2018 Sponsorship and Info Pack

Transcription

1 2018 Sponsorship and Info Pack

2 Who Listens to SWR 99.9 FM? Approximately 107,400 Listen to SWR 99.9 FM per week Average single TSL (Time Spent Listening): 45.3 minutes. Average weekly TSL: 11 hours.

3 About Our Broadcast Area: SWR 99.9 FM is the largest local radio station in Sydney and broadcasts to 90% of the Sydney Metropolitan Area, including 100% of Western Sydney. Listeners can also tune in online from anywhere in the world. Western Sydney consists of: 49.7% Males 50.3% Females Median Age: 33 years Median Weekly Household Income: $ % have completed university or tertiary education Survey data compiled through comprehensive listener statistics, local surveys conducted by SWR 99.9 FM and 2016 census data.

4 Primary Target: All Persons between the ages of Listenership Age: 15 24: 14% 25 40: 35% 41 55: 39% 55+: 12% About Our Listeners: 93% of all listeners 15+ reside in Sydney s West. 71% of all listening occurs while driving. 28% listen while at work. 78% of listeners are self-employed or work full time. How Do They listen? 95% listen via an FM radio 5% listen online or through on-demand content.

5 Why Do Our Listeners Choose SWR 99.9 FM? 46% of our listeners are sick of talking and ads on commercial radio. 27% of our listeners are sick of repetitive music on commercial radio. 11% of our listeners tune in for music and programming not available elsewhere. 10% of our listeners tune in for local voices and information. 6% other.

6 How many are listening? Approximately 3,500 are listening to our Breakfast and Drive programs at any given moment. Approximately 18,000 people listen to Breakfast each morning for an average of 18 minutes. Approximately 14,500 people listen to Drive each afternoon for an average of 33 minutes. Approximately 11,000 people listen during the workday (9am 4pm) for an average of 2.7 hours. Approximately 75,000 people listen during the 6am 6pm period for an average of 71 minutes.

7 Why should you consider sponsorship advertising on SWR 99.9 FM? You would be reaching an engaged and targeted audience who are more likely to consider your product or service. SWR 99.9 FM is not owned by big business or government; in fact, you d be supporting a local community organisation, who can offer a personal touch. Your sponsorship advertisements would be reaching over 107,400 weekly listeners. Less clutter we only allow 5 minutes worth of ads per hour, so your business would stand out! We offer very competitve prices; a lot cheaper than the commercial radio stations! Radio advertising sells everywhere. Our listeners are in their cars while they re commuting, they re listening to us while they re at work and they re listening while they re enjoying a nice BBQ on a Saturday afternoon. Capture the potential!

8 Bronze Sponsor Starter Package What? When? 1 x professionally produced 30 second sponsorship announcement (ad) 4 weeks of placement (Mon - Fri) as follows: 1 x During Breakfast (6am - 9am) 1 x During Daytime (10am - 3 pm) 1 x During Drive (4pm - 6pm) Cost Contact us for our current rates.

9 Silver Sponsor Package What? 1 x professionally produced 30 second sponsorship announcement (ad) When? 8 weeks of placement (Mon - Fri) as follows: 1 x During Breakfast (6am - 9am) 1 x During Morning (9am - 12pm) 1 x During Afternoon (12pm - 3pm) 1 x During Drive (4pm - 6pm) Cost Contact us for our current rates.

10 Gold Sponsor Package What? When? 1 x professionally produced 30 second sponsorship announcement (ad) 13 weeks of placement (Mon - Fri) as follows: 1 x During Breakfast (6am - 9am) 1 x During Morning (9am - 12pm) 1 x During Afternoon (12pm - 3pm) 1 x During Drive (4pm - 6pm) Cost Contact us for our current rates. + Bonus 50 x guaranteed spots overnight and across weekends!

11 Looking For Something Bigger? SWR 99.9 FM can cater to your business needs - no matter how big or small the project. We can offer customised sponsorship arrangements specific to your budget and goals. As well as the packages listed in this information pack, we have a number of other sponsorship options such as: Exclusively sponsoring specific programming such as our popular show The Awesome 80 s which airs on Saturday afternoons. Exclusively sponsoring News and Weather reports, allowing you to reach an engaged audience who are turning up the volume to listen to up-do-date information. Furthermore, we offer sponsored Outside Broadcasts from your business location, which includes exclusive sponsorship advertising while we broadcast live from your doorstep. If you are interested in sponsorship advertising on SWR 99.9 FM, speak to our friendly staff during office hours on (02) , us via sales@swr999.com.au or fill out our contact form on

12 Businesses that have partnered with SWR Triple 9 FM: