Audience. Profile. November 2017

Transcription

1 Audience Profile November 2017

2 947 is Joburg amplified. The city goes from zero to 100 in a split second, and we move along with it. 947 reflects the lifestyle of an upwardly mobile, increasingly black audience. Boasting a listenership with the highest average household income in Gauteng, we deliver unparalleled purchasing power to advertisers. 947 connects to the city through a mix of popular contemporary hits, larger-than-life personalities and epic omni-channel experiences. Our audience is bold and sassy, trendy and fun. They are brandconscious, materialistic, and highly receptive to both traditional and digital advertising. Source : TGI 2016C

3 The 947 listener has the highest incidence of in-car radio listening in the province, making them highly engaged and open to impulse purchases. They are tech-savvy, social media superusers who vibe to the fast pace of Joburg and spend 4 hours a day connecting on social media. More than 60% love technology and keep up with technological developments. They are adventurous, spontaneous, carefree and they live life to the full. They take an active interest in their diet and lifestyle, with over 60% actively exercising to stay fit. Source : TGI 2016C

4 Being Just like this blended city they inhabit, our audience is unashamedly ambitious, yet downright authentic. They work as hard as they play, and laugh as passionately as they care. 947 is the platform that plugs them in to Joburg. We go all out to bring them the city s energy. From the entertaining to the serious, the spectacular and mindblowing, we are all in. For 947, it s all or nothing. Source : TGI 2016C

5 Our stations deliver Purchase Power Highest average household income FM Jacaranda Kaya Power Metro Ukhozi Lesedi Thobela 0 5,000 10,000 15,000 20,000 25,000 30,000 Ave. HHI ZAR Source : BRC RAMS, January 2017 June 2017

6 Location Highest in car listening 947 has the highest percentage of listeners that listen in car. Tuned in, engaged, mobile and ready to respond to triggers and impulse purchases Vehicle Home Work Other % Metro 90% Jacaranda 19% YFM 8% Jacaranda 63% YFM 89% % Metro 6% 5FM 61% RSG 88% Power 14% RSG 6% % Kaya 88% Kaya 13% 947 6% RSG 58% Power 83% Metro 13% 5FM 6% Kaya 47% % % Power 5% YFM 45% 5FM 74% YFM 12% Jacarand a 5% Metro 44% % 5FM 11% Kaya 5% Power 40% Jacaranda 67% RSG 6% 702 3% Source : BRC RAMS, January 2017 June 2017

7 Listener % Age Listener % of LSM Audience Reach & Profile Audience Ethnicity Day Cume. Mon-Sun (00:00-24:00) 604,000 8% 7 Day Cume. Mon-Sun (00:00-24:00) 913,000 4 Week Cume. Mon Sun (00:00-24:00) 1,045,000 Day Cume. Mon Fri (00:00 24:00) 870,000 16% 28% African White Indian 52% ACI (Black) Day Cume. Saturday (00:00 24:00) 571,000 Coloured Day Cume. Sunday (00:00 24:00) 545,000 48% Age LSM 35% 30% 25% 20% 15% 10% 5% 0% Index 35% 30% 25% 20% 15% 10% 5% 0% LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM Index Age % Index GP Ave. Age 38 LSM % Index GP Source : BRC RAMS, January 2017 June 2017

8 Audience Reach & Profile Community Size Device Location 10% 0% 90% Metro Urban Rural 75% Radio 29% Mobile phone 68% Vehicle radio Home Vehicle Work Other 82% 74% 20% 9% 0% 20% 40% 60% 80% 100% Gender Marital Status Parents Purchase Decision 46% 54% 45% Married / Living together 55% Single, divorced, widowed 71% Are parents 88% Mainly or partly responsible for shopping in the household. Source : BRC RAMS, January 2017 June 2017 TGI SA 2016C

9 Audiences in 000 Listening Pattern :00 06:00 11:00 16:00 21: Mon-Fri Sat Sun The 947 Breakfast Club with Anele reaches over 174,000 listeners at it s peak. Mid morning s deliver over 98,000 listeners daily and the 947 Xpress Drive with Darren builds listenership, peaking at 90,000 between 17:15 17:30. The Weekend Breakfast with Rob Vember draws up to 135,000 listeners in the morning. Source : BRC RAMS, January 2017 June 2017

10 The Numbers Mon Fri Ave. Day CUME Daypart Audience 05:00-06:00 149,000 06:00-09:00 599,000 09:00-12:00 405,000 12:00-15:00 346,000 15:00-19:00 522,000 19:00-22:00 187,000 22:00-00:00 67,000 00:00-04:00 27,000 Saturday Day CUME Daypart Audience 05:00-06:00 35,000 06:00-10:00 310,000 10:00-14:00 222,000 14:00-18:00 192,000 18:00-21:00 112,000 21:00-00:00 37,000 00:00-04:00 10,000 Sunday Day CUME Daypart Audience 05:00-06:00 31,000 06:00-10:00 287,000 10:00-14:00 218,000 14:00-18:00 156,000 18:00-21:00 104,000 21:00-00:00 25,000 00:00-04:00 9,000 Website (Oct 2017) Social Media (Oct 2017) Unique Users 190,601 Page Impressions 560,241 Newsletters (Oct 2017) Twitter Followers 303,266 Facebook Fans 223,037 Streaming (Oct 2017) Session Starts 556, ,043 Listener CUME 117,293 Ave. TSL 1:08 Source : BRC RAMS, January 2017 June 2017 Google Analytics, Triton Digital, Facebook, Twitter

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12 Line Up Weekdays 01:00-05:00 Essential :00-06:00 Alex Caige 06:00-09: Breakfast Club with Anele, Frankie,Thembekile,Alex,Cindy 09:00-10: Work 10:00-13:00 Ayanda MVP 13:00-16:00 Greg and Lucky 16:00-19: Xpress Drive with Darren, Philicity, Brad, Jacob, Gavin 19:00-22:00 Monday -Thursday : The Night Show with Zweli and Mantsoe 22:00-01:00 MAC G 19:00-22:00 * Friday : Bloc Party 19:00-01:00 * Friday - Saturday : Bloc Party with MAC G Saturdays 07:00-10:00 Weekend Breakfast with Rob Vember 10:00-14:00 Coca Cola Top 40 SA with Zweli and Mantsoe 14:00-18:00 Ayanda MVP 18:00-21: Bloc Party 21:00-01: Bloc Party with MAC G Sundays 07:00-10:00 Weekend Breakfast with Rob Vember 10:00-18: Sunday Music-Love Sundays 18:00-20:00 eunite with Euphonik

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