PUBLIC VALUE STUDENT AWARD 2016

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Piers McCormick
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forward. Therefore, projects worth a award are those that actively aim to ehace livig coditios, that promote peaceful coexistece or that focus o preservig our eviromet.

1 PUBLIC VALUE STUDENT AWARD 2016 Youg Talets Create Societies Good ideas move the world. Good projects chage society. This is exactly what the ew if PUBLIC VALUE STUDENT AWARD is about: cocepts ad product ideas that cotribute to fidig solutios to the most pressig questios of our time, thus movig our societies forward. Therefore, projects worth a award are those that actively aim to ehace livig coditios, that promote peaceful coexistece or that focus o preservig our eviromet. It s all about values - about social values ad, hece, about public values. Ofte, it s youg people who vigorously questio existig coditios ad who, with a great deal of imagiatio, push towards ew solutios. This award will recogize studet projects focusig o the developmet of creative cocepts to tackle the big issues of our time. I this cotext, persoal motivatio ad the reasos why oe wats to chage the world are ot as importat as the social effect aimed at with the project: Does the project solve a importat social problem? Does it thus create a dimesio of use that also cosiders ethical questios, that has outstadig aesthetic qualities ad that might eve lead to ew political cosequeces? If all these aspects come together, a project is mature eough for a award. These aspects precisely embody the philosophy behid the if PUBLIC VALUE STUDENT AWARD. The distictive feature of the if PUBLIC VALUE STUDENT AWARD is its focus o a cocept s qualitative stregth, o the bold idea behid the cocept. The if PUBLIC VALUE STUDENT AWARD is about ideas, ot about successful implemetatio. Naturally, etries must be preseted i such a way that the jury will be able to idetify a cocept s desired effects. It is also beeficial if first steps towards implemetatio have already bee put ito practice. However, participats do ot eed to show evidece of effectiveess: The if PUBLIC VALUE STUDENT AWARD is about cocepts (projects ad services) as well as for product ideas. Who ca ad should participate? Studets ad recet graduates are welcome to register their etries. Graduates are viewed as youg professioals. You are eligible to participate if you graduated o more tha two years ago at the time of registratio. Etries ca be submitted by idividuals ad also by teams up to four people. Participatio i the if PUBLIC VALUE STUDENT AWARD is free of charge.

2 Categories ad regios Thematically, the award is based o cross-cultural megatreds. It is preseted i 11 categories with takig ito cosideratio the geographical focus, as outlied i the followig overview: Megatreds Europe Asia (icl. Oceaia) North America Lati America Middle East ad Africa Power shifts globally Usig resources smartly Better life i cities Livig together i the 21st cetury Iteret, media ad data Climate chage Vehicles ad mobility of the future Ageig society Labor relatios chagig Uleashed bioegieerig Empowerig the idividual Each cocept/product idea ca be etered i oe category ad uder specificatio of oe or more regios.

Categories Power Shifts Globally History did t stop at the ed of the 20th cetury whe the Iro Curtai came dow.

Which projects ca deliver productive cotributios to accompay this chage? Usig Resources Smartly Natural resources are scarce but there is o ulimited availability of kowledge ad capital either.

How ca we best avoid the threats posed by scarcity of resources? Which are the most promisig optios?

3 Categories Power Shifts Globally History did t stop at the ed of the 20th cetury whe the Iro Curtai came dow. Today, we ca observe both the declie of traditioal ad the rise of ew ceters of ecoomic, political, cultural, ad also ideological power. How best to respod to this situatio? Which projects ca deliver productive cotributios to accompay this chage? Usig Resources Smartly Natural resources are scarce but there is o ulimited availability of kowledge ad capital either. Rapid growth i both the world s populatio ad i global productio have elevated the issue of resource use to become a cetral questio of our time. How ca we best avoid the threats posed by scarcity of resources? Which are the most promisig optios? Better Life i Cities Livig together i cities, especially i megacities, opes up may ew opportuities, but also creates ew challeges: How ca we pla, cotrol ad develop such a social orgaism? Where are the clever aswers? Livig together i the 21st Cetury Chagig values, techological progress, ad globalizatio are processes that deeply affect both family life ad the etwork of social relatioships. Which projects support ew ad sustaiable models of everyday commual life? Iteret, Media ad Data The ew media have chaged our everyday life to a degree that was impossible to imagie oly 10 years ago. Today, we use smartphoes to access almost humaity s etire kowledge from early aywhere the world. Simultaeously, however, we suffer from techology-iduced stress ad worry about the safety of our persoal data. Further fudametal chages are likely to happe. Which projects have the highest public value i this cotext? Climate Chage Everywhere i the world, we ca observe a heighteed awareess cocerig the protectio of atural resources. We have to adapt our lifestyles i respose to climate chage. Which ideas are truly iovative? Vehicles ad Mobility of the Future Earth is t flat but techological progress has shruk distaces to a degree that was impossible to imagie ot that may years ago. Our idea of mobility, of regioal ad log haul trasport, as well as of private ad public trasport is chagig. Who has the best ideas? Ageig Society Life expectacy has rise dramatically i may parts of the world. If this is combied with decliig birth rates, the questio arises as to how social life must chage to accommodate ew eeds ad to eable both youg ad old people to live a digified life i harmoious coexistece. As it has always bee the case i huma history ew solutios are beig developed. But where are these solutios?

Categories Labor Relatios Chagig Job markets are chagig dramatically ad so do educatioal ad professioal biographies.

This ew diversity ad icreasig demad for flexibility require adjustmet processes ad ask for social iovatio. Which projects ca advace our societies?

However, while the possibility to use itervetioal processes to directly affect life systems creates ew perspectives for society it also presets us with ew ad very fudametal questios related to what

4 Categories Labor Relatios Chagig Job markets are chagig dramatically ad so do educatioal ad professioal biographies. There are those who work sigificatly more ad loger hours, ad there are those who have a hard time fidig a job i the first place. Ad there are also those who frequetly chage careers. This ew diversity ad icreasig demad for flexibility require adjustmet processes ad ask for social iovatio. Which projects ca advace our societies? Uleashed Bioegieerig I the 21st cetury, health ad wellbeig play a importat role i may societies. Rapid scietific progress eables us to solve humaity s most urget problems. However, while the possibility to use itervetioal processes to directly affect life systems creates ew perspectives for society it also presets us with ew ad very fudametal questios related to what it meas to be huma. Who develops ot oly techically feasible but also socially meaigful solutios? Empowerig the Idividual Values related to the role of the idividual i society are ot the same i all parts of the world. What some see as excessive idividualism is a hard-wo fudametal right for others. Which projects cotribute to stregtheig the self-developmet of the idividual ad support huma self-realizatio?

5 Evaluatio Process Studets ad youg graduates are allowed to submit either cocepts or product ideas to the theme public value. For both types of submissio differet evaluatio criteria will be used. Public Value Scorecard A specially developed methodology allows comparig the greatest variety of cocepts ad product ideas across the differet categories. Each etry will be evaluated o the basis of five criteria, which are combied i a Public Value scorecard. 1. Does it solve a relevat problem? 5. Does it balace effort ad use value? 2. Does it reflect or promote high moral-ethical stadards? 4. Does it create a positive experiece? 3. Does it stregthe group relatios? Evaluatio Process for Cocepts Cocepts mea to preset ideas, approaches ad possible solutios which belog to the theme public value ad refer to the topic project ad services. The five evaluatio criteria are: 1. Does it solve a relevat problem? Use value ad usability Scale ad scope of the solutio Iovativeess ad uiqueess of the solutio 2. Does it reflect or promote high moral-ethical stadards? Huma digity, respect for the idividual Justice ad fairess Awareess of the give eviromet s moral stadards 3. Does it stregthe group relatios? Sesitivity for local cultural traditios ad power relatios Cocer for commo goals ad the collective Addressig social coflict through dialogue with differet groups (e.g. age, sex, political attitudes,...) 4. Does it create a positive experiece? Positive experiece ad fu Aesthetical ad hedoistic potetial Comfort ad pleasure through desig 5. Does it balace effort ad use value? Efficiet use of resources (e.g. people, moey, reputatio,...) Feasibility ad ease of implemetatio (e.g. techical, fiacial,...) Log-term perspective (e.g. sustaiability) Evaluatio Criteria for Product Ideas We are lookig for proposals for the realizatio of products which belog to the thematic topic of public value. The five evaluatio criteria are: 1. Does it solve a relevat problem? Degree of Elaboratio Iovatio 2. Does it reflect or promote high moral-ethical stadards? Safety Evirometal Impact Social Resposibility 3. Does it stregthe group relatios? Uiversal Desig Target Group Fit 4. Does it create a positive experiece? Spatial Cocept ad Ambiece Usability + Ergoomics Brad Fit Aesthetics 5. Does it balace effort ad use value? Efficiecy i Productio ad Logistics Practicability Executio

6 The five evaluatio criteria are applied to each cocept or product idea i the same way. This allows both systematic compariso ad fair evaluatio of a projects public value. It is totally clear that a cocept s or product public value is closely liked to the eviromet i which the cocept / product will ufold its effectiveess. The sesitivity ad experiece ecessary to evaluate this cotextual iterdepedecy will be guarateed through the selectio of qualified jurors. As part of a two-step process, the jury will first assess all etries olie, usig the above-described methodology. Each participat will receive feedback i the form of a short public value profile, regardless of whether a etry will be selected for a award i the secod step. The Jury iteratioal, ope-mided ad discerig The opeess of the if PUBLIC VALUE STUDENT AWARD requires that jury members use a particularly sesitive ad resposible approach i their decisio-makig, as is also the case i all other awards. Furthermore, the idividual value backgroud of each jury member will be ackowledged ad respected. For example, the ethical quality of a solutio for providig clea water will be differet for a perso from a developig coutry compared to oe from a Europea welfare state. Recogizig ad evaluatig is the task of the jury. Beefits for award wiers Logo if PUBLIC VALUE STUDENT AWARD 2016 for Dowload if desig app if olie exhibitio (2016: if world desig guide) Awards ceremoy Dates Registratio Deadlie 15 October 2015 Jury Sessio 16 November util 20 November 2015 The results of the jury will be aouced at ed of November 2015 Award Ceremoy 23 February 2016 Die Neue Sammlug - The Iteratioal Desig Museum Muich, Piakothek der Modere

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