KFM is a companion for fun times and a trusted source to turn to for the issues that really matter.
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- Baldric Taylor
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2 Alive with the unique sprit of Cape Town, KFM resonates with the city and its diverse communities. A station that is inspired by the sights, sounds, tastes and happenings in the Western Cape, KFM in turn inspires audiences to go out there and live the great life. With over listeners across the Western Cape, the station has audiences of many more on multiple content platforms. KFM connects through presenters with big personalities who are rooted in the community, great music as well as promotions that are memorable and entertaining. KFM is a companion for fun times and a trusted source to turn to for the issues that really matter.
3 CONTENTS Our listeners Quick Facts Line Up Opportunities for advertisers Audience Rates
4 OUR LISTENERS Vibrant & Self-reliant The best way to describe KFM s listenership demographically is that it personifies diversity. The audience spreads across the upper LSM s, it has male and female listeners (the former in the majority), it spreads across the age segments and is a mix of married and single people. Over half of the listeners work full or part time most frequently in the formal sector, with the rest being students, housewives, retired folk and those not working but looking. They value the cultural diversity of the country, a country that they believe could be as great as any in the world, and they are prepared to do their bit to make this happen. On the moral front, they reveal a strong ethical view about their own behaviour. Not only are they responsible citizens on the crime and corruption front, but they conduct their own finances responsibly. They are technology driven, digitally sussed consumers both in the devices they access and in the value they place in advertising. FutureFact 2014
5 QUICK FACTS Male 47% Female 53% LSM % LSM % LSM % % % % Coloureds 44% Whites 25% Blacks 30% Indians 1%
6 LINE UP Monday-Friday * Julia Joubert/Andy M/Barron Hufkie ** Julia Joubert/Jess da Silva Breakfast with Ryan O Connor Ian Bredenkamp Sechaba G Rob Vember Tim Thabethe Ryan Seacrest Saturday Various Jonathan Duguid Alex Jay Take 40 SA Rob Vember Zoe Brown Twala N gambi Pags Sunday Various Jonathan Duguid Alex Jay Tim Thabethe Twala N gambi Liezel van der Westhuizen Jess da Silva * Weekdays: Mon: Andy M Tues-Wed: Barron Hufkie Thur-Fri: Julia Joubert ** M-F: Mon-Wed: Julia Joubert Thur-Fri: Jess da Silva January 2016
7 OPPORTUNITIES FOR ADVERTISERS Radio, Digital and Social working together Primedia Broadcasting Radio l Digital l Content Primedia Broadcasting is a media brand with courage, vision and purpose. The home of premium radio stations: 947, 702, KFM, and CapeTalk, award-winning news from EWN, as well as social initiatives: Lead SA and Crime Line, Primedia Broadcasting represents big brands, big personalities and attracts lucrative audiences. In addition to their world-class radio properties, Primedia Broadcasting has evolved into a multi-platform content-creating business with expertise and capacity to deliver response through converged campaigns. Relevant, immediate and versatile, Primedia Broadcasting offers clients and audiences meaningful connections that deliver.
8 AUDIENCE 810K listeners over a 7 day period RACE Coloureds Whites Blacks Indians GENDER Female Male AGE WORK STATUS Work Full Time Work Part Time Housewife Student Retired Unemployed P7D Cumes
9 AUDIENCE 810K listeners over a 7 day period Cume by Daypart Mon-Fri Week Cume Daypart (000) s % Saturday Day Cume Daypart (000) s % Mon-Fri Day Cume Daypart (000) s % Sunday Day Cume Daypart (000) s % Monday-Friday Week Cume by Daypart
10 KFM Monday-Friday Week Cume by Daypart (000) s % (000) s % (000) s % (000) s % (000) s % (000) s % (000) s % (000) s % March release Total Men Women Blacks Coloureds Indians Whites LSM LSM LSM LSM Up to R7999 HH R8000-R10999 HH R11000-R19999 HH R HH Monday-Friday Week Cume by Daypart
11 GENERIC RATES Effective 1 July 2015 to 30 June 2016 Please contact us for sponsorship, traffic or live read rates MONDAY TO FRIDAY SATURDAY SUNDAY 00:01-04:00 R :00-06:00 R 2,115 06:00-09:00 R 13,334 09:00-12:00 R 8,753 12:00-15:00 R 7,434 15:00-19:00 R 8,281 19:00-22:00 R 2,115 22:00-23:59 R :01-04:00 R :00-06:00 R :00-10:00 R 3,302 10:00-14:00 R 5,307 14:00-18:00 R 2,449 18:00-21:00 R :00-23:59 R :01-04:00 R :00-06:00 R :00-10:00 R 3,028 10:00-14:00 R 4,845 14:00-18:00 R 2,449 18:00-21:00 R :00-23:59 R 670 Generic Airtime Conditions The above rates are based on a 30 second recorded commercial and EXCLUDE VAT. Cancellation period: 28 days written notice prior to broadcast date, regardless of date of application. There is a 50% surcharge on all LIVE READ commercials. Preferred time booked within a specified hour is subject to a 25% loading. SATURDAYS ONLY: No advertisements during 18:00-00:00 on Uninterrupted Music Sweep All commercials booked within The Money Show / The Midday Report carry a 25% loading over and above the following rates: The Midday Report 12:00 13:00 Monday to Friday Rate per Simulcast spot: R8,850 The Money Show 18:00 20:00 Monday to Thursday Rate per Simulcast spot: R11,585 The Money Show 18:00 19:00 Friday Rate per Simulcast Spot: R11,585 Added value is calculated off the investment amount excluding VAT and based on rate card value. Duration : Calculation : Note: Durations of 60 seconds or more need to be approved by each station prior to booking and broadcast.
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