FACT SHEET. Community Radio National Listener Survey 2015 Wave #2 AUSTRALIA. January Prepared for:

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1 FACT SHEET Community Radio National Listener Survey 215 Wave #2 January 216 Prepared for: *Speak Languages Other Than English At Home McNair Ingenuity Research Pty Ltd ACN Level 4, Pacific Highway, Crows Nest, NSW, 265 Phone: Fax:

2 OVERALL RADIO LISTENING All people aged 15+ to radio to community radio to commercial radio to ABC and/or SBS radio to community radio who: do not listen to commercial radio do not listen to ABC/SBS radio do not listen to commercial radio or ABC/SBS radio 215 Wave #1 215 Wave #2 In An Average Week In An Average Week ' ' 18, , , , ,3 12, , , , , ,45 8 2, , How to Read: In an average week, of all people aged 15+ throughout Australia (18,761, people):, people, or, listen to community radio 1,45, people, or 8, listen to community radio but not commercial radio 2,24, people, or 12, listen to community radio but not ABC/SBS radio Base: An estimated, people aged 15+ who listened to community radio in the last seven days. Average week community radio listeners Breakfast (5am-9am) Mid-morning (9am2 noon) Afternoon (12 noon - 3pm) Drive Time (3pm-7pm) Evening (7pm2 midnight) Late Night (12 midnight - 5am) Average week community radio listeners Up to 5 hours 5 to 1 hours 11 to 2 hours Over 2 hours 754, people, or 4, listen to community radio exclusively, that is, listen to community radio but not commercial radio or ABC/SBS radio Community Radio Listening by Day Part 3,22 2,954 2,625 2,89 1, Hours Spend Listening to Community Radio in a Week 1 1,833 1, , Average no. of hours listened to community radio in an average week 215 Wave # Wave # Wave #1: Aug-Nov 214 & March-June 215 / 215 Wave #2: March-June 215 & Aug-Nov 215 Australia n=1,188 - Weekly n=2,979

3 to community radio REASONS FOR RADIO LISTENING TO COMMUNITY RADIO 15+ to Community Radio In An Average Week ' 1 Local information / local news Specialist music 2,631 1, Local voices / local personalities 1, They play Australian music / support local artists They give an independent voice / not owned by big business or government Locals can participate / I feel like I can get involved with the station if I was interested The announcers sound like ordinary people / the announcers sound like 'one of us' Programs not available elsewhere / I hear something that I don't hear anywhere else Diversity in programming Specialist information programs Programs in languages other than English 1,384 1,32 1,22 1,19 1, Other Community Radio Reach 8, ,761 1 Profile Base 1 8, ,761 1 Gender Men 2,8 55 4, ,2 49 Women 2, , , Age Groups , , , , , , , , , , , Marital Status Single/never married 1, , , Married/partner, no children , , Married/partner/single, child(ren) at home 1, , , Married/partner/single, child(ren) left home , , Widowed/divorced/separated ,791 1 Number of People in Household 1 or 2 2, , , or 4 1, , , or more , , Week: +6-6 Difference to Occasional: -5-3 Australia n=1,188 - Weekly n=2,979 - Occasional n=5,12

4 Profile Base 1 8, ,761 1 Work Status Full-time 1, , , Part-time 1, 2 1,81 2 3,74 2 Home duties ,82 1 Retired / pensioner , ,841 2 Unemployed ,14 5 Student , , Difference to Week: Occasional: +6-3 Occupation Professional, business manager or executive 1, , , Business owner, self-employed, sales or clerical , , Technical, skilled, semi-skilled or manual , , Not working 2, , , Highest Level of Education Primary, Secondary or High School 1, , , Some tertiary/tafe 1, , , University (Bachelor or higher degree) 1, , , Gross Annual Income Under $2, 1, , , $2, - $4, 1, , , $4, - $6, , , $6, - $1, 1, , ,815 2 Over $1, , , Refused +3 Main Grocery Buyer Yes 4, 79 6, , No 1,8 21 2, , Done in the past four weeks Listened to any streamed or on-line radio program on the Internet Downloaded a radio podcast from the Internet to listen to at a later time 2, , , , , , Value of Community Radio to the Australian Community Very valuable 2, , , Quite valuable 2, , , Not very valuable , Not at all valuable , Australia n=1,188 - Weekly n=2,979 - Occasional n=5,12

5 Profile Base 1 8, ,761 1 Difference to Week: Occasional: Aboriginal or Torres Strait Islander Origin Yes No 4, , , Identify as lesbian, gay or bisexual Yes ,4 5 No 4, , , Refused ,89 6 Have Disabilities Physical disability ,867 1 Hearing impairment ,313 7 Sight impairment , ,38 12 Speech impairment None of the above 3, , ,46 71 Refused ,65 6 Reading Difficulty Yes No 4, , , Religious Faith Christianity 2,54 5 4,4 48 8, Faith in other religion , ,966 1 No religious beliefs 1, , ,85 37 Refused ,256 7 Language Other Than English Is Regularly Spoken in the Household Yes 1,363 2, ,75 2 No 3, , ,11 8 Languages spoken at home (Top 1) Base 1, , ,75 1 Net Chinese/Mandarin/Cantonese Hindi (Indian) Italian Arabic German Greek Vietnamese Filipino/Tagalog Turkish Japanese Australia n=1,188 - Weekly n=2,979 - Occasional n=5,12