Karyn Bak Sales Manager x706 Reach Radio s Top Professionals Today!

Transcription

1 Karyn Bak Sales Manager x706 Reach Radio s Top Professionals Today!

2 SURVEY SAYS READER SURVEY DETAILS

3 SURVEY SAYS INSIDE RADIO attracts MORE readers than the #2 and #3 publications COMBINED. 72% of respondents read Inside Radio daily. 83% of respondents read Inside Radio at least once per week. 82% of Inside Radio readers are radio veterans. SURVEY DETAILS: Survey invitation sent anonymously to radio station data/employees including all titles (20,000+ invitations sent 2x total). 665 participants. 455 completed the survey. Conducted: June 6-12, 2013.

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5 Our products will help your business grow!

6 INSIDE RADIO NEWSLETTER The Inside Radio newsletter reaches over 20,000 readers every day! Industry movers and shakers who rely on Inside Radio for radio industry news will be interested in your product or service. May 26, 2014 June 19, 2014 READ SAMPLE ISSUE Full Page Bottom banner 7.5 w X 9.75 h 7.5 w X h *Largest 1 day audience in 2014: 47,262 (on April 22) *Numbers do not include & website visitors

7 Delivered to 37,000 Radio Pros twice daily! Top Leaderboard 728 w x 90 h Half Banner (right rail) 234 w x 120 h Sponsor Link Includes 50 words of copy including headline with your logo or Image: 400 w x 100 h Bottom Leaderboard 728 w x 90 h

8 INSIDE RADIO MUST READ MONDAY MUST READ MONDAY SPONSORSHIP: Right-Rail Banner Ad displayed in the Must Read Monday feature. Minimum 50% rotation. We will feature content provided by your company, which will be highlighted in articles every 6 to 8 weeks. Limited to 12 sponsors. Standard Bottom Display Ad featured weekly in the daily Inside Radio subscriber-based newsletter. The Inside Radio newsletter is opened an average of 20,000 times per day by industry decision-makers and professionals. Standard Bottom Display Ad 7.5 (w) x (h) MRM Ad Dimensions (w) x 1.5 (h) Monthly Investment=$2450 (minimum 12 month commitment)

9 INSIDE RADIO MUST READ MONDAY 22% 35% 24% 30% 27% 30% Stories about successful advertiser radio campaigns/promotions More stories about station and market revenue trends How to produce more sales/revenue New digital products/services Stories about advertiser categories (Healthcare, Telecom, etc.) Stories about ratings/programming INSIDE RADIO readers asked, and we listened! We surveyed Inside Radio readers and posed the question: What kind of stories would you like to see more of? Overwhelmingly, our readers want content that will help their stations grow and prosper. That s why we created Must Read Monday, a weekly feature that goes beyond the daily news by uncovering strategies, new ideas, and new products that bring revenue to radio. The Must Read Monday edition will feature editorial contributions from companies like yours useful advice that will help advance this great industry that we know and love! *Total respondents: 272

10 THE BLUE PAGE The Blue Page is a Monday feature with a Tuesday and website article. This advertorial gives your business the opportunity to tell your story and let readers know why it makes sense to do business with your company words Headline and subhead with copy Includes images, contact information, and website click-through

11 CUSTOM DATABASE MARKETING Target your audience with a Custom e-blast. We do all the work you make all the sales! 728 w x 800 h.png file or compatible HTML code. PNG image features one link. Target the decision-makers: Group Owner General Manager Program Director Engineer Sales Manager Operations Manager

12 EXAMPLE OF DATABASE TARGET MARKET: US. PROGRAM DIRECTORS, BY FORMAT Format Adult Contemporary 591 Adult Standard 211 Alternative Rock 190 Gospel 201 Classic Hits 706 Classic Rock 464 Classical 107 Contemporary Christian 303 Program Directors Country 1786 Easy Listening 23 Hot A.C. 458 Format Jazz 87 Modern Rock 111 Program Directors News/Talk 1417 Oldies 433 R&B 132 Rock 301 Soft A.C. 140 Spanish 593 Sports 649 Top Urban A.C. 152 **AS OF AUGUST 2013.

13 INSIDE RADIO.COM Top Banner 468 px (w) x 60 px (h) Cube Image 300 px (w) x 250 px (h) Skyscraper 160 px (w) x 600 px (h) Inside Top Leaderboard INSIDE PAGES 728 px (w) x 90 px (h) Bottom Leaderboard 728 px (w) x 90 px (h) Background Take-Over 1700x1000px w/960px center clear limit App Banner 640 px (w) x 100 px (h)

14 HIGH IMPACT WEBSITE ADVERTISING Site Skin Takeover

15 CONVENTION ADVERTISING Reach Radio Professionals at The Radio Show In September, the radio industry gathers to meet, learn and engage! Inside Radio publishes a special Fall Radio Show Magazine. Over 80,000 print and online copies were opened in 2013! Exclusive Industry Salary Survey Exclusive: Special reports Exclusive: The only industry publication you'll find in the convention bag Electronic delivery of the issue to all INSIDE RADIO readers prior to The Radio Show Flipbook link from the INSIDE RADIO daily Availability/Investment: Back Cover: $5,000 Center Spread: $5000 Inside Front/Back Cover: $2500 Full Page: $2000 Half Page: $1500 Quarter Page Strip: $850 *All full page ads receive a 234X120 half banner in the Special Issue . READ THIS YEAR S EDITION