Who We Are. Our Audience
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1 Company Profile
2 Background Mbabule FM is a Community based Radio Station aiming at bringing about qualitative change in the way people think, leave and act. We address basic social concerns like Education, Religion, Poverty alleviation, Gender issues, family, health, Business & entrepreneurship, Culture, Current affairs, and Entertainment. With our influence on our listenership, we provide the advertiser a solid ground for brand awareness, loyalty and marketing for all products and services available. The Radio is managed by high profile and competent managers with wide experience in business Discipline and broadcasting, working with a blend of established talents.
3 Who We Are An Adult Contemporary (AC) radio that plays a variety music mix, and executes a dynamic hybrid-indigenous programming and broadcasting in Luganda, Runyakitara and English. With our slogan being Emiziki, Amawulire, n Emizanyo we are the core source of latest music, up to date news and sports. Our Audience We communicate mostly with (15-45) year old persons who possess a minimum of a primary school education and belong to the C1 & C2 social class. We do however generate a broad spill-over in both age and gender through our programming helping us communicate to a wider audience.
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5 Reach & Coverage Mbabule FM is the only Radio Station in Sembabule District. Strategically and conveniently located near the District headquarters and easily accessible anytime of the day. Operating on frequency FM, with a 3KW transmitter. Our strong and clear signal stretches a 200 km radius reaching the core Districts of Sembabule, Bukomansimbi, Gomba, Lwengo, Mawokota, Mubende, Mityana, Masindi, Hoima, Mpigi, Rakai, Lyantonde, Masaka, Nakasongola, Kiboga, Kyegegwa and Kalangala, among others. This area of the country has a population of about 12 million people who are predominantly in the Agricultural and pastoral Business.. We are streaming live on
6 Vision To be the most preferred local radio station for the (15 45) person, providing them with well balanced information and entertainment in all our area of coverage. Mission To professionally execute effective communication and entertainment that facilitates social and economic transformation.
7 Core Values.. Professionalism. Commitment; zeal to work. Ambitious (always positive) Integrity; keeping in line with the acceptable corporate values. Customer centric: our customer (listener) is King ; fast response to their concerns, carry out research to keep with the pulse of our listeners. Prompt: tomorrow never comes; we get things done right now. Creativity: Expect more; never satisfied with small successes, always carry out un-ending innovations to keep us on top of our game Corporate Responsibility; we go an extra mile, giving our listener more than is expected through exciting and well cut-out promotions
8 Line-up (Mon-Fri) 6:00am 10:00am: 10:00am 12:00pm: 12:00pm 01:00pm: 01:00pm 03:00pm: 03:00pm 04:00pm: 04:00pm 07:00pm: 07:00pm 09:00pm: 09:00pm 10:00pm: 10:00pm 10:30pm: 10:30pm 12:00am: 23:00pm 3:00am: Sanyu lyakedde (Breakfast show) Twekolere (Developmental program and Economic issues). Mbabule super select (Music requets) Ekyemisana Enjiri yemizanyo (Sports) Kulikayo (Evening drive) Ekitangala (Talkshow) News hour Drama skit Ekyooto ky emizanyo (Sports) Ejjengo (Late night show)
9 Line-up (Saturday) 6:00am 8:00am: Adventist moment 8:00am 11:00am: Genda n omulembe (Bridals and Mukyala wezimbe) 11:00am 1:00pm: Omuvubuka womulembe guno 1:00pm 3:00pm: Kadongo Kamu show 3:00pm 4:00pm: Ekisaawe (Weekend sports show) 4:00pm 6:00pm: Mbabule Count down 6:00pm 7:00pm: Kinyarwanda Show 7:00pm 9:00pm: Tutumula Talanta 9:00pm 10:00pm: Omusawo (Herbalists) 10:00pm 5:00am: Mbabule dance mix
10 Line-up (Sunday) 05:00am 10:00am: Sunday Glory 10:00am 12:00pm: Sunday requests 12:00pm 02:00pm: N ezikokolima (Kids show) 02:00pm 05:00pm: Muzanganda (News round & politics) 05:00pm 07:00pm: Twalyaako byetwalya (Oldies show) 07:00pm 09:00pm: Obuhangwa 09:00pm 11:00pm: Manya celeb wo. 11:00pm 05:00am: Heart Beat
11 Rate Card MBABULE RATE CARD Length/Duration 06:00-10:00 10:00-15:00 15:00-22:00 22:00-24:00 24:00-06:00 30 Secs 40,000 25,000 30,000 20,000 10, Secs 50,000 35,000 40,000 30,000 15,000 Classifieds (20 sec) NA 20,000 NA 15,000 8, words 50,000 30,000 30,000 30,000 10,000 Regular 15,000 15,000 15,000 15,000 15,000 Special 35,000 30,000 25,000 15,000 15,000 Regular 15,000 15,000 15,000 15,000 15,000 Special 35,000 30,000 25,000 15,000 15,000 Daily hour (Mon-Fri) 3,500,000 1,500,000 4,000,000 2,000,000 1,500,000 Show features 1,500,000 1,000,000 1,200, , ,000 News 6,000,000 News features 2,500,000 Wkly Mgzns/Shows 3,000,000
12 Contact Head Office / Transmition Studios. Tel: P.O Box 4020, Sembabule. Kampala Liaison Office. Pan African House, 4th floor Plot 3 kimathi Avenue. Tel: Tel: / marketing@mbabulefm.co.ug edgarkaramagi03@gmail.com Web: streaming live on air now Facebook page:
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