Digital B2B Agency Dad with 2 kids C#/Java developer Solution Architect Trying to master Xamarin at the moment #AR #VR #AI #NLP #BOTS #HR

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Alison Mills
5 years ago
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Me CTO @ Digital B2B Agency Dad with 2 kids C#/Java developer Solution Architect Trying to

2 Me Digital B2B Agency Dad with 2 kids C#/Java developer Solution Architect Trying to master Xamarin at the moment #AR #VR #AI #NLP #BOTS #HR Web :

3 Omobono is the creative and technology agency for global business brands. We make our clients more desirable to buy from, more attractive to work for, and more valuable as a brand

4 What we do Strategy Technology Creative Insight-driven communications Great strategy is built on insight. Understanding your audiences and business objectives enables us to recommend solutions that strengthen you reputation and amplify cut-through. Specialisms: Brand strategy, Digital strategy, Content strategy, Social media strategy, User experience strategy, Behavioural insight, Data & insights, SEO Smart use of digital tools & platforms We use the most effective combination of innovative and established technologies to activate our strategic insights and bring our creative ideas to life. This ensures a seamless user experience meeting audience expectations. Specialisms: Responsive web & app design, CMS development, Mobile app development, Database & API Integration, Custom tools, Hosting, Enterprise technologies Inspire and deliver We focus on the exceptional implementation of ambitious creative ideas. Our award-winning work produces measurable results that drive business success and support commercial objectives. Specialisms: Brand identity, Campaign ideas, Content creation, Interactive design, Print design, Copywriting & storytelling, Video & animation production

5 Cambridge, Bristol and London Chicago Dubai

Seeing is believing VR vendors and ecosystems are rapidly taking form within in the consumer space. These technologies have a strong business purpose.

6 Seeing is believing VR vendors and ecosystems are rapidly taking form within in the consumer space. These technologies have a strong business purpose. From medicine, education, training, R&D; VR is opening up innovation for businesses across sectors. Companies such as Google, Facebook, Samsung and Sony have invested heavily in the past few years leading to an explosion of VR activities.

7 Not Just Gaming VR is well known for gaming Disruptive Potential of VR SOCIAL GAMES FILM [Vr] has the potential to be the most social platform ever. Immersive, virtual and augmented reality will be part of people s daily lives. Mark Zuckenberg CEO of Facebook Working on game development, we always try to create a new kind of experience, and having VR technology is almost unfair. Shuhei Yoshia President of Sony PS Studios We re right on the cusp of a major upheaval of the entertainment world once [VR] technology really kicks in. Peter Jackson President of Sony PS Studios

8 Not Just Gaming Disruptive Potential of VR MUSIC Advertising FILM I can only do so many concerts. So to be able to have more people experience them through VR that would be epic. Miley Cyrus Singer / Songwriter [VR] is a perception changer for any advertiser that wants to associate with a new frontier in media Mitch Gelman VP of Product for Gannet Digital [VR] is going to be really important for education. Because kids don t learn best from reading a book or looking at a chalk board. Palmer Luckey Creator of the Oculus Rift

9 VR is the Last Medium Chris Milk

10 What does VR Bring to the table

11 VR: A business prospective Create a change of state User driven technology Immersive experience Show audiences unseen views Be the first to own VR in your space

12 We understand the challenges of today s businesses Future-Talent Employees Customers Prospects Attracting and retaining world-class talent Retaining and developing employees Develop and grow existing customers Targeting prospects Insight Capturing the attention of top talent and providing a unique experience is increasingly difficult Many employees see training and development as a tick box exercise that has to be endured As customers become more marketing savvy your marketing messages gain less cut-through Prospective customers are overwhelmed by an increasing number of marketing messages Why VR for business Provide remarkable experiences that create a point of difference Make career development and training a memorable experience Demonstrate value to your customers by being at the forefront of the business application of VR Build intrigue and fascination that sets your business about from the competition

13 The promise of Virtual Reality The virtual and augmented device market is expected to be worth $1B by 2018 More than 12 million VR headsets are expected to sell in million paying customers by 2018

14 The big players in Virtual Reality

15 VR HMD - Google Cardboard Google Cardboard is a virtual reality (VR) platform developed by Google for use with a head mount for a smartphone. Named for its fold-out cardboard viewer, the platform is intended as a low-cost system to encourage interest and development in VR applications. Key points: Requires an ios or Android phone to run Runs at 60fps (or less) on Android and ios phones. Field of view is limited to 90 degrees compared to GearVR 96 and Oculus Rift 100. Screen resolution is dependent on the mobile phone used and is generally inferior than the dedicated headsets. Cheap <$10 a unit Unteatherd

VR HMD Gear VR Powered by Samsung s smartphone devices and a customer headset, Gear VR can delivery breath taking experiences without the need for a desktop PC.

16 VR HMD Gear VR Powered by Samsung s smartphone devices and a customer headset, Gear VR can delivery breath taking experiences without the need for a desktop PC. Built using the Android operation system, Gear VR will also work with Google s Daydream ecosystem and has a track pad on the side. New version planned for launch with better quality early next year. Key points: Requires a higher end Samsung phone (Galaxy S7 S7 edge, Note5, S6, and S6 edge) Has a trackpad and button for input. Field of view is limited to 96 degrees compared to Cardboard 90 and Oculus Rift 100. Screen resolution is higher/clearer due to high spec OLED screens Unteatherd

VR HMD Oculus Rift When Facebook purchased Oculus Rift for $2B last year this signal to the market that something big was coming. The Rift kit is as high end as it gets within the consumer space.

17 VR HMD Oculus Rift When Facebook purchased Oculus Rift for $2B last year this signal to the market that something big was coming. The Rift kit is as high end as it gets within the consumer space. It requires a powerful PC to be able to render the beautiful VR Key points: Requires a higher end external PC to run The Rift has an OLED display, resolution per eye, a 90 Hz refresh rate, and 110 field of view Highest quality VR experience but limited by all the cables required Apps published in Oculus Rift store and require app approval Unit cost $750 Tethered

VR HMD - HTC Vive HTC is looking to capture some of the market Oculus Rift is looking create. The Vive features a fully immersive 3d space (Room scale VR) in which audiences can experience true VR.

18 VR HMD - HTC Vive HTC is looking to capture some of the market Oculus Rift is looking create. The Vive features a fully immersive 3d space (Room scale VR) in which audiences can experience true VR. A dedicated PC is required to power the VR environment. Key points: Requires a higher end external PC to run Uses the entire room OR can be switched to chair only mode Has hand controllers that become your hands in the virtual world Highest quality VR experience but limited by all the cables required Apps published in HTC Vive store Tethered

19 VR HMD Sony Play station VR Launching autumn 2016, Playstation VR is set to dominate the gaming market with the highest spec headset to date. Launching with a price tag of 350, it can benefit from the fact that there are 40 million PS4 consoles in the hands of gamers right now. Key points: Requires a PlayStation 4 to run Similar quality OLED displays as Oculus and Vive. Will be the cheapest high quality VR experience available to an existing user base of 40 million ( 349 versus 700+) Will use Move controllers (like HTC) It has pretty blue lights Tethered

Wait, there s more: Augmented Reality Augmented Reality (AR) AR is a technology that layers computergenerated enhancements atop an existing reality in order to make it more meaningful through the

21 Wait, there s more: Augmented Reality Augmented Reality (AR) AR is a technology that layers computergenerated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it. vs. Virtual Reality (VR) An artificial environment created with computer hardware and software and presented to the user in such a way that it appears and feels like a real environment. Reality virtuality continuum Real environment Augment Reality Augment Virtual Reality Virtual environment The great outside Mixed Reality Completely generated by computers

22 AR Players

23 Microsoft Hololens Headset driven Augmented Reality The future of computing as far as Microsoft believes. Microsoft has focused on a more overt business positioning with the integration of its Office suite. It s spatial mapping is its key feature. The purchase of LinkedIn should create some interesting opportunities to create a virtual social platform. $3000 for a dev kit if you can get one! Virtual interview anyone?

24 Hololens Demo

Magic Leap The augmented-reality startup has raised over a billion dollars from investors, but it still isn t saying how its technology really works Magic Leap claims what it s making is different

25 Magic Leap The augmented-reality startup has raised over a billion dollars from investors, but it still isn t saying how its technology really works Magic Leap claims what it s making is different from other augmented-reality headsets like Microsoft s HoloLens because of how it shines light in your eye. But, frustratingly, there s still no real sense of what s going on under the hood, as Magic Leap declines to explain it further at this time.

26 Meta The former Y-Combinator company has hired aggressively and gathered funding, including a $23 million Series A last year. The near 90-degree field-of-view on the new Meta 2 is more expansive than the hololens. Its tethered though, Dev kits are limited but around a $1000.

27 360-degree video (360) A 360 video is created with a camera system that simultaneously records all 360 degrees of a scene. Viewers can pan and rotate a 360 video's perspective to watch it from different angles. Specialty cameras and equipment are needed to record and stitch together 360 videos. The technology space for 360 video is quickly becoming busy with Facebook, Samsung, Google and GoPro all launching to looking to launch 360 cameras. Neal Mohan (YouTube exec) says: That courtside seat is limited by the laws of physics. Now anyone, with just their phone, can have that front row experience without having to be there." Facebook says: A stunning and captivating way for publishers and content creators to share immersive stories, places and experiences with their fans.

Facebook Native 360 platform Twitter Still in testing

29 360 Publishing Platforms Youtube Most mature 360 platform, has just moved into live 360 streaming Facebook Native 360 platform Twitter Still in testing but recently partnered with Samsung 360 to do MBA final in 360

30 Hololens Actiongrams One of the launch apps on Hololens, Actiongrams lets users put holograms in the real world, and record the action. Created as a great way of sharing content created by users and telling stories online.

31 360 UGC Content Wave Falling hardware costs, smarter software and some heavy weight backing means that producing 360 content is opening up to anyone with a smartphone. Check out the google cardboard camera app.

32 Experiences to try on your own headsets

33 Inside the Large Hadron Collider A 360 tour of CERN that takes you deep inside the Large Hadron Collider the world s greatest physics experiment - with BBC Click s Spencer Kelly. You will get to see unseen views of the world s largest machine in glorious 360 degrees video.

Explore solitary confinement A view through

This powerful 360 video experience demonstrates

that are held within solitary confinement.

34 Explore solitary confinement A view through someone else s eyes. This powerful 360 video experience demonstrates to audiences the pain and suffering of people that are held within solitary confinement. This technology enables storytelling to go beyond watching to that of experience. interactive/2016/apr/27/6x9-a-virtual-experience-of-solitary-

35 NASA's Curiosity Mars Rover Experience views from Mars. This breath-taking 360 video gives audiences a view from the Mars Curiosity. For the first time in human history we can look around and experience the vistas of another planet.

Unicef Clouds over Sidra Clouds Over Sidra, an innovative interactive experience designed by UNICEF's own Chris Milk and Gabo Arora, is 2015's winner of the Sheffield Doc/Fest Award in the

36 Unicef Clouds over Sidra Clouds Over Sidra, an innovative interactive experience designed by UNICEF's own Chris Milk and Gabo Arora, is 2015's winner of the Sheffield Doc/Fest Award in the interactive category. With just a smartphone and a simple boxviewer, users can see the story of one child Sidra like never before through virtual reality.

37 Find out more about Omobono VR

38 Copyright 2016 Omobono Ltd. All ideas, concepts, brand-related names, strap line, phrases, copy/text and creative concepts developed and contained in this document remain the intellectual property of Omobono Ltd until such time as they are procured by a third party. Anyone viewing this document may not use, adapt or modify the contents without our prior consent. Let s go to work T: F: St Giles Hall, Pound Hill, Cambridge CB3 0AE

Bring Imagination to Life with Virtual Reality: Everything You Need to Know About VR for Events

Bring Imagination to Life with Virtual Reality: Everything You Need to Know About VR for Events 2017 Freeman. All Rights Reserved. 2 The explosive development of virtual reality (VR) technology in recent