WHY WPCV!? Mike James, 97.5 WPCV Program Director, was named one of the 50 best Program Directors in the country by Radio Ink Magazine in 2006.

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1 WHY WPCV!? The COUNTRY Leader in Central Florida since 1973 is 97.5 WPCV. The North American Country Music Associations, International named WPCV the FM Radio Station of the Year In a radio world of ever changing call letters and musical formats, WPCV listeners know where to find their country music and your commercials WPCV is home to the number one rated morning show, The Breakfast Club. They were nominated and won both the Country Music Association s (CMA) and Academy of Country Music (ACM) Morning Show Personalities of the Year Awards in They were also nominees for the NAB Marconi Broadcast Personalities of the Year Award. Mike James, 97.5 WPCV Program Director, was named one of the 50 best Program Directors in the country by Radio Ink Magazine in WPCV will back up your advertising campaign with heavy promotion throughout Central Florida, including the GIANT Boom Box remote broadcast studio. We re the only radio station in Central Florida offering Regional Traffic Reports covering the I-4 corridor from coast to coast WPCV is an Official Emergency Information Source, staying on the air with auxiliary generators during any power outage. With radio coverage from gulf to ocean, there are no wasted signals WPCV also broadcasts worldwide at WPCV.com For over 40 years 97.5 WPCV has been a top-rated station in Central Florida. Although targeted to the demographic, WPCV s audience is evenly distributed throughout all key demographic groups.

2 STATION PROFILE 97.5 WPCV is a 24 hour, 100,000 Watt FM contemporary country radio station located at 97.5 on the dial and serves over 32 counties in Central Florida. Our tower is more geographically centralized than any other station in the entire state. We reach into both the Orlando and Tampa Markets and with auxiliary generators this allows us to stay on the air throughout power outages. This also establishes us as an official emergency information source for all of Central Florida. Our station plays contemporary country music mixed with compatible hits from the past because of the mass appeal in the Central Florida Region. We give our loyal listeners that home town country promise of hearing the music that they know and love. These are some of the many reasons that 97.5 WPCV is #1 in Central Florida!

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4 REMOTES 97.5 WPCV will bring the roadshow to your business site for a three-hour minimum live broadcast, one of our most popular events. One of our amazing WPCV personalities will air three live commercial breaks per hour. We will also provide free prizes during the remote. Twenty-Five live fifteen second promotional announcements will air the week prior to your remote to allow plenty of publicity for your special event. As an option, you may add the giant 97.5 WPCV Boom Box remote broadcast studio. We have exclusive rights to the nationally known Boom Box in Lakeland, Orlando, and Tampa. Due to high demand, advance reservations are suggested. Throughout Central Florida, when grand openings, major sales promotions, benefits or other special events occur, you will find 97.5 WPCV live on the scene!

5 MARKET INFORMATION All of Central Florida one of the premier growth areas in the nation, is truly served by 97.5 WPCV. WPCV s primary signal effectively reaches 12 counties in the state. Three major cities are also located within our total coverage area; Orlando, Lakeland, and Tampa. These are ranked among the top 100 cities in the United States, based on their populations WPCV s continued investment in Central Florida proves its capabilities to keep up the pace with surging demands of a constantly multiplying population WPCV is based in Polk County which has a current population of 667,150. Polk is home to Publix Super Markets (a Fortune 500 company), W.S. Badcock Corporation, and Comcar Industries. Polk County is also the winter home for the Detroit Tigers Major League Baseball Team. Retail Sales in Polk County totaled $6.5 billion in Polk County is Central Florida s Rising Star!

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