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1 WiLD 102 Radio Station Media Kit KCAJ-FM Roseau, Minnesota Broadcasting Good, Local, Radio at 50,000 watts for over 20 years in Roseau County.

2 Table of Contents Station Overview Letter from Joseph Bain, Owner & CEO Coverage Map, Frequency & Wattage Listenership Survey, Audience Overview WiLD 102 Format Music, Programs, Shows Advertising Opportunities On Air, Online, On TV Rate Sheet

3 Letter from Joseph Bain, Owner & CEO For over 15 years I ve been honored to own and operate North Country Media, Inc which includes WiLD 102 Radio, the only FULL Powered FM Station broadcasting live every day in Roseau, Minnesota. We at WiLD 102 Radio believe in how important local is to our listeners... For News, Weather, Sports, Agriculture, Church... as well as to keep you informed during the listening day. WILD 102 Radio is a time tested and proven company which provides advertisers, programmers, and listeners with solid financial results which are community centered to have a positive impact in our community. Grow your business today, while being part of your community s Good, Local, Radio station right here at home. Thank you for learning more about WiLD 102 Radio! Joseph Bain, Owner & CEO

4 Coverage Map Broadcasting at a frequency of FM, with 50,000 watts of power for a nice clear, loud signal in studios at 107 Center Street West in Roseau, Minnesota and transmitter site at Wannaska, Minnesota.

5 Listenership Information In late 2016 and early 2017 extensive surveys were held across the WiLD 102 listening areas. People were invited to participate in the surveys and we let people know through Newspapers, Online Advertisement placements, Onair, and On TV. We asked people who listened to us, as well as those that didn t listen to us for their honest feedback so that we could continue to improve our quality, and reach an even broader group of people. It was the largest surveys we undertook inour over 20+ years. What did we find out? Please LOVE local radio. And in particular they listen to WiLD 102 Radio.

6 Why people listen Quality programming is number one. (95% of the other response is Music) Where do people get their information from? Radio of course!

7 What about the Music? People love different types of music, and that s why WiLD 102 plays a variety of music. WiLD 102 Radio plays 5 of the top 6 types of music people listen to. Who participated in this survey? People like you.

8 Programming The backbone of our programming is quality local broadcasters. Zach Swanson Station Manager Sports Director Morning Show Host Jack Swanson ( jack@wild102fm.com) Station Founder News Director Craig Olson (craig@wild102fm.com) Office Manager Music Director Traffic Director Midday Show Host Darcy Engel (darcy@wild102fm.com) Evening Show Host

9 Networks Supplementing our local broadcasters are our regional, national, and international partners. We also carry some great programs.

10 Advertising Opportunities We offer advertising on Radio, on our Website, on our mobile device App, & on Channel 3 (on Sjobergs Cable TV in Roseau, Badger & Greenbush) Radio We offer advertising opportunities in 15, 30 and 60 second spots. We also offer program sponsorships for all our programs such as News Weather Sports Classifieds Hometown Happenings Church Announcements Red River Farm Network High School Sports Bison Football & More. See our rate sheet for pricing. Channel 3 We rotate through sponsor slides on channel 3 in Roseau Greenbush, and Badger. $80 per month for 1 slide. $140 for 2 slides.

11 WiLD 102 Website Our website has been growing in popularity since it launched in On our website you will find archives of our daily news, sports, Friends & Neighbors, and more. Additionally you can listen to our full broadcast online. We receive 260,000 hits monthly from over 10,000 visits a month. In a year thats over 3.2 Million Hits! Banner ads are $100 monthly. Mobile App Our mobile app has only launched recently and we are building traffic to it. It s available in both the Apple and Android stores. Currently we are offering advertising on it for just $50 per month as we continute to grow it s usage.

12 Mobile App (con t) With our improved online stream, plus the introduction of our new mobile app, people can listen to our broadcasts all over the world. In a practical sense, when our listeners head south in the Winter or go away to college, they are able to stay in touch with their community, not missing a beat when they return.

13 Rate Sheet WiLD 102 Spot Rates Our rate for a :30 second spot is $10.00 (6a-7p, M-Su) Our rate for a :60 second spot is $17.50 (6a-7p, M-Su) Our rate for a :15 second spot is $5.50 per spot (6a-7p, M-Su) minimum of 5 spots per day when ordered. WiLD 102 Program Sponsorships Each program (News, Weather, Community, Sports, Farm, Birthdays) sponsorship includes a 10 second mention + 30 second spot. Sponsorships are sold Monday-Saturday with an additional spot that plays Sunday. Price is monthly rate, with a 3 month minimum commitment. $250 one sponsorship, $450 two sponsorships, $700 three sponsorships. Mix and match example: 1 am birthdays + 1 6PM News = 2 sponsorships! WiLD 102 Bulk Purchase WiLD 102 rewards sponsors that prebuy a group of ads. Spots are billed the first month of the order, and must be used within 3 months of the purchase. Radio scripts may be changed during the run. If spots are prepaid, an additional 10% of bonus spots are given to the sponsor.