Seattle. Proven Results!

Transcription

1 Seattle

2 OUR STATIONS KDDS - La GranD 99.3 FM La Gran D is Seattle s ONLY FM Regional Mexican Spanish station and has been the market s standard bearer for Spanish language radio since It has the market s most recognized on-air brand that plays a blend of Regional Mexican hits targeting Hispanic adults 25 to 49. La Gran D engages listeners with a music intensive format featuring radio personalities including El Show de El Bronco y los Hijos de la Machaca mornings, 6A-10A. A family oriented humor filled show that is both entertaining and accessible to the audience. La GranD airs the only local radio Spanish language newscast during morning drive. El Pariente (Carlos Moreno) Seattle s local talent middays from 10A-2P. Carlos is a much loved and recognized personality all over town. Wherever the action is, you ll find El Pariente. Erazno y la Chokalata is the fastest growing afternoon drive show in the Country from 2P-7P. Highly connected to Facebook, You Tube and Twitter for a more complete listener experience in afternoon drive. Erazno is the type of comedy that s unique, and highly prized in Hispanic culture.

3 OUR STATIONS KMIA - LA ZETA 1210 AM This is a highenergy, promotionally oriented and personality driven contemporary Regional Mexican format targeting Hispanic that appeals to Hispanic young adults 18 to 34, as well as attracting a slightly older demographic with its flagship morning show. La Zeta is the home of El Show de Piolin. The legendary Spanish radio personality is now in the morning on La Zeta. You ll hear great music, topical interviews, great humor and the most energetic on-air personality ever Piolin!!! La Zeta s synergy with the audience is absolutely incomparable. It offers a fast paced music and personality delivery that drives the loyal consuming listener to stay tuned. With coverage from Mt. Vernon to Olympia, this is Top 40 high-energy personality radio at its best. On-Air Personalities include La Barby, mid-days and Gus Pika Duran on afternoon drive.

4 THE MARKET Top 10 fastest growing Hispanic Markets in the US. DMA % Growth Charlotte, NC 168% Raleigh area N.C 138.9% Atlanta, GA 126.9% Orlando Area, Fla % Ft. Myers-Naples Fla % Oklahoma City, Okla % Tampa Area, Fla % W. Palm Beach Area, Fla % Seattle-Tacoma, WA 108.3% Washington area, D.C 108.1% Source: Nielsen Hispanics are fiercely brand loyal. 61% agree with the statement: It s very difficult to get me to change brands once I find one I like. * 85% prefer to buy a more expensive but trusted brand over a less expensive one they don t know.* Many U.S. brand teams have bought into the myth that Hispanic consumers do not respond well to retail promotions. The reality is that when properly executed, Hispanic retail promotions can outperform general market initiatives.** 108% growth from 2000 to 2013! Now let s talk about density. Washington State: 11.9% Total Hispanic population: 970,112! Eastern Washington: Yakima County: 143,475 (46.3%) Franklin County: 52,405 (50.9%) Western Washington: King County: 225,815 (11.7%) Pierce County: 93,246 (9.6%) Snohomish County: 84,225 (9.3%) Skagit County: 126,954 (17%)

5 Language Importance of English and Spanish Hispanics believe that retaining The Spanish language is so important, that many parents do not teach young children English Knowing they will learn it Soon enough once they Enter school. When you listen to music, in what language do you listen? Even into the third generation and beyond, Spanish language music Is an important part of retaining our culture, 62% listen to music in Spanish and our identity. Listeners by Generation

6 THE LISTENER The Hispanic radio listeners in Seattle are of mostly Mexican in origin; many residing primarily in Spanish-speaking homes. This is a high-growth segment which exhibits high brand loyalty as well as product and service awareness. These listeners spend a much higher proportion of their income on goods and services. Contrary to the stereotype that most Hispanics work in low income agriculture jobs, the ever increasing number of Seattle s Hispanic residents are White Collar Professionals working in Sales, Financial and Technical services. Washington Hispanics are expected to amass $7.5 Billion in economic clout by ,200,000 1,000, , , , , ,000 *Hispanic population change ,790 1,047, , , Western Wa Eastern Wa *Estimated 2015 data based on 108% growth

7 RESPONSE-ABILITY Bustos Media stations participate and sponsor several events throughout the year. Family oriented festivals like Cinco de Mayo, 16 of September, concerts, outdoor fairs and other civic events that draw thousands of Latinos throughout the greater Seattle/Tacoma and Bellevue areas. These events are a perfect opportunity for businesses to create a one-toone relationship with potential consumers. Among many of our marketing opportunities are: Event marketing and sponsorships. Station promotional support (contests, sampling and giveaways). On-location broadcasts and station van hits. Web page banners and links. Social Media outreach (and more) W. Main Street Auburn, WA Phone: Fax:

8 Area Coverage Maps

9 Area Coverage Maps

10 La Gran D covering Washington State, to meet your entire broadcast needs.

11 La Zeta covering Washington State, to meet your entire broadcast needs.