Sierra H Broadcasting salutes all Veterans past and present and continually thanks them for their service in protecting us!!

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2 Sierra H Broadcasting and The BEAT 101.1FM are locally owned and operated by our partners U.S. Air Force Veteran Jay Brentlinger and Air National Guard Veteran Steve Szalay. Mr. Brentlinger and Mr. Szalay, both Captains, met while flying F 104 fighter jets at Luke Air force Base in Phoenix, Arizona in the mid 1950 s. Between the two of them, they successfully flew missions in Korea, Germany and throughout Europe. Our company name, Sierra H Broadcasting is a tribute to the bond our partners have and commitment they made to serve our country. Sierra H is aviator slang for SH*T HOT. This is military pilot s favorite all-purpose expression of approval, a term of excitement, joy and high praise. Sierra H Broadcasting salutes all Veterans past and present and continually thanks them for their service in protecting us!!

3 Median Age 31 53% are Hispanic 44% earn $25,000 to $75,000 per year 35% have children living at home More than 55% work full-time 58% Male and 42% Female listeners Other 40% Black 7% Hispanic 53% 41% have some college or more education 73% are Female 42% Male 58% 23.3% 28.0% 21.9% 11.9% 9.0% P P P P P Source: Arbitron June12/July12/Aug12 M-Su 6a-12m

4 Ethnic Breakdown Black 7% Hispanic 53% Other 40% 66% of Hispanic Listeners are English Dominant Employment Full Time 54% Part Time 14% Household Income Less than $25K 24% $25k-$50K 22% $50k-$75K 21% More than $75K 16% Education High School Grad 28% Some College 29% College Grad 12% Household Size 2 or Less 21% 3 or More 58% Target Composition Male 58% Female 42% Listening Location Home 53% Away from Home 83% Source: Arbitron June12/July12/Aug12 M-Su 6a-12m

5 KNRJ listeners spend over $2 BILLION annually in Metro area retail stores $366 Million at Food & Beverage Stores $248 Million at Restaurants & Bars $111 Million on Clothes and Accessories $133 Million on Electronics and Appliances $231 Million at Gas Stations $370 Million at New & Used Auto Dealers $46 Million on Sports, Hobbies & Music $300 Million at Valley Hospitals $53 Million on Wireless Communication $341 Million at Grocery Stores $101 Million on Gambling & Casinos $126 Million with Lawyers Source: Arbitron June12/July12/Aug12 M-Su 6a-12m

6 Monday Friday 6a-10a Hospe Monday Friday 10a-3p Lady Stephanie Monday Friday 3p-7p Ramses Ja Monday Friday 7p-12m B Rose

7 The Phoenix New Times has voted The BEAT as the BEST Hip-Hop Radio Station for 2011

8 Phoenix New Times Best Hip-Hop Radio Station The Beat 92.7 FM and 99.3 FM // Urban oldies? It seemed like sort of a weird idea when The Beat a quadrocast station made up of KNRJ FM, K224CJ 92.7 FM, K257CD 99.3 FM, and K228XO 93.5 FM started bumping old-school R&B and hiphop in late Then an L.A. station picked up the format, making the Phoenix-bred format less of a novelty. There are a few solid stations for hiphop in town, but we really like the unique playlist on The Beat, built around hits from the golden age of rap and featuring such artists as Pac, Biggie, Dre, and Snoop. And, sure, we like a little Warren Hill, some Fresh Prince, and a little R. Kelly in there, too. The Beat is good-time music and always manages to make us smile as we flip by for a few seconds on a long commute.

9 2 Pac LL Cool J Snoop Dogg Jay Z Puff Daddy Outkast Digital Underground Coolio Dr. Dre Ludacris 50 Cent Drake Lil Wayne Notorious BIG Ice Cube Warren G Nelly Beastie Boys

10 The BEAT s Digital Platform provides the best in digital marketing opportunities Social Media Twitter Instagram YouTube Facebook QR Codes Blasts Streaming Leaderboard 728x90 Right Column 300x250 Wallpaper Wraps Pre-Roll Video Weather Sponsorships Traffic Sponsorships Tile Ads 125x125 Video Player Ads Interactive Contesting

11 azthebeat.com website sponsorship opportunities Studio Sponsorship Street Team Sponsorship Remotes & Van Stops Traffic Center Sponsorship Events, Concerts & Trade Shows DETAILS AND IMAGES HERE The Beat promotional material including co-branded merchandise Testimonials & Endorsements by The Beat on-air talent On-air feature sponsorships Traffic sponsorships

12 The New KNRJ FM Signal Is Stronger Than Ever. Reaching the Phoenix Metro and Northern Arizona! DETAILS AND IMAGES HERE Effective Radiated Power 40,000 Watts Height above Avg. Terrain 807 meters (2649 ft) Height above Ground Level 52 meters (171 ft) Height above Sea Level 2323 meters (7626 ft) Antenna Pattern Non- Directional We are a Full Class C, FCC Rated Station

13 General Manager Michael Mallace Sales Manager Craig Boston Program Director Fred Rico Promotions Director Matt Kirkpatrick Traffic Manager Davi Barnes 7434 East Stetson Drive, Suite #255 Scottsdale, AZ DETAILS AND IMAGES HERE PH: FAX: azthebeat.com Production Director Ramses Ja