Getting to Equal, 2016
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1 Getting to Equal, 2016 Listen. Learn, Lead, 2015 Career Capital, 2014 Defining Success. Your Way, 2013 The Path Forward, 2012 Reinvent Opportunity: Looking Through a New Lens, 2011 Resilience in the Face of Change, 2010 Stretch Yourself, 2009 Discover Your Opportunities in the Multi-Polar World, 2008 Celebrating, Inspiring and Empowering, 2007 Success in Action, 2006 Sharing & Achieving Success,
2 Getting to Equal - How Digital is Helping Close the Gender Gap at Work March 19 th, 2016
3 Do you know how the internet is used? How much of these do you use for work? 3
4 How the World Use the Internet Source: World Bank Development Report Digital Dividends,
5 Introduction Research Objectives: Detailed and highly nuanced picture of the extent to which men and women are benefitting from digital To identify and better understand the role of digital fluency in workforce gender equality Hypothesis Over the course of three generations upward mobility at work is happening faster among women than men (greater change, closing the gap). Digital is starting to level the playing field for women, especially in emerging countries This effect is greater in emerging countries than in developed countries. Digital is one of the key factors that will enable women s upward mobility at work. 5
6 The Accenture Digital Fluency Model Digital Fluency is the extent to which women and men embrace and use digital technologies to become more knowledgeable, connected and effective Digital Fluency Extent to which both men and women have embraced digital technologies to become more knowledgeable, connected and effective. The Driver Education The level of education that women achieve Work Having a job and remaining in the workforce Advancement How well women are doing as they move towards leadership Career Outcomes Digital Fluency Score 6
7 Research Respondents An online survey of 4,900 men and women in 31 countries Supplemented survey results with internationally comparable macro view information for the same 31 countries from the World Bank, the Organization for Economic Cooperation and Development (OECD), World Economic Forum and the ITU (International Telecommunication Union) - the United Nation s agency for information and communication technologies. Interviewed a minimum of 150 people in each country, comprised of: 50 working men 50 working women 50 non working women Equal numbers of the 3 generations and that included workers in small, medium and larger companies In Indonesia, Accenture partnered with Femina to conduct a qualitative research with women only respondents. Femina held two FGD sessions for different age groups. 7
8 Focus Group Discussion Respondents FGD Respondents PROFILES Aged 20 35* years old * Divided into 2 groups: Group 1 (20-25 y.o.) and Group 2 (26-35 y.o.) Live in Jabodetabek Area Education: bachelors to PhD Employee and Self-employed Monthly expenses ranges from 7 10 mio. INTERESTS Career Health Beauty Finance Travel Fashion Culinary Interior Movie Source : FGD Women in Digital Fluency
9 Overall Model The Accenture Digital Fluency Model Copyright 2016 Accenture Source: Accenture All rights Digital reserved. Fluency Model, 2016 The model shows how digitally fluent women and men are, and how much that fluency is helping drive positive changes in their education, work and advancement at work Men outscore women in every country we studied. The US, Netherlands, Australia, UK and Nordic countries (Sweden, Denmark, Norway and Finland), have the highest overall scores and rank amongst the top performers on work. Increasing digital fluency in countries like India, Indonesia, the Philippines and Mexico will help improve outcomes in education and work. Women in, for example, Saudi Arabia, Italy and Japan have reasonable levels of digital fluency yet are not achieving the outcomes we would expect. Digital fluency alone is clearly not the solution for every country. Cultural factors need to be considered as well. 9
10 Indonesia Summary Indonesia had the second lowest overall score of 20/100. Investing in digital and developing fluency will help improve education outcomes and feed into better outcomes across the board. Digital Fluency Digital fluency for men and women is extremely low, with the lowest score for women in our study. Indonesia score is 10, rank 26 Work Women does not realise all benefits from digital to have and support a job or flexibility it offers. Indonesia score for Work is 40, rank 21 Education Women does not perform well in Education. Indonesia score is 24, rank25, the second lowest Advancement Women does not realise all benefits from digital to advance their career as they move towards leadership. Indonesia score for Advancement is 6, rank 25 (the second lowest) 10
11 Digital Fluency Scores Vary Widely Between Countries and Regions Nations with higher rates of digital fluency among women tend to have higher rates of equality 22 in the workplace Netherlands Nordic United States United Kingdom Canada United Arab Emirates Spain Australia Korea, Rep. Switzerland Germany Ireland France Japan Singapore Austria Saudi Arabia Italy Argentina Brazil South Africa Greater China Mexico Philippines India Indonesia Score Digital Fluency of Women Rank by Gap (higher is better) Overall score for women Digital fluency score The Netherlands, Nordic countries, US and UK rank highest in terms of digital fluency for women. Countries can improve gender equality in the workplace by raising digital fluency levels thereby helping women to advance across education, employment and career advancement. Rank: A lower rank means women are doing better relative to men Source: Accenture Digital Fluency Model,
12 The digital fluency life of women respondents Digital Fluency Learning Interests Group 1 (20 25 y.o.) Overall Score: out of 10 Social Media Score: 10 out of 10 Digital skill is 60% for social, 40% for work and education Managing meeting and appointments in smartphone Exploring more functionalities of office products Accessing and work materials remotely Acquiring new skills through free online tutorials from experts such as dancing, cooking, beauty styling, hair-do, singing, diving and other hobbies Learning foreign languages Group 2 (26 35 y.o) Overall Score: 7 8 out of 10 Social Media Score: 8 out of 10 Digital skill is 70% for social, 30% for work and education Advancing online banking skills for entrepreneur to be able to manage financials efficiently Acquiring new skills through free online tutorials from experts such as dancing, cooking, beauty styling, hair-do, singing, diving and other hobbies Learning foreign languages Leadership Source : FGD Women in Digital Fluency 2016 Respondents wish to achieve leadership position in the next 10 years. Would like to contribute in planning and management of their work and their surroundings. Want to transform from operators to decision-makers Respondents are not in the position to thrive for a leadership position due to they are mostly already in their comfort zone. They seek for more comfort and prefer to avoid complications. They reckon a leadership position comes with more responsibilities and skills requirements 12
13 Education Influence of Digital Fluency on Education Education outcomes rise as digital fluency increases. In fact, women have achieved higher education outcomes in 16 of the countries we studied. Education Most of the respondents have access to Internet since Elementary School Internet facilitates completion of school assignments through search engines, e-books and online journals Women score higher than men and pull away as their digital fluency increases Digital Fluency Internet enables access to free online tutorials for many capabilities such as photo and video editing, cooking and beauty styling Gadgets to access internet includes Laptop, Smartphone and E-book reader Other than for education purposes, internet is mostly used for video streaming, games, online banking, travel arrangements, news feeding, trend exploration, job seeking and other hobbies Note: Chart depicts the statistical relationship (regression) between digital fluency and the outcome on the vertical axis. The steeper the slope of the line, the stronger the impact of digital fluency on education Digital Fluency Women Men Source: Accenture Digital Fluency Model,
14 Gender inequality in the workplace (Gap between Men and Women in Outcomes) Gender inequality in the workplace (Gap between Men and Women in Outcomes) Digital Has the Power to Accelerate Progress Toward Gender Equality If governments and businesses double the pace at which women become digitally fluent, countries could significantly shorten the time to workplace gender equally. Time needed to achieve gender equality in the workplace 20 Developed countries 20 Emerging countries And. The date if you double the speed women acquire digital fluency The date when the gap between men and women s scores is closed at the current pace of change y y Year Year Source: Accenture Digital Fluency Model, 2016 Note: Estimates are based on regression analysis to forecast what would happen to the overall digital fluency scores (i.e. our measure of equality) if the current pace at which women acquire digital skills Copyright doubled Accenture All rights reserved. 14
15 People are Optimistic About the Future Our survey shows that men and women alike believe that women will thrive as a wider variety of working arrangements, enabled by digital, replace traditional ways of working. Women 70% 70% Millennial women Men 70% 75% Millennial men (highest percentage among groups) Base = Working men and women; n=3,528 15
16 Internet for Work VS Internet for Social Life years old 65% 35% Women do not primarily use Internet for work, but information related to their interest. For example use YouTube to search tutorials related to dancing, cooking, make up, or hair style years old years old Internet for work Internet for social life Source : FGD Women in Digital Fluency 2016 Employers do not give attention on their employees digital capability. Training to improve employees digital capability is not available. They take initiative to improve their digital knowledge. Participants for group years old claim their digital skills is sufficient to perform their work 16
17 Attitudes Differ Across Regions In the emerging markets women are much more positive about the impact of digital on the workplace Percentage of women who agree that, by the year 2020, a higher percentage of women will hold senior management positions compared to today. 58% Developed Markets 74% Emerging Markets Base = Working women Women years old have the ambition to be a leader and decision maker Older women have less ambition to become a leader. They perceive themselves for not having skills and capabilities a leader should have 17
18 Career Outcomes The Gender Equality Gap at Work Closes as Digital Fluency Increases By combining all three of the career outcome measures (education, work and advancement) our model clearly shows the overall workplace gender gap closing as digital fluency increases. 80 The gap closes as digital fluency increases 60 FGD respondents say: Digital technology provide a more flexible working hours for women, and helps them finish work faster Women still score below men, but making progress toward equality Companies provide training on technology for employee to help their employees work efficiently Digital Fluency Women Men Source: Accenture Digital Fluency Model, 2016 Note: Chart depicts the statistical relationship (calculated through regression analysis) between digital fluency and the outcome on the vertical axis. The steeper the slope of the line, the stronger the relationship. 18
19 Summary and Action How can you be more knowledgeable, connected and effective Women, especially in Indonesia, do not primarily use Internet for work, but only for information related to their interest, and definitely social Compared to men, women s application and technology skills are still basic in overall due to digital fluency is considered as not critical in the workplace Possible initiatives to be implemented, such as: Digital Sisterhood that functions as a career women site Increasing awareness of digital literacy through media campaigns Encouraging the use of internet and digital in education and work through national initiatives and endorsements from government. 19
20 Thank you 20
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