The Future of the Web (Tuesday 30th October 2018) #ASSC2018
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1 The Future of the Web (Tuesday 30th October 2018) #ASSC2018
2 Stephen Whitelaw 30+ years experience with internet/web technologies.
3
4 "I think there is a world market for maybe five computers." Thomas Watson, chairman of IBM, 1943
5 "There is no reason anyone would want a computer in their home." Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
6 "640K of memory should be enough for anybody. Bill Gates, president founder of Microsoft Corp., 1981
7 Not an easy job!
8 50% of them will be gone in 10 years!
9 We are teaching children who will be doing jobs that do not exist today!
10 Jobs of the future! Drone traffic optimizer Genetic baby designer Augmented Reality Architect Crypto Currency Lawyer Bio-Hacking Security Inspector Clone Rancher Data Hostage Specialist
11
12 The Honeywell H316 Computer
13 1 in 5 relationships in the UK now start online Getty Images
14 In the last 2 years million users to 2.2 billion active users 75 million user accounts to 328 million active users 50 million users worldwide to 500 million users 540 million active users (... since July 2011 launch) 150 million users. 1 Billion users
15 The rise of temporary social media
16 Snapchat Context Cards
17 In the back of the car!
18
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20 Some are coping with technology better than others!
21 Customer Journeys Call to action!
22 Evolution of Communication - Digital
23 Even Tripadvisor is changing
24 Is Facebook spying on us?
25 Reading on the Web Users are impatient and hurried Have a goal they want to achieve Typically reading for research rather than entertainment Content must provide value quickly or users will move on Users read 25% slower from computer screens than from paper Reading from a screen is uncomfortable and tiring Emitted rather than reflected light So you should use less content than you would on paper 79% of users scan rather than read word for word Typically only read ~ 28% of words on the page Pick out highlighted words, headings, bullets Looking for information bearing content
26 Aoccdrnig to rseerach at Cmabrigde Uinvetrisy, the oredr of ltteers in a wrod deosn t mttaer. The olny iprmoatnt tihng is taht the frist and lsat lteter be at the rghit pcale. The rset can be a toatl mses and you can sitll raed it wtihuot any porbmels. Tihs is bcusaea the hmuan mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
27 WRITING TEXT IN UPPER CASE SLOWS THE READER DOWN. THIS MAY BE BECAUSE PEOPLE READ WHOLE WORDS AT A TIME AND ALL-CAPITAL TYPE BREAKS THE WORD PATTERNS THAT WE EXPECT TO SEE. ALTERNATIVELY WE MAY JUST LACK PRACTICE IN READING BLOCK CAPITALS TEXT.
28 How many F s? Finished files are the result of years of scientific study combined with the experience of many years.
29 How many F s? Finished files are the result of years of scientific study combined with the experience of many years.
30
31 Smart businesses knows localization makes them a true global competitor.
32 Google Translate
33 Chinese translation: Eat your fingers off."
34
35 These products have never made it to the UK
36 Even within one country!
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38
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40 Google Buys Nest for $3.2B!
41 Ambient Umbrella
42 HAPIfork
43
44 Proteus Healthcare
45 Smart Cities
46 The Smartest Country in the world? Estonia
47 Voice Recognition Assistants
48 Digital Assistants
49 Amazon has dominated voice search
50 Amazon Echo Show
51 Amazon Alexa Skills
52 Amazon Alexa Skills
53 Alexa now works with
54 Alexa for Hospitality
55
56
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58 mobile is having a huge impact on our lives
59 planet wide
60 all ages
61 Intexticated
62
63
64 Time spent in toilet!
65 Time spent in toilet!
66 Time spent in toilet!
67 Time spent in toilet!
68 Time spent in toilet!
69 User Generated Content (UGC)
70 If you make customers unhappy in the physical world, they might each tell 6 friends vanityfair.com
71 If you make customers unhappy on the Internet, they can each tell 6,000 friends! - Jeff Bezos, Amazon vanityfair.com
72 Airbnb
73
74
75 Airsorted
76 BNB Buddy
77 Smartbnb
78 Optimizemyairbnb
79 The Marriott is known for creating perfectly predictable experiences for its guests. Turns out Millennials want the exact opposite of that. Yikes!!
80
81 Millennials
82 Millennials = Gen Y
83
84
85 Would you eat in a strangers house?
86 The collaborative economy: What happened to accommodation and transport is now happening to FOOD
87
88
89
90 BonAppeteur
91 UNYOKED
92 UNYOKED
93 Want some more?
94 Google Google s mission is to organise the world s information and make it universally accessible and useful.
95 Tip on how to learn so many Google products!
96 Google Contact Lens
97 Accessible Tourism
98 LiftLabs
99 Learning to open a door Boston Dynamics
100 This needs a warning!
101
102 Google and the World Brain
103 NEW Touring Bird from Google
104 area120.google.com
105
106
107
108 Project Titan
109
110 Augmented Reality
111 Wikitude Package includes: The Wikitude Java API; javadocs; documentation and a sample application, Augmented Reality connects reality with computer-generated data. Information is shown on the current camera display of the smartphone. The exact positioning of data in a live photo is possible thanks to the equipment of modern smartphones: using the data of GPS, the compass and the movement sensor, the exact geographical coordinates are calculated. In the case of the Wikitude World Browser, the data comes from cooperation partners like the online yellow pages qype, Wikipedia or the user community.
112 VR finally maturing VR has finally arrived Facebook Oculus Rift - Microsoft Hololens - Samsung Gear - Sony - Google Cardboard (Magic Leap!) - Open Source VR
113
114
115 VR and travel
116 Hologram Tour
117 Mobile Payments
118 Starbucks iphone cash app Launched Jan 2011 Launched Jan 2012
119
120
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122 Body Hacking
123
124
125
126 Qbit
127 DeepFake very worrying! An AI based human image synthesis technique. It is used to combine and superimpose existing images and/or videos onto source images and/or videos
128
129 A very brief history of money/payments Barter Early mediums of exchange: Livestock, grain, cowry shells, beads Precious metals: Bronze, silver, gold. Coins:
130 A very brief history of money/payments Paper Money: Credit Cards : Diners Club (1950) Online payment : Paypal
131
132 Crypto Currency
133 Crypto Currency >2,000 different crypto currencies. Main ones are Bitcoin, Ripple, Ethereum, Litecoin, Dash
134
135 2018 The year of Messaging Bots
136
137 Messaging Bots Messaging bots are also called chatbots, virtual assistants, conversational agents, virtual agents etc..
138 Bot Stores
139 Mode.ai shopping bot
140
141
142
143 Myth We are losing jobs to immigrants
144 Real Robots are taking over..
145 Amazon Robots
146
147
148
149
150
151
152 Google very new car
153
154 If all else fails
155 If all else fails
156 #ASSC2018
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