Penn s Peak Radio 325 Maury Road, Jim Thorpe, PA

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Clifford Atkins
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2 Quick Hits About Us Penn s Peak Radio is a multi-platform Internet radio station broadcasting live 24 hours a day and 7 days a week. Located in Jim Thorpe, Pennsylvania, in the foothills of the Pocono Mountains, it s heard worldwide online and throughout northeastern and east central Pennsylvania via Blue Ridge Communications Cable. Since its humble beginnings in 2005, Penn s Peak Radio set out to be the ultimate online radio station. Our playlist is composed of the biggest hits from the hot country charts plus a healthy dose of the best of classic rock of the 60s through the 90s. When you add our distinctive on-air staff, studio guests, promotions, events, and listener requests, you wind up with the most fun you ve ever had listening to the radio! Facts & Figures Penn s Peak Radio has an average audience of 15,000-17,000 listeners every week. Although 91% of our audience simply listened to Penn s Peak Radio, the addition of our live video stream and live video on Blue Ridge Communications channel 113 has the number of watchers on the rise. listener profile and demographics Penn s Peak Radio listeners are socially active with adventurous personalities. Our listeners range from 18 to 65+ years old, with the highest concentration falling between 35 and 55. We have a good mix of listeners, with just slightly more female listeners. As an Internet radio station, Penn s Peak Radio can be heard worldwide via our website or smartphone apps. Although we do have listeners from around the world, a majority of our daily audience is located in Northeast Pennsylvania. Page 2

3 Audience Penns Peak Radio offers a variety of ways for people to listen and watch! As an Internet radio station, the PennsPeakRadio.com website prominently features our live streaming audio feed. Additionally, Penn s Peak Radio is broadcast live through Blue Ridge Communications on the scrolling guide channel (channel 80 or 97 depending on the area). Penn s Peak Radio also provides a free app, allowing listeners to tune in via their Android or Apple smart phones and tablets. Not only can people listen to Penn s Peak Radio, but they can actually see what s going on in the Penn s Peak Radio studio with a streaming video feed online provided by Livestream and also by watching Blue Ridge Communications digital cable channel 113. In 2015, Penn s Peak Radio added another avenue in which people can listen and learn about our station. Our audio stream airs on NFL Red Zone, a subscription HD channel in Blue Ridge Communications service areas. You can hear our stream outside of their regularly scheduled programming. In addition to all of the places people can listen to and watch Penn s Peak Radio, many new listeners are exposed to our station just by visiting Penn s Peak for a concert, lunch or dinner at Roadies or even just to check out the view! Our music plays outside of the Penn s Peak venue and our studio location, Roadies Restauraunt and Bar plays our station for their diners in the restauraunt, and concert goers also see our information in the concert hall. Loyal Fans We don t just have listeners, we have fans. In addition to the various ways our audience can listen to Penn s Peak Radio, they can also connect with us on Facebook, Twitter, Instagram, YouTube and via our monthly newsletter. Page 3

4 Statistics Listeners vs. Watchers Throughout 2017, the Penn s Peak Radio audience averaged 15,000 per week and 64,000 per month. The PPR Morning Lifeline and The Vibe are offered via Livestream online and on Blue Ridge Communications digital channel 113. Afternoon Confessions can be viewed on the Livestream and all other shows whenever special guests show up! The viewing audience is steadily growing as is the overall Penn s Peak Radio audience. Engagement When we consider the total audience that tuned in via the live audio or video stream on PennsPeakRadio.com, nearly 70% of people listened for more than 15 minutes and nearly 40% listened for over an hour. Channel 80/ Total: 661,062 Monthly Average 2017: 55,089 Channel Total: 11,504 Monthly Average 2017: 959 Not quantified in TV: The above numbers are only for standard digital boxes and standard DVRs. Numbers do not get counted for basic cable hookup (cable line directly into the tv), Mini DTA boxes (this is the new basic cable package), and Blue Ridge Dream TIVO boxes. We also broadcast on NFL Red Zone (this is in Blue Ridge Communication s HD+ package) during football season when there isn t any regular programming (no games). Online Web Stream & App (this includes 3rd party streaming sites and apps like TuneIn, RadioGarden, Streema, RadioBox, etc.) 2017 Total: 80,596 Monthly Average 2017: 6,716 Livestream (Online Video Stream - unique views - same video as Channel 113) 2017 Total: 13,023 Monthly Average 2017: 1,085 Other items not quantified: PPR plays in Roadies Restaurant and Bar while open PPR plays on Blue Ridge Communications & Pencor on hold music. Page

5 Listener Areas Page 5

6 Programming Standard Programming The PPR Morning Lifeline with Bob Matthews Weekdays from 7 am - 10 am, tune in to Bob Matthews on the PPR Morning Lifeline for breaking news from the real world, sports, weather, and traffic. All the good stuff you wanna hear in the morning is right here. The Vibe with Cody Join Cody for chill vibes every weekday from 10 am - 1 pm. You ll hear topics on sports and entertainment, but the best mix of music for you to just vibe-out to and relax yourself with. Isn t life stressful enough? Let s not let it be that way. Sit back and enjoy yourselves with Cody on The Vibe. Afternoon Confessions with Carrie & kara This brand new show brings you music, entertainment, and absurdity all in one nice little show 3 times a week! Two ladies giving you their honest truth on what s going on in the world today, plus some great segments and much more. It s all the news, just not the way you want it! Every Monday, Tuesday, and Thursday from 1 pm - 5 pm, they ve got a lot up their sleeves for you afternoon enjoyment! Page 6

7 Programming Specialty Shows Wall 2 Wall Country with casey parker Tune in Wednesdays from 1 pm - 5 pm for an exciting blend of traditional, classic and modern country music on Wall 2 Wall Country with Casey Parker. Each week she interviews a featured artist along with fun facts about the artists and music you know and love. 80 s Overload with carrie On Friday from 1 pm - 5 pm, the 80 s Overload provides you with the best mix of music from the 80 s to get your weekend party started! Carrie will get you moving in or out of your seat, spanning any genre from the most indulgent decade. Replays from 8 am - 12 pm every Sunday. Tuesday Night at the Oldies with Ike Every Tuesday from 6 pm - 9 pm, Ike spins all of the best music from the 50s, 60s, and 70s, taking you back to high school dances, your first date and simpler times. If you are a person who loves nostalgia, this show is for you! Replays from 9 am - 12 pm every Saturday. In the Pit with kara From pop punk to indie to alternative rock join Kara on In The Pit Thursdays from 6 pm - 9 pm for your weekly dose of rock music. Kara will will give you new tunes and artists that are blowing up on the scene to throwbacks to your favorite 2000s. Catch interviews with some of your favorite artists and upcoming bands you need to know about. Replays from 6 pm - 9 pm every Saturday. New Country Brew Bill Hughes and Kenny Morris are doing their best to give these very talented independent artists a chance to share their music and stories with you. They have a home here. Every Sunday from 1 pm - 2 pm you get a fast-moving show featuring great music and lots of fun. Page

8 Programming additional on-air treats Christmas Across the Lands Christmas Across the Lands is a syndicated, family-oriented radio show aired each Christmas. The show features the best of seasonal music as well as stories of the holiday season all across the world. seasonal and holiday Music Penn s Peak Radio features patriotic music as part of their programming on Memorial Day and the 4th of July to honor those who have made the ultimate sacrifice for our country. We also like to spice up other holidays like Valentine s Day, Labor Day, and Halloween with some tunes that will apply. Giveaways Regular give aways are a part of our every day programming. for every concert at Penn s Peak are given away on-air by the DJs on each of the shows. Weekday giveaway times are 9:15 am, 11:15 am, and 3:15 pm. There are also giveaways on the Tuesday and Thursday evening specialty shows at 8:15 pm. Page 8

Annual Events Destinations Near & Far PPR offers trips throughout the year to attractions near and far!

In 2017, we hosted a trip to Dreams Resort and Spa in Punta Cana, Dominican Republic for a luxury all inclusive stay!

New York City Christmas Trip Potentially Penn s Peak Radio s most successful event is a bus trip taken from Penn s Peak to New York City during December.

9 Annual Events Destinations Near & Far PPR offers trips throughout the year to attractions near and far! We have been on cruises to various islands throughout the Bahamas and the Caribbean, as well as local trips to haunted attractions, wineries, and more. In 2017, we hosted a trip to Dreams Resort and Spa in Punta Cana, Dominican Republic for a luxury all inclusive stay! Later that year we took a group on a wine tasting tour through the heart of Gettysburg. New York City Christmas Trip Potentially Penn s Peak Radio s most successful event is a bus trip taken from Penn s Peak to New York City during December. We pack buses full of listeners and escort them into the city for a day trip during the holiday season. They can choose to sightsee, shop, and explore on their own, or enjoy the Radio City Music Hall Christmas Spectacular featuring the Rockettes! Deck Party Event During the summer we rally our listeners to Penn s Peak for a deck party to support a special cause. We have raised funds for animal shelters, the military, and housing for the homeless. Each year offers entertainment including music from our DJs, live bands, a car show or even jugglers! To raise money for the cause, we have a raffle for gift certificates from local businesses as well as a drop off for donation items. Page 9

Opportunities Penn s Peak Radio offers the most comprehensive advertising packages in radio. Radio Spots Spot packages typically start with 40 spots.

If you don t already have a commercial, we ll even record and produce it at no additional charge.

10 Opportunities Penn s Peak Radio offers the most comprehensive advertising packages in radio. Radio Spots Spot packages typically start with 40 spots. We ll help you decide the best days and times to run your spot to get you the most exposure to your target audience. If you don t already have a commercial, we ll even record and produce it at no additional charge. Web Banners With options of sizes and specifications, our web banners feature your marketing message and a link to your website or Facebook page. We ll even design your web banner for you at no additional cost. Newsletter Sponsorship Highlight your business to our fan base of over 700 loyal listeners. We ll include your marketing message with a link to your website or Facebook page. Show SponsorshiP Sponsor a half hour during the show of your choice. We ll include a banner on our live video feed and 3 live on-air mentions during your sponsored half hour. Page 10

Opportunities Guest Appearances Be a guest on one of our shows!

com with a link to your website or Facebook page and live mentions on the air.

11 Opportunities Guest Appearances Be a guest on one of our shows! We ll promote your guest appearance with information on the selected show page on PennsPeakRadio.com with a link to your website or Facebook page and live mentions on the air. Scrolling Guide TV Tile Ads Advertise on Blue Ridge Communications scrolling guide (channel 80 or 97 depending on the area) where they play Penn s Peak Radio 24/7/365. Your tile ad will run 3-4 times per hour with your logo and marketing message. Penn s Peak Advertising Digital Channel 113 TV Tile Ad Run an ad on Blue Ridge Communications digital channel 113 to coordinate with your guest appearance, show sponsorship or radio spots. Your ad will be shown on our live video stream and digital channel 113 during The Morning Lifeline or Twisted Mix broadcasts. Ask us about advertising at Penn s Peak. Book the PenTeleData suite or run your television ad on the big screen for a Penn s Peak show. Page 11

Station! Web - Log onto the Penn s Peak Radio website to listen or view our livestream.

12 Check Us Out! Listen to Penn s Peak Radio and find out why we re Northeast Pennsylvania s #1 Internet Radio Station! Web - Log onto the Penn s Peak Radio website to listen or view our livestream. Cable - Listen to Penn s Peak Radio live on Blue Ridge Cable scrolling guide (channel 80 or 97) or watch us live on digital channel 113. Social Media - Follow us on Facebook, Twitter and Instagram for the latest news, special guests, contests and promotions. Phone Apps - Download our free app for your iphone or Android to listen to Penn s Peak Radio live. E-Newsletter - Sign up for our monthly newsletter to get the latest Penn s Peak Radio news delivered to your inbox. YouTube - Subscribe to our YouTube channel to view dozens of exclusive interviews from some of the nation s top musical acts. Page 12

13 Contact Us Contact PPR for more information! Billing Casey Parker Station Manager & On-Air Personality On-Air Carrie Smith Technical Director & On-Air Personality x5 Kara Fleck Production Assistant & On-Air Personality Sales Bob Matthews Marketing/Sales & On-Air Personality Ike Sales & On-Air Personality Cody Smith Sales & On Air Personality Client Payment Center As an advertiser, you have the convenience of paying online through our Client Payment Center at Our secure payment system allows you to make your payments through any major credit card (Visa, Mastercard, Discover, or American Express) and even through PayPal! PPR Shopping Cart In addition to making payments for advertising, we also have a number of products and promotions you can pay for online as well. If you wish to particitpate in any of our trips or events, or purchase PPR swag, you can do it all right from the comfort of your own home. Page 13

INTRODUCTION. Overview.

INTRODUCTION. Overview. 2017 MEDIA KIT INTRODUCTION Overview In 2001, a group was started for Information Technology professionals who wanted to network the right way. 6500+ members, 200+ events and over 2000 people finding new