INDEX 105.NET RMC.IT VIRGINRADIO.IT WEB RADIO WEB RADIO
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1 INDEX 105.NET RMC.IT VIRGINRADIO.IT WEB RADIO WEB RADIO January
2 GRUPPO FINELCO Gruppo Finelco offers its audience a captivating total musical and listening experience, going beyond the radio station to reach its audience everywhere, any time of the day. Total Radio Experience is the formula we employ in any of our editorial and commercial initiatives, to raise their profile and to widen their reach, multiplying and personalizing the interactivity between listeners and content. Gruppo Finelco is no longer just a Radio Station, with the addition of Web TV, video, online social media, mobile content and special events! Radio Daily Average: ,836,000 1,261,000 2,352,000 Web 3 Web TVs offering 2,500 video-clips on demand and 400,000 streams every month* 3 websites: 7,7 million page views and unique visits per day** 34 Online Radio Stations with over 4 million streams per month* Over 5.5 million FM radio listeners monthly * Over 3 millions fans on social networks Events, tours and participation in major events * Webtrekk gennaio 2014 ** Fonte: Audiweb View, Gennaio Nielsen 2
3 105.NET 105.net offers contents and events in the sign of two key words: Music & Fun, which perfectly match the Radio 105 Programming. Our web users are mainly male (66% men, 34% women), the most important age group is Contents Online radio stations, web tv, music specials and premieres, charts, news, pictures and footage of what s going on in the station broadcasting studios, contests and shows expressly conceived for the web and the community. Values Positive, Dynamic, young, Irreverent, fun. JANUARY 2014 Page views Unique visitors Time per visit Facebook Fan Twitter Follower Source: Audiweb Database - Audiweb powered by Nielsen 3
4 105.NET profile GENDER & AGE GROUP GEOGRAPHIC AREA 33,6% Northwestern Italy 27,4% 66,4% North-east Italy 16,9% Middle Italy 16,2% South Italy 26,0% Male Female N.A. 13,5% 2/11 12/17 0,3% 1,2% 18/24 12,7% 25/34 35/44 25,0% 28,4% 45/54 19,4% ,0% Source: Audiweb View - Audiweb powered by Nielsen 4
5 105.NET profile EMPLOYMENT & INCOME EDUCATION 16,0% 3,0% 4,5% 23,9% 38,3% Employee/Teacher Student Entrep./Manager/Freelan cer Retailer Retired 22,1% 1,8% 2,9% 0,4% 0,6% 13,4% Elementary school High School Technical Diploma Academic studies PHD/Master 4,0% 10,3% Household Other 58,8% Degree No answer Up to EUR EUR 23,9% 24,2% EUR 14,6% EUR 19,2% EUR + 13,2% No answer 4,9% Source: Audiweb View - Audiweb powered by Nielsen 5
6 RMC.IT radiomontecarlo.net website focuses on classy music selected for you by the chicest radio station in Italy. Audience: Adult (35 54), high profile and cultured. Substantial equivalence of genre: men (53%) to women (47%). Contents Online radio stations, radio, web TV, music specials and premieres, charts, news, pictures and footage of what s going on in the station broadcasting studios, special events for the community. Values Elegant, Sophisticated, Dynamic, Ironic, High Profile. JANUARY 2014 Page views Unique Visitors Time per visit Facebook Fan Twitter Follower Source: Audiweb Database Audiweb powered by Nielsen 6
7 RMC.IT profile GENDER & AGE GROUP GEOGRAPHIC AREA Northwestern Italy 26,5% 47,2% 52,8% North-east Italy 4,7% Middle Italy 12,6% South Italy 27,7% Male Female N.A. 28,5% 2/11 12/17 0,0% 0,0% 18/24 7,1% 25/34 13,7% 35/44 19,9% 45/54 45,2% ,2% Source: Audiweb View - Audiweb powered by Nielsen 7
8 RMC.IT profile EMPLOYMENT & INCOME EDUCATION 2,9% 0,3% 9,9% Employee/Teacher Student 0,0% 0,0% 6,6% Elementary school High School 43,7% Entrep./Manager/Freelancer 41,0% Technical Diploma Retailer 39,2% Academic studies 36,5% Retired PHD/Master 5,5% 1,3% Household Other 6,3% 6,9% Degree No answer Up to EUR 20,9% EUR 25,0% EUR 14,1% EUR 23,6% EUR + 12,6% No answer 3,7% Source: Audiweb View - Audiweb powered by Nielsen 8
9 VIRGINRADIO.IT is the most style rock website online with its rock Online Radio Stations, with Virgin TV, and news from the music and racing world (two wheels), plus exclusive live performances! The website contents appeal both contemporary rock young fans and adults who love the 70s and 80s rock music. Substantial equivalence of genre (55% men, 45% women). Contents A lot of music of course with our online radio stations, music specials and premieres, concerts and exclusive live performances. The website also deals with motor racing, the look (from tattoos to fashion) and anything that s style rock! Values Style Rock, Modern, Dynamic, Forceful, Cool. JANUARY 2014 Page views Unique visitors Time per visit Facebook Fan Twitter Follower Source: Audiweb Database Audiweb powered by Nielsen 9
10 VIRGINRADIO.IT profile GENDER & AGE GROUP GEOGRAPHIC AREA Northwestern Italy 42,7% 45,2% 54,8% North-east Italy 9,2% Middle Italy 11,4% South Italy 25,5% Male Female N.A. 11,1% 2/11 12/17 1,2% 0,0% 18/24 11,1% 25/34 36,7% 35/44 28,4% 45/54 15,3% 55+ 7,1% Source: Audiweb View - Audiweb powered by Nielsen 10
11 VIRGINRADIO.IT profile EMPLOYMENT & INCOME EDUCATION 18,0% 2,0% 0,1% 28,3% 5,2% 32,0% 14,4% Employee/Teacher Student Entrep./Manager/Fre elancer Retailer Retired Household Other 28,0% 6,9% 1,1% 0,0% 1,5% 14,8% 47,7% Elementary school High School Technical Diploma Academic studies PHD/Master Degree No answer Up to EUR 26,9% EUR EUR 18,4% 20,4% EUR EUR + No answer 9,3% 11,3% 13,6% Source: Audiweb View - Audiweb powered by Nielsen 11
12 Le web radio Gruppo Finelco is the unique Radio broadcaster offering more than 30 web radio channels (on 105.net, radiomontecarlo.net, unitedmusic.it, virginradio.it) and on mobile devices (ios platform, Android, BlackBerry e Windows Phone). 34 radio channels generating 4,2 millions stream views, with a schedule, their own clock and focused on a particular musical genre. Streaming FM Streaming Web Radio Source: Webtrekk gennaio
13 Radio 105 Web Radio Radio 105 offers to its audience 17 thematic web radio, some of them related to a specific musical genre (like HIP HOP, LATINO, IN DA KLUB, MIAMI) others more oriented to Radio 105 FM programming (Zoo Radio, Best For You, Hits) and some temporary web radio focused on a single artist. Each web radio is available on 105.net, unitemusic.it, on Facebook (via tab) and on all the new device using the official mobile APP. STREAM VIEWS WEB RADIO 105 WEB RADIO WEBSITE MOBILE TOTAL 105 Hits Zoo Radio Story Latino Music Star Ligabue Hip Hop Music Star Vasco Rossi k&more Miami In Da Klubb Generation Music Star Jovanotti Music Star Zucchero Music Star Coldplay Music Star Tiziano Ferro Music Star Pino Daniele Radio Bau and Co Total Stream Views STREAM VIEWS FM Radio 105 FM Source: Webtrekk - January
14 RMC Web Radio RMC web radio bouquet is composed by 17 different thematic channels proposing diverse music selections sorted by musical genre, giving the possibility to listen to never FM broadcasted tracks. All the web radio are available on rmc.it, unitemusic.it, on Facebook (via tab) and on all the new device using the official mobile APP. STREAM VIEWS WEB RADIO RMC WEB RADIO WEBSITE MOBILE TOTAL MC RMC Monte Carlo Nights RMC Kay Rush RMC New Classics RMC Italia RMC Great Artists RMC Love Songs RMC RMC Marine Music Star Giorgia RMC Music Star Pino Daniele Music Star Zucchero Music Star Coldplay Music Star Tiziano Ferro Music Star Jovanotti Radio Bau and Co Total Stream Views STREAM VIEWS FM Radio Monte Carlo FM Source: Webtrekk - january
15 VIRGIN Web Radio Virgin Radio satisfies its audience s desire of rock with 10 web radio, covering all rock musical genre (rock classic, hard rock, rock 80, etc ) and celebrating the most important artists within the Italian and international panorama (like the temporary radio dedicated to Litfiba and Coldplay). All the web radio are available on virginradio.it, unitemusic.it, on Facebook (via tab) and on all the new device using the official mobile APP. STREAM VIEWS WEB RADIO VIRGIN RADIO WEB RADIO WEBSITE MOBILE TOTAL Virgin Rock Alternative Virgin Hard Rock Virgin Rock Virgin Rock Virgin Rock Classic Music Star Ligabue Music Star Vasco Virgin Rock Star Litfiba Music Star Coldplay Radio Bau and Co Total Stream Views STREAM VIEWS FM Virgin Radio FM Source: Webtrekk - january
16 Web radio: spazi e formati Our online radio stations have a downright programming and clock, and each one of them focuses on a music genre or a specific subject. They re On line (on 105.net and unitedmusic.it websites) and on every new device (Apple, Android, Symbian, BlackBerry). Ad campaigns can be run on one single online radio station or on the whole station set, choosing among classic radio formats, web formats, or special formats: RADIO FORMATS (AUDIO) Spot 15 sec., 20 sec., 30 sec., 45 sec. WEB FORMATS Advertising on the online radio stations Advertising on a single page of an online radio station Total Branding (skin, 728x90, 300x250, logo co-brand) CLOCK ONLINE RADIO STATION SPOT MUSICA Ad Spots are played in rotation every 20 e 45 sec. in the 24 hours. Programming is TBD according to the Company s sales policy 16
17 17
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