our community. our nation. our world. Connect with the most influential, highly-educated and affluent radio audience.

Transcription

1 our community. our nation. our world. Connect with the most influential, highly-educated and affluent radio audience Media Kit

2 The WYSO Difference Underwriting on WYSO provides you with access to a Miami Valley radio audience that is the: Most Influential Highly-Educated Affluent WYSO listeners look to 91.3 WYSO as a reliable source of: News Information Entertainment We are a public radio station made up of thousands of diverse listeners coming together in a shared community with unparalleled loyalty to the station and its unique programming. Influentials The WYSO audience is more likely to be influential. Audience data provider Mediamark defines an influential as one who particpates in three or more public activities that demonstrate uncommon engagement with their community (for instance, serving on a committee, participating in fundraising, or writing something that has been published). A large body of research suggests that influentials are significantly more likely than other Americans to drive social trends, influence mass opinion, and create word of mouth for ideas and products. NPR listeners are nearly three times more likely than the average adult to be an influential. Indeed, NPR reaches one of the highest concentrations of key community influentials.

3 The WYSO Audience *According to a recent WYSO Listener Survey ONE HALF of responders have Master s or Doctoral degrees. More than ONE THIRD have a household income of $100,000 or more. *According to a recent WYSO Listener Survey Doctoral Degree Master's Degree Bachelor's Degree Associate Degrees Some College College Student High School Grad HIGHEST LEVEL OF EDUCATION 0% 10.0% 20.0% 30.0% 40.0% HOUSEHOLD INCOME (in thousands of dollars) Compare WYSO s audience to any other medium in the area. Underwriting on WYSO reaches the most affluent, highly-educated, and influential audience in the Greater Dayton Region. A Total of 65,000-70,000 weekly listeners with a potential audience of more than one million. We reach eleven counties in Southwest Ohio. According to Nielsen *WYSO consistently ranks as one of the top 5 stations in the Greater Dayton market for time spent listening during morning and afternoon drivetime. $100 & Up $75 - $99 $50 - $74 $25 - $40 We are growing in listenership Our audience listens longer Our listeners are loyal $0 - $24 0% 6.7% 13.3% 20.0% 26.7% 33.3% 40.0% *Nielsen Tapscan, Spring & Summer, 2016

4 Marketing Opportunites Underwriting, the public radio form of advertising, places your business, product or service in a unique position by clearly separating your brand from the clutter inherent in other forms of advertising and media. How does it work? We provide Broadcast Announcements: 20 seconds in length Voiced by station talent Written in an objective style that listeners expect and appreciate There is an average of just 4 minutes of underwriting per hour on WYSO. On commercial radio advertising segments can be as long as 20 minutes. In the clutter-free environment of WYSO your message stands out and triggers action. 85% of listeners have taken direct action as a result of public radio underwriting. WYSO Broadcast Tower Coverage Map

5 Program Schedule MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY BBC World Service 6:00 am 7:00 am Morning Edition from NPR (featuring local news, weather and traffic) Alternative Radio Book Nook Rise When the Rooster Crows 6:00 am 7:00 am 8:00 am Weekend Edition 8:00 am 9:00 am BBC News Hour 9:00 am 10:00 am Car Talk WYSO Weekend 10:00 am On Point Book Nook 11:00 am Wait Wait Don t Tell Me The Splendid Table 11:00 am Noon This American Life You Bet Your Garden Noon 1:00 pm 2:00 pm Excursions with Niki Dakota Radiolab The Moth Radio Hour The Dear Green Place 1:00 pm 2:00 pm 3:00 pm 4:00 pm Fresh Air with Terry Gross Ted Radio Hour On the Media American Routes 3:00 pm 4:00 pm 5:00 pm All Things Considered from NPR (featuring local news, weather and traffic) All Things Considered 5:00 pm 6:00 pm 7:00 pm Marketplace PRI s The World A Prairie Home Companion A Country Ramble 6:00 pm 7:00 pm 8:00 pm 9:00 pm Hall of Fame Blues Jazz Night Kaleidoscope The Jewel Case Around the Fringe with Rev Cool Down Home Bluegrass Alpha Rhythms 8:00 pm 9:00 pm 10:00 pm 11:00 pm TED Radio Hour Documentary Hour This American Life The Moth Radio Hour Snap Judgement Behind the Groove American Routes Radiolab 10:00 pm 11:00 pm Midnight Fresh Air with Terry Gross The Midnight Special Snap Judgment Midnight 1:00 am 1:00 am 2:00 am- BBC World Service 2:00 am- Locally produced programming

6 our community. our nation. our world FM WYSO Spot Rates 2017 All rates are net; all spots are 20 seconds. NPR s Morning Edition / BBC NewsHour: $50.00 Morning Drive: 6:00AM to 10:00AM NPR s All Things Considered / Marketplace: $50.00 Evening Drive: 4:00PM to 7:00PM 7 Day Weekly Rotator - Run of Schedule: $ /3 of the total purchased spots purchased placed in weekday AM or PM drive time (6AM-10AM or 4PM-7PM), 1/3 of the total purchased spots to be placed in weekday midday (10AM-4PM) and 1/3 of the total purchased spots to be placed in weekday evening programming between 7PM 10PM or weekend programming. Non-profit Rate Guaranteed Morning or Evening Drive: $45.00 $5.00 non-profit discount applied Morning Drive: 6:00AM to 10:00AM Evening Drive: 4:00PM to 7:00PM Non-profit Rate Run of Schedule: $30.00 $5.00 non-profit discount applied 1/3 of the total purchased spots purchased placed in weekday AM or PM drive time (6AM-10AM or 4PM-7PM), 1/3 of the total purchased spots to be placed in weekday midday (10AM-4PM) and 1/3 of the total purchased spots to be placed in weekday evening programming between 7PM and 10PM or local weekend programming. Annual frequency discounts available for drive time: 13 weeks: 15% 26 weeks: 20% 52 weeks: 25% Contact: Karen Bledsoe Director of Underwriting kbledsoe@wyso.org *Rates are subject to change *Minimum contract of 10 spots required. Other packages are available upon request