1975, AL IDARI, (The Manager), has established itself as the authoritative voice on business, finance and management issues in the Arab world. During the past 40 years,