Survey Shows Radio Delivers For Advertisers

Transcription

1 2013 Media Kit

2 Survey Shows Radio Delivers For Advertisers A comprehensive research study recently completed by Foundation Research provides further evidence why so many national and local advertisers are turning to radio to reach their target customers. Some of the highlights showing how radio adapts to the lives of busy Canadians from this national study of 1,028 consumers include: Radio accounts for 1/3 of Canadians daily media time. Canadians increased their daily radio listening in the last year by 5% to 2.3 hours per day. Hard to target groups like higher income adults and working women listen to radio daily, spending more time with radio than any other medium. Radio is the most compatible medium with the Internet as 42% of adults listen while on-line, either directly or streaming. On average 80% of Canadians listen while driving to and from a shopping trip and 60% identified radio as the last medium they were exposed to before a purchase occasion. Radio ads are heard! Only 26% of adults indicated that they avoided radio advertising, the lowest of all media, 10 points lower than the closest competitor. For more information, contact our sales department at

3 Radio works well for the retail community! Here s what some of our advertisers are saying I have been on the radio for 5½ years and have had a very good response. I very foolishly left the radio last year to try TV thinking I would get an amazing return for my money; however I was very disappointed with the results and now refer to it as a big waste of money. In hindsight I should have just stayed with what was working. the radio. - Sue Cousins, Aqua Massage Oshawa Inc. We have been advertising on KX96 and The Rock for about 6 years now we ran a campaign offering a free round of golf in the month of May if they went to my website and entered their address. We ran the campaign for 4 weeks and we had approximately 2,500 people sign up. I thought this campaign went very well and proved that if you make a good offer people will respond! - Karen Simpson, Four Seasons Country Club, Claremont We make a point of asking customers what s brought them into the store and on quite a few occasions it s been the radio. - Laurie Grady, Whitby Fabrics Sewing Centre, Whitby It s actually the largest return of investment in our marketing portfolio. I would strongly recommend radio advertising to anyone. - Matt Bowles, Lovell Drugs, Oshawa Well I ve noticed year round that almost on a daily basis, people come in to the store and say right away that they ve heard us on the radio. Over the years when we started our business we did other forms of advertising and we noticed from radio that we had more positive response and a longer lasting response with radio advertising. - Joe and Sonja Sanders, Jewellery By Sanders, Oshawa Isn t it time you got the Power of Radio working for you?

4 Who We Are KX96 New Country FM Country music has never been so popular, especially amongst the younger age groups! In the latest audience survey, nearly one third of KX96 s audience falls into the demographic. The biggest audience gain in the past year has been in the age group, with an increase in weekly reach of 246%! Celebrating 18 years on the air in the fall of 2012, KX96 now reaches a record number of consumers - 172,400 listeners who are extremely loyal to country music, KX96 and the advertisers who support the format! KX96 broadcasts from a tower in Whitby at 95.9 that serves Durham and eastern Toronto as well as from a supplementary transmitter tower in downtown Toronto at Additionally, a tower in Sunderland at 89.9 pushes the signal well into cottage country in south-central Ontario. KX96 is popular with females who account for up to 80% of buying decisions. Nearly 60% of the audience 12+ is female. And they have money! Over 26% of the listeners live in households of $100,000 plus incomes. Over 57% of the audience has some post-secondary education. The station s strategy has always been to provide local news, weather, traffic and local community information. Add to that hot new country music, engaging on-air personalities and you ve got one of the best vehicles in Durham Region to grow local business! Features on KX96 include news sponsorships, weather and traffic tags as well as the highly successful boom box remote broadcast. Source: BBM Fall 2012 Visit the station s website at New media opportunities are available on line blasts, streaming pre-rolls, couponing and banner ads.

5 Audience Profile 172,400 listeners tune in weekly! Age Percent Gender Female 59.5% Male 40.5% Source: BBM Bureau of Measurement, Fall 2012 Full Coverage by percent of weekly reach

6 HAMILTON CJKX-FM Coverage Map Dial Positions: 95.9 FM & 89.9 FM 11 WASHAGO 400 ORILLIA FENELON FALLS BARRIE LAKE SIMCOE 89.9 FM 7 LINDSAY KESWICK SUNDERLAND PETERBOROUGH VAUGHAN BRAMPTON 9 NEWMARKET 404 RICHMOND HILL FM UXBRIDGE STOUFFVILLE 95.9 FM MARKHAM 2 PICKERING SCARBOROUGH 12 WHITBY AJAX PORT PERRY 7A COURTICE COBOURG PORT HOPE NEWCASTLE OSHAWA BOWMANVILLE LAKE ONTARIO BELLEVILLE PRINCE EDWARD COUNTY GUELPH KITCHENER OAKVILLE TORONTO MISSISSAUGA CAMBRIDGE BURLINGTON

7 Weekday News Sponsorship People rely on radio all day long for their news. The Durham Radio News team delivers more current, up-to-date local news than any other Durham news source. Sponsorship of KX96 News, Monday to Friday, offers a credible, prestigious environment to enhance your business image. Your message is presented as the exclusive sponsor. Sponsorship includes: 1 opening name credit daily 1 x :30 second commercial daily in the newscast Commercials rotate throughout 11 newscasts daily outlined as follows: 6:00 a.m. 8:30 a.m. (on the half hour) 12:00 noon 3:00 p.m. 6:00 p.m. (top of the hour) Call us for a quote today! Durham Radio Inc. January 2013

8 Weekday Weather Sponsorship Everyone loves to talk about the weather! KX96 covers the weather in Durham and the surrounding areas where the weather can vary from that of neighboring Toronto. Local residents want local weather and KX96 delivers! Sponsored weekday weather reports air Monday to Friday from 9:40 a.m. to 5:50 p.m. Your message is presented as the exclusive sponsor. Sponsorship includes: 1 opening name credit 1 x :15 second commercial Call us for a quote today! Durham Radio Inc. January 2013

9 Traffic Report Sponsorship Durham commuters want local, up-to-date traffic conditions to get them around and that s what KX96 delivers! This is your opportunity to reach commuters in their cars where commercial recall is 50% greater than in their home or office. Traffic report tags rotate throughout the entire day, 5:30 a.m. to 7 p.m. Your message is presented as the exclusive sponsor. Sponsorship includes: 1 opening name credit 1 x :10 second LIVE selling message Call us for a quote today! Durham Radio Inc. January 2013

10 3 Hour Remote Package Your 3 hour remote includes: 3 x 60 second live cut-ins per hour for a total of 9 30 x 30 second (or 20 x 60 second) commercials during the week of your event 5 x 15 second promotional announcements per day for 3 days prior to your event, total of 15 the Boom Box or Cruiser on location for 3 hour on-air talent on location for 3 hours plus lots of prizes and giveaways! KX96 BoomBox KX96 Cruiser Call us for quote today!