BBC Station Performance Report

Transcription

1 BBC Station Performance Report BBC 6 Music - 3 Month Weight Matthew Eustace Senior Research Executive, BBC Music, R2, R3, 6M, AN Quarter 4 20

2 RAJAR 20 BBC 6 Music - 3 Month Weight Summary Record reach for 6 Music at 2.20m. This was up +k/+0.6% on last quarter and +8k/+6% on the year. 6 Music secures the title of the biggest UK digital only station ahead of 4 Extra at 2.m. 6 Music s market share was stable on last quarter s record at 2%, up by +0.4% pts on the year. Average hours per listener dipped slightly on last quarter s record; down minutes to 9hrs mins. This remains the highest level for a digital only station and was up on the year by 1hr mins. The average age of the 6 Music listener is stable on both the quarter and the year at 42. Record reach among both the and age groups. Reach among stands at 661k (up by +64k/+% on the Q and +82k/+% on the Y), while the reach of 251k is up +47k/+23% on Q and +2k/+1% on Y). Q and +4%pts on Y. Male reach was at its highest on record at 1.35m. Female reach dipped to 852k, down by -38k/-4% on the Q and -44k/-5% on the Y. The station s socio demographic profile skews more ABC1 this quarter: 77% are ABC1, up +5% pts on the quarter. C2DE s make up 23% of the audience, down -5% pts on the quarter. BAME reach for the network has fallen across both periods to 205k (-37k/-% on the Q and -21k/-9% on the Y). Weekend reach dipped to 1.3m (-44k/-3% on the Q), but there were some records DAB remains a key digital platform for 6 Music with 68% of all listening on the platform this is the highest ever DAB share and a +7% pts shift since last quarter. 2 6 Music s profile has become slightly more male this quarter; 61% are male, +2%pts on

3 RAJAR 20 BBC 6 Music - 3 Month Weight 3 At a glance Age profile and reach Reach (m) 8.2% 21.5% 30.0% 23.8%.4% 5.2% Profile (%) Adults + Adults Adults Reach by gender (m) Hours (m) Reach (m) 1.35 Men 61.3% 0.85 Women 38.7% 20h Total hours h m Average hours per listener Platform share (%) and reach (m) Share (%) and reach (m) for Breakfast 0.0% Total Weekly Reach % Any Digital % AM/FM % DAB % Digital TV % Internet % Share 0.98 Reach Share (%) Reach (m)

4 0.4% 0.4% 0.3% 0.4% 0.8% 0.8% 1.0% 1.0% 1.0% 0.9% 0.9% 1.2% 1.1% 1.1% 1.3% 1.4% 1.5% 1.5% 1.5% 1.7% 1.7% 1.6% 1.6% 1.8% 1.7% 1.8% 2.0% 2.0% RAJAR 20 BBC 6 Music - 3 Month Weight Trend of Reach (m) and share (%) Adults + Share (%) Reach (m) reach 2.0% share

5 0.7% 0.7% 1.1% 0.9% 1.2% 1.7% 1.9% 2.2% 2.0% 1.8% 1.8% 2.2% 2.0% 2.1% 2.1% 2.4% 2.3% 2.4% 2.5% 2.3% 2.5% 2.8% 2.9% 2.9% 3.2% 3.1% 2.9% 3.5% RAJAR 20 BBC 6 Music - 3 Month Weight Trend of Reach (m) and share (%) Adults Share (%) Reach (m) reach 2.9% share

6 08 0.3% 0.4% 0.3% 0.3% 0.4% 0.6% 1.0% 1.2% 1.1% 1.0% 1.0% 1.2% 1.3% 1.5% 1.5% 1.7% 2.0% 1.9% 2.2% 2.2% 2.2% 2.3% 2.2% 2.5% 2.5% 2.6% 2.8% 3.1% 3.0% RAJAR 20 BBC 6 Music - 3 Month Weight Trend of Reach (m) and share (%) Adults Share (%) Reach (m) reach 3.0% share

7 0.4% 0.4% 0.3% 0.4% 0.8% 0.8% 1.0% 1.0% 1.0% 0.9% 0.9% 1.2% 1.1% 1.1% 1.3% 1.4% 1.5% 1.5% 1.5% 1.7% 1.7% 1.6% 1.6% 1.8% 1.7% 1.8% 2.0% 2.0% 1.3% 1.2% 1.2% 1.4% 2.0% 2.3% 2.3% 2.2% 2.5% 2.4% 2.4% 2.8% 2.8% 2.6% 3.1% 3.6% 3.5% 3.4% 3.3% 3.7% 3.6% 3.5% 3.7% 3.9% 3.9% 3.8% 4.1% 4.1% RAJAR 20 BBC 6 Music - 3 Month Weight Reach (%) and Share (%), since 2007 Adults + Share (%) Reach (%) 7 4.1% reach 2.0% share

8 4h 55m 5h 28m 6h 36m 6h 56m 7h 41m 6h 55m 8h 36m 8h 39m 8h 03m 7h 57m 7h 28m 8h 38m 8h 04m 8h 26m 8h 28m 7h 48m 8h 49m 8h 53m 9h m 9h 01m 8h 54m 8h 36m 8h 01m 9h m 8h 23m 9h 08m 9h 23m 9h m RAJAR 20 BBC 6 Music - 3 Month Weight 8 Average hours per listener, and total hours (m) Average Hours per Listener Total Hours total hours h m average hours per listener

9 RAJAR 20 BBC 6 Music - 3 Month Weight 9 Mean, median and mode age Mean Median Mode 0

10 RAJAR 20 BBC 6 Music - 3 Month Weight Gender profile (%) Male Female

11 RAJAR 20 BBC 6 Music - 3 Month Weight Age profile (%)

12 RAJAR 20 BBC 6 Music - 3 Month Weight Social grade profile (%) AB C1 C2 DE

13 RAJAR 20 BBC 6 Music - 3 Month Weight Reach by gender (m) Men 0.85 Women

14 RAJAR 20 BBC 6 Music - 3 Month Weight Reach by age (m)

15 RAJAR 20 BBC 6 Music - 3 Month Weight Reach by SEG (m) AB 0.89 C C DE

16 RAJAR 20 BBC 6 Music - 3 Month Weight 16 Underserved audiences (m) North 0.65 Adults -34 Adults BAME 0.51 Adults C2DE

17 RAJAR 20 BBC 6 Music - 3 Month Weight 17 Reach by genre* (m) Weekdays 1.30 Weekends * See endnotes

18 RAJAR 20 BBC 6 Music - 3 Month Weight 18 Reach by Nation (m) Reach (millions) England 0.16 Scotland 0.07 Wales 0.02 Northern Ireland

19 RAJAR 20 BBC 6 Music - 3 Month Weight 19 Reach by Region (m) Reach (millions) East 0. West 0.07 South West 0.24 South Yorkshire & Lincolnshire 0. North East

20 RAJAR 20 BBC 6 Music - 3 Month Weight 20 Reach by Region (m) Reach (millions) North West 0.16 West Midlands 0.08 East Midlands 0.59 London 0. South East

21 RAJAR 20 BBC 6 Music - 3 Month Weight 21 Share by Nation (%) Share (%) 2.5% 2.0% 1.5% 2.1% England 1.6% Scotland 1.0% Wales 0.3% Northern Ireland 1.0% 0.5% 0.0%

22 RAJAR 20 BBC 6 Music - 3 Month Weight 22 Share by Region (%) Share (%) 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 1.6% East 2.5% West 1.1% South West 2.3% South 2.2% Yorkshire & Lincolnshire 1.5% North East 0.5% 0.0%

23 RAJAR 20 BBC 6 Music - 3 Month Weight 23 Share by Region (%) Share (%) 4.0% 3.5% 3.0% 2.5% 2.0% 2.2% North West 1.2% West Midlands 3.2% East Midlands 2.8% London 2.5% South East 1.5% 1.0% 0.5% 0.0%

24 RAJAR 20 BBC 6 Music - 3 Month Weight Weekday daypart reach, QoQ and YoY Reach in m

25 RAJAR 20 BBC 6 Music - 3 Month Weight Saturday daypart reach, QoQ and YoY Reach in m

26 RAJAR 20 BBC 6 Music - 3 Month Weight Sunday daypart reach, QoQ and YoY Reach in m

27 RAJAR 20 BBC 6 Music - 3 Month Weight 27 Platform share (%) and reach (%) Unspecified Internet DTV DAB Digital Radio AM/FM Reach (m) Reach (%) 4.1% 0.0% 2.9% 0.5% 1.1% Total Weekly Reach Any Digital AM/FM DAB DTV Online/Apps Please note the percentages don t add up to 0% because listeners could be listening in 2 or more ways.